mozeson& start up presentation 8-31-'09 (1)

START-UPnotionswww.mindprintmarketing.com

http://www.mindprintmarketing.com/

www.mindprintmarketing.com

with your customer by capturing their MINDPRINT — an in-depth understanding of their most compelling concerns and emotional needs.

which evoke a reaction of “I want that...I need that.”

by translating your unique selling proposition into simple, human terms.

Distill your message

Create impactful marketing solutions

Get up close & personal



YONI MOZESON wrote TV commercials at Ogilvy, the largest and arguably best advertising agency in the world. His campaigns enabled Huggies to beat Pampers, Duracell to beat Eveready, American Express launch the GiftCheque and Britain to enjoy record-breaking tourism. Yoni also worked on Apple and launched global brands for American Express and Proctor & Gamble. As partner in his own marketing firm he launched techs and biotechs and was later invited to join one as Director of Marketing.

MA’AYAN KOSSOFF-STEINBERG art directed print, direct response and interactive campaigns at Ogilvy along with many of New York’s other top advertising agencies. She led creative teams that helped Lotus launch their first intranet, Priceline their revolutionary online brand, GlaxoSmithKline launch Verymyst, Shire launch Intuniv, IBM and American Express expand their small business markets, just to name a few.

Hire Madmen.


MINDPRINT: If our customers have a difficult learning curve, we can lose them to another carrier.

START-UP LAUNCH: SNAPKEYS



QuickTime™ and a decompressor

are needed to see this picture.

Telco Execs were reassured that if 5th graders can learn it, so can their customers.



“The tech blogs loved it!”www.mindprintmarketing.com


MINDPRINT: As a dentist, I am not going to upset my patients by mentioning oral cancer.

START-UP LAUNCH: ORAL DCX LABS



Armed with a powerful education, patients demanded the BrushTest. Positive sales spurred a new round of funding.



START-UP LAUNCH: CONGRUENCY

MINDPRINT: I would only scrap our company phone system for something revolutionary with a fast ROI.



A feature rich phone working off of existing networks, helped launch a corporate VoIP revolution.



MINDPRINT: A carrier neutral data center is the perfect solution, but do you have enough locations to pull it off?

START-UP LAUNCH: SWITCH & DATA



By creating a national image, we raised the level of trust and comfort for our customers. This tiny company grew to 46 locations in the US and Europe until their sale to EQIX for $900MM.



MINDPRINT: My biggest fear is breaking out in pimples. Prove to me you have a better way to prevent them.

PRODUCT LAUNCH: PROCTOR & GAMBLE / CLEARASIL





A serious product advantage won teens over with humor.



MINDPRINT: I worried about cavities, now I have to worry about gum disease.

PRODUCT LAUNCH: PROCTOR & GAMBLE / CREST FOR GUMS





The campaign started as a soft sell on the dangers of gum disease.





Because of the fear of gum disease the toothpaste, industry was forever redefined.



MINDPRINT: I wish I could take my professional sound studio on the road.

PRODUCT LAUNCH: CORE SOUND



Sound engineers were blown away! Hundreds were sold in the first month.



MINDPRINT: I don’t get what site-search, merchandizing has to do with improving our sales.

RE-BRANDING LAUNCH: CELEBROS



By translating the benefits into human terms, the sales cycle was cut down dramatically



MINDPRINT: My child has ADD/ADHD and I am at my wit’s end.

PRODUCT LAUNCH: INTUNIV


With a message that hit home, parents found new hope.
