mr project ferrari cars
TRANSCRIPT
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Sr No. Topic Pg no.
1 Introduction 1
2 History 1
3 Identity 3
4 Methods of Manufacturing 4
5 Competitor 7
6 Strengths & Weaknesses 8
7 Types of Products 8
8 Suggestions 10
9
Conclusion10
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Ferrari
INTRODUCTION:-
Ferrari S.p.A. is an Italiansports car manufacturer based inMaranello, Italy.
Founded byEnzo Ferrari in 1929, asScuderia Ferrari, the company sponsored
drivers and manufactured race cars before moving into production of street-legal
vehicles as FerrariS.p.A. in 1947. Throughout its history, the company has been
noted for its continued participation inracing,especially inFormula One,where it
has had great success.
Ferrari periodically creates a limited edition model that draws together thebrand's technical expertise and racing experience. The first of these models was
the Ferrari 250 LM, designed for customer use at racing circuits. In recent years
the milestones of this process have been the 288 GTO, the F40, and the F50.In
2002, when a new period of dominance in Formula One was attained by Ferrari
after many years of painstaking development, it was time once again to unleash a
pure but streetable racing sports car to showcase all that Ferrari technology and
style means.
HISTORY:-
Enzo Ferrari never intended to produce road cars when he formed Scuderia
Ferrari (literally "Ferrari Stable", and usually used to mean "Team Ferrari", it is
correctly pronounced[skuderia]) in 1928 as a sponsor for amateur drivers
headquartered inModena. Ferrari prepared, and successfully raced, various
drivers inAlfa Romeo cars until 1938, when he was hired by Alfa Romeo to head
their motor racing department.
In 1941,Alfa Romeo was confiscated by the fascist government ofBenito
Mussolini as part of theAxis Powers'war effort. Enzo Ferrari's division was small
enough to be unaffected by this. Because he was prohibited by contract from
racing for four years, the Scuderia briefly becameAuto Avio Costruzioni Ferrari,
http://en.wikipedia.org/wiki/Sports_carhttp://en.wikipedia.org/wiki/Maranellohttp://en.wikipedia.org/wiki/Enzo_Ferrarihttp://en.wikipedia.org/wiki/Scuderia_Ferrarihttp://en.wikipedia.org/wiki/Joint_stock_companyhttp://en.wikipedia.org/wiki/Auto_racinghttp://en.wikipedia.org/wiki/Formula_Onehttp://en.wikipedia.org/wiki/Wikipedia:IPA_for_Italianhttp://en.wikipedia.org/wiki/Wikipedia:IPA_for_Italianhttp://en.wikipedia.org/wiki/Wikipedia:IPA_for_Italianhttp://en.wikipedia.org/wiki/Modenahttp://en.wikipedia.org/wiki/Alfa_Romeo_in_motorsporthttp://en.wikipedia.org/wiki/Alfa_Romeohttp://en.wikipedia.org/wiki/Benito_Mussolinihttp://en.wikipedia.org/wiki/Benito_Mussolinihttp://en.wikipedia.org/wiki/Axis_Powershttp://en.wikipedia.org/wiki/Auto_Avio_Costruzioni_Ferrarihttp://en.wikipedia.org/wiki/Auto_Avio_Costruzioni_Ferrarihttp://en.wikipedia.org/wiki/Axis_Powershttp://en.wikipedia.org/wiki/Benito_Mussolinihttp://en.wikipedia.org/wiki/Benito_Mussolinihttp://en.wikipedia.org/wiki/Alfa_Romeohttp://en.wikipedia.org/wiki/Alfa_Romeo_in_motorsporthttp://en.wikipedia.org/wiki/Modenahttp://en.wikipedia.org/wiki/Wikipedia:IPA_for_Italianhttp://en.wikipedia.org/wiki/Formula_Onehttp://en.wikipedia.org/wiki/Auto_racinghttp://en.wikipedia.org/wiki/Joint_stock_companyhttp://en.wikipedia.org/wiki/Scuderia_Ferrarihttp://en.wikipedia.org/wiki/Enzo_Ferrarihttp://en.wikipedia.org/wiki/Maranellohttp://en.wikipedia.org/wiki/Sports_car -
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IDENTITY:-
The famous symbol of the Ferrari race team is the Cavallino Rampante ("Prancing
Horse") black prancingstallion on a yellow shield, usually with the letters S F (for
Scuderia Ferrari), with three stripes of green, white and red (the Italian national
colors) at the top. The road cars have a rectangular badge on the hood (see
picture above), and, optionally, the shield-shaped race logo on the sides of both
front wings, close to the door.
On 17 June 1923, Enzo Ferrari won a race at theSavio track inRavenna where he
met the Countess Paolina, mother of CountFrancesco Baracca, an ace of
theItalian air force and national hero ofWorld War I,who used to paint a horse
on the side of his planes. The Countess asked Enzo to use this horse on his cars,
suggesting that it would bring him good luck. The original "prancing horse" on
Baracca's airplane was painted in red on a white cloud-like shape, but Ferrari
chose to have the horse in black (as it had been painted as a sign of grief on
Baracca's squadron planes after the pilot was killed in action) and he added
acanary yellow background as this is the color of the city of Modena, his
birthplace. The Ferrari horse was, from the very beginning, markedly different
from the Baracca horse in most details, the most noticeable being the tail that in
the original Baracca version was pointing downward.
Ferrari has used the cavallino rampante on official company stationery since
1929. Since the Spa 24 Hours of 9 July 1932, the cavallino rampante has been
used on Alfa Romeos raced by Scuderia Ferrari.
http://en.wikipedia.org/wiki/Stallionhttp://en.wikipedia.org/wiki/Saviohttp://en.wikipedia.org/wiki/Ravennahttp://en.wikipedia.org/wiki/Francesco_Baraccahttp://en.wikipedia.org/wiki/Aeronautica_Militarehttp://en.wikipedia.org/wiki/World_War_Ihttp://en.wikipedia.org/wiki/Yellow#Electric_yellow_vs._process_yellowhttp://en.wikipedia.org/wiki/Spa_24_Hourshttp://en.wikipedia.org/wiki/Spa_24_Hourshttp://en.wikipedia.org/wiki/Yellow#Electric_yellow_vs._process_yellowhttp://en.wikipedia.org/wiki/World_War_Ihttp://en.wikipedia.org/wiki/Aeronautica_Militarehttp://en.wikipedia.org/wiki/Francesco_Baraccahttp://en.wikipedia.org/wiki/Ravennahttp://en.wikipedia.org/wiki/Saviohttp://en.wikipedia.org/wiki/Stallion -
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METHODS OF MANUFACTURING :-
Maranello, Italy Walk through the Ferrari factory towards the end of theworking dayits hours are like regular office hours, Monday through Fridayand
it can seem almost like youre in Willy Wonkas candy factory. On the line where
they make V8-engined F430s, young workers in full Ferrari-red regalia circle
around their work stations, smiles on their faces, and a tune whistling from their
lips.
Ferrari V-8 engines on stands awaiting testing. All engines are tested, and all cars
are test-driven both on the test track and on local roads.
Most of the people working on the factory floor are in their 20s and 30s, as awhole chunk of older workers hired in the sixties retired recently, all at the
same time. So as if building Ferraris wasnt enough, the whole place buzzes with a
lot more energy than your typical car factory. Workers have decorated their
stations with Ferrari stickers, Schumacher posters, and other automotive
memorabilia; theyre free to wear what they want, but theyre all wearing
something red.
Because engines are installed at the back of the first assembly station, front-
engine cars travel backwards down the line, while mid-engine cars face forward.
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Each F430 stops at one of over 30 stations for half an hour, from which it goes
from a painted shell (prepared in a state-of-the art robotized facility a few
buildings away) to a fully-formed car. All of the installations are performed by
hand. Fully-tested engine/gearbox combinations come from next door;
convertible top mechanisms bolt in; customized seats and dashboards are
inserted and finished. (V12 cars like the 612 Scaglietti and the 599 GTB Fiorano godown a similar line next to the V8 cars; for them, each station takes 58 minutes to
complete.)
The aluminum bodies for the 612 Scaglietti and the 360 Modena are built at
Carrozzeria Scaglietti in Modena. Every car is hand-smoothed and hand-finished.
If you were to count up all of the possible colour and trim choices, all of the
factory-installed options, not to mention the choices between 430 coupe orspider; 612 four-seater, or 599 two-seat GT, there are about four million ways to
build a Ferrari. In the upholstery department, hides in twelve different colours are
cut with a computerized machine that minimizes waste, and then are stitched
together by hand. A cars entire interior from its steering wheel rim to its
dashboard and door trim piecestravels on one trolley, with a specification sheet
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indicating the colour of the leather, its style (stretched taut or gathered more
loosely), the kind and colour of stitching, and the presence of any customized trim
pieces, like carbon-fibre or aluminum inserts.
Ferraris production process is, indeed, a curious combination of old-worldcraftsmanship and cutting-edge technology. Come up on the front entrance, and
it looks like nothing much has changed since the factory was built after the
Second World War: many of the original offices are still being used and the colour
scheme is the same as it once was. But the further back you go, you find newer,
more modern buildings that house brand-new equipment and use up-to-date
techniques. The wind tunnel, for instance, was designed by famous Italian
architect Renzo Piano; the adjacent building, where the road car development
office is housed, features a second floor whose area is almost entirely covered by
a reflecting pool, save for a couple of conference rooms.
The paint shop is so automated its almost eerie: body shells work their way
around inside it, first through a 360-degree anti-corrosion dip, then through
various primer and paint processes before being baked. From the outside, there
are no people visible anywhere in the shop as the candy-coloured bodies work
their way through, and the robots move around them.
A robot checks the dimensions of the body at 893 points. 50 percent of 612
Scaglietti bodies are checked; versus 10 percent of 360 Modenas (which has been
in production longer).
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STRENGHTS & WEAKNESSES:-
Ferrari is by far the worlds most famous racing car producer that surprised the
motor industry in terms of speed, performance and reliability. Ferrari stands out
as the leader of Italian auto manufacturers industry, and till today represents the
finest of Italian craft in the mechanics of auto propulsion. Ferrari is claimed to be
a purpose-built race car which features exceptional performance.
Ferrari has emerged superbly as a very strong Brand with least flaws. The only
factor which probably acts to its disadvantage is that, the strategy of catering to
the very elite class of millionaires has no doubt added to the brand value of the
product but also restricts the sales. Having already notched out a mark for itself,
probably the time is right to introduce a more economically viable category, tofulfill the millions of dreams of owning a Ferrari. The other drawback is that since
its such a high-end brand, and no two Ferraris are known to be alike, it makes it
clients want and wait for their dream car.
TYPES OF PRODUCTS:-
SUPERCARS:The company's loftiest efforts have been in thesupercar market. The 1962250
GTO may be considered the first in the line of Ferrari supercars, which extends to
the recentEnzo Ferrari andFXX models.
http://en.wikipedia.org/wiki/Supercarhttp://en.wikipedia.org/wiki/Ferrari_250_GTOhttp://en.wikipedia.org/wiki/Ferrari_250_GTOhttp://en.wikipedia.org/wiki/Enzo_Ferrari_(automobile)http://en.wikipedia.org/wiki/Ferrari_FXXhttp://en.wikipedia.org/wiki/Ferrari_FXXhttp://en.wikipedia.org/wiki/Enzo_Ferrari_(automobile)http://en.wikipedia.org/wiki/Ferrari_250_GTOhttp://en.wikipedia.org/wiki/Ferrari_250_GTOhttp://en.wikipedia.org/wiki/Supercar -
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CONCEPT CARS AND SPECIALS:-Ferrari has produced a number ofconcept cars,such as theFerrari Mythos.While
some of these were quite radical (such as theFerrari Modulo)and never intended
for production, others such as theFerrari Mythos have shown styling elements
which were later incorporated into production models.
The most recent concept car to be produced by Ferrari themselves was the
2010Ferrari Millechili.
A number of one-off special versions of Ferrari road cars have also been
produced, some of which have been commissioned by wealthy owners. One of
the examples is theFerrari P4/5.
The Special Projects program is a collaboration by Ferrari with Italian
automobilecoachbuilders such asFioravanti,Pininfarina, andZagato to build
custom cars using selected Ferrari models as a structural base. The first car under
this program is theSP1, commissioned by a Japanese business executive. The
second is theP540 Superfast Aperta,commissioned by an American enthusiast.
BIO-FUEL AND HYBRID CARS:-Ferrari has considered making hybrids. AF430 Spider that runs onethanol was
displayed at the 2008Detroit Auto Show.Ferrari has announced that a hybrid will
be in production by 2015. At the 2010 Geneva Motor Show, Ferrari unveiled a
hybrid version of their flagship599.Called the "HY-KERS Concept", Ferrari's hybrid
system adds more than 100 horsepower on top of the 599 Fiorano's 612 HP.
http://en.wikipedia.org/wiki/Concept_carhttp://en.wikipedia.org/wiki/Ferrari_Mythoshttp://en.wikipedia.org/wiki/Ferrari_Modulohttp://en.wikipedia.org/wiki/Ferrari_Mythoshttp://en.wikipedia.org/wiki/Ferrari_Millechilihttp://en.wikipedia.org/wiki/Ferrari_P4/5http://en.wikipedia.org/wiki/Coachbuilderhttp://en.wikipedia.org/wiki/Fioravantihttp://en.wikipedia.org/wiki/Pininfarinahttp://en.wikipedia.org/wiki/Zagatohttp://en.wikipedia.org/wiki/Ferrari_SP1http://en.wikipedia.org/wiki/Ferrari_P540_Superfast_Apertahttp://en.wikipedia.org/wiki/Ferrari_F430http://en.wikipedia.org/wiki/Ethanolhttp://en.wikipedia.org/wiki/Detroit_Auto_Showhttp://en.wikipedia.org/wiki/Ferrari_599_GTB_Fioranohttp://en.wikipedia.org/wiki/Ferrari_599_GTB_Fioranohttp://en.wikipedia.org/wiki/Ferrari_599_GTB_Fioranohttp://en.wikipedia.org/wiki/Detroit_Auto_Showhttp://en.wikipedia.org/wiki/Ethanolhttp://en.wikipedia.org/wiki/Ferrari_F430http://en.wikipedia.org/wiki/Ferrari_P540_Superfast_Apertahttp://en.wikipedia.org/wiki/Ferrari_SP1http://en.wikipedia.org/wiki/Zagatohttp://en.wikipedia.org/wiki/Pininfarinahttp://en.wikipedia.org/wiki/Fioravantihttp://en.wikipedia.org/wiki/Coachbuilderhttp://en.wikipedia.org/wiki/Ferrari_P4/5http://en.wikipedia.org/wiki/Ferrari_Millechilihttp://en.wikipedia.org/wiki/Ferrari_Mythoshttp://en.wikipedia.org/wiki/Ferrari_Modulohttp://en.wikipedia.org/wiki/Ferrari_Mythoshttp://en.wikipedia.org/wiki/Concept_car -
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SUGGESTIONS:-
I can suggest that Ferrari cars are the best cars in today world market because of
its speed,durability,style,etcits a dream of every individual to have the pleasure
and experience of Ferrari cars. While Ferrari Cars are costly, hard to maintain, anddifficult to find with an appropriate price tag.
CONCLUSION:-
Ferrari, the name itself makes a picture of Sports in our mind. This attitude is both
a boon and bane for Ferrari. On one side it is this feeling of Sports which attracts
people but at the same time compelled the company to restrict itself in launchingany low-end car under Ferrari brand in Italy.Ferrari Cars are the best cars in
todays world market because of it speed,style, durability, etc. Ferrari Cars has
got a good brand image in world market.