Proprietary & Confidential - © mPayy, Inc. 2009

Mobile Monday Chicago

June 29, 2009

Conrad Sheehan Founder, CEO mPayy, Inc.

mPayy is an online and mobile payment service that enables secure payments for the smallest seller or app developer to the largest retailer as well as free person-to-person. mPayy’s solution is built around the mobile number and allows customers to pay conveniently and easily from a checking or stored

value account.

Proprietary & Confidential - © mPayy, Inc. 2009

Proprietary & Confidential - © mPayy, Inc. 2009

mPayy Mobile Invoice Solution is simple and secure and works on any Web-enabled mobile device.

1.  Provider sends SMS Invoice Message to Customer with an embedded link to an mPayy Tiny.Url service

2.  User launches link and confirms payment on secure mobile website with just mPayy password

Proprietary & Confidential - © mPayy, Inc. 2009

•  Settlement •  Risk Management •  Dispute Management •  Compliance •  Security •  Information Reporting

$Buy/Sell$

Revenue Stream

mPayy’s Broker Model provides a low-cost, simple way for application stores to accept payment for apps; and a simple mobile API makes it easy

for developers to build into applications

Payment Processing

Proprietary & Confidential - © mPayy, Inc. 2009

Scenario #1 – Digital Arcade is an example of payment from within an application

Doctor Awesome is a property of:

•  Pay-per-Play model enabled - mPayy takes the classic arcade model to the handset. Digital content providers can choose to ‘drop a quarter in the slot’ with a one-step payment

•  More Granular than “Buying the App” - The phone ‘deck’ will become crowded, and buying the app is not always appropriate. The user can, on-demand, consume a piece of content

•  Split the Quarter - mPayy can move the money for pennies, take a small amount, and leave a significant piece of the Quarter for the App provider and App Store operator

Proprietary & Confidential - © mPayy, Inc. 2009

Scenario #2 – Location-based Commerce with mobile checkout and real benefits for the merchant and customer

GPS Search for local Starbucks

Mobile purchase for your local Starbucks

Pick up your drink by cell phone number

Proprietary & Confidential - © mPayy, Inc. 2009

Q&A http://emulator.mtld.mobi/emulator.php

https://www.mpayy.com/