Date:

A presentation to:

12th February 2013

MPE 2013

How do merchants engage with existing and prospective customers across so many new channels and partners, cost effectively and without losing control?

March 13

Not just a concept...Starbucks are leading the way

4Source: Adam Brotman, Starbucks Chief Digital Officer , Dec

2012

Conclusion?

Starbucks didn’t start with the question, how do we develop a mobile strategy? They had a very clear and articulate customer engagement strategy and all these products and tools co-ordinate to support the higher objective; recruiting and retaining customers, more effectively, for less.

5

Some merchants on our platform STORE24 via our acquirers

Example merchants in action

60 outlets

Product set includes

‐ Physical cards

‐ Digital barcode vouchers

Issuing via outlets, website, B2B

Redemption via bespoke barcode EPOS in-store plus website

Key feature

‐ A paper replacement product has become an essential customer engagement programme

“The Marketing team became very excited by the opportunities that an eVoucher product offering presented so we decided to include this as a core element of the service from Day 1. Initially we saw eVouchers as an extension of physical gift cards, which would be issued by email instead of on a plastic card. However this evolved to a non gift application in the form of a promotional marketing campaign tool that would allow us to bulk issue eVouchers by email to drive sales” Frederick Goris, Financial Director

1,600 outlets, 14 brands

Product set includes

‐ Prepaid cards (e.g. Gift)

‐ Digital vouchers (e.g. Gift, promotions)

‐ Digital coupons (25% off this weekend only)

Issuing via

‐ Outlets, websites, B2B, iPhone Passbook, supermarkets, email, SMS

Redemption via Barclaycard PDQs in -store

Key feature

‐ Centralised platform managing multi-channel, multi-vendor issuance and redemption

“…Working closely with project partners

Barclaycard, Card Commerce and

Eagle Eye, Mitchells & Butlers has been

able to implement best of breed systems

and have made a huge leap forward in

our IT capability as a result. This

technology will open up new

opportunities for Mitchells & Butlers -

offering better promotional coupon

campaigns, enhanced social media

marketing and provide digital gift

vouchers to guests, including

capacity to access social media

gifting…”

Sept 2012 M&B press release

What else is happening?

In conclusion

We believe the payment acceptance community is well positioned to solve this customer engagement problem by...

1. ....leveraging your core competencies in transaction capture, processing, reconciliation, and security

2. ....adopting a hub and spoke model to new customer engagement solutions. You can facilitate your merchants working with the sales and broadcast partners of their choice while remaining at the heart of the process.

3. ....avoiding trying to go it alone. Best of breed partners will help you avoid the temptation to issue, process, broadcast, distribute, redeem, innovate, reconcile, and do all off this somehow at a profit.

10

Thank You!

Card Commerce Ltd

‐ (come meet us at Stand 18 opposite the main hall)

Eoin Whyte, Sales Director

‐ Email: ew@card-commerce.com

‐ Mobile: +353 87 7949820

‐ Office: +353 1 6177980

March 13

Thank You