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Client: Group Delphi, Alameda, CA
Scope of work: exhibit design, illustration.
Surface design for window and panel com-positions at Metreon CityView in San Francis-co for the annual SemiCon event. First and second surface applications of vinyl were lay-ered to create levels of transparency, show-casing and framing the view of the San Fran-cisco skyline.
Brand guidelines: Larsen, Minneapolis, MN
APPLIED MATERIALS at SEMICON
APPLIED MATERIALS at SEMICON
Client: Group Delphi, Alameda, CA
Scope of work: exhibit design, illustration.
A bolder, more vibrant “Rockstar” theme was devised as the daytime showcase transitioned into an evening cocktail event. Music indus-try icons were rendered in sillouhette and ap-plied to partition panels, which were used to quickly and seamlessly swap out a selection of panels used for the daytime setting.
Brand guidelines: Larsen, Minneapolis, MN
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Client: Silicon Valley Bank
Scope of work: naming, branding identity, environmental graphics.
With its drive to reach the blossoming tech entrepreneurial market in San Francisco, as well as other major urban areas across the US, Silicon Valley Bank sought to expand its service offerings through the provision of seed funding and other startup support tools for these emerging innovators.
Occupying two floors in the historic Golden Gate Theatre in the Mid-Market district of the city, this fledgeling new identity would have pride of place and be adaptive to local ver-nacular, while being celebratory of craft and individual expression.
Sign painters: New Bohemia SignsWall graphics: Blow Up Lab
SVB at WEWORK
SAN JOSE MUSEUM OF ART
Client: San Jose Museum of Art
Scope of work: interior and exterior environ-mental graphics.
The San Jose Museum of Art consists of an historic Richardsonian Romanesque struc-ture coupled with a contemporary annex designed by Skidmore Owings & Merrill. The goal of this system was to unify the two wings, each of which faced perpendicular streets, and reinforce the modern theme of the mu-seum. This was largely achieved through use of material and the mimicking of architec-tural themes. Interior signs were constructed of fixed and removable aluminum panels with changeable graphic elements printed onto removable vinyl film. Exterior signs consist of water-cut steel, screen-printed canvas ban-ners, and applied vinyls.
Sign fabrication: Kitzmiller
SAN JOSE MUSEUM OF ART
L’ARGENTO
Concept
Scope of work: logotype, packaging.
This was a concept piece for a fictitious wine label. The name l’argento, “silver” in Italian, set the tone for this moderne-inspired de-sign. The use of distinct color variation for each label allows for quick distinction of the different varietals. The two-sided label incor-porates a foil stamp, die-cut and 2-color off-set printing processes.
MERRIEWOOD MERCANTILE
Client: Merriewood Mercantile
Scope of work: branding identity, logotype, hand lettering, packaging, environmental graphics.
The branding system for the Merriewood family of local, sustainable, organic and handmade goods is inspired by the Arts and Crafts movement as an antidote to the often corporate flavor of commercial and luxury brand marketing. The system includes a cus-tom typeface to be used across packaging, collateral, signage, advertising and electronic media. Production values are to reflect the homespun values of the founders and com-munity they support, focusing on the use of letterpress, silkscreen, hand painting, carving and handmade papers.
TAIL EXTENSION TAIL TERMINATION
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THE DINOCHICKEN PROJECT
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Client: Museum of the Rockies
Scope of work: branding identity, illustration
Scientists working on the DinoChicken Proj-ect – the latest study headed by paleontolo-gist Dr. Jack Horner involving the genetic link between dinosaurs and modern birds – re-quired a distinct identity, as well as an array of imagery which could be used to identify the project for journal publication. The yin and yang symbol served as inspiration for the identity work, as it signifies the sharing of DNA of both species – there’s a little of the bird in the dinosaur, and a little of the di-nosaur in the bird. The new identity would strike its own chord while working in harmo-ny with existing MOTR brand standards.
The figures at right showing a vertebrate em-bryo tail represent the first in a series pub-lished in the journal EvoDevo.
