"mozilla project" by zbigniew branecki @ eliberatica 2009
DESCRIPTION
This is a presentation held at eLiberatica 2009. http://www.eliberatica.ro/2009/ One of the biggest events of its kind in Eastern Europe, eLiberatica brings community leaders from around the world to discuss about the hottest topics in FLOSS movement, demonstrating the advantages of adopting, using and developing Open Source and Free Software solutions. The eLiberatica organizational committee together with our speakers and guests, have graciously allowed media representatives and all attendees to photograph, videotape and otherwise record their sessions, on the condition that the photos, videos and recordings are licensed under the Creative Commons Share-Alike 3.0 License.TRANSCRIPT
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sobota, 23 maja 2009
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Friday, May 22nd 2009
Zbigniew Braniecki ([email protected]), Mozilla
Mozilla ProjectPoetry and Pragmatics
sobota, 23 maja 2009
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Friday, May 22nd 2009
Task 1: Draw Mozilla
sobota, 23 maja 2009
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Friday, May 22nd 2009
We’re like a tree
sobota, 23 maja 2009
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Friday, May 22nd 2009
we’re old and new
sobota, 23 maja 2009
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Friday, May 22nd 2009
we’re old and new
sobota, 23 maja 2009
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Friday, May 22nd 2009
we’re old and new
sobota, 23 maja 2009
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Friday, May 22nd 2009
we’re old and new
sobota, 23 maja 2009
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Friday, May 22nd 2009
We’re like an onion
organization layer
project layer
sobota, 23 maja 2009
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Friday, May 22nd 2009
We’re like an onion
organization layer
project layer
• hackers, evangelizers, localizers
sobota, 23 maja 2009
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Friday, May 22nd 2009
We’re like an onion
organization layer
project layer
• hackers, evangelizers, localizers
• owners, peers
sobota, 23 maja 2009
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Friday, May 22nd 2009
We’re like an onion
• employees, contractors
organization layer
project layer
• hackers, evangelizers, localizers
• owners, peers
sobota, 23 maja 2009
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Friday, May 22nd 2009
We’re like an onion
• employees, contractors
• managers, lawyers, spokespeople
organization layer
project layer
• hackers, evangelizers, localizers
• owners, peers
sobota, 23 maja 2009
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Friday, May 22nd 2009
We’re made of communities
community
sobota, 23 maja 2009
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Friday, May 22nd 2009
We’re made of communities
Web
Internet
MySpace
Firefox
Bugzilla
Email Facebook
community of practice
sobota, 23 maja 2009
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Friday, May 22nd 2009
We’re made of communities
WebDev Standards
Geeks
community of purpose
sobota, 23 maja 2009
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Friday, May 22nd 2009
We’re made of communities
community of interest
sobota, 23 maja 2009
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Friday, May 22nd 2009
We’re made of communities
MozillaStandards
Privacy
Security
Net literacy
Accessibility
Free culture
Internet UX
community of action
sobota, 23 maja 2009
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Friday, May 22nd 2009
We’re made of communities
sobota, 23 maja 2009
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Friday, May 22nd 2009
We’re made of communities
sobota, 23 maja 2009
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Friday, May 22nd 2009
We’re made of communities
sobota, 23 maja 2009
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Friday, May 22nd 2009
We’re made of communities
?
?
?
?
?
?
?
?
?
?
sobota, 23 maja 2009
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Friday, May 22nd 2009
We’re One Mozilla
sobota, 23 maja 2009
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Friday, May 22nd 2009
We’re One Mozilla
MoCo
MoMo
MoMobileMoE
u
MoJp
sobota, 23 maja 2009
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Friday, May 22nd 2009
We’re One Mozilla
MoCo
MoMo
MoMobileMoE
u
MoJp
sobota, 23 maja 2009
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Friday, May 22nd 2009
Task 2: Who are we?
sobota, 23 maja 2009
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Friday, May 22nd 2009
we are mission-driven...
sobota, 23 maja 2009
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Friday, May 22nd 2009
we are mission-driven... ( public sector )
sobota, 23 maja 2009
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Friday, May 22nd 2009
we are mission-driven...
but we use market mechanisms
( public sector )
sobota, 23 maja 2009
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Friday, May 22nd 2009
we are mission-driven...
but we use market mechanisms
( public sector )
( private sector )
sobota, 23 maja 2009
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Friday, May 22nd 2009
we are mission-driven...
but we use market mechanisms
( public sector )
( private sector )
+
=
sobota, 23 maja 2009
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Friday, May 22nd 2009
we are mission-driven...
but we use market mechanisms
( public sector )
( private sector )
+
=
hybrid organization
sobota, 23 maja 2009
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Friday, May 22nd 2009
We’re a hybrid
sobota, 23 maja 2009
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Friday, May 22nd 2009
We’re a hybridNow, wait a second...
sobota, 23 maja 2009
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Friday, May 22nd 2009
We’re a hybrid
?Now, wait a second...
sobota, 23 maja 2009
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Friday, May 22nd 2009
We’re a hybrid
?Now, wait a second...
concept of an
open web
sobota, 23 maja 2009
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Friday, May 22nd 2009
We’re a hybrid
?Now, wait a second...
concept of an
open web
sobota, 23 maja 2009
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Friday, May 22nd 2009
We’re a hybrid
?Now, wait a second...
concept of an
open web
we want to be disr
uptive
sobota, 23 maja 2009
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Friday, May 22nd 2009
We’re a hybrid
?Now, wait a second...
concept of an
open web
we want to be disr
uptive
sobota, 23 maja 2009
![Page 40: "Mozilla Project" by Zbigniew Branecki @ eLiberatica 2009](https://reader033.vdocuments.us/reader033/viewer/2022052823/5555feb7d8b42a8a5f8b537e/html5/thumbnails/40.jpg)
Friday, May 22nd 2009
We’re a hybrid
?Now, wait a second...
concept of an
open web
we want to be disr
uptive
we feel the nat
ure of the web
sobota, 23 maja 2009
![Page 41: "Mozilla Project" by Zbigniew Branecki @ eLiberatica 2009](https://reader033.vdocuments.us/reader033/viewer/2022052823/5555feb7d8b42a8a5f8b537e/html5/thumbnails/41.jpg)
Friday, May 22nd 2009
We’re a hybrid
?Now, wait a second...
concept of an
open web
we want to be disr
uptive
we feel the nat
ure of the web
sobota, 23 maja 2009
![Page 42: "Mozilla Project" by Zbigniew Branecki @ eLiberatica 2009](https://reader033.vdocuments.us/reader033/viewer/2022052823/5555feb7d8b42a8a5f8b537e/html5/thumbnails/42.jpg)
Friday, May 22nd 2009
We’re a hybrid
?Now, wait a second...
concept of an
open web
we want to be disr
uptive
we feel the nat
ure of the web
sobota, 23 maja 2009
![Page 43: "Mozilla Project" by Zbigniew Branecki @ eLiberatica 2009](https://reader033.vdocuments.us/reader033/viewer/2022052823/5555feb7d8b42a8a5f8b537e/html5/thumbnails/43.jpg)
Friday, May 22nd 2009
We’re a hybrid
concept of an
open web
we want to be disr
uptive
we feel the nat
ure of the web
sobota, 23 maja 2009
![Page 44: "Mozilla Project" by Zbigniew Branecki @ eLiberatica 2009](https://reader033.vdocuments.us/reader033/viewer/2022052823/5555feb7d8b42a8a5f8b537e/html5/thumbnails/44.jpg)
Friday, May 22nd 2009
We’re a hybrid
concept of an
open web
we want to be disr
uptive
we feel the nat
ure of the web
sobota, 23 maja 2009
![Page 45: "Mozilla Project" by Zbigniew Branecki @ eLiberatica 2009](https://reader033.vdocuments.us/reader033/viewer/2022052823/5555feb7d8b42a8a5f8b537e/html5/thumbnails/45.jpg)
Friday, May 22nd 2009
We’re a hybrid
concept of an
open web
we want to be disr
uptive
we feel the nat
ure of the web
sobota, 23 maja 2009
![Page 46: "Mozilla Project" by Zbigniew Branecki @ eLiberatica 2009](https://reader033.vdocuments.us/reader033/viewer/2022052823/5555feb7d8b42a8a5f8b537e/html5/thumbnails/46.jpg)
Friday, May 22nd 2009
What does it mean?
sobota, 23 maja 2009
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Friday, May 22nd 2009
What does it mean?
it makes us flexible
sobota, 23 maja 2009
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Friday, May 22nd 2009
What does it mean?
it makes us flexible
it makes us complex
sobota, 23 maja 2009
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Friday, May 22nd 2009
What does it mean?
it makes us flexible
it makes us complex
we can change products
sobota, 23 maja 2009
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Friday, May 22nd 2009
What does it mean?
it makes us flexible
it makes us complex
we can change products
we can reinvent structures
sobota, 23 maja 2009
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Friday, May 22nd 2009
What does it mean?
it makes us flexible
it makes us complex
we can change products
we can reinvent structures
we can isolate from business
models
sobota, 23 maja 2009
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Friday, May 22nd 2009
What does it mean?
it makes us flexible
it makes us complex
we can change products
we can reinvent structures
we can isolate from business
models overlapping project a
nd organization
sobota, 23 maja 2009
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Friday, May 22nd 2009
What does it mean?
it makes us flexible
it makes us complex
we can change products
we can reinvent structures
we can isolate from business
models overlapping project a
nd organization
we have to be proactively open
sobota, 23 maja 2009
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Friday, May 22nd 2009
What does it mean?
it makes us flexible
it makes us complex
we can change products
we can reinvent structures
we can isolate from business
models
it’s hard to describe us
overlapping project a
nd organization
we have to be proactively open
sobota, 23 maja 2009
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Friday, May 22nd 2009
What does it mean?
it makes us flexible
it makes us complex
we can change products
we can reinvent structures
we can isolate from business
models
it’s hard to describe us
overlapping project a
nd organization
we have to be proactively open
we rely on trust
sobota, 23 maja 2009
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Friday, May 22nd 2009
we’re complex
sobota, 23 maja 2009
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Friday, May 22nd 2009
we’re complex
externally
sobota, 23 maja 2009
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Friday, May 22nd 2009
we’re complex
internally
externally
sobota, 23 maja 2009
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Friday, May 22nd 2009
we’re complex
• ecosystem of organisms
internally
externally
sobota, 23 maja 2009
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Friday, May 22nd 2009
we’re complex
• ecosystem of organisms
• gravitational pull towards a traditional structure
internally
externally
sobota, 23 maja 2009
![Page 61: "Mozilla Project" by Zbigniew Branecki @ eLiberatica 2009](https://reader033.vdocuments.us/reader033/viewer/2022052823/5555feb7d8b42a8a5f8b537e/html5/thumbnails/61.jpg)
Friday, May 22nd 2009
we’re complex
• ecosystem of organisms
• gravitational pull towards a traditional structure
• We need to find our ways
internally
externally
sobota, 23 maja 2009
![Page 62: "Mozilla Project" by Zbigniew Branecki @ eLiberatica 2009](https://reader033.vdocuments.us/reader033/viewer/2022052823/5555feb7d8b42a8a5f8b537e/html5/thumbnails/62.jpg)
Friday, May 22nd 2009
we’re complex
• ecosystem of organisms
• gravitational pull towards a traditional structure
• We need to find our ways
internally
externally
• pace of technology change
sobota, 23 maja 2009
![Page 63: "Mozilla Project" by Zbigniew Branecki @ eLiberatica 2009](https://reader033.vdocuments.us/reader033/viewer/2022052823/5555feb7d8b42a8a5f8b537e/html5/thumbnails/63.jpg)
Friday, May 22nd 2009
we’re complex
• ecosystem of organisms
• gravitational pull towards a traditional structure
• We need to find our ways
internally
externally
• pace of technology change
• Firefox 3 - 300 mln users
sobota, 23 maja 2009
![Page 64: "Mozilla Project" by Zbigniew Branecki @ eLiberatica 2009](https://reader033.vdocuments.us/reader033/viewer/2022052823/5555feb7d8b42a8a5f8b537e/html5/thumbnails/64.jpg)
Friday, May 22nd 2009
we’re complex
• ecosystem of organisms
• gravitational pull towards a traditional structure
• We need to find our ways
internally
externally
• pace of technology change
• Firefox 3 - 300 mln users
• We have an impact
sobota, 23 maja 2009
![Page 65: "Mozilla Project" by Zbigniew Branecki @ eLiberatica 2009](https://reader033.vdocuments.us/reader033/viewer/2022052823/5555feb7d8b42a8a5f8b537e/html5/thumbnails/65.jpg)
Friday, May 22nd 2009
we’re complex
• ecosystem of organisms
• gravitational pull towards a traditional structure
• We need to find our ways
internally
externally
• pace of technology change
• Firefox 3 - 300 mln users
• We have an impact
• People look up to us
sobota, 23 maja 2009
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Friday, May 22nd 2009
Task 3: Describe our playbook
sobota, 23 maja 2009
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Friday, May 22nd 2009
Open vs Closed
sobota, 23 maja 2009
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Friday, May 22nd 2009
Open vs Closed
transparent unknowablevs
sobota, 23 maja 2009
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Friday, May 22nd 2009
Open vs Closed
transparent unknowable
shared control central control
vs
vs
sobota, 23 maja 2009
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Friday, May 22nd 2009
Open vs Closed
transparent unknowable
shared control central control
participatory manipulative
vs
vs
vs
sobota, 23 maja 2009
![Page 71: "Mozilla Project" by Zbigniew Branecki @ eLiberatica 2009](https://reader033.vdocuments.us/reader033/viewer/2022052823/5555feb7d8b42a8a5f8b537e/html5/thumbnails/71.jpg)
Friday, May 22nd 2009
Open vs Closed
transparent unknowable
shared control central control
participatory manipulative
hackable usable
vs
vs
vs
vs
sobota, 23 maja 2009
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Friday, May 22nd 2009
Open vs Closed
transparent unknowable
shared control central control
participatory manipulative
hackable usable
open communication secretive
vs
vs
vs
vs
vs
sobota, 23 maja 2009
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Friday, May 22nd 2009
Open vs Closed
transparent unknowable
shared control central control
participatory manipulative
hackable usable
open communication secretive
rate your organization
vs
vs
vs
vs
vs
sobota, 23 maja 2009
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Friday, May 22nd 2009
Apply everywhere
sobota, 23 maja 2009
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Friday, May 22nd 2009
Apply everywhere
open L10n
sobota, 23 maja 2009
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Friday, May 22nd 2009
Apply everywhere
open L10n
open HR
sobota, 23 maja 2009
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Friday, May 22nd 2009
Apply everywhere
open L10n
open HR
open marketing
sobota, 23 maja 2009
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Friday, May 22nd 2009
Apply everywhere
open L10n
open HR
open marketing
open PR
sobota, 23 maja 2009
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Friday, May 22nd 2009
Apply everywhere
open L10n
open HR
open marketing
open PRopen legal affairs
open m
anagement
open design
open QA
open secu
rity
sobota, 23 maja 2009
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Friday, May 22nd 2009
Task 4: Mozilla 2060?
sobota, 23 maja 2009
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Friday, May 22nd 2009
think of an organization
that exists for 5 years
sobota, 23 maja 2009
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Friday, May 22nd 2009
think of an organization
( meaningful one )
sobota, 23 maja 2009
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Friday, May 22nd 2009
think of an organization
( meaningful one )
that exists for 5 yearsthat exists for 5 years
sobota, 23 maja 2009
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Friday, May 22nd 2009
think of an organization
( meaningful one )
that exists for 10 yearsthat exists for 10 years
sobota, 23 maja 2009
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Friday, May 22nd 2009
think of an organization
( meaningful one )
that exists for 25 yearsthat exists for 25 years
sobota, 23 maja 2009
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Friday, May 22nd 2009
think of an organization
( meaningful one )
that exists for 50 yearsthat exists for 50 years
sobota, 23 maja 2009
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Friday, May 22nd 2009
sustainable organizations
sobota, 23 maja 2009
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Friday, May 22nd 2009
sustainable organizations
balance long term mission
sobota, 23 maja 2009
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Friday, May 22nd 2009
sustainable organizations
with short term action
balance long term mission
sobota, 23 maja 2009
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Friday, May 22nd 2009
sustainable organizations
reinvent themselves
with short term action
balance long term mission
sobota, 23 maja 2009
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Friday, May 22nd 2009
sustainable organizations
continua
lly redes
ignreinvent themselves
with short term action
balance long term mission
sobota, 23 maja 2009
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Friday, May 22nd 2009
sobota, 23 maja 2009
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Friday, May 22nd 2009
Poetry
sobota, 23 maja 2009
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Friday, May 22nd 2009
Poetry
Pragmatics
sobota, 23 maja 2009
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Friday, May 22nd 2009
Poetry
Pragmatics
of mission
sobota, 23 maja 2009
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Friday, May 22nd 2009
Poetry
Pragmatics
of mission
of doing things that matters to real people today
sobota, 23 maja 2009
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Friday, May 22nd 2009
Poetry
Promote choice, innovation and participation on the Internethttp://www.mozilla.org/about/manifesto
sobota, 23 maja 2009
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Friday, May 22nd 2009
Pragmatics
sobota, 23 maja 2009
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Friday, May 22nd 2009
challenges
sobota, 23 maja 2009
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Friday, May 22nd 2009
challenges
sobota, 23 maja 2009
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Friday, May 22nd 2009
challenges
sobota, 23 maja 2009
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Friday, May 22nd 2009
challenges
sobota, 23 maja 2009
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Friday, May 22nd 2009
sustainable Mozilla
sobota, 23 maja 2009
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Friday, May 22nd 2009
sustainable Mozilla
we need to explain ourselveswhy do we matter?
sobota, 23 maja 2009
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Friday, May 22nd 2009
sustainable Mozilla
we need to be transparent
we need to explain ourselveswhy do we matter?
sobota, 23 maja 2009
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Friday, May 22nd 2009
sustainable Mozilla
we need to be transparent
we need to deal with tensions
Poetry Pragmaticsbetween
&
we need to explain ourselveswhy do we matter?
sobota, 23 maja 2009
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Friday, May 22nd 2009
sustainable Mozilla
we need to continue to
sobota, 23 maja 2009
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Friday, May 22nd 2009
sustainable Mozilla
we need to continue to
solve pragmatic challenges
sobota, 23 maja 2009
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Friday, May 22nd 2009
sustainable Mozilla
we need to continue to
solve pragmatic challenges
involve new people
sobota, 23 maja 2009
![Page 110: "Mozilla Project" by Zbigniew Branecki @ eLiberatica 2009](https://reader033.vdocuments.us/reader033/viewer/2022052823/5555feb7d8b42a8a5f8b537e/html5/thumbnails/110.jpg)
Friday, May 22nd 2009
sustainable Mozilla
we need to continue to
solve pragmatic challenges
involve new people
generate new projects
sobota, 23 maja 2009
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Friday, May 22nd 2009
sustainable Mozilla
we need to continue to
write new poetry
solve pragmatic challenges
involve new people
generate new projects
sobota, 23 maja 2009
![Page 112: "Mozilla Project" by Zbigniew Branecki @ eLiberatica 2009](https://reader033.vdocuments.us/reader033/viewer/2022052823/5555feb7d8b42a8a5f8b537e/html5/thumbnails/112.jpg)
Friday, May 22nd 2009
sustainable Mozilla
we need to continue to
write new poetry
solve pragmatic challenges
involve new people
generate new projects
turn “outsiders” into “insiders”
sobota, 23 maja 2009
![Page 113: "Mozilla Project" by Zbigniew Branecki @ eLiberatica 2009](https://reader033.vdocuments.us/reader033/viewer/2022052823/5555feb7d8b42a8a5f8b537e/html5/thumbnails/113.jpg)
Friday, May 22nd 2009
sustainable Mozilla
we need to continue to
write new poetry
solve pragmatic challenges
involve new people
generate new projects
turn “outsiders” into “insiders”
align our poetr
y
sobota, 23 maja 2009
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Friday, May 22nd 2009
sustainable Mozilla
we need to continue to
write new poetry
solve pragmatic challenges
involve new people
generate new projects
turn “outsiders” into “insiders”
align our poetr
y
with our pragmatics
sobota, 23 maja 2009
![Page 115: "Mozilla Project" by Zbigniew Branecki @ eLiberatica 2009](https://reader033.vdocuments.us/reader033/viewer/2022052823/5555feb7d8b42a8a5f8b537e/html5/thumbnails/115.jpg)
Friday, May 22nd 2009
sobota, 23 maja 2009
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get involved: http://www.mozilla.org
Zbigniew Braniecki ([email protected]), Mozilla
Thank you
Friday, May 22nd 2009
sobota, 23 maja 2009
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sobota, 23 maja 2009
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sobota, 23 maja 2009
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sobota, 23 maja 2009