mr interim report_group 5

8/14/2019 MR Interim Report_Group 5

1/17

Success Driversof IPLMarket Research: Interim Report

Submitted By:PGPM-ner!y "#$"-$%

&bhinav Gupta P$"$##'

&rpita Sin!h P$"$#$"Parita Rathi P$"$#%'

Piyush Pande P$"$#%(Sundar Ra)an P$"$#*+

Great Lakes Institute of Mana!ement, Gur!aon


2/17

Literature Review for IPLs drivers

IPL is a .enty"# cricket tournament inau!urated in "##/, often credited .ithbein! the institution that pro)ected the .enty"# format of the !ame onto the.or0d sta!e1

In an opinion po00 2 3"#$'4, opinions .ere taken from its readers on factors suchas perception of IPL amon! IPL .atchers and IPL non-.atchers, perceivedadvanta!es and disadvanta!es of IPL, Issues re0ated to IPL and their effects,0oya0ty to.ards the specific c0ubs of IPL and the .atchin! trends of IPL amon!different forms or hi!h fever matches in India1 his !ives a perception of 0ike0ytrend of opinions that are common amon! the fo00o.ers and detractors of IPL1 Ina case study by IPL 3"##+4, it .as sho.n that .enty"# form of cricket .as themost preferred form of cricket overa00 .ith ma5imum in the a!e !roup of $*-"6,

7R for India in Internationa0 cricket .as ma5imum for I88 .or0d .enty"# Indiamatches compared to the avera!e 7R for the tournament and even other Indiamatches durin! the same year, competitive pay packa!e avai0ab0e to p0ayers

.ith respective to their nationa0 team9s pay packa!e1 hese pay packa!e haspu00ed internationa0 p0ayers to the e5tent that certain p0ayers have startedputtin! in their best efforts reserved for IPL and makin! the IPL matchesinterestin!1

&s per study by endick, Ba0sara 3"#$$4, revenue distribution of IPL teams is'/; from centra0 broadcastin!, ""; from team sponsorship, $(; from centra0sponsorship, $(; from !ate receipts .hereas pri


3/17

Qualitative Research

Aua0itative Research for =Success Drivers of Indian Premier Lea!ues .as doneusin! the fo00o.in! methods:

In-Depth &na0ysis

ocus Group Method

here .ere seven intervie.s conducted for the in-depth approach to !ive a c0earinsi!ht into .hat the vie.ers actua00y 0ike and dis0ike about IPL1 IPL bein! of thet.enty-t.enty format .as the ma)or factor that peop0e 0iked it- he fact that thematch !ot over in not more than % hours and a0so it .as bein! te0ecasted at theprime time .hen peop0e are home after office1 Cne of the intervie.ee .asattracted to IPL because of the contests associated to it that the sponsors comeup .ith, thou!h many did not 0ike the idea of a sponsor9s name bein! associated.ith a four or a si51 he vie.ers9 interest .as a0so ma)or0y setback by thescanda0s associated .ith IPL, first the La0it Modi case and then the spot fi5in!

scanda01 Cne of the most !enera0 ideas shared amon! these intervie.s .asre!ardin! the )in!0es and anthems that each participatin! team comes up .ith1Most of the peop0e thou!h remained very neutra0 to these )in!0es and anthemsbut sure0y found them catchy1 &0so amon! the common thou!ht .as thecheer0eadin!, many of the intervie.ees thou!ht that cheer0eadin! did nothin!but added to the !0amour and that their vie.in! the match .ou0d not rea00y beaffected by the absence or the presence of the cheer0eaders1

here .as one ocus Group .hich consisted of five intervie.ees1 he mosthi!h0i!hted point in this discussion .as the biddin! process of the p0ayers1

hou!h most of the intervie.ees in the in-depth method found the method to befair and be0ieved that it !ave an e5posure to the risin! youn! ta0ent in the

country, the focus !roup thou!ht, that the biddin! procedure .as a0so veryencoura!in! to the present p0ayers to .ork and perform .e001 he !roup be0ievedthat it .as a .onderfu0 idea to 0et a team identify itse0f .ith % p0ayers .ho .ou0dstay .ith the team a00 a0on!, and the rest be decided on the basis of biddin!1&0so, it came into focus, that peop0e 0ike to .atch IPL .ith their friends, be it theiror friend9s home or at a c0ub screenin!, but IPL becomes a point over .hich theyshare ideas on and are ab0e to bond .e001 Basica00y, as per them, IPL is en)oyedmore .ith friends than sittin! at home and .atchin! the match a0one1 Most ofthe members of this !roup a0so 0iked the fact that the members of a sin!0e teamcomes from teams of opposin! teams1 he hi!h0i!ht .as .hen &ndre. Symondsand 2arbha)an Sin!h p0ayed for the same time after the Monkey-Gate fi!ht1

Justification of the said Qualitative Analysis Tool: he said methods .erechosen for the ua0itative ana0ysis because bein! in a mana!ement schoo0 .heremany of the students fo00o. IPL re!u0ar0y, these methods .ere uite feasib0e1

he In-Depth Method .as chosen as it he0ps it he0ps in !ettin! detai0edinformation and understandin! more accurate0y the thou!hts of the vie.ers1 &sit has on0y sin!0e participant, it becomes easy for the intervie.er to concentrateon the intervie.ee and understand more about their opinions1 &0so, the fact thatthis process e0iminated !roup bias and a00o.ed the participant to present hisEherthou!ht .ithout bein! shado.ed by another9s1

he ocus Group method .as chosen as it more of a discussion and moref0e5ibi0ity and spontaneity is invo0ved, it cou0d brin! out uncover the points that

.ere not yet pondered upon durin! the in depth intervie.s1 hou!h it took 0esstime than one-to-one intervie.s and as participants shared a common interest


4/17

to.ards IPL, they .ere more free ta0kin! and much 0ess conscious of themse0ves.hich a00o.ed free-f0o. of thou!hts1


5/17

Hypothesis

$1 re of .atchin! IPL and shorter duration of !amea1 2# F Shorter duration of the !ame doesn9t affect the vie.ership of

IPL1

b1 2a F Shorter duration of the !ame affects the vie.ership of IPL1"1 re of .atchin! IPL at stadium and shorter duration of !ame

a1 2# F Shorter duration of the !ame doesn9t affect .atchin! IPLmatches at stadium

b1 2a F Shorter duration of the !ame affects .atchin! IPL matches atstadium

'1 8hoosin! IPL over other sho.s and shorter duration of !amea1 2# F Shorter duration of the !ame doesn9t affect .atchin! IPL

matches over other sho.sb1 2a F Shorter duration of the !ame affects .atchin! IPL matches over

other sho.s

%1 o00o. IPL on Socia0 Media and shorter duration of !amea1 2# F Shorter duration of the !ame doesn9t affect the activity on

socia0 media of IPLb1 2a F Shorter duration of the !ame affects the activity on socia0

media of IPL

(1 re of .atchin! IPL and entertainmentEhumora1 2# F ntertainmentE2umor doesn9t affect the vie.ership of IPL1b1 2a F ntertainmentE2umor affects the vie.ership of IPL1

*1 re of .atchin! IPL at stadium and ntertainmentE2umora1 2# F ntertainmentE2umor doesn9t affect .atchin! IPL matches at

stadium

b1 2a F ntertainmentE2umor affects .atchin! IPL matches at stadium+1 8hoosin! IPL over other sho.s and ntertainmentE2umor

a1 2# F ntertainmentE2umor doesn9t affect .atchin! IPL matches overother sho.s

b1 2a F ntertainmentE2umor affects .atchin! IPL matches over othersho.s

/1 o00o. IPL on Socia0 Media and ntertainmentE2umora1 2# F ntertainmentE2umor doesn9t affect the activity on socia0

media of IPL

b1 2a F ntertainmentE2umor affects the activity on socia0 media of IPL61 re of .atchin! IPL and &!!ressive marketin! of IPL

a1 2# F &!!ressive marketin! of IPL doesn9t affect its vie.ership1b1 2a F &!!ressive marketin! of IPL affects its vie.ership1

$#1 re of .atchin! IPL at stadium and &!!ressive marketin! of IPLa1 2# F &!!ressive marketin! of IPL doesn9t affect .atchin! matches at

stadiumb1 2a F &!!ressive marketin! of IPL affects .atchin! matches at

stadium

$$1 8hoosin! IPL over other sho.s and &!!ressive marketin! of IPLa1 2# F &!!ressive marketin! of IPL doesn9t affect .atchin! matches

over other sho.s

b1

2a F &!!ressive marketin! of IPL affects .atchin! matches overother sho.s


6/17

$"1 o00o. IPL on Socia0 Media and &!!ressive marketin! of IPLa1 2# F &!!ressive marketin! of IPL doesn9t affect its activity on socia0

media

b1 2a F &!!ressive marketin! of IPL affects its activity on socia0 media$'1 re of .atchin! IPL and &!!ressive marketin! of sponsors

a1 2# F &!!ressive marketin! of sponsors doesn9t affect the vie.ershipof IPL1

b1 2a F &!!ressive marketin! of sponsors affects the vie.ership of IPL1$%1 re of .atchin! IPL at stadium and &!!ressive marketin! of sponsors

a1 2# F &!!ressive marketin! of sponsors doesn9t affect .atchin! IPLmatches at stadium

b1 2a F &!!ressive marketin! of sponsors affects .atchin! IPL matchesat stadium

$(1 8hoosin! IPL over other sho.s and ntertainmentE2umora1 2# F &!!ressive marketin! of sponsors doesn9t affect .atchin! IPL

matches over other sho.s

b1 2a F &!!ressive marketin! of sponsors affects .atchin! IPL matchesover other sho.s

$*1 o00o. IPL on Socia0 Media and &!!ressive marketin! of sponsorsa1 2# F &!!ressive marketin! of sponsors doesn9t affect the activity on

socia0 media of IPLb1 2a F &!!ressive marketin! of sponsors affects the activity on socia0

media of IPL

$+1 re of .atchin! IPL and ime 8onvenience 3sho.case at prime time4a1 2# F ime 8onvenience doesn9t affect the vie.ership of IPL1b1 2a F ime 8onvenience affects the vie.ership of IPL1

$/1 re of .atchin! IPL at stadium and ime 8onveniencea1 2# F ime 8onvenience doesn9t affect .atchin! IPL matches at

stadium

b1 2a F ime 8onvenience affects .atchin! IPL matches at stadium$61 8hoosin! IPL over other sho.s and ime 8onvenience

a1 2# F ime 8onvenience doesn9t affect .atchin! IPL matches overother sho.s

b1 2a F ime 8onvenience affects .atchin! IPL matches over othersho.s

"#1 o00o. IPL on Socia0 Media and ime 8onveniencea1 2# F ime 8onvenience doesn9t affect the activity on socia0 media of

IPL

b1 2a F ime 8onvenience affects the activity on socia0 media of IPL"$1 re of .atchin! IPL and association of ce0ebrities

a1 2# F association of ce0ebrities doesn9t affect the vie.ership of IPL1b1 2a F association of ce0ebrities affects the vie.ership of IPL1

""1 re of .atchin! IPL at stadium and association of ce0ebritiesa1 2# F association of ce0ebrities doesn9t affect .atchin! IPL matches

at stadiumb1 2a F association of ce0ebrities affects .atchin! IPL matches at

stadium

"'1 8hoosin! IPL over other sho.s and association of ce0ebritiesa1

2# F association of ce0ebrities doesn9t affect .atchin! IPL matchesover other sho.s


7/17

b1 2a F association of ce0ebrities affects .atchin! IPL matches overother sho.s

"%1 o00o. IPL on Socia0 Media and association of ce0ebritiesa1 2# F association of ce0ebrities doesn9t affect the activity on socia0

media of IPL

b1

2a F association of ce0ebrities affects the activity on socia0 media ofIPL

"(1 re of .atchin! IPL and Peer pressure 3n)oyin! .ith friendsEfami0y4a1 2# F Peer pressure doesn9t affect the vie.ership of IPL1b1 2a F Peer pressure affects the vie.ership of IPL1

"*1 re of .atchin! IPL at stadium and Peer pressurea1 2# F Peer pressure doesn9t affect .atchin! IPL matches at stadiumb1 2a F Peer pressure affects .atchin! IPL matches at stadium

"+1 8hoosin! IPL over other sho.s and Peer pressurea1 2# F Peer pressure doesn9t affect .atchin! IPL matches over other

sho.s

b1 2a F Peer pressure affects .atchin! IPL matches over other sho.s"/1 o00o. IPL on Socia0 Media Peer pressure

a1 2# F Peer pressure doesn9t affect the activity on socia0 media of IPLb1 2a F Peer pressure affects the activity on socia0 media of IPL

"61 re of .atchin! IPL and Summer vacationa1 2# F Summer vacation doesn9t affect the vie.ership of IPL1b1 2a F summer vacation affects the vie.ership of IPL1

'#1 re of .atchin! IPL at stadium and summer vacationa1 2# F summer vacation doesn9t affect .atchin! IPL matches at

stadium

b1 2a F summer vacation affects .atchin! IPL matches at stadium'$1 8hoosin! IPL over other sho.s and summer vacation

a1 2# F summer vacation doesn9t affect .atchin! IPL matches overother sho.s

b1 2a F summer vacation affects .atchin! IPL matches over othersho.s

'"1 o00o. IPL on Socia0 Media summer vacationa1 2# F summer vacation doesn9t affect the activity on socia0 media of

IPL

b1 2a F summer vacation affects the activity on socia0 media of IPL''1 re of .atchin! IPL and 8ontroversies

a1 2# F 8ontroversies doesn9t affect the vie.ership of IPL1b1 2a F 8ontroversies affects the vie.ership of IPL1

'%1 re of .atchin! IPL at stadium and 8ontroversiesa1 2# F 8ontroversies doesn9t affect .atchin! IPL matches at stadiumb1 2a F 8ontroversies affects .atchin! IPL matches at stadium

'(1 8hoosin! IPL over other sho.s and 8ontroversiesa1 2# F 8ontroversies doesn9t affect .atchin! IPL matches over other

sho.s

b1 2a F 8ontroversies affects .atchin! IPL matches over other sho.s'*1 o00o. IPL on Socia0 Media and 8ontroversies

a1 2# F 8ontroversies doesn9t affect the activity on socia0 media of IPLb1 2a F 8ontroversies affects the activity on socia0 media of IPL


8/17

'+1 re of .atchin! IPL and Risin! youn! ta0enta1 2# F Risin! youn! ta0ent doesn9t affect the vie.ership of IPL1b1 2a F Risin! youn! ta0ent affects the vie.ership of IPL1

'/1 re of .atchin! IPL at stadium and Risin! youn! ta0enta1 2# F Risin! youn! ta0ent doesn9t affect .atchin! IPL matches at

stadiumb1 2a F Risin! youn! ta0ent affects .atchin! IPL matches at stadium

'61 8hoosin! IPL over other sho.s and Risin! youn! ta0enta1 2# F Risin! youn! ta0ent doesn9t affect .atchin! IPL matches over

other sho.sb1 2a F Risin! youn! ta0ent affects .atchin! IPL matches over other

sho.s

%#1 o00o. IPL on Socia0 Media and Risin! youn! ta0enta1 2# F Risin! youn! ta0ent doesn9t affect the activity on socia0 media

of IPL

b1 2a F Risin! youn! ta0ent affects the activity on socia0 media of IPL

%$1 o00o. IPL on Socia0 Media and 7ie.ership of IPLa1 2# F &ctivity on socia0 media doesn9t affect the vie.ership of IPL on

7

b1 2a F &ctivity on socia0 media affects the vie.ership of IPL on 7


9/17

Dependent and Independent Variales with their !cales

Dependent Variales

Independent

Variales

DV

!cale

IV

!cale

re of .atchin! IPL at7 Shorter ormat

Crdina0

Crdina0

re of .atchin! IPL at7 Shorter ormat

Crdina0

Crdina0

re of .atchin! IPL atStadium Shorter ormat

Crdina0

Crdina0

re of .atchin! IPL atStadium Shorter ormat

Crdina0

Crdina0

8hoosin! IPL over diffsho.s Shorter ormat

Crdina0

Crdina0

8hoosin! IPL over diffsho.s Shorter ormat

Crdina0

Crdina0

o00o. Socia0 Media Shorter ormatCrdina0

Crdina0

o00o. Socia0 Media Shorter ormatCrdina0

Crdina0

re of .atchin! IPL at7 ntertainmentE2umor

Crdina0

Crdina0

re of .atchin! IPL at7 ntertainmentE2umor

Crdina0

Crdina0

re of .atchin! IPL atStadium ntertainmentE2umor

Crdina0

Crdina0

re of .atchin! IPL atStadium ntertainmentE2umor

Crdina0

Crdina0

8hoosin! IPL over diffsho.s ntertainmentE2umor

Crdina0

Crdina0

8hoosin! IPL over diffsho.s ntertainmentE2umor

Crdina0

Crdina0

o00o. Socia0 Media ntertainmentE2umorCrdina0

Crdina0

o00o. Socia0 Media ntertainmentE2umorCrdina0

Crdina0

re of .atchin! IPL at7 &!!ressive mkt! of IPL

Crdina0

Crdina0

re of .atchin! IPL at

7 &!!ressive mkt! of IPL

Crdin

a0

Crdina

0


10/17

re of .atchin! IPL atStadium &!!ressive mkt! of IPL

Crdina0

Crdina0

re of .atchin! IPL atStadium &!!ressive mkt! of IPL

Crdina0

Crdina0

8hoosin! IPL over diffsho.s &!!ressive mkt! of IPL

Crdina0

Crdina0

8hoosin! IPL over diffsho.s &!!ressive mkt! of IPL

Crdina0

Crdina0

o00o. Socia0 Media &!!ressive mkt! of IPLCrdina0

Crdina0

o00o. Socia0 Media &!!ressive mkt! of IPLCrdina0

Crdina0


7

&!!ressive mkt! of

sponsors

Crdin

a0

Crdina

0re of .atchin! IPL at7

&!!ressive mkt! ofsponsors

Crdina0

Crdina0

re of .atchin! IPL atStadium


Crdina0

Crdina0



Crdina0

Crdina0

8hoosin! IPL over diffsho.s


Crdina0

Crdina0

8hoosin! IPL over diffsho.s &!!ressive mkt! ofsponsors Crdina0 Crdina0

o00o. Socia0 Media&!!ressive mkt! ofsponsors

Crdina0

Crdina0

o00o. Socia0 Media&!!ressive mkt! ofsponsors

Crdina0

Crdina0

re of .atchin! IPL at7 ime 8onvenience

Crdina0

Crdina0

re of .atchin! IPL at7 ime 8onvenience

Crdina0

Crdina0

re of .atchin! IPL atStadium ime 8onvenience

Crdina0

Crdina0

re of .atchin! IPL atStadium ime 8onvenience

Crdina0

Crdina0

8hoosin! IPL over diffsho.s ime 8onvenience

Crdina0

Crdina0

8hoosin! IPL over diffsho.s ime 8onvenience

Crdina0

Crdina0

o00o. Socia0 Media ime 8onvenience Crdin Crdina


11/17

a0 0

o00o. Socia0 Media ime 8onvenienceCrdina0

Crdina0


7

&ssociation of

ce0ebrities

Crdin

a0

Crdina

0re of .atchin! IPL at

7&ssociation ofce0ebrities

Crdina0

Crdina0


&ssociation ofce0ebrities

Crdina0

Crdina0



Crdina0

Crdina0



Crdina0

Crdina0



Crdina0

Crdina0

o00o. Socia0 Media&ssociation ofce0ebrities

Crdina0

Crdina0

o00o. Socia0 Media&ssociation ofce0ebrities

Crdina0

Crdina0

re of .atchin! IPL at7 Peer Pressure

Crdina0

Crdina0


7 Peer Pressure

Crdin

a0

Crdina

0

re of .atchin! IPL atStadium Peer Pressure

Crdina0

Crdina0

re of .atchin! IPL atStadium Peer Pressure

Crdina0

Crdina0

8hoosin! IPL over diffsho.s Peer Pressure

Crdina0

Crdina0

8hoosin! IPL over diffsho.s Peer Pressure

Crdina0

Crdina0

o00o. Socia0 Media Peer PressureCrdina0

Crdina0

o00o. Socia0 Media Peer PressureCrdina0

Crdina0

re of .atchin! IPL at7 Summer 7acation

Crdina0

Crdina0

re of .atchin! IPL at7 Summer 7acation

Crdina0

Crdina0

re of .atchin! IPL atStadium Summer 7acation Crdina0 Crdina0


12/17

re of .atchin! IPL atStadium Summer 7acation

Crdina0

Crdina0

8hoosin! IPL over diffsho.s Summer 7acation

Crdina0

Crdina0

8hoosin! IPL over diffsho.s Summer 7acation

Crdina0

Crdina0

o00o. Socia0 Media Summer 7acationCrdina0

Crdina0

o00o. Socia0 Media Summer 7acationCrdina0

Crdina0

re of .atchin! IPL at7 8ontroversies

Crdina0

Crdina0


7 8ontroversies

Crdin

a0

Crdina

0

re of .atchin! IPL atStadium 8ontroversies

Crdina0

Crdina0

re of .atchin! IPL atStadium 8ontroversies

Crdina0

Crdina0

8hoosin! IPL over diffsho.s 8ontroversies

Crdina0

Crdina0

8hoosin! IPL over diffsho.s 8ontroversies

Crdina0

Crdina0

o00o. Socia0 Media 8ontroversiesCrdina0

Crdina0

o00o. Socia0 Media 8ontroversiesCrdina0

Crdina0

re of .atchin! IPL at7 Risin! oun! a0ent

Crdina0

Crdina0

re of .atchin! IPL at7 Risin! oun! a0ent

Crdina0

Crdina0

re of .atchin! IPL atStadium Risin! oun! a0ent Crdina0 Crdina0re of .atchin! IPL atStadium Risin! oun! a0ent

Crdina0

Crdina0

8hoosin! IPL over diffsho.s Risin! oun! a0ent

Crdina0

Crdina0

8hoosin! IPL over diffsho.s Risin! oun! a0ent

Crdina0

Crdina0

o00o. Socia0 Media Risin! oun! a0ent

Crdin

a0

Crdina

0o00o. Socia0 Media Risin! oun! a0ent Crdin Crdina


13/17

a0 0

o00o. IPL on Socia0Media and 7ie.ership of

IPL -

Crdin

a0

Crdina

0o00o. IPL on Socia0Media and 7ie.ership ofIPL -

Crdina0

Crdina0


14/17

Questionnaire

$1 Do you .atch IPLH

a1 es

b1 o

"1 2o. often do you .atch IPLH

a1 7ery Cften

b1 Cften

c1 Sometimes

d1 Rare0y

e1 ever

'1 2o. often do you !o and .atch IPL matches at stadiumH

a1 7ery Cften 3veryday4

b1 Cften 3Cnce in

c1 Sometimes

d1 Rare0y

e1 ever

%1 Do you fo00o. IPL on any socia0 media 3B, .itter, outube, etc14

a1 7ery Cften 3veryday4

b1 Cften 3more than " times a .eek4

c1 Sometimes 3once in a .eek4

d1 Rare0y 3once in " .eeks4

e1 ever

(1 ou0d you prefer to .atch other sho.s such as JB8, Bi! Boss, 8omedy

8ircus, Dai0y Soaps etc1 instead of IPLH

a1 es

b1 o

*1 2o. often .ou0d you 0eave other form of entertainment sho.s and .atchIPLH

a1 7ery Cften

b1 Cften

c1 Sometimes


15/17


16/17

andPromotion4F Sponsors

n)oyin!.ithfriendsEfami0y

8. Which is your favourite IPL team?

a. CSK

b. MI

c. SRH

d. KP

e. KKR

f. DD

. RR

h. PWI

i. RC!

61 2o. often do you .atch matches apart from your favorite IPL teamH

a. "ery #fte$

b. #fte$

c. Sometimes

d. Rare%y

e. &ever

$#1Se5: Ma0e ema0e

$$1&!e: Be0o. $/ $/-'( '(-(# (# @ above

$"1Cccupation: Student 2ome Maker orkin! BusinessmanRetired


17/17

Proposed #ethod

It is proposed to carry out the Market Research on =Success Drivers of IndianPremier Lea!ue> throu!h the !urvey 'ethod1

his method has been proposed because, present0y, Indian Premier Lea!uematches are not takin! p0ace as they take p0ace durin! the months of &pri0and May annua00y1 his takes from us the opportunity to take an5perimentation based approach for the reuired market survey1 Second0y,the survey .ou0d a00o. us to understand the audience and vie.ership betterin terms of interest of the audience on .hether they .atch the matchesbecause of the ce0ebrities, contests associated or cricket1 &0so it .ou0d he0pus to kno. .hether the so0e factor of the success of IPL is it bein! te0ecastedat prime time and bein! conducted durin! summer vacations or not1 2ence,Survey method is suited as this .ou0d !ive us more insi!hts to understandthe opinion and participation of the vie.ers1

mr interim report_group 5

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