mr. robert cokeng chairman f & j prince holdings corporation mr. rafael yaptinchay executive...

MR. ROBERT COKENGChairman

F & J Prince Holdings Corporation

MR. RAFAEL YAPTINCHAYExecutive Vice PresidentCentury Properties Inc.

MR. ROLAND YOUNGChairman

RUY Corporation

Praise Realty Marketing Corp.


STAKEHOLDERS

EXECUTIVE SUMMARYEXECUTIVE SUMMARYDIAN PLACE is a six storey condominium project that will rise in Dian street, about 88 meters

from Buendia Avenue, Bgy. Palanan, Makati City. The project has ten units per floor for a total of 50 condominium units plus one ground floor commercial unit and ten parking spaces (only four units are for sale).

All the studio units have an area of about 22 to 26 square meters including balcony and laundry cages. The units’ starting price is P75,000/sqm and increases by P3,000/sqm meter for each higher floor; while the parking slots starting price is P700,000/ slot.

As a background, the recent global crisis which was triggered by the fall of the US economy, had greatly affected the market of the condominium projects in late 2007. Since then, the emerging markets have rebounded, of which the Philippines is a very successful participant. The Philippine buyers’ confidence enabled the sale of pre-development stage of condominium projects which will take 4 to 5 years from the time the project is launched. Given this scenario, the developers of DIAN PLACE decided to proceed with the low-rise condominium project as its entry in the condominium development industry.

The developer is IPADS Developers Inc, led and chaired by Mr. Robert Y. Cokeng of F & J Prince, a PSE- listed company. Together with Mr. Rafael G. Yaptinchay of Century Properties and Mr. Roland U. Young of PEPCO, they have initially capitalized and invested twenty million pesos for this low-rise condo development.

Praise Realty and Goldeast Realty has accepted to be the exclusive realty agent for the sale of the DIAN PLACE units.

CURRENT MARKETING SITUATIONCURRENT MARKETING SITUATION

Some of the major property developers are the Ayala Land group, the Villar group, the SM group, Eton group, DMCI group, Robinson group and Filinvest group. These developers are very optimistic that there is still a huge demand for condominium projects and is evidenced by the numerous towers that they have launched recently. In Makati area alone, there are about 5,684 units of studio and 1 BR medium priced condos that were launched in 2010; almost all of them are high-rise 26 – 48 storeys condominium.

Given this scenario, DIAN PLACE’s developer, has decided to go for a low-rise condo development as its entry in the condominium development industry. Since construction period will only be less than 18 months, IPADS believes that potential buyers would prefer a shorter construction period and would prefer low-rise condos.


STRENGTH and OPPORTUNITIES STRENGTH and OPPORTUNITIES DIAN PLACE strengthsDIAN PLACE strengths

1.Low rise concept… Condo dwellers still prefer low rise condo as their residences2. Short completion, of about 18 months3. Low density, 50 units only, with 10 units per floor4. Basic condos, almost ready to move-in, with balcony and laundry cages5. Starting price of P75,000/sqm is the most attractive in the market today; the P90,000/sqm for the highest floor is very competitive

compared to those of neighboring developments with turnoverdates of 2011/2012

6. Flexible payment term and special discounts for short term down-payments7. Association dues will be augment by the rentals of 4 to 6 parking spaces

DIAN PLACE opportunityDIAN PLACE opportunity

1. Most developers are offering high-rise condos with completion time of 4 – 5 years. IPADS Developers wants to provide low-rise condos at affordable price as an answer to the needs of the busy working professionals and people from the outskirts of Metro Manila.

MARKET POSITIONING for DIAN PLACEMARKET POSITIONING for DIAN PLACE

1. Accessible residence for junior executives in Makati CBD2. Accessible residence for BPO agents in MOA and Makati3. Second home for the young professionals who are currently renting apartments near the Makati CBD4. Parents from the southern outskirts of Metro Manila who have children enrolled in universities in Metro Manila5. Investors who wants to small properties with rental income of about P12,000 per month6. An Apartelle Proximity and accessibility: to major thoroughfares e.g. LRT/MRT/buses to malls, SM MOA, AYALA

Malls, to schools, to supermarkets e.g. Cash n Carry, SM Hypermart to CBD


BUILDING FEATURESBUILDING FEATURES

Ground floor commercial areaElevator lobby

Parking at the ground floorElegant Elevator

Individual balcony ledgeTelephone and cable provision

Mailbox24-hour security

Standby generator setFire detection and alarm system

Emergency lights and power supplyAutomatic fire sprinkler

Cistern and overhead water reservoirUnderground fire reservoir

Septic FacilitiesRoof Garden / Laundry cages

• Floor Finishes 600 x 600 mm Ceramic Tiles at Living, Kitchen, and Bedroom

600 x 600 mm Ceramic Tiles on ommon Lobby

300 X 300 mm Ceramic Tiles at bathroom

• Wall and Ceiling Finishes Gypsum board on ceiling of bathroom and common lobby Plain cement on wall with white paint ready for top coat

• Kitchen Countertop Solid synthetic countertop• Kitchen Utilities Stainless dishwashing basin• Kitchen Cabinets Laminated (exterior/interior)

medium density fibre on base and upper cabinet• Closet Laminated (exterior/interior)

medium density fibre closets• Windows Clear glass on Analok aluminium

frame• Toilets Porcelain lavatory set: water

closet, wash basin with faucet, toilet paper dispenser and soap dish

• Floor to floor height Minimum of 2.8 meters gross height

NOTE: Features/specifications are subject to change without prior notice.

UNIT SPECIFICATIONUNIT SPECIFICATION


Model UnitModel Unit


floorplans

UNIT C , D, & G

UNIT B & IUNIT H

UNIT A, E, F & J


DISTANCES FROM DIAN RESIDENCES DISTANCES FROM DIAN RESIDENCES TO THE FOLLOWING DESTINATIONS:TO THE FOLLOWING DESTINATIONS:

DISTANCES DESTINATION

88 meters - to Buendia Ave (Mercury Drug, Metro Bank and Banco de Oro)

320 meters - Via Dayap to Cash and Carry

500 meters - via Finlandia to HyperMart

868 meters - via Buendia to LRT Taft

1.97 km - via Buendia to La Salle Taft

1.50km - via Buendia to Ayala to MCBD

2.60 km - via Buendia to Manila Peninsula

2.80 km - via Buendia to Ayala to A.I.M.

3.80 km - via Buendia to LRT Edsa

4.20 km - via Buendia to Roxas Blvd to Mall of Asia



You Tube: Dian PlaceLink: http://www.youtube.com/watch?v=MgT05-FnLgk

Praise Realty Marketing Corp.1109 Herrera Tower, VA Rufino corner Valero Sts., Salcedo Village, Makati CityTel. No.: (632) 753-2532 Telefax: (632) 817-1386www.praiserealty.com.ph

mr. robert cokeng chairman f & j prince holdings corporation mr. rafael yaptinchay executive...

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