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    Sr No. Topic Pg no.

    1 Introduction 1

    2 History 1

    3 Identity 3

    4 Methods of Manufacturing 4

    5 Competitor 7

    6 Strengths & Weaknesses 8

    7 Types of Products 8

    8 Suggestions 10

    9

    Conclusion10

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    Ferrari

    INTRODUCTION:-

    Ferrari S.p.A. is an Italiansports car manufacturer based inMaranello, Italy.

    Founded byEnzo Ferrari in 1929, asScuderia Ferrari, the company sponsored

    drivers and manufactured race cars before moving into production of street-legal

    vehicles as FerrariS.p.A. in 1947. Throughout its history, the company has been

    noted for its continued participation inracing,especially inFormula One,where it

    has had great success.

    Ferrari periodically creates a limited edition model that draws together thebrand's technical expertise and racing experience. The first of these models was

    the Ferrari 250 LM, designed for customer use at racing circuits. In recent years

    the milestones of this process have been the 288 GTO, the F40, and the F50.In

    2002, when a new period of dominance in Formula One was attained by Ferrari

    after many years of painstaking development, it was time once again to unleash a

    pure but streetable racing sports car to showcase all that Ferrari technology and

    style means.

    HISTORY:-

    Enzo Ferrari never intended to produce road cars when he formed Scuderia

    Ferrari (literally "Ferrari Stable", and usually used to mean "Team Ferrari", it is

    correctly pronounced[skuderia]) in 1928 as a sponsor for amateur drivers

    headquartered inModena. Ferrari prepared, and successfully raced, various

    drivers inAlfa Romeo cars until 1938, when he was hired by Alfa Romeo to head

    their motor racing department.

    In 1941,Alfa Romeo was confiscated by the fascist government ofBenito

    Mussolini as part of theAxis Powers'war effort. Enzo Ferrari's division was small

    enough to be unaffected by this. Because he was prohibited by contract from

    racing for four years, the Scuderia briefly becameAuto Avio Costruzioni Ferrari,

    http://en.wikipedia.org/wiki/Sports_carhttp://en.wikipedia.org/wiki/Maranellohttp://en.wikipedia.org/wiki/Enzo_Ferrarihttp://en.wikipedia.org/wiki/Scuderia_Ferrarihttp://en.wikipedia.org/wiki/Joint_stock_companyhttp://en.wikipedia.org/wiki/Auto_racinghttp://en.wikipedia.org/wiki/Formula_Onehttp://en.wikipedia.org/wiki/Wikipedia:IPA_for_Italianhttp://en.wikipedia.org/wiki/Wikipedia:IPA_for_Italianhttp://en.wikipedia.org/wiki/Wikipedia:IPA_for_Italianhttp://en.wikipedia.org/wiki/Modenahttp://en.wikipedia.org/wiki/Alfa_Romeo_in_motorsporthttp://en.wikipedia.org/wiki/Alfa_Romeohttp://en.wikipedia.org/wiki/Benito_Mussolinihttp://en.wikipedia.org/wiki/Benito_Mussolinihttp://en.wikipedia.org/wiki/Axis_Powershttp://en.wikipedia.org/wiki/Auto_Avio_Costruzioni_Ferrarihttp://en.wikipedia.org/wiki/Auto_Avio_Costruzioni_Ferrarihttp://en.wikipedia.org/wiki/Axis_Powershttp://en.wikipedia.org/wiki/Benito_Mussolinihttp://en.wikipedia.org/wiki/Benito_Mussolinihttp://en.wikipedia.org/wiki/Alfa_Romeohttp://en.wikipedia.org/wiki/Alfa_Romeo_in_motorsporthttp://en.wikipedia.org/wiki/Modenahttp://en.wikipedia.org/wiki/Wikipedia:IPA_for_Italianhttp://en.wikipedia.org/wiki/Formula_Onehttp://en.wikipedia.org/wiki/Auto_racinghttp://en.wikipedia.org/wiki/Joint_stock_companyhttp://en.wikipedia.org/wiki/Scuderia_Ferrarihttp://en.wikipedia.org/wiki/Enzo_Ferrarihttp://en.wikipedia.org/wiki/Maranellohttp://en.wikipedia.org/wiki/Sports_car
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    IDENTITY:-

    The famous symbol of the Ferrari race team is the Cavallino Rampante ("Prancing

    Horse") black prancingstallion on a yellow shield, usually with the letters S F (for

    Scuderia Ferrari), with three stripes of green, white and red (the Italian national

    colors) at the top. The road cars have a rectangular badge on the hood (see

    picture above), and, optionally, the shield-shaped race logo on the sides of both

    front wings, close to the door.

    On 17 June 1923, Enzo Ferrari won a race at theSavio track inRavenna where he

    met the Countess Paolina, mother of CountFrancesco Baracca, an ace of

    theItalian air force and national hero ofWorld War I,who used to paint a horse

    on the side of his planes. The Countess asked Enzo to use this horse on his cars,

    suggesting that it would bring him good luck. The original "prancing horse" on

    Baracca's airplane was painted in red on a white cloud-like shape, but Ferrari

    chose to have the horse in black (as it had been painted as a sign of grief on

    Baracca's squadron planes after the pilot was killed in action) and he added

    acanary yellow background as this is the color of the city of Modena, his

    birthplace. The Ferrari horse was, from the very beginning, markedly different

    from the Baracca horse in most details, the most noticeable being the tail that in

    the original Baracca version was pointing downward.

    Ferrari has used the cavallino rampante on official company stationery since

    1929. Since the Spa 24 Hours of 9 July 1932, the cavallino rampante has been

    used on Alfa Romeos raced by Scuderia Ferrari.

    http://en.wikipedia.org/wiki/Stallionhttp://en.wikipedia.org/wiki/Saviohttp://en.wikipedia.org/wiki/Ravennahttp://en.wikipedia.org/wiki/Francesco_Baraccahttp://en.wikipedia.org/wiki/Aeronautica_Militarehttp://en.wikipedia.org/wiki/World_War_Ihttp://en.wikipedia.org/wiki/Yellow#Electric_yellow_vs._process_yellowhttp://en.wikipedia.org/wiki/Spa_24_Hourshttp://en.wikipedia.org/wiki/Spa_24_Hourshttp://en.wikipedia.org/wiki/Yellow#Electric_yellow_vs._process_yellowhttp://en.wikipedia.org/wiki/World_War_Ihttp://en.wikipedia.org/wiki/Aeronautica_Militarehttp://en.wikipedia.org/wiki/Francesco_Baraccahttp://en.wikipedia.org/wiki/Ravennahttp://en.wikipedia.org/wiki/Saviohttp://en.wikipedia.org/wiki/Stallion
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    METHODS OF MANUFACTURING :-

    Maranello, Italy Walk through the Ferrari factory towards the end of theworking dayits hours are like regular office hours, Monday through Fridayand

    it can seem almost like youre in Willy Wonkas candy factory. On the line where

    they make V8-engined F430s, young workers in full Ferrari-red regalia circle

    around their work stations, smiles on their faces, and a tune whistling from their

    lips.

    Ferrari V-8 engines on stands awaiting testing. All engines are tested, and all cars

    are test-driven both on the test track and on local roads.

    Most of the people working on the factory floor are in their 20s and 30s, as awhole chunk of older workers hired in the sixties retired recently, all at the

    same time. So as if building Ferraris wasnt enough, the whole place buzzes with a

    lot more energy than your typical car factory. Workers have decorated their

    stations with Ferrari stickers, Schumacher posters, and other automotive

    memorabilia; theyre free to wear what they want, but theyre all wearing

    something red.

    Because engines are installed at the back of the first assembly station, front-

    engine cars travel backwards down the line, while mid-engine cars face forward.

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    Each F430 stops at one of over 30 stations for half an hour, from which it goes

    from a painted shell (prepared in a state-of-the art robotized facility a few

    buildings away) to a fully-formed car. All of the installations are performed by

    hand. Fully-tested engine/gearbox combinations come from next door;

    convertible top mechanisms bolt in; customized seats and dashboards are

    inserted and finished. (V12 cars like the 612 Scaglietti and the 599 GTB Fiorano godown a similar line next to the V8 cars; for them, each station takes 58 minutes to

    complete.)

    The aluminum bodies for the 612 Scaglietti and the 360 Modena are built at

    Carrozzeria Scaglietti in Modena. Every car is hand-smoothed and hand-finished.

    If you were to count up all of the possible colour and trim choices, all of the

    factory-installed options, not to mention the choices between 430 coupe orspider; 612 four-seater, or 599 two-seat GT, there are about four million ways to

    build a Ferrari. In the upholstery department, hides in twelve different colours are

    cut with a computerized machine that minimizes waste, and then are stitched

    together by hand. A cars entire interior from its steering wheel rim to its

    dashboard and door trim piecestravels on one trolley, with a specification sheet

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    indicating the colour of the leather, its style (stretched taut or gathered more

    loosely), the kind and colour of stitching, and the presence of any customized trim

    pieces, like carbon-fibre or aluminum inserts.

    Ferraris production process is, indeed, a curious combination of old-worldcraftsmanship and cutting-edge technology. Come up on the front entrance, and

    it looks like nothing much has changed since the factory was built after the

    Second World War: many of the original offices are still being used and the colour

    scheme is the same as it once was. But the further back you go, you find newer,

    more modern buildings that house brand-new equipment and use up-to-date

    techniques. The wind tunnel, for instance, was designed by famous Italian

    architect Renzo Piano; the adjacent building, where the road car development

    office is housed, features a second floor whose