mr report mobile phone

7/28/2019 mr report mobile phone

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NEW DELHI INSTITUTE OF MANAGEMENT

Consumers behavior

and Perception on

CELL PHONE

SUBMITTED TO: SUBMITTED BY:

PROF. VIJAY NAGRANI Nikunj Sharma (143)

Ankit Semwal (125)

Suman kumar (164)

Project Report On


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Table of Contents:

1. Introduction 42. Objective of Research 103. Executive Summary 114. Research Methodology 135. Detailed Analysis & Observation 156. Conclusion 277. Recommendation 288. Limitations 299. Bibliography 30

10.Questionnaire & Excel sheet31


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ACKNOWLEDGEMENT

I would like to add a heartfelt word for the people who have helped me in bringing out the

creativeness of this project.

I also express my sincere thanks to my faculty, Prof. Vijay Nagrani, for guiding me right form

the inception till the successful completion of the project. I sincerely acknowledge him forextending his valuable guidance, support for literature, critical reviews of project and the report

and above all the moral support he had provided to me with all stages of this project.

I also thankful to all my friends who helped me in this project.

Ankit Semwal(125)

Nikunj Sharma(143)

Suman Kumar(164)


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INTRODUCTION

A mobile phone (also known as a cellular phone, cell phone anda hand phone) is a device that can make and receive telephonecalls over a radio linkwhile moving around a wide geographic area. Itdoes so by connecting to a cellular networkprovided by a mobile phoneoperator, allowing access to the public telephone network. By contrast,a cordless telephone is used only within the short range of a single,private base station.

In addition to telephony, modern mobile phones also support a widevariety of otherservices such as text messaging, MMS, email, Internetaccess, short-range wireless communications (infrared, Bluetooth),business applications, gaming and photography. Mobile phones thatoffer these and more general computing capabilities are referred toas smart phones.

In 2012, for the first time since 2009 mobile phone sales to end users isdeclining by 1.7 percent to 1.75 billion units which is dominated bySamsung for 385 million units (53.5 percent is smart phones) and Applefor 130 million units of all smart phones.

In this project survey, we have surveyed the various brands of Mobile

phones. It is done with an objective of finding out the strongest and the

weakest brand in the category of Mobile phones.

The brands which we considered in this survey were:

Nokia

Samsung

LG

Apple I-phone

Blackberry
http://en.wikipedia.org/wiki/Telephone_callhttp://en.wikipedia.org/wiki/Telephone_callhttp://en.wikipedia.org/wiki/Radio_Link_Protocolhttp://en.wikipedia.org/wiki/Cellular_networkhttp://en.wikipedia.org/wiki/Mobile_phone_operatorhttp://en.wikipedia.org/wiki/Mobile_phone_operatorhttp://en.wikipedia.org/wiki/PSTNhttp://en.wikipedia.org/wiki/Cordless_telephonehttp://en.wikipedia.org/wiki/GSM_serviceshttp://en.wikipedia.org/wiki/Text_messaginghttp://en.wikipedia.org/wiki/Multimedia_Messaging_Servicehttp://en.wikipedia.org/wiki/Emailhttp://en.wikipedia.org/wiki/Infrared_porthttp://en.wikipedia.org/wiki/Bluetoothhttp://en.wikipedia.org/wiki/Smartphonehttp://en.wikipedia.org/wiki/Smartphonehttp://en.wikipedia.org/wiki/Bluetoothhttp://en.wikipedia.org/wiki/Infrared_porthttp://en.wikipedia.org/wiki/Emailhttp://en.wikipedia.org/wiki/Multimedia_Messaging_Servicehttp://en.wikipedia.org/wiki/Text_messaginghttp://en.wikipedia.org/wiki/GSM_serviceshttp://en.wikipedia.org/wiki/Cordless_telephonehttp://en.wikipedia.org/wiki/PSTNhttp://en.wikipedia.org/wiki/Mobile_phone_operatorhttp://en.wikipedia.org/wiki/Mobile_phone_operatorhttp://en.wikipedia.org/wiki/Cellular_networkhttp://en.wikipedia.org/wiki/Radio_Link_Protocolhttp://en.wikipedia.org/wiki/Telephone_callhttp://en.wikipedia.org/wiki/Telephone_call


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NOKIA:

Nokia Corporationis a Finnish multinational communications and

information technology corporation that is headquarteredin Keilaniemi, Espoo, Finland. Its principal products are mobiletelephones and portable IT devices. It also offers Internet servicesincluding applications, games, music, media and messaging, and free-of-charge digital map information and navigation services through itswholly owned subsidiary Navteq. Nokia has a joint venture withSiemens, Nokia Siemens Networks, which provides telecommunicationsnetworkequipment and services.

Nokia has around 97,798 employees across 120 countries, sales in morethan 150 countries and annual revenues of around 30 billion. It is theworld's second-largest mobile phone makerby 2012 unit sales(afterSamsung), with a global market share of 22.5% in the first quarterof that year. Nokia is a public limited-liability company listed onthe Helsinki Stock Exchange and New York Stock Exchange. It is theworld's 143rd-largest company measured by 2011 revenues according totheFortune Global 500.

Nokia was the world's largest vendor of mobile phones from 1998 to2012.
http://en.wikipedia.org/wiki/Finlandhttp://en.wikipedia.org/wiki/Multinational_corporationhttp://en.wikipedia.org/wiki/Keilaniemihttp://en.wikipedia.org/wiki/Espoohttp://en.wikipedia.org/wiki/Finlandhttp://en.wikipedia.org/wiki/Mobile_telephonehttp://en.wikipedia.org/wiki/Mobile_telephonehttp://en.wikipedia.org/wiki/Application_softwarehttp://en.wikipedia.org/wiki/Mobile_gamehttp://en.wikipedia.org/wiki/Digital_mediahttp://en.wikipedia.org/wiki/Messagehttp://en.wikipedia.org/wiki/Navigationhttp://en.wikipedia.org/wiki/Navteqhttp://en.wikipedia.org/wiki/Siemenshttp://en.wikipedia.org/wiki/Nokia_Siemens_Networkshttp://en.wikipedia.org/wiki/Telecommunications_networkhttp://en.wikipedia.org/wiki/Telecommunications_networkhttp://en.wikipedia.org/wiki/Mobile_phone#Manufacturershttp://en.wikipedia.org/wiki/Samsung_Electronicshttp://en.wikipedia.org/wiki/Market_sharehttp://en.wikipedia.org/wiki/Public_limited_companyhttp://en.wikipedia.org/wiki/Helsinki_Stock_Exchangehttp://en.wikipedia.org/wiki/New_York_Stock_Exchangehttp://en.wikipedia.org/wiki/Fortune_Global_500http://en.wikipedia.org/wiki/Fortune_Global_500http://en.wikipedia.org/wiki/Fortune_Global_500http://en.wikipedia.org/wiki/Fortune_Global_500http://en.wikipedia.org/wiki/New_York_Stock_Exchangehttp://en.wikipedia.org/wiki/Helsinki_Stock_Exchangehttp://en.wikipedia.org/wiki/Public_limited_companyhttp://en.wikipedia.org/wiki/Market_sharehttp://en.wikipedia.org/wiki/Samsung_Electronicshttp://en.wikipedia.org/wiki/Mobile_phone#Manufacturershttp://en.wikipedia.org/wiki/Telecommunications_networkhttp://en.wikipedia.org/wiki/Telecommunications_networkhttp://en.wikipedia.org/wiki/Nokia_Siemens_Networkshttp://en.wikipedia.org/wiki/Siemenshttp://en.wikipedia.org/wiki/Navteqhttp://en.wikipedia.org/wiki/Navigationhttp://en.wikipedia.org/wiki/Messagehttp://en.wikipedia.org/wiki/Digital_mediahttp://en.wikipedia.org/wiki/Mobile_gamehttp://en.wikipedia.org/wiki/Application_softwarehttp://en.wikipedia.org/wiki/Mobile_telephonehttp://en.wikipedia.org/wiki/Mobile_telephonehttp://en.wikipedia.org/wiki/Finlandhttp://en.wikipedia.org/wiki/Espoohttp://en.wikipedia.org/wiki/Keilaniemihttp://en.wikipedia.org/wiki/Multinational_corporationhttp://en.wikipedia.org/wiki/Finland


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SAMSUNG:

Samsung Group is a South Korean multinational conglomeratecompany headquartered in Samsung Town, Seoul. It comprisesnumerous subsidiaries and affiliated businesses, most of them unitedunder the Samsungbrand, and are the largest South Koreanchaebol.

Samsung was founded by Lee Byung-chull in 1938 as a tradingcompany. Over the next three decades the group diversified into areasincluding food processing, textiles, insurance, securities and retail.Samsung entered the electronics industry in the late 1960s and the

construction and shipbuilding industries in the mid-1970s; these areaswould drive its subsequent growth. Following Lee's death in 1987,Samsung was separated into four business groups - Samsung Group,Shinsegae Group, CJ Group and Hansol Group. Since the 1990sSamsung has increasingly globalised its activities, and electronics,particularly mobile phones and semiconductors, has become its mostimportant source of income.

Notable Samsung industrial subsidiaries include Samsung

Electronics (the world's largest information technologycompany measured by 2012 revenues), Samsung Heavy Industries (theworld's second-largest shipbuildermeasured by 2010revenues), and Samsung Engineering and Samsung C&T (respectivelythe world's 35th- and 72nd-largest construction companies). Othernotable subsidiaries include Samsung Life Insurance(the world's 14th-largest life insurance company), Samsung Everland (operator ofEverland Resort, the oldest theme parkin South Korea),

]Samsung

Techwin (a surveillance, aeronautics, optoelectronics, automations andweapons technology company) and Cheil Worldwide (the world's 19th-largest advertising agency measured by 2010 revenues).

Samsung has a powerful influence on South Korea's economicdevelopment, politics, media and culture, and has been a major driving
http://en.wikipedia.org/wiki/South_Koreanhttp://en.wikipedia.org/wiki/Multinational_corporationhttp://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/Samsung_Townhttp://en.wikipedia.org/wiki/Seoulhttp://en.wikipedia.org/wiki/Chaebolhttp://en.wikipedia.org/wiki/Chaebolhttp://en.wikipedia.org/wiki/Chaebolhttp://en.wikipedia.org/wiki/Lee_Byung-chullhttp://en.wikipedia.org/wiki/CJ_Grouphttp://en.wikipedia.org/wiki/Samsung_Electronicshttp://en.wikipedia.org/wiki/Samsung_Electronicshttp://en.wikipedia.org/wiki/List_of_the_largest_technology_companieshttp://en.wikipedia.org/wiki/List_of_the_largest_technology_companieshttp://en.wikipedia.org/wiki/Samsung_Heavy_Industrieshttp://en.wikipedia.org/wiki/Shipbuilderhttp://en.wikipedia.org/wiki/Samsung_Engineeringhttp://en.wikipedia.org/wiki/Samsung_C%26Thttp://en.wikipedia.org/wiki/Samsung_Life_Insurancehttp://en.wikipedia.org/wiki/Samsung_Everlandhttp://en.wikipedia.org/wiki/Theme_parkhttp://en.wikipedia.org/wiki/Samsung#cite_note-6http://en.wikipedia.org/wiki/Samsung#cite_note-6http://en.wikipedia.org/wiki/Samsung#cite_note-6http://en.wikipedia.org/wiki/Samsung_Techwinhttp://en.wikipedia.org/wiki/Cheil_Worldwidehttp://en.wikipedia.org/wiki/Cheil_Worldwidehttp://en.wikipedia.org/wiki/Samsung_Techwinhttp://en.wikipedia.org/wiki/Samsung#cite_note-6http://en.wikipedia.org/wiki/Samsung#cite_note-6http://en.wikipedia.org/wiki/Theme_parkhttp://en.wikipedia.org/wiki/Samsung_Everlandhttp://en.wikipedia.org/wiki/Samsung_Life_Insurancehttp://en.wikipedia.org/wiki/Samsung_C%26Thttp://en.wikipedia.org/wiki/Samsung_Engineeringhttp://en.wikipedia.org/wiki/Shipbuilderhttp://en.wikipedia.org/wiki/Samsung_Heavy_Industrieshttp://en.wikipedia.org/wiki/List_of_the_largest_technology_companieshttp://en.wikipedia.org/wiki/List_of_the_largest_technology_companieshttp://en.wikipedia.org/wiki/Samsung_Electronicshttp://en.wikipedia.org/wiki/Samsung_Electronicshttp://en.wikipedia.org/wiki/CJ_Grouphttp://en.wikipedia.org/wiki/Lee_Byung-chullhttp://en.wikipedia.org/wiki/Chaebolhttp://en.wikipedia.org/wiki/Seoulhttp://en.wikipedia.org/wiki/Samsung_Townhttp://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/Conglomerate_(company)http://en.wikipedia.org/wiki/Multinational_corporationhttp://en.wikipedia.org/wiki/South_Korean


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force behind the "Miracle on the Han River". Its affiliate companiesproduce around a fifth of South Korea's total exports.

LIFES GOOD (LG):

The history of LG Electronics has always been surrounded by the

company's desire to create a happier, better life. LG Electronics was

established in 1958 and has since led the way into the advanced digital

era thanks to the technological expertise acquired by manufacturing

many home appliances such as radios and TVs. LG Electronics has

unveiled many new products, applied new technologies in the form of

mobile devices and digital TVs in the 21st century and continues to

reinforce its status as a global company.

LG Electronics plays an active role in world markets with its assertive

global business policy. As a result, LG Electronics controls 114 local

subsidiaries worldwide, with roughly 82,000 executives and employees.

LG Electronics is making technology advances and identifying businessopportunities through various partnerships relationships with some of

the world's leading companies.LG Electronics is striving to become number one in the world bycollaborating in various business and technology fields and by strategicalliances with world famous companies. "Strategic alliance betweencorporations," in which companies with different infrastructurescooperate in the fast-developing 21st century business field, is of keysignificance in terms of strengthening the existing and creating a newindustry.

LG Electronics will do its best to create new products and services withan open mind, while developing new technologies and business fieldsthrough various partnerships with some of the world's most successfulcompanies.
http://en.wikipedia.org/wiki/Miracle_on_the_Han_Riverhttp://en.wikipedia.org/wiki/Miracle_on_the_Han_River


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APPLE:

Apple Inc., formerly Apple Computer, Inc., is a multinationalcorporation that creates consumer electronics, personal computers,

computer software, and commercial servers, and is a digitaldistributorof media content. Apple's core product lines arethe iPhone smart phone, iPad tablet computer, iPod portable mediaplayers, and Macintosh computer line. Founders Steve Jobs and SteveWozniakeffectively created Apple Computeron April 1, 1976, with therelease of the Apple I, and incorporated the company on January 3,1977, in Cupertino, California.

For more than two decades, Apple Computer was predominantly a

manufacturer of personal computers, including the Apple II, Macintosh,and Power Mac lines, but it faced rocky sales and low market shareduring the 1990s. Jobs, who had been ousted from the company in 1985,returned to Apple in 1996 after his company NeXT was bought byApple. The following year he became the company's interimCEO, which later became permanent. Jobs subsequently instilled a newcorporate philosophy of recognizable products and simple design,starting with the original iMac in 1998.

With the introduction of the successful iPod music player in 2001and iTunes Music Store in 2003, Apple established itself as a leader inthe consumer electronics and media sales industries, leading it to drop"Computer" from the company's name in 2007. The company is nowalso known for its iOS range of smart phone, media player, and tabletcomputer products that began with the iPhone, followed by the iPodTouch and then iPad. As of 2012, Apple is the largest publicly tradedcorporation in the world by market capitalization, with an estimated

value of US$626 billion as of September 2012. Apple Inc's market cap islarger than that ofGoogle and Microsoft combined. Apple's worldwide

annual revenue in 2010 totaled US$65 billion, growing to US$127.8

billion in 2011and $156 billion in 2012.
http://en.wikipedia.org/wiki/Apple_Inc.http://en.wikipedia.org/wiki/Multinational_corporationhttp://en.wikipedia.org/wiki/Multinational_corporationhttp://en.wikipedia.org/wiki/Consumer_electronicshttp://en.wikipedia.org/wiki/Server_(computing)http://en.wikipedia.org/wiki/Digital_distributionhttp://en.wikipedia.org/wiki/Digital_distributionhttp://en.wikipedia.org/wiki/IPhonehttp://en.wikipedia.org/wiki/Smart_phonehttp://en.wikipedia.org/wiki/IPadhttp://en.wikipedia.org/wiki/Tablet_computerhttp://en.wikipedia.org/wiki/IPodhttp://en.wikipedia.org/wiki/Portable_media_playerhttp://en.wikipedia.org/wiki/Portable_media_playerhttp://en.wikipedia.org/wiki/Macintoshhttp://en.wikipedia.org/wiki/Steve_Jobshttp://en.wikipedia.org/wiki/Steve_Wozniakhttp://en.wikipedia.org/wiki/Steve_Wozniakhttp://en.wikipedia.org/wiki/Apple_Computerhttp://en.wikipedia.org/wiki/Apple_Ihttp://en.wikipedia.org/wiki/Cupertino,_Californiahttp://en.wikipedia.org/wiki/Apple_IIhttp://en.wikipedia.org/wiki/Macintoshhttp://en.wikipedia.org/wiki/Power_Machttp://en.wikipedia.org/wiki/NeXThttp://en.wikipedia.org/wiki/IMac_G3http://en.wikipedia.org/wiki/IPodhttp://en.wikipedia.org/wiki/ITunes_Storehttp://en.wikipedia.org/wiki/IOShttp://en.wikipedia.org/wiki/IPhonehttp://en.wikipedia.org/wiki/IPod_Touchhttp://en.wikipedia.org/wiki/IPod_Touchhttp://en.wikipedia.org/wiki/IPadhttp://en.wikipedia.org/wiki/List_of_corporations_by_market_capitalizationhttp://en.wikipedia.org/wiki/List_of_corporations_by_market_capitalizationhttp://en.wikipedia.org/wiki/Googlehttp://en.wikipedia.org/wiki/Microsofthttp://en.wikipedia.org/wiki/Microsofthttp://en.wikipedia.org/wiki/Googlehttp://en.wikipedia.org/wiki/List_of_corporations_by_market_capitalizationhttp://en.wikipedia.org/wiki/List_of_corporations_by_market_capitalizationhttp://en.wikipedia.org/wiki/IPadhttp://en.wikipedia.org/wiki/IPod_Touchhttp://en.wikipedia.org/wiki/IPod_Touchhttp://en.wikipedia.org/wiki/IPhonehttp://en.wikipedia.org/wiki/IOShttp://en.wikipedia.org/wiki/ITunes_Storehttp://en.wikipedia.org/wiki/IPodhttp://en.wikipedia.org/wiki/IMac_G3http://en.wikipedia.org/wiki/NeXThttp://en.wikipedia.org/wiki/Power_Machttp://en.wikipedia.org/wiki/Macintoshhttp://en.wikipedia.org/wiki/Apple_IIhttp://en.wikipedia.org/wiki/Cupertino,_Californiahttp://en.wikipedia.org/wiki/Apple_Ihttp://en.wikipedia.org/wiki/Apple_Computerhttp://en.wikipedia.org/wiki/Steve_Wozniakhttp://en.wikipedia.org/wiki/Steve_Wozniakhttp://en.wikipedia.org/wiki/Steve_Jobshttp://en.wikipedia.org/wiki/Macintoshhttp://en.wikipedia.org/wiki/Portable_media_playerhttp://en.wikipedia.org/wiki/Portable_media_playerhttp://en.wikipedia.org/wiki/IPodhttp://en.wikipedia.org/wiki/Tablet_computerhttp://en.wikipedia.org/wiki/IPadhttp://en.wikipedia.org/wiki/Smart_phonehttp://en.wikipedia.org/wiki/IPhonehttp://en.wikipedia.org/wiki/Digital_distributionhttp://en.wikipedia.org/wiki/Digital_distributionhttp://en.wikipedia.org/wiki/Server_(computing)http://en.wikipedia.org/wiki/Consumer_electronicshttp://en.wikipedia.org/wiki/Multinational_corporationhttp://en.wikipedia.org/wiki/Multinational_corporationhttp://en.wikipedia.org/wiki/Apple_Inc.


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BLACKBERRY:

The BlackBerry is a line ofwireless handheld devices and servicesdesigned and marketed by Research In Motion Limited (RIM) operating

as BlackBerry. The first BlackBerry device, an email pager, wasreleased in 1999; the most recent BlackBerry devices, the Z10 and Q10,were announced on January 30, 2013. The user interface varies bymodel; most feature a physical QWERTY keyboard, while newergenerations have relied on a multi-touch screen and virtual keyboard.

A BlackBerry can shoot video, take photos, play music, and performonline functions such as web-browsing and emailing. They can also sendand receive push email and instant messages while maintaining a high

level of security through on-device message encryption, and aredesigned to function as personal digital assistants. BlackBerry devicessupport a large variety of instant messaging features, with the mostpopular being the proprietary BlackBerry Messengerservice.The BlackBerry PlayBookis a tablet computeroffered by the company.The 100 millionth BlackBerry smart phone was shipped in June quarterof 2010

and the 200 millionth smart phone was shipped in September

quarter of 2012.

BlackBerry accounts for 3% ofmobile device sales worldwide in 2011,making its manufacturer the sixth most popular device maker (25% ofmobile device sales are smart phones). The consumer BlackBerryInternet Service is available in 91 countries worldwide on over 500mobile service operators using various mobile technologies. As ofSeptember 2012, there were eighty million subscribers worldwide toBlackBerry. In 2011 the Caribbean and Latin America had the highestpenetrations of BlackBerry smart phones worldwide, with up to about 45

per cent in the region having a RIM device.
http://en.wikipedia.org/wiki/Wirelesshttp://en.wikipedia.org/wiki/Handheld_devicehttp://en.wikipedia.org/wiki/Research_In_Motion_Limitedhttp://en.wikipedia.org/wiki/BlackBerry_(company)http://en.wikipedia.org/wiki/User_interfacehttp://en.wikipedia.org/wiki/QWERTYhttp://en.wikipedia.org/wiki/Multi-touchhttp://en.wikipedia.org/wiki/Virtual_keyboardhttp://en.wikipedia.org/wiki/Video_camerahttp://en.wikipedia.org/wiki/Camera_phonehttp://en.wikipedia.org/wiki/Portable_media_playerhttp://en.wikipedia.org/wiki/Push_emailhttp://en.wikipedia.org/wiki/Instant_messagehttp://en.wikipedia.org/wiki/Personal_digital_assistanthttp://en.wikipedia.org/wiki/BlackBerry_Messengerhttp://en.wikipedia.org/wiki/BlackBerry_PlayBookhttp://en.wikipedia.org/wiki/Tablet_computerhttp://en.wikipedia.org/wiki/Mobile_devicehttp://en.wikipedia.org/wiki/Mobile_devicehttp://en.wikipedia.org/wiki/Tablet_computerhttp://en.wikipedia.org/wiki/BlackBerry_PlayBookhttp://en.wikipedia.org/wiki/BlackBerry_Messengerhttp://en.wikipedia.org/wiki/Personal_digital_assistanthttp://en.wikipedia.org/wiki/Instant_messagehttp://en.wikipedia.org/wiki/Push_emailhttp://en.wikipedia.org/wiki/Portable_media_playerhttp://en.wikipedia.org/wiki/Camera_phonehttp://en.wikipedia.org/wiki/Video_camerahttp://en.wikipedia.org/wiki/Virtual_keyboardhttp://en.wikipedia.org/wiki/Multi-touchhttp://en.wikipedia.org/wiki/QWERTYhttp://en.wikipedia.org/wiki/User_interfacehttp://en.wikipedia.org/wiki/BlackBerry_(company)http://en.wikipedia.org/wiki/Research_In_Motion_Limitedhttp://en.wikipedia.org/wiki/Handheld_devicehttp://en.wikipedia.org/wiki/Wireless


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OBJECTIVES

1.To perform a market survey of the various leading brands of

Mobile phones.

2.To find out the brands having highest and lowest market share.

3.To analyze the reasons for the success of the strong brand.

4.To analyze the people are more concerned about the price of the

mobile phones.

5.To analyze whether the respondents want more added new features

in their phones.

6.To formulate strategies for the weak brands.


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EXECUTIVE SUMMARY

TITLE:Analysis of the various brands of Mobile phones and

formulate strategies for the weak brands.

This survey is held to determine the strongest and weakest brands in the

mobile phones. The brands we chose for our survey are: Nokia,

Samsung, LG, Apple I-phone and Blackberry. We chose 20 respondents

each from 3 age groups, viz, 17-34, 35-45 and 46-60. And they were

questioned about their preference of the brand, the reasons for choosing

that brand, their satisfaction level, etc.

After the analysis, result comes out that the most preferred brand in all

the age groups is Samsung, and Blackberry is the least preferred one.

Maximum number of respondents wants to add new features like voice

recognition, battery backup, internal memory and the operating system

would be more powerful. So, that the respondents can work easily and

fast.

Maximum number of respondents buys mobile phones from branded

mobile stores and company owned outlets.

Maximum number of respondents preferred their brand because of the

features they like and used the product from long-time. Price of the

product comes after that.


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Some of the recommendations which the weak brand, i.e., Blackberry

can implement are

1) Focusing on the entire three age segment group as mostly number ofrespondents wants to add more features on their mobile phones.

2) Should focus on digital selling because now the internet users are

increasing.

3) Give attractive discounts on price of the mobile phones.


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RESEARCH METHODOLOGY

According to Clifford Woody, research comprises defining andredefining the problems, formulating hypothesis or suggested solutions;

collecting, organizing and evaluating data; making deductions and

reaching conclusions; and at last carefully testing the conclusions to

determine whether they fit the formulated hypothesis.

To analyze the market of instant noodles, we have used primary as well

as secondary data as it is the part and parcel of any research.

SAMPLING:

The data is collected from the consumers of various age-groups, from

the region of Delhi. The sampling method used isstratified sampling.We take a sample size of 60 respondents, and primary data, i.e.,

questionnaireis used to know their preferences.

SAMPLE SIZE:

We have targeted the consumers in the age group of:

17-34

35-45

46-60


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SAMPLE UNIT:

Individuals in each age group were taken into account, as each of them

is a potential customer.

PRIMARY DATA: Primary data is collected by filling of the

questionnaire form.

SECONDARY DATA: Taken from various websites and search

engines.

OVERVIEW:

Research type: Objective

Data collection: Primary data (from questionnaire)

Secondary data (from internet and brands website)

Research approach: survey method

Research instrument: Questionnaire (undisguised & structured)

Sample size: 60

Tools used: Pie- chart, Bar graphs.


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RESEARCH FINDINGS:

The survey is conducted according to the Age group. Behaviour of

answers depends on the Age Group. During the survey of 60

respondents we asked 12 questions based on that we come to certain

findings.

Age Group

17-34

35-45

36-60

17-34 35-45 36-60

20 20 20

17-34

35-45

46-60

AGE Group


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During the survey we got 47 Male and 13 female

respondents.

63%

37%

GENDER

MALE FEMALE

MALE FEMALE

38 22


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Occupation of Respondents.

STUDENT

IT/BPO

SECTOR BANKING SELF

FAMILY

BUSINESS

GOVERNMENT

EMPLOYEE

24 6 3 9 7 11

Comment:

During the survey, numbers of students are more and

government employees are more. 24 students belong to Age

group of 17-34 and Government employee belongs to46-60 Age group.

0

5

10

15

20

25

OCCUPATION

OCCUPATION


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What Brand of Mobile do you owned presently?

NOKIA SAMSUNG LG APPPLE BLACKBERRY

21 27 6 4 2

Comment:

From the survey 27 respondents buy Samsung mobile phones. 21

respondents buy Nokia mobile phones. Respondents from the all

the selected segment of Age group buy Samsung mobile phones.

This shows that Samsung is most common brand and Blackberry isleast preferred.

0

5

10

15

20

25

30

BRAND

BRAND


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In what Price brand does your phone fall (at the time of

buying)?

Comment:

Customers willing to spend mostly near about in the range of

5,001-10,000 as for smart phones. After that customers want to

spend 10,001-20,000.

This shows that customers purchasing power to buy smart phonesare good. Now, the companies should focus on these type of

customers who are willing to spend more and provide them better

features in the phone. And this will also make companies to earn

more.

0

5

10

15

20

25

30

PRICE BAND

PRICE BAND

BELOW

5,000 5,001-10,000

10,001-

20,000

20,001-

30,000

Above

30,001

13 28 12 3 4


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Where did you buy your phone from?

Comment:

Maximum number of respondents going to buy mobile phones from official

brand store like Nokia showroom i.e. companies owned outlets and after thar

branded mobile store like Hotspot.

Study shows that customers want to buy only from the branded stores and

they dont want to be cheated.So, companies must open their own outlts to

make customers to buy rapidly.

20%

37%18%

25%

PURCHASE LOCATION

MOBILE RETAIL STORE OFFICIAL BRAND STORE

ELECTRONIC SHOP SMALL SHOPS

MOBILE

RETAILSTORE

OFFICIAL

BRANDSTORE ELECTRONICSHOP SMALLSHOPS

12 22 11 15


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Why did you choose this brand over others?

FEATURES PRICE

USING

LONG

TERM FAMILY/PEERS MEDIA

22 9 15 8 7

Comment:

Respondents choose their preferred brand because of mobile

phone features and are using the brand from long time.They

have full trust on their used brand.

Respondents are less focused on price and family

prefrences.They mainly focus on features of the mobile

phones.

36%

15%

25%

13%

11%

PREFRENCE OVER CERTAIN

CHARACTERISTICS

FEATURES PRICE USING LONG TERM FAMILY/PEERS MEDIA


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What brand of phone did you previously own?

Comment:

Respondents previously used more Samsung mobile phones

and now also buy Samsung mobile phones.This shows that

customers now preferred Samsung mobile phones.

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PREVIOUS USED BRANDS

PREVIOUS USED BRANDS

NOKIA LG SAMSUNG APPLE BLACKBERRY

16 9 20 1 14


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How often do you change or plan to change your mobile

phone?

0-6MONTHS

6MONTHS-1 YEAR

1YEAR-2YEAR

2YEARPLUS

12 11 7 30

Comment:

Respondents mostly used their mobile phones more than 2

years as they want value for money.

20% respondents going to change their mobile within6months. These respondents belong to young age group and

they want new features and look of the mobile phones.

20%

18%

12%

50%

PLAN TO CHANGE MOBILE PHONES

0-6 MONTHS 6MONTHS-1 YEAR 1YEAR-2YEAR 2YEAR PLUS


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Would you prefer to stick to your current brand in the

future or would you be willing to purchase different

brand?

STICK TO

CURRENT

TRY

DIFFERENT

BRAND

DON'T

KNOW

17 22 21

Comment:

Maximum number of respondents wants to try different

brand as the new features added in the mobile phone.

28%

37%

35%

PREFRENCE TO STICK CURRENT BRAND

OR WANT TO CHANGE BRANDSTICK TO CURRENT TRY DIFFERENT BRAND DON'T KNOW


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Any other new features that you would like to see in

your phone?

YES NO

44 16

Comment:

44 respondents say yes they want to add new feature in the

mobile phone they are using.Now the cutomers are gadget

freak they want new products features like

a software that would make my phone smart enough that it

would detect my voice and type the message on its own

rather than i type it manually , voice , picture quality, battery

backup and many more things they want to add.

0 20 40 60

YES

NO

NEW FEATURES WANT TO ADD

NEW FEATURES WANT

TO ADD


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What would you attract you to a brand in spite of its

being new to a market?

Comment:

Maximum number of respodents attracted by the feautres

which are not present in another mobile phones. And those

features are easy to use.

0 10 20 30

ESTABLISHED BRAND

ADVERTISEMENT

FEATURES NOT PRESENT

IN ANOTHER MOBILE

EASY TO USE

Attract you to a brand in spite of its being

new to a market

Attract you to a brand in

spite of its being new to a

market

ESTABLISHED

BRANDADVERTISEMENT

FEATURES

NOT

PRESENT

IN

ANOTHER

MOBILE

EASY

TO

USE

12 1 28 19


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CONCLUSION

Form the survey held, we can clearly conclude that the first

preference of majority of customers in case of Mobile phones is

the features and price of the brand Samsung.

This has mainly been because of the customers loyalty towards

the brand, its yearlong establishment and the faith that the

customers have in this brand.

Customers want new added features to their mobile phones and

want it at reasonable price that will be in the range of

Rs 10000-20000.

Customers want battery backup for their mobile phones and new

android version that is recently in the mobile phones and operating

system would be fast as they are globally connected.

Customers also want light weight mobile phones.

Customers are purely wanted to buy from branded stores; they

mostly preferred company owned outlets as they dont want to be

cheated.

The survey also reveals that Blackberry is the weakest brand in the

mobile phone category. Inspite of its presence in the area from a

long time, it has not been able to attract its customers well.


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RECOMMENDATION

Looking at the various trends from the customers and the outcome from

this survey, some of the promotional strategies which Blackberry can

implement, so as to attract more and more customers and increase its

market share are:

1.In their advertisements, they should to focus buyers who want new

features, operating system would be fast and features would be easy

to use.

2.They should strengthen their distribution channel, so that it is

available in all the areas.

3.Now, India have a young population, they know want new features

and style and light weight models of mobile phones. So, blackberry

should focuses on unique features that will be not in competitors

phones.

4.Provide differentiation in terms of product & brand.

5.They should conduct regular market surveys, so as to know the taste

and desires of the consumers. And accordingly make strategies fortheir promotion.


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LIMITATIONS OF RESEARCH

Every research is conducted under some boundations and this research is

not an exception. Limitations of this project are:

The sample sizes of 60 consumers are too small to project the

opinion of consumer regarding a particular brand and also degree

of success of a particular brand.

There might have been tendencies among the respondents to

amplify or filter their responses under the testing conditions.

Since the results have been drawn on the basis of the information

provided by the respondents, chances of error might have crept in.


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BIBLIOGRAPHY

1.www.google.com

2.www.wikipedia.com

3.www.nokia.com/in-en/

4.www.samsung.com/in/

5.in.blackberry.com/
http://www.google.com/http://www.google.com/http://www.wikipedia.com/http://www.wikipedia.com/http://www.nokia.com/in-en/http://www.nokia.com/in-en/http://www.nokia.com/in-en/http://www.nokia.com/in-en/http://www.samsung.com/in/http://www.samsung.com/in/http://www.samsung.com/in/http://www.samsung.com/in/http://www.samsung.com/in/http://www.nokia.com/in-en/http://www.wikipedia.com/http://www.google.com/


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QUESTIONNAIRE

The objective of Survey is Garnering an initial, basic insight into ConsumerBehaviors & Perception about Mobile Phones. Kindly Provide your few minutesto fill the below questionnaire.

1. Age17-34 years

35-45 Years

46-60 Years

60 & above2. Gender

Male

Female

3. Current OccupationStudent

IT/BPO SectorConsulting Banking

Self Employed Professional

Family Business

Government Employed

4. What Brand of Mobile do you owned presently?Nokia

Samsung

LG

Apple I Phone

Blackberry


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5. In what Price brand does your phone fall (at the time of buying)?Below 5,000

5,00110,000

10,00120,000

20,00130,000

Above 30,001

6. Where did you buy your phone from?Branded mobile retail store (like Mobile Shop, Subhiksha Mobile)

Official Exclusive brand outlets (like Nokia showroom)

Branded electronic retail store

A small electronic shop selling mobile phones

7. Why did you choose this brand over others?Better features

Price competitively

Have been using this brand for long

Peers/Family members using & satisfied with this brand

Online/ Print/ Visual media reviews

8. What brand of phone did you previously own?

NokiaSamsung

LG

Blackberry

Apple I phone


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9. How often do you change or plan to change your mobile phone?

0 - 6 months6 months - 1 year

1 - 2 years

2 years Plus

10.Would you prefer to stick to your current brand in the future orwould you be willing to purchase different brand?

Prefer to stick to current brand

Would be open to try different brand

Dont know

11.Any other new features that you would like to see in your phone?

12.What would you attract you to a brand in spite of its being new to amarket?

An Established brand name in another Industry

Heavy Promotional & advertisement

New features not present in another available phones

Easier to use

Name:

Location:


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Contact No.:

mr report mobile phone

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