mozilla firefox - peest analysis

Marketing Management Spring 2009

Project team members:Riccardo BettinelliGim Chuan GohAgnieszka CzeciorJulian GrzymkowskiJakob MarovtCarolina K. Ruggiero

• open source community (Mozilla Developer center – Bugzilla, MXR, graphs.mozilla.org)

• adapting to many operating systems and their updates

• new market possibilites – mobile platform browser (in development)

• frequency of releases: major releases yearly, minor releases daily (competitors e.g. IE is slower)

• R&D expenses are growing every year :

Mozilla Corporation - PEEST analysis

- 20 million (2007)- 11 million (2006)

• rise of ”lifestyle media” (traditional non-interactive media market share is decreasing) [PWC report]

• today`s media consumer is unique, demanding, engaged [PWC report]


• advertising budgets will continue to be shifted out of television, newspapers, and magazines into Internet advertising [IDC]

• EU is charging Microsoft with anticompetitive behaviour concerning its IE web browser

•Microsoft’s business practices have fundamentally diminished competition, choice and innovation in how people access the Internet

• EU is considering forcing OEMs to offer consumers a choice of browser

• chairperson Mitchell Baker has stated her full support for the EU's conviction that Microsoft's tying of IE to Windows is harmful



Thank you for your attention

mozilla firefox - peest analysis

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