mr-profun - covid-19 re-opening sruvey results - series 1 ...€¦ · 01/07/2020 · facilities...
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COVID-19 Re-Opening Survey ResultsSeries 1 - July 2020
On behalf of MR-ProFun, thank you to everyone who participated in the survey and shared it with their professional network. This first surveyhad nearly 100 facilities reporting their re-opening status and performance and we are excited to share the results with all of you. Thesurvey gathered self-reported data from July 1 – July 15, 2020. Since this was the first survey the performance data did not represent aspecific time period as various facilities re-opened at different times. From discussions, some facilities have been open since May, whileothers who reported performance data opened days before the survey was completed.
This has been a challenging and uncharted time for all of us as we have had extended closures, changes to how we operate, program, andserve our guests. As an industry that provides experiences to our guests, we believe sharing best practices and ideas will help us all planbetter and get through this ever-changing scenario that we are all trying to manage. This is why we started this survey - as we talked withmany of our industry colleagues and discussed the challenges they were facing and what solutions and ideas were out there. We plan oncontinuing this survey monthly and hope that we can grow the number of participants so this can be a resource to help facilities plan andnavigate through this period of uncertainty.
Finally, on behalf of guests worldwide, thank you all for continuing to support your communities throughout this period. Many of yourfacilities have become a sanctuary and reprieve from the realities of what we face day to day. Others have continued to provide programsand services to their communities, and we are all grateful for the work you do.
Thanks,
Ray GiangVice President – Planning & Advisory Services
COVID-19 Re-Opening Survey ResultsSeries 1: July 2020
INTRODUCTION
July 2020 Page 2
OPENING STATUS
The chart on the left illustrates the type of facility (Outdoor Attraction, Indoor Attraction, Museum, Children’s Museum Science Center, Gardens, or Other) andillustrates the reported opening status. It should be noted that 93 facilities reported their status but had the option of selecting multiple facility types, therefore asingle facility could be illustrated in multiple areas. Out of 93 facilities reporting, 55% of facilities are open. Outdoor Attractions, Gardens, and Other have thehighest representation of open facilities. Children’s Museums represent a third of being open, closed, and closed, but previously opened.
The chart on the right looks at all institutions that responded they were not open and summarizes when they plan to re-open. 68% of institutions that are not yetopen plan to open within the next 3 months.
COVID-19 Re-Opening Survey ResultsSeries 1: July 2020
7%
21%
38%
5%
14% 14%
0%
5%
10%
15%
20%
25%
30%
35%
40%
1-2 weeks 2 weeks - 1month
1 - 3 months 3 - 6 months Don't Know More than 6months
Re-Opening Timeline
84%
59%
44%39%
33%
87%
63%
16%
36%
52%
28%
56%
13%
38%
0% 5% 4%
33%
11%0% 0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
OutdoorAttraction
(n19)
IndoorAttraction
(n22)
Museum(n27)
Children'sMuseum
(n18)
Science Center(n9)
Gardens(n30)
Other(n8)
Opening Status
Open Closed Closed, but we did re-open previously
July 2020 Page 3
OPERATING CAPACITY TRENDS
Looking at the facilities that responded they are currently open, the chart on the left summarizes the capacity at which they are currently operating. 80% offacilities that are open are operating at 50% or less capacity with the majority operating between 21-50% of capacity. The chart on the right summarizes facilitiesthat are operating below or equal to local and regional restrictions for capacity.
4%
12%
24%
18%
24%
10%
2% 2%
6%
0%
5%
10%
15%
20%
25%
0 - 10% 11 - 20% 21 - 30% 31 - 40% 41 - 50% 51 - 60% 61 - 70% 71 - 80% 91-100%
Current Operating Capacity
COVID-19 Re-Opening Survey ResultsSeries 1: July 2020
Below61%
Equal39%
Operating Capacity Compared to Local and Regional Restrictions
Below Equal
July 2020 Page 4
ATTENDANCE PERFORMANCE
Of the facilities that reported being open, the chart on the left represents their attendance performance as better than last year, or worse than last year. The charton the right looks at the performance comparison from this same time in the previous year and measures how the facility is performing now. Out of the 51facilities that are open, 84% are reporting attendance is worse than the year prior. The median facility is reporting a decrease of 51%-60%. To better compare howsimilar type facilities are performing, please see the appendix tables. It should be noted that the 17% of museums that are reporting better attendance than lastyear are museums that are part of a Garden and/or have a significant outdoor component.
75%
100%
83%
100% 100%
73%
100%
25%
0%
17%
0% 0%
27%
0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
OutdoorAttraction
(n19)
IndoorAttraction
(n22)
Museum(n27)
Children'sMuseum
(n18)
Science Center(n9)
Gardens(n30)
Other(n8)
Re-Opening Attendance Performance
Worse than last year Better than last year
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
N/A
Dec
reas
e
91
-10
0%
Dec
line
81
- 9
0%
Dec
line
71
- 8
0%
Dec
line
61
- 7
0%
Dec
line
51
- 6
0%
Dec
line
41
- 5
0%
Dec
line
31
- 4
0%
Dec
line
21
- 3
0%
Dec
line
11
- 2
0%
Dec
line
0 -
10
% D
eclin
e
0 -
10
% In
crea
se
11
- 2
0%
Incr
ease
21
- 3
0%
Incr
ease
31
- 4
0%
Incr
ease
41
- 5
0%
Incr
ease
51
- 6
0%
Incr
ease
61
- 7
0%
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ease
71
- 8
0%
Incr
ease
81
- 9
0%
Incr
ease
91
-10
0%
Incr
ease
N/A
Incr
ease
COVID-19 Re-Opening Survey ResultsSeries 1: July 2020
Decrease Increase
July 2020 Page 5
SUMMARY AND SERIES 2 SURVEY
Below is a recap of the nearly 100 facilities surveyed:
• 55% of facilities have re-opened, while 36% of facilities remain closed, and the remaining 9% have recently re-closed. From our discussions somefacilities have reclosed again due to local restrictions. Of the facilities that remain closed, the majority are planning on re-opening in 1-3 months.
• 80% of re-opened facilities are operating below 50% of their capacity. Half of Gardens and 75% of Outdoor Attractions are operating above 40% ofcapacity.
• 16% of re-opened facilities are indicating higher attendance as compared to the prior year, while 84% of facilities are reporting lower attendance. Ofthose facilities that reported attendance performance, the median facility indicated a 51-60% decrease in attendance. About 25% of Gardens andOutdoor Attractions indicated higher attendance as compared to the prior year. A breakdown of attendance performance by facility type can be foundin the appendix.
Series 2 Survey - Based on feedback, MR-ProFun will be adjusting the survey slightly to gather some additional information. Furthermore, as the situationremains fluid, the survey will again be issued at the beginning of August with an August 15th due date for submission. The focus will be on re-opening andperformance for the month of July 2020 versus July 2019. The following are some of the changes that you will see in Series 2. If there is additionalfeedback please feel free to reach out to us.
• Adding additional facility types – Zoo, Aquarium, and Water Park.
• Adding region or state indicator.
• An optional question will be added regarding if and how facilities have changed or removed programming.
• Series 2 Survey will be open from August 1 -15, 2020. It is requested that attendance performance data be from July 1 – 31, 2020 versus the sameperiod last year or from date of re-opening in July to the end of the month.
COVID-19 Re-Opening Survey ResultsSeries 1: July 2020
July 2020 Page 6
MR-ProFun is a management consultingand attraction management firm thatspecializes in identifying efficiencies thatmaximize or further optimize new andexisting operations at visitor attractions,including theme parks, museums,aquariums, destination resorts, brandcenters, world expositions, andOlympiads.
Our mission is to take a client’s dream andensure it becomes a practical businessreality. Whether assisting our clients inplanning new entrepreneurial projects oradvising owners of existing attractions, weapply our years of experience to help ourclients increase revenue, manage costs,and improve performance – all so theycan compete more effectively in adynamic leisure marketplace.
Founded in 1980
Offices: Orange County, California &
Shanghai, China
ABOUT US
350+Clients
50+Countries
100+Not-For-Profit
Institutions
40Years In Business
9/11 Memorial & Museum
APPENDIX: OUTDOOR ATTRACTIONS PERFORMANCE
COVID-19 Re-Opening Survey ResultsSeries 1: July 2020
0%
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-10
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Decrease Increase
APPENDIX: INDOOR ATTRACTIONS PERFORMANCE
COVID-19 Re-Opening Survey ResultsSeries 1: July 2020
COVID-19 Re-Opening Survey ResultsSeries 1: July 2020
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eclin
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81
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91
-10
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ease
Decrease Increase
APPENDIX: MUSEUM ATTENDANCE PERFORMANCE
COVID-19 Re-Opening Survey ResultsSeries 1: July 2020
0%
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91
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line
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eclin
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81
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Incr
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91
-10
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Incr
ease
IncreaseDecrease
APPENDIX: CHILDREN’S MUSEUM ATTENDANCE PERFORMANCE
COVID-19 Re-Opening Survey ResultsSeries 1: July 2020
0%
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91
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eclin
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-10
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ease
IncreaseDecrease
APPENDIX: SCIENCE CENTER ATTENDANCE PERFORMANCE
COVID-19 Re-Opening Survey ResultsSeries 1: July 2020
0%
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91
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-10
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Incr
ease
IncreaseDecrease
APPENDIX: GARDENS ATTENDANCE PERFORMANCE
COVID-19 Re-Opening Survey ResultsSeries 1: July 2020
0%
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-10
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line
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-10
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IncreaseDecrease
APPENDIX: OTHER ATTRACTIONS PERFORMANCE
COVID-19 Re-Opening Survey ResultsSeries 1: July 2020
0%
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Incr
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Incr
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IncreaseDecrease
Ray Giang – Vice PresidentKenny Wagener – Vice PresidentAudrie McCauley – Senior Associate
Planning | Advisory | Training | Implementation | Management
[email protected]@[email protected]
+ 1.714.832.1201
210 West Main StreetSuite 201Tustin, CA 92780
www.mr-profun.com
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