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Business+Lifestyle GREATER PHILADELPHIA/NEW JERSEY REGION ADVOCATE. CELEBRATE. ILLUMINATE. A Passion for Fashion Behind the Scenes with Designer Paula Hian Back to School Learning Later in Life

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Page 1: Moxie Woman August / September 2013

Business+Lifestyle

GREATER PHILADELPHIA/NEW JERSEY REGION

ADVOCATE. CELEBRATE. ILLUMINATE.

A Passion for Fashion Behind the Scenes with Designer Paula Hian

Back to School Learning Later in Life

Cvrideas.indd 1 8/7/13 11:41 AM

Page 2: Moxie Woman August / September 2013

THOMAS EDISON STATE COLLEGE

E X C L U S I V E LY F O R A D U LT S

Thomas Edison State College is one of the 11 senior public colleges and universities in New Jersey, and is accredited by the Middle States Commission on Higher Education, 3624 Market Street, Philadelphia, PA 19104 (267) 284-5000.

REINVENT YOUR LIFE

DESIGN YOUR EDUCATION

Want to reinvent your life? Design Your Education at Thomas Edison State College and drive toward your goals. Select from more than 100 quality degree programs, choose convenient course formats to match your lifestyle and accelerate degree completion through "exible ways to earn credits. It’s impressively affordable, exclusively for adults, offered in Thomas Edison’s tradition of excellence.

Learn how:

visit www.tesc.edu or call (888) 442-8372

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Page 3: Moxie Woman August / September 2013

empowered. balanced. committed.Y O U R B U S I N E S S A N D P E R S O N A L L I V E S S H A R E T H E S A M E R E S P O N S I B I L I T I E S .

Juggling work and family has never been easy. Success in both demands focus, clarity, integrity and passion.

These traits are universally important in both worlds, and are entwined

in the fabric of your success.

Stark & Stark embraces these traits as being of the utmost importance and

applies them in the legal counsel we provide. Let us show you how.

Princeton | Marlton | Wall | Philadelphia | Yardley | New York993 Lenox Drive, Lawrenceville, NJ 08648 609.896.9060

WWW.STARK-STARK.COM

Stark&Stark.swim ad.FINAL.indd 1 4/16/13 4:12 PMMasthead.indd 3 8/6/13 9:35 AM

Page 4: Moxie Woman August / September 2013

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Volume 1, Number 3August/September 2013

Editor

Maggi Hill

Design Director

Andrew Cantor

Contributing Writers

Scott Cullen, Terry Fitzpatrick, Russell Roberts, Judith Sachs, Bernadette Suski-Harding, Lara Tyler

Contributing Photographers

Jude Erhardt, Kris Giacobbe and Heather Raub

Advertising Director

Sara Cooper

Advertising Account Executives

Bonny Kalman, Megan Musser and Laurie Smith

Circulation Manager

Katie O’Day

MoxieWoman Magazine • ISSN 2330-0884 Volume 1, Number 3 August/September 2013

MoxieWoman Magazine is published bi-monthly by: M-Dash Publishing, LLC.

2550 Kuser Rd., P.O. Box 8307, Trenton, NJ 08650.Tel: 609.586.2056

© Copyright 2013 by M-Dash Publishing, LLC. All rights reserved.

POSTMASTER: Please send address changes to:M-Dash Publishing

P.O. Box 8307Trenton, NJ 08650

Moxiewomanmag.comSubscription Rate: $25 for 1 year (6 issues).

STEPHEN MOLINELLIWealth Advisor

[email protected]

www.insightfinancialservicesllc.com

609.730.494065 S. Main Street | Building B, Suite B003 | Pennington, NJ 08534

Securities offered through LPL Financial Member FINRA/SIPC

Managing your finances as if they were our own.

Masthead.indd 4 8/4/13 11:03 AM

Page 5: Moxie Woman August / September 2013

at Mercer County Community College

Translate your artistic vision into marketable skills at Mercer County Community College. Mercer offers a variety of hands-on associate

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/HDUQ�RQ�FDPSXV�RU�RQOLQH��6WD\�RQ�FDPSXV�DQG�earn your bachelor’s degree through Mercer’s University Center.

5(*,67(5�12:!Most Fall classes begin August 26.

609-586-4800 www.mccc.edu

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Masthead.indd 5 8/1/13 1:08 PM

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CONTENTS8 Publishers Letter

Features14 Seeds of Change Healthy Bodies, Healthy Minds

17 Paying it Forward Speak for Yourself

20 Cover Story: Paula Hian A Passion for Fashion

24 Back To School Learning Later in Life

26 A Moxie Woman in Education Dr. Norah Peters Shultz

28 Ladies Who Launch SadieCakes Cafe

Columns10 Money Matters12 It’s the Law42 Moxie Woman in History-

Ellen Swallow Richards

Way of Life30 September Gardening Tips

32 Food for Thought

34 Hot Apps for Education

36 The Venus Perspective

38 Spotlight: 50 Shades of the Little Black Dress-

Day into Night Dressing

40 Downtime

Volume 1, Number 3August/September 2013

20

18 28

empowered. balanced. committed.Y O U R B U S I N E S S A N D P E R S O N A L L I V E S S H A R E T H E S A M E R E S P O N S I B I L I T I E S .

Juggling work and family has never been easy. Success in both demands focus, clarity, integrity and passion.

These traits are universally important in both worlds, and are entwined

in the fabric of your success.

Stark & Stark embraces these traits as being of the utmost importance and

applies them in the legal counsel we provide. Let us show you how.

Princeton | Marlton | Wall | Philadelphia | Yardley | New York993 Lenox Drive, Lawrenceville, NJ 08648 609.896.9060

WWW.STARK-STARK.COM

Stark&Stark.swim ad.FINAL.indd 1 4/16/13 4:12 PMTOC.indd 6 8/5/13 11:40 AM

Page 7: Moxie Woman August / September 2013

You

3630 Quakerbridge Road | Hamilton, NJ 08619(P) 866.259.8720 | PrincetonBMW.com

CLASSY+ SOPHISTICATED

TOC.indd 7 8/6/13 9:34 AM

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I heard my first cicada chirp the other day, my annual reminder that the summer is on the wane, sadly. But for those of you moms with kids in school, it’s a time to rejoice, because well, they’re headed back to school! This edition of Moxie Woman is our Education issue, and we have fea-tures on how schools are making meals healthier, as well as one on going back to school later in life, with the benefits and challenges inherent in doing so, and a profile on Penn State Abington’s Associate Dean for Academic Affairs, Dr. Norah Peters Shultz.

Our cover subject, Paula Hian, is a hot Philadelphia-based designer whose work has been featured on television’s Gossip Girl, and she even has a dress on permanent display at The Louvre museum in Paris!

Our lifestyle content this issue has a feature on hot apps for education, September gardening tips and you will learn what Orion Jewelry Design Owner Robin Hepburn does in her down time (hint, it involves some serious horsepower), as well as a special fashion section, 50 Shades of the Little Black Dress, which includes tips for going from daytime business attire to evening wear with simple changes and accessorizing.

We recently launched our e-newsletter, Moxie Woman Wire, which includes a cooking con-test. All are welcome to enter the contest; winners will be named at the end of August, and will have their recipe featured in the next e-newsletter. For more information, please email me at [email protected].

Our October/November magazine is our Real Estate issue, where we will look at the current state of both the residential and commercial regional markets, and will also feature an update on the rebuilding of homes and businesses impacted by Superstorm Sandy. For advertising rates for print, the website and e-newsletter please reach out to Advertising Director Sara Cooper at [email protected], or by calling 609.977.5508.

And we’d love to Like you and your company on Facebook and would love for you to do the same for Moxie Woman magazine. Please feel free to email me press releases and events for our website and e-newsletter.

Hoping this fall brings you each much personal gratification and success, both at work and in your lifestyle!

Warmly,

Managing Partner, M-Dash Publishing, LLC.

Publisher’s Letter

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PubLetter.indd 9 8/1/13 2:14 PM

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MONEY MATTERS

Understanding Financial

Planning for You and Your

BusinessBy Kathryn Epps

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The term financial planning is one that holds various meanings de-pending on who you ask. Then, when you talk about what finan-cial planning means for business owners, the variety of meanings

only gets wider. As women business owners, it is important for us to understand one key fact: your business and personal financial needs are intertwined. Therefore, having an integrated financial plan that evalu-ates, prioritizes and addresses both your personal and business needs as they evolve is essential.

Now I realize that most business owners spend the vast majority of their time working IN their business therefore making it a challenge to devote the time necessary to work ON their business. Additionally, try-ing to develop a plan on your own can be a rather daunting task as there are so many things to consider. So, when I am asked about financial planning, I try to keep it simple. I like to break it down into three stages to help people grasp the overall concept more easily. Those three stages are: risk management, wealth accumulation, and wealth distribution. I like to consider this as an unofficial lifecycle for planning. Let’s take a look at each stage in a little more detail:

!. Risk Management. You start off by protecting your family and your business from the risk of anything happening to you such as becoming sick or injured for an extended period of time or dying prematurely. This is done through acquiring the proper insur-ances and developing a feasible savings strategy to minimize the negative impact of a major risk becoming reality.

2. Wealth Accumulation. Once you have properly managed your risks, you put yourself in a better position to begin accumulating wealth. This is the stage in which you develop long term invest-ment strategies to generate funds for things like retirement, col-lege education, or business expansion.

3. Wealth Distribution. Once you’ve accumulated wealth through various investment strategies, we figure out the most tax efficient ways to distribute that wealth and pass it onto the next genera-tion, or in the case of your business, reinvest the money to achieve major business goals.

Even when you understand the three stages, there are still so many factors to consider. In fact, I have found that the question of “where do I begin?” some-times prevents business owners from do-ing anything at all. So I have listed three easy things that you can do to jumpstart your financial plan. These things will al-low you to protect your business, your family, and yourself as well as better po-sition you for more advanced planning down the road:

1. First things first, you absolutely must protect the business from inevitable liabilities. Depending on the type of business you have, there may be several variations of business liability insurance that make sense for you. However, gen-eral liability insurance is always a good place to start. Business own-

ers purchase general liability insurance to cover legal hassles due to accidents, injuries and claims of negligence. Other basic types of liability coverage include: product liability insurance for compa-nies that manufacture, wholesale, distribute, and retail a product. Professional liability insurance for business owners who provide a service. This type of liability coverage protects your business against malpractice, errors, and negligence in provision of services to your customers. And lastly, commercial property insurance covers every-thing related to the loss and damage of company property due to a wide-variety of events such as fire, smoke, wind and hailstorms, civil disobedience and vandalism.

2. The next suggestion is something that you probably may not have thought about: disability. Disability insurance is often forgotten about in financial plans mostly because it seems that the majority of people, especially business owners, don’t really understand how it works. We understand the concept of owning home and auto insur-ance. Most people also understand the value of health insurance. However, we don’t have the same zeal when it comes to protecting our most valuable asset: our income.

3. Going back to the concept of having an integrated plan, for a busi-ness owner, there are two types of insurance that work together to protect you from not being able to work for an extended period of time due to illness or injury. The first is disability income pro-tection insurance that replaces the vast majority, typically around 85 percent, of a person’s income in the event of a long-term illness or injury. Secondly, disability overhead expense insurance protects your business’ ability to cover ongoing overhead expenses and help ensure the business can stay afloat when the owner disabled. To-gether, the two insurance plans work together as one to protect both the personal income of the owner and the expenses of the business.

4. We have talked about protecting the business against liabilities and the risk of illness or injury of the owner but what about the employees? Providing employee benefits to your full-time employees is very criti-cal given today’s economic climate. It is not uncommon for employees to leave one employer for another employer that pays a smaller sal-ary but offers a heftier benefits package. So, regardless of whether you already offer employees benefits or if you’re considering offering

benefits for the first time, make time to research how your plan (or prospective plan) stacks up against your competi-tors. Good employees are hard to find so you want to make sure you have a benefits package that will help retain them once they come on board.

So as you can see, the concept of finan-cial planning doesn’t have to be difficult. But, as a business owner, what your financial plan does need to be is inte-grated. By understanding the unofficial planning life cycle and working with a trusted advisor to implement the afore-mentioned strategies, you and your busi-ness will be well on your way to success.

Kathryn Epps is a Financial Representative with the Northwest-ern Mutual Financial Network. She can be reached at 215.569.1222 or [email protected].

An easy guide to starting an integrated financial plan

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tweet post

IT’S THE LAW

In case your own experience does not convince you of the preva-lence of social media in today’s

world, here are some statistics. According to the Pew Research Center’s Internet & American Life Project, as of December 2012, 67 percent of online adults use so-cial networking sites.1 Facebook, started in 2004,2 currently boasts 1.11 billion users.3 Twitter, which just celebrated its seventh birthday, recently reported that its social net-work consists of 200 million active users sending 400 million tweets per day.4 Indeed, over 100,000 tweets are sent and over 684,478 pieces of content shared on Face-book every minute of every day.5

The opportunities and benefits for businesses created by social media are clear. Among other things, it provides businesses with free and far reaching ways to connect with existing and potential customers, business partners, employees and potential employees, and the marketplace in general on a regular and frequent basis. It allows businesses to get feed-back from individual constituents – in real time - that can be extremely valuable in guiding and shaping business activities. Businesses can also monitor their competitors and others of interest to identify trends, new opportunities and potential threats to their business, often earlier than ever before.

Controlling the MessageIt should be no surprise, then, that with these advantages come certain

business and legal risks. The very interactive and viral nature of social me-dia inherently means that businesses who engage in social media platforms and – perhaps most importantly – even businesses who try to stay out of the social media fray, lose a certain amount of control over the messages on the internet about their business. If the “buzz” is positive and compli-mentary, social media is doing its job for the business, but when something goes awry, which it will, a business needs to be prepared to react in a swift and effective fashion to mitigate the negative impact on the business.

So what is a smart business to do? In my experience in counseling busi-nesses on social media, planning and forethought are the keys to success in managing the business and legal risks. Thus, no matter the size of the business, I recommend that they take the following steps:

• identify all existing social media uses; • convene group of relevant stakeholders and assess current and pro-

spective company uses;• develop policies and procedures; • conduct training for employees and other relevant individuals;

• plan for the inevitable crisis; and• monitor and respond as needed.

Have a Plan in PlaceIn other words, businesses lead-

ers need to be aware of all of the businesses existing social media uses (many are not), discuss the ap-propriate use of social media with relevant people in or otherwise con-nected to the business (e.g¸ market-ing, communications, legal, risk management, perhaps even custom-ers) and then develop appropriate policies and procedures for ad-dressing the key issues involved in how the business will and will not engage in social media. Because of the fast paced nature of social media, it is also important to iden-tify and plan for responding (or not

responding) to negative situations before they arise. Issues can arise at any time – for example, after hours or on weekends – and a busi-ness needs to be prepared to respond quickly and effectively, without having to convene a meeting or research options to address the situ-ation wherever possible. And, of course, even for businesses that are not actively engaging in social media themselves, monitoring social me-dia use related to the business is essential. Businesses need to know what is being said about them, even if they choose not to participate in the conversation.

Hot Button AreasThere are a couple of hot button areas for all businesses that are worth

special mention. First, a business should be very familiar with the terms and conditions of each social media site they use. These resources will provide guidance to users on what they can and cannot do on a particu-lar social media site. They will also generally provide vehicles and pro-cedures for addressing typical problems that might arise (e.g., if someone is using your trademark or your copyrighted content).

Second, while it is wise to have employment policies addressing em-ployee social media use, be careful that these policies comply with the latest applicable legal requirements. Numerous businesses have found themselves in trouble when disciplining employees for social media ac-tivity that did not reflect favorably on the business, because the activity fell within the scope of employee activity protected by federal law. In particular, it is an unfair labor practice to terminate or discipline employ-ees for engaging in “protected” and “concerted” activity, i.e., activity by employees intended to improve the terms of conditions of their employ-ment. For example, commentary regarding wages, benefits, sick leave and working conditions is protected. Activity is concerted if an employee

Balancing Risk and Opportunity in Social Media:

A Guide for BusinessesBy Nicole D. Galli, Esq.

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acts with or on the authority of other employees, and not solely by and on behalf of the employee himself. If other employees “like” the post, or if the post seeks support or input of co-workers, the post is more than likely concerted activity. So what should a business do? Be sure to con-sult an employment attorney who can guide the business on developing an appropriate policy for that business and, most importantly, who can guide the business in the event that it is considering disciplining or termi-nating an employee for their on-line activity. A further word of caution: it is risky to rely on sample policies found on the internet, as many are not consistent with current laws.

A third area that can cause concern relates to intellectual property. In the first instance, businesses should also seek protect their own intel-lectual property on social media. Monitoring and controlling the use of the company’s name and trademarks by other organizations or users can help safeguard the company’s trademark enforcement rights. Where ap-plicable, include a registered trademark symbol and proper notices and conditions when using the company’s brand on social media sites.

On the other hand, businesses can be exposed to liability for infringe-ment if an employee, acting on behalf of the business, posts content that infringes the intellectual property of others. Content that includes infor-mation protected by copyright or which does not otherwise belong to the poster should not be posted without written consent by the owner. This can include photographs, video clips, or content posted in comment sec-tions. Businesses should abide by any license agreements when posting licensed materials and should not rely on the limited doctrine of “fair use” or, worse, assume that if the content is available on the internet it can be used freely. Businesses posting photographs or video of others should also be sure to have written consent of the persons depicted in the photo or video prior to posting. Businesses also should be familiar with the latest guidelines on internet advertising from the Federal Trade Commission, which set forth guidelines relating to “word-of-mouth” advertising, such as product reviews in blog posts, as well as affiliate marketing and other typical forms of internet advertising and product or service promotion on the internet.

Social media is a wonderful resource for businesses that can be used effectively with proper planning and monitoring. Both the technology and the law in this area is constantly changing, so this is not an area where businesses can simply think about it once and forget it. Thus, the more involved a business becomes in the process, keeping up with new developments, the better off it will be.Nicole D. Galli is a partner in the Innovations, Information Technology & Intellectual Property (3iP) Practice Group at Benesch, Friedlander, Coplan & Aronoff LLP, and Partner-in-Charge of the firm’s Wilmington and Philadelphia Offices .

On the other hand, businesses can be exposed to liability for infringement if an employee, acting on behalf of the business, posts content that infringes the intellectual property of others.

1 Maeve Duggan & Joanna Brenner, The Demographics of Social Media Users—2012, Pew Research Center’s Internet & American Life Project, at 2 (Feb. 14, 2013), available at http://pewinternet.org/~/media//Files/Reports/2013/PIP_SocialMediaUsers.pdf.

2 Mark Zuckerberg, Facebook’s 5th Birthday, The Facebook Blog (Feb. 3, 2009), http://blog.facebook.com/blog.php?post=51892367130.

3 The Associated Press, Number of Active Users at Facebook Over the Years, Yahoo News (May 1, 2013), http://news.yahoo.com/number-active-users-facebook-over-230449748.html.

4 Hayley Tsukayama, Twitter Turns 7: Users send over 400 Million Tweets per day, Washington Post (May 21, 2013) http://articles.washingtonpost.com/2013-03-21/business/37889387_1_tweets-jack-dorsey-twitter.

5 Media Bistro, “100 Amazing Social Media Statistics, Facts and Figures,” available at http://www.mediabis-tro.com/alltwitter/100-social-media-stats_b33696 (Jan. 4, 2013).

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SEEDS OF CHANGE

In Beth Feehan’s perfect world, all New Jersey students would have an appreciation for both nutrition and food origins and be able to learn about good food in school cafeteria settings.

Beth is working relentlessly to make her perfect-world dream a reality. As co-founder and executive director of New Jersey Farm to School Net-work (njfarmtoschool.org) she traverses the Garden State north to south and east to west, adding 14,000 miles to her odometer by mid-summer, to change the way school officials think about food.

The task is monumental – there are nearly 600 school districts in the state, with no centralized agency tell-ing them how to feed their kids – and the work never ending. There are school administrators and politicians and farmers to meet and in-troduce, training sessions to organize and minds to change.

When asked how much is left to do, Beth says firmly and without a second’s hesitation, “Oh Jesus, we’re nowhere close to having this solved.”

That’s OK, though, because Beth is nowhere close to giving up. Frazzled? Sure. Ready to pack it in? Some days, maybe, but still she’s fueled by a love for wholesome food, the belief that kids are what they eat, and the under-standing that it’s the job of grown-ups to make things better.

Beth may run the show, but if you’re thinking her fancy title comes with a fancy paycheck, think again; she is a full-time, unpaid volunteer. A trained chef, she’s worked in restau-rants and catering. She’s also reared two daughters into adulthood and a son into high school. She’s grateful for the ability – the luxury, really – to work without pay, but at the same time knows that if something doesn’t give soon, she just might crash and burn.

Enter the group’s only other volunteer employee, Sheri Kurdakul, who works full-time at a paying job, and has two children, ages 20 and 7. But she’s also passionate about kids and food, so she makes time to volunteer as Beth’s marketing and technical advisor, and most recently, as the ar-

chitect of FTS’s first official fund-raising campaign, which launches Oct. 1 to coincide with National Farm to School Month (see sidebar).

Connecting Farmers to School AdministratorsBeth has loved to cook for as long as she can remember. She graduated

from The French Culinary Institute in NYC and worked for a time in restaurants and catering. Co-workers admired her ability to clean out

the fridge the nights she closed, and working without recipe, whip up a pot of gourmet soup with whatever ingredi-

ents were on hand. (There’s no point in asking her to repeat a particularly spectacular recipe because

she never writes them down and she never re-members what she did.)

Her work now revolves around “Tak-ing what I’ve lived every day, and what I was trained to do, and thinking about the effect that could have on schools,” Beth said. “It’s the way I eat: whole foods that are closer to their natural state, seasonal, and cooked from scratch, simply and cleanly, for taste.” (But she’s not a purist or a vegetarian, and does occasionally eat fast food, cookies and chips.)And it all started – as such things of-

ten do – with something someone said. Beth was in the audience in 2002 when

she heard Alice Waters, of Edible School-yard fame (more later on how local schools

are taking Alice’s words to heart), say that all children deserve to eat wholesome, nutritious

food. That resonated with Beth. She knew her kids were eating well at home, but couldn’t say for certain what

they were eating at school, or what went into its preparation. A friend urged her to approach her kids’ school district (West Windsor-Plains-boro) and ask to consult with them about their meals.

“I never did that,” Beth said, “but I did ask for a face-to-face meeting with the district food service director to find out how the school ran its lunches. Our district is contracted with Sodexo and has been since I

By Bernadette Suski-Harding

Healthy Bodies

Healthy MindsFERNBROOK FARMS EDUCATION CENTER, CHESTERFIELD, NJLARRY KUSER, OWNER, AKA FARMER “Q” TEACHES STUDENTS IN THE GREENHOUSE

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started this work. That is a story unto itself...”Unable to change the school district’s contractual obligations, Beth

took another tack: facilitating change from the ground up.She helped found the West Windsor Farmers’ Market in 2004, and

then, building on relationships she’d forged along the way, co-founded New Jersey Farm to School in 2008.

“We decided it was time for New Jersey to have a conversation about this [Farm to School]. We got 25 people together – among them politicians (representatives from Congressman Rush Holt’s office were there), farmers, chefs, state agencies (like the Department of Agriculture’s nutrition divi-sion and the Department of Education), garden educators and parents. We established that our group would be a network, and a source of information and technical assistance around the state. We also cre-ated the website and online newsletter, and started to plan for our first statewide conference, which we held in 2009, and have held each year since with the excep-tion of 2010,” Beth said.

(NJ Farm to School’s board of direc-tors and advisors, some of whom have been onboard since the group’s founding, are, as Sheri describes them, “an invalu-able source of help. They are actively and financially committed to the organization, lend-ing their talents wherever and whenever needed.” See who they are here.)

Along the way, as more and more conversations took place, Beth dis-covered that some schools had moved away from fresh foods. Some, in an effort to save money, had contracted with companies to deliver pre-pared food. And some had gotten rid of kitchens entirely.

Beth realizes that what she’s trying to do won’t happen overnight. Bud-get constraints won’t allow it, nor will pre-conceived notions that her way of doing things costs too much. But the irony is this: “If people start to pull the onion away, they will realize that scratch cooking isn’t more expensive -- if you have the right tools and the right people,” Beth said.

That’s where NJ Farm to School comes in. What Beth does – exception-ally well – is create relationships.

She’s an amazing matchmaker, Sheri will tell you, a collaborator who “can accomplish anything she sets her mind to,” and who receives in-troductions as gracefully as she makes them. “This is what creates a network to build relationships that facilitate change,” Sheri said.

Consider that Griggstown Quail Farm in Princeton has connected with the West New York school district, 50 miles to the northeast, to create a learning opportunity for high school kids. (The idea: let the kids cre-ate a business plan for Griggstown that includes sourcing food from other farms; creating frozen and refrigerated products in the Farm’s 5,000-square-foot kitchen; and marketing the products, like veggies prepped and frozen for stir-fry, to schools across the state.)

It’s a concept that could work at the district level as well, Beth be-lieves. “In a state like New Jersey, where there’s so much produce, kitchen staff could buy produce at its peak, blueberries and toma-toes and herbs, and put them up or freeze them for winter,” Beth said. “Then you’ve got locally sourced berries for winter muffins, tomatoes for sauce and herbs for flavoring.”

What The Future HoldsAn exciting perk of almost any job

is meeting new, sometimes famous, people, and Beth’s is no exception. While attending a talk at Princeton University, Beth met author and edu-cator Marion Nestle (see sidebar, and no, it’s not pronounced like the chocolate company), who was sharing the dais that day with two other rock stars in the field of nutrition writing, Michael Pollan (Food Rules and In Defense of Food) and Eric Schlosser (Fast Food Nation and Chew On This).

She hasn’t yet had a chance to meet Michelle Obama, but appreciates the First Lady’s efforts to bring the topic of childhood obesity to the na-tional stage. “I think it has been a game changer for creating the public space for people to talk about this,” Beth said. “People are talking about how our next generation won’t be able to serve in the military, how people will die off younger.”

That it’s helped spur a long-overdue and much-needed conversation on

“It’s the way I eat: whole foods that are closer

to their natural state, seasonal, and cooked from scratch, simply

and cleanly, for taste.”

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SeedsOfChange.indd 15 8/5/13 12:04 PM

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how food is prepared, moving the topic firmly away from the tree-hug-ging-hippy realm to the mainstream, sets the table for other larger and equally important discussions. As Beth says, “it is no longer a fringe idea to improve the food we eat. This discussion does lead, however, to institu-tions and schools making changes, and that is what we’re seeing now.”MW

How Local Schools are Doing Their Part

The Lawrenceville School, Lawrenceville, NJWhen Gary Giberson of Sustainable Fare first began working with The Law-

renceville School nearly eight years ago, his directive was to help the school integrate more locally grown, seasonal items into the menu.

Today, local farmers provide 36 to 45 percent of the ingredients used in the school’s kitchen, and Gary is proud to say that there are no more frozen, factory-processed foods, individually packaged yogurts, or apples from Washington State.

Signage in the cafeteria, dubbed “the inconspicuous classroom” by the school’s sustainability director, tells the students which farms have provided that day’s food. Sometimes the produce and eggs come from the school’s own five-acre farm, which Gary hopes is certified organic in five years.

“The kids know they might not see a tomato every week. During apple sea-son, when a particular type is coming into season, there’s a sense of anticipa-tion,” Gary said.

“We hope that the quality of the food, and the local nature of nearly every-thing we use, becomes embedded in the students, along with the understand-ing that what they choose to eat impacts the environment,” Gary said.

The Lewis School, Princeton, NJ At the Lewis School, the edible garden is the cornerstone of the new Health

and Wellness Curriculum. Students at all grade levels help plan and plant the garden, with lessons continuing indoors and focusing on nutrition, cooking, germination, habitat, weather, geology and world cultures. Math teachers lead teams in graphing the number of worms and slugs, counting cherry tomatoes, measuring vines and reading labels. The garden even provides inspiration for poetry, music, art and equations.

Since starting the program, teachers have noticed a big change. “All of our children bring in bagged lunches, and we have seen a sharp rise in

healthier choices,” said Karina LaMalfa, the school’s health and wellness director. “Kids who were already packing carrots and blueberries for snacks feel more em-powered, and always show me what they are eating. Now that they know why some foods are better choices, they are asking their parents to buy more fruits, vegetables, whole grains and beans.” Other kids are gaining courage, through quiet peer encouragement, to try new things like tomatoes, avocado and spinach.

Princeton Day School, Princeton, NJUntil eight years ago, the cafeteria at Princeton Day School was “your average

cafeteria. I ate my share of grilled cheese sandwiches and tomato soup, and fish sticks,” said Liz Cutler, the sustainability coordinator.

Today, food is handmade onsite by chefs and kitchen staff. There are salads; whole grains; hand fruits; two soups; water infused with fruit, herbs or vegeta-bles; yogurt and homemade granola; and once a month, a cold lunch featuring turkey and roast beef cooked onsite the day before. Thirty percent of all dishes are vegetarian, 19 percent of the food is locally sourced (within 100 miles of the school), just about everything is seasonal, and nothing is deep fried.

Students even clear their own trays, separating proteins from non-proteins to make compost for the school’s 50’ by 170’ organic garden, which serves as an outdoor classroom for students. (The farm coordinator and instructor updates the “grazing” menu at the garden’s entrance daily.)

Green restaurant certified since last spring, the school is one of only six with a three-star rating. The plan in the fall, Liz said, is to begin working toward a four-star designation.

And, this past summer, a team of instructors were invited to attend the Edible Schoolyard Academy in Berkeley, CA, where they learned how to better incor-porate the garden into the health and wellness program.

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Speak for Yourself BY LARA TYLER

PAYING IT FORWARDPh

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• MONEY MATTERS

Jessie appeared to be born a typical child, happy, healthy and engag-ing. “However, at about a year old, she just wasn’t meeting her mile-stones,” says her mother, Mary Kawand. “When she was 18 months

old, her first words were a sentence. We were having pizza in town and she said, ‘This is good!’ As wonderful as this was, we didn’t hear her babble or say much more than Mom.”

Jessie cruised the furniture to keep herself steady, but didn’t walk on her own, her first 10 steps, until she was 22 months old. “When she was in her twos I saw her first seizure,” Mary recalls. “They became progressively more evident, and over the next few years we saw four neurologists. One prominent older neurologist in New York said she was a little delayed, but not to be too concerned. One on the other end of the spectrum said she was severely, cognitively impaired. A fifth neurologist prescribed seizure medication and life evened out a bit. As time went on, the meds were taking their toll, so we had a VNS (vagus nerve stimula-tor) implanted in her chest, which acts much like a pacemaker; sending off electrical stimuli to interrupt a seizure.

Mary says this worked so well that Jess actually began to say a few words but unfortunately, after two years, her body rejected the device. “At around the age of eight, Jess got her first computerized communication device called a Dynavox (priced at $7k). It was exciting, though it had to be programmed and customized for her. Initially, it was fine, but she began to want to use it less and less as her ability to communicate non-verbally was easier and quicker to the point. Unfortunately, this will not help her to navigate in a world that doesn’t understand her,” Mary says.

Finally, a DiagnosisWhen Jessie was 12, Mary met another family whose child had similar

characteristics to her daughter; very little, if any, verbal ability; ataxic gate; sunny disposition; seizure disorder and, as Mary put it, “the kicker is they cognitively understand much higher than their fine and gross mo-tor skills.” A simple blood test within a week gave Jessie a diagnosis of Angelman Syndrome, a neurogenetic disorder that is a result of genomic imprinting in that is caused by the deletion or inactivation of genes on the maternal chromosome 15, while the paternal copy, which may be of normal sequence is imprinted and therefore silenced. (More infor-mation on the disorder may be found here http://en.wikipedia.org/wiki/Angelman_syndrome.)

Fast forward to Jessie at age 20, when her mother says her family de-

cided to pull Jessie out of the county school she was attending when they realized she was not gaining the skills she needed in order to transition into a program when she turned 21. While in a doctor’s office, Mary met another mother who told her about ARC Mercer (www.arcmercer.org), and how it had helped her daughter. Their mission statement is “The Arc Mercer is committed to securing for all people with developmental dis-abilities the opportunity to choose and realize their goals.” The Ewing, NJ-based organization provides educational day programs, residential homes, recreational programs, as well as others aimed at helping their clients to achieve at their highest ability.

Last July, Jessie started at the Arc occupational training center in Tren-ton. The family decided to discontinue use of the Dynavox communica-tion system, as it became temperamental and was costly to repair, and the company would no longer insure it, Mary says. In order to commu-nicate with Jess the school provided her with a piece of paper that said three things; Yes, No, I Don’t Know. When Jessie got frustrated with the system and started pushing when people didn’t understand her, the school decided to try a PEC system (picture exchange system) to address her behavioral issues.

“They didn’t realize her behavior stemmed from the fact that she couldn’t communicate,” Mary says.

Speak for YourselfThen, in December of last year, Mary met another mother of a special

needs child and told her of her frustration with Jessie not having an ac-ceptable means of communication. The other mother mentioned their dilemma to their child’s therapist, who recommended speech-language pathologist Heidi LoStracco, who, along with fellow speech language pathologist and Augmentive and Alternative Communication (AAC) consultant Renee Collender had created Speak for Yourself, an AAC ap-plication for the Apple iPad.

“When I meet clients for the first time, I make two assumptions; one is that they want to communicate, and the other is that they understand everything they hear,” says Heidi. “When we met in December, I sat at the table with Mary and Jess and started to explain the features and language organization to Mary. I was initially concerned that Jess would have a hard time accessing the buttons because of her fine motor issues (she has a hard time closing her hand to isolate her index finger). Jess showed me very quickly that she would be able to compensate to com-

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municate. She reached for the iPad and hit the ‘babble’ button, which opened up all of the vo-cabulary and used the app to say ‘exceptional’. Her mom said, ‘You sure are exceptional!’ And Jess laughed. She said it twice more during that initial visit and looked at her mom each time for a reaction. I knew right then that Mary would do whatever was necessary to know her daughter better and that Jess understood so much more that she was able to express.”

Jess caught on almost instantly, Heidi says. With-in a week, she was able to find things she loved–videos, Burger King, M&M’s and ice cream.

“She’s been using Speak for Yourself for five months, and will occasionally put together a grammatically correct sentence, but Jess is actually learning expressive language devel-opmentally. She’s using words telegraphically to get her point across and experiments with pronouns when she says thing like ‘I M&M’s,’ or ‘You visit.’ She’s leaving out little words that aren’t essential to her to get her message across, like helping verbs; are, is, am, etc.

“She’s spent all of these years listening and now has a way to use everything she’s absorb-ing,” says Heidi. “She’s finally able to give back information in a way that everyone can understand. People can finally see her person-ality, sense of humor and intelligence.”

Mary, understandably is over the moon at the progress Jess has made. “The App ($200) can be used on the iPad or the iPad Mini, and has given her a tool to communicate so she is no longer isolated from the world. To hear her tell me, ‘Mom, I love you’ for the first time at the age of 21 is amazing!” MWFor more information, visit www.speakfor yourself.org.Visit moxiewomanmag.com to view a video of Jess in action.

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IN THE PHOTOS, JESS AND HER SPEECH THERAPIST HEIDI LOSTRACCO ARE USING THE SPEAK FOR YOURSELF APPLICATION ON AN IPAD TO COMMU-NICATE. BECAUSE OF THE APP, JESS IS ABLE TO AN-SWER A QUESTION IN HER OWN WORDS AND NOT WHAT SOMEONE PROGRAMMED FOR HER TO SAY.

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A Passion for Fashion: Behind the Scenes with Paula HianBy Scott Cullen

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It’s nearly 5 p.m. on Friday, June 28 and fashion designer Paula Hian has no time to slow down. She’s been immersed all week in her fall collection and all the requisite details of the collection and running

a business, and time, in case you weren’t aware, waits for no one. Not even Paula Hian.

Yes, she’s somewhat frazzled today, but wearing a variety of hats, sweating the never-ending details, and leaving for a fabric show in Flor-ence, Italy on Monday followed by supervising production of her latest collection at a factory west of Paris, France for the rest of July will do that to you.

Crazy is the nature of the fashion business and that suits Hian just fine. “You go from working on one collection to the next while working on production at the same time,” she says. “Between store orders, ordering zippers, yarn, fabric, there’s always an issue and nothing ever goes super smoothly. But it’s like that for anybody in the fashion industry.”

But Paula Hian isn’t just anybody. She’s arguably the Philadelphia re-gion’s most notable name in fashion design. Of course, she’s pretty much the only game in town when it comes to fashion design.

Philadelphia may not exactly be the center of fashion, but it’s where Hian launched her career and where she’s remained despite the chal-lenges of being off the beaten path of the fashion centers of the world.

“It’s harder to become known and takes a longer time to infiltrate big-ger markets because you can’t be seen all the time,” laments Hian.

She adds that it’s important for designers to be seen going here or going there, but even if she were based in New York, she’d have to travel to France to oversee production because that work can’t be done here. As a result she spends a fair amount of time in France mostly because she prefers a hands-on approach during design and production.

Parlez-Vous Francais?Of course Hian speaks French, but acknowledges it’s something she

doesn’t do as well as she’d like. “It’s a difficult language and fluency is a never-ending goal!” she says while admitting she can communicate much better in writing than verbally despite speaking French every day while in France. Still, Paris is the only place where she feels confident she can have a conversation about anything with anybody in French. “But you realize how bad you are when you’re in the factory because they don’t speak one word of English and everything is happening so fast,” says Hian.

Hian’s collections are sold by boutiques and specialty stores through-out the U.S. Her designs possess a geometric symmetry and feature dis-tinctive colors with what one writer describes as “a sensual lightness and her feminine structure.”

Long days are commonplace in the fashion business and Hian consis-tently racks up the hours doing some of what she does best along with some of the things that she might not be devoting time to if she had a bigger company.

With the time difference between Philadelphia and France tomorrow is often less than a day away and one of the reasons Hian rises early each morning to respond to e-mails from the factory in France before going to her Manayunk office where some nights she’ll work into the wee hours. After a long day at the office she often comes home and works some more. “It seems like every hour is a work day,” she laughs. “I seem to work 24/7.”

That’s not much of an exaggeration.

Details, Details, Details!Her time is devoted to the many details of running a business, creat-

ing, and overseeing production. Dealing with the factory consumes more time than she’d like and involves the occasional battle over little things like zipper styles and colors. On any given day you’re likely to find her on the phone dealing with banks about wire transfers or meeting with her sales director on buyer-related issues. With all this time sweating the details when does she find time to create?

“I have to do that in my sleep,” she says half jokingly. “I wake up with ideas that sort of come to me while I’m sleeping.”

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With so many things to juggle, it’s a good thing Hian has a knack for multitasking. “I can move from this to that, to that and keep track of all the many details, and for some reason it fits. That’s what ends up work-ing or not working for people who come into the fashion industry; some don’t stay with it because there’s nothing nine to five about it, and every day you don’t know what tomorrow will bring.”

Asked what she likes most about her job, Hian finds it difficult to identi-fy just one thing. “There are so many great things, even though I cry every third day about something. I love the design part; there’s always a new sea-son. As an artist I can carry out my art. I like the compliments from people wearing my clothes, I’m learning every day, and I get to work in France.”

What she likes least about the job is sort of what she likes most about it, the challenges and excitement of having to fight every day for what she wants.

Another challenge is reaching customers. “A lot of the people who could be your customer don’t see you or you can’t reach them because you’re fighting against big business and big money and big advertising budgets,” she says. “People are very influenced by that sort of thing.”

But when her designs are used in fashion shoots or for a promotional campaign for the show, Gossip Girl, all is right with the world. That campaign saw her design on billboards all over New York City. It was pure luck, especially for a small design firm like Hian’s. “You have more control if you have a huge budget to pay for it all,” she says. “I’m lucky because they could have picked anything in the whole world. It didn’t come from a PR agency or us paying anybody, just from the stylist seeing that one dress out of a zillion dresses in the universe who felt that was the ideal dress that would represent the Gossip Girl.”

Did we mention that one of her dresses is in the Louvre? That was the result of winning first prize for the USA in the International Competition of Young Designers competition in Paris with her winning design now in the permanent collection in the Louvre.

As far as what she does for fun, Hian says this is it—fashion design. Does her husband, a doctor think it’s as much fun as she does? “It de-pends on what day it is,” she says.

And what do they talk about at night after work? “The fashion busi-ness,” responds Hian.

Is he a good listener? “He has to be,” she says. Regrets about her career choice? She has none. “It’s the only thing I

ever wanted to do,” says Hian whose passion for fashion started at the age of five. While other girls her age were dressing their Barbies, Hian was learning how to sew and designing clothes.

The past 15 years, months, days, and hours in the fashion business have been filled with one challenge after another. Even though there are good days and bad, Hian tends to roll with it more often than not. “For some reason it’s who I am and what I do that you have to fight every day.”

Still, she’s always felt confident about her business despite the peaks and valleys. “I have goals, and even when it’s not growing as fast as I’d like or going where I want it to go, you have to be determined and committed. With that I believe I’ll get to all the places I want to get to.”

Going OnlineUp next, besides the trip to Italy and France, is figuring out how to take

her business online. “Shopping online is critical,” states Hian. Setting that up is a challenge, especially since she wants the site to have

an interesting look and feel, just like her designs, but also easy to use. She hasn’t yet found the right person to carry out her online shopping vision. “I didn’t realize how hard that was,” acknowledges Hian. “It seems like it should be easy, but it’s really hard.”

Taking her designs international to Europe and Asia is another goal on her checklist and ultimately to create a namesake fragrance. “It takes a big network of people to go international and carry out these things,” she notes.

And with that the interview is over and Hian is off to focus on the next set of details. MW

The Fun QuestionsWhat book are you reading now: None, there is no time!Favorite movie: The School of RockWhat song(s) do you turn up really loud when it’s on the radio when you’re driving alone in your car: Favorite Song— Let Her Go by Passenger (I cannot stop playing this song the minute I heard it in France this summer while driving from paris to the factory. played endlessly on the radio- and yes, turning up! )Favorite food: ItalianFavorite color: PurpleThe one item you’d never leave home without when traveling for busi-ness: My iPhone.Best vacation ever (location and year): Capri and Amalfi coast, 2008.Expression she finds completely annoying: “I’ll circle back to you.”If you were to have a 25-hour day, what would you do with that extra hour? More work most likely.Which public or historical figure would you love to switch places with for a day: Historical figure I would love to switch places for a day— Hillary Clinton when she was in office or will be next!

Designs from Paula Hian’s 2013 Holiday Collection.

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Nothing is forever. Throughout their lives’ many phases, women must often forge a new path. Maybe their last child entered col-lege or married. An event may have reshaped their emotional or

financial lives. Did they seek new professional horizons after retiring? Whatever the reason, more women have chosen to return to school.

Changing demographics have made the conventional description of college enrollment obsolete in 2013. In 2009, the U.S. Department of Education’s National Center for Educational Statistics projected con-tinuous increases in older student college populations. Through 2020, the Center predicts a growth of 9% among students 18-24; 21% for students 25-34 and 16% for students over 35. Female enrollment will be twice that of men.

Recognizing this trend, most colleges and universities have responded by constantly redesigning their traditional educational models. The on-campus-only student format is out, replaced by daytime and evening classes, off-campus classrooms and online courses.

In Philadelphia, Saint Joseph’s University’s (SJU) enrollment has shift-ed. In 1970, fulltime undergraduate men outnumbered women by 9-1. By 2012, women outnumbered men in part-time undergraduate and graduate programs by double-digit percentages.

Sena Owereko, SJU director of admissions and recruitment for the Col-lege of Professional and Liberal Studies (CPLS), credits their popular off-campus classrooms and corporate alliances for the increases.

“We have historic partnerships with many regional corporations and also work with police academies from Philadelphia and various counties for off-campus police programs,” she says.

Thomas Edison State College (TESC) in Trenton has operated differ-ently since opening in 1972. TESC pioneered non-traditional education to serve adults, earning regional accreditation in 1977. The College launched its first independent study course in 1982 via mailed course materials and became the country’s first institution to use VHS video cassettes before introducing online education in 1987.

Spokesman Joe Guzzardo says, “Without a road map, we flew the plane as we built it, but we also brought public, legislative and academic credibility and acceptance.”

Approximately 21,000 students from all 50 states and more than 70 countries-including 7,100 active duty military students-currently attend TESC. The population is 47 percent female, 53 percent male, with twice

the graduate school females. At an average 36 years old, total female enrollment has increased more than 45% since 2008.

According to Learner Support Center Director Juliette Punchello, “Only through TE’s format could this type of learning be done because we remove attendance barriers.”

TESC offers rolling and open admissions with undergraduate courses starting monthly. Graduate classes, plus the nursing program supervised by Dr. Phyllis Marshall, dean of the W. Cary Edwards School of Nurs-ing, begin four times per year. The classroom structure for all 12-week courses require weekly assignments, midterm and final assignments.

Most colleges accept some of their adult students’ earlier academic or appropriate work experience. To incorporate this life history, TESC de-veloped its Thomas Edison College Exam Program (TECEP) methodol-ogy in 1974.

“Students must demonstrate competency and college-level knowledge for validation,” says Guzzardo.

What has pushed older women to return to school over the past de-cades? Bucks County Community College (BCCC) Vice President Con-tinuing Education, Workforce Development and Public Safety Barbara Miller claims modern social and economic circumstances are key reasons.

With a younger average female demographic-28 to 33 years old-on three Bucks County campuses, Miller believes a community college should serve the total community and help people remain productive.

“There are four time lifetime changes. Everyone should assess their cur-rent and future skill sets and not remain stuck in a mindset. Their roots help them understand their background while also helping them sprout. Education and jobs help define us. Every dollar spent on training saves four dollars later on.

Whether married or living together, more women are now equal wage earners or caregivers for children and older parents. Their evolving world perspective means that they desire greater self-sufficiency,” says Miller.

Carla Reeves, 40, of Millville, NJ fits that description. At 19, follow-ing her 39-year-old mother’s death, the former high school dropout then earned her GED and a massage therapy license by age 21 to support her grandmother and herself.

In 2008, Reeves, then 35, recognized the economy’s negative impact on her income from her massage practice. Struggling to pay her mortgage and fearful of losing her home, Reeves turned to higher education to

Back to SchoolLearning Later in Lifeby Sharon Harris-Zlotnick

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ensure her financial freedom. She earned an Associate’s degree from Cumberland County College

(CCC) in May 2011, graduating with 3.9 GPA and multiple honors. Reeves has already earned a promotion and bonus at her new fulltime job. Now attending Wilmington University’s online and onsite classes at CCC, Reeves seeks an undergraduate business degree.

“My day job pays the bills so I can continue my sideline massage career I love,” says Reeves.

Older women attending college face unique challenges because they require flexible schedules and quick answers to questions. Their job or family obligations make time a precious commodity.

Outreach ProgramsSuccessful institutions have established outreach programs. SJU will

soon debut its Connector Program for CPLS students. Its initial 32 vol-unteers will assist students access information.

Senior Director of Adult Student Life Nancy Komada, PhD., says, “Our convenient location attracts students from surrounding zip codes. Retention is vital, so we encourage regular meetings with advisors. We want students to ‘keep one foot in the door’, so we frequently communi-cate via email and phone.”

SJU has also has an innovative educational track to complement eve-ning classes. The Bridge Program lets eligible adult students enroll in

traditional undergraduate coursework at a reduced tuition. In addition to their evening courses, Bridge students must enroll in at least one day course per semester.

TESC also emphasizes flexibility and convenience. Chief Marketing Officer Karen Hume says, “Everyone has her own unique reason for making this journey. We help students achieve their goals, and have dis-covered that January, June and September are important timeframes for student interest.”

Technology has altered education and older women must adjust to new educational communications. TESC has recently launched its cloud-based learning management system to maximize coursework access via consumer smartphones, tablets and e-readers.

Grants and FinancingAlthough educational access has become easier for older women, big

dreams and ambition still require funding. “To avoid debt, students should investigate affordable, quality community college education and grants designated for women over 40 or 50,” Miller advises.

Financial aid is often available at four-year institutions. At SJU, fe-male students over 25 may apply for a $500 to $2,500 grant from the Newcombe Foundation, named for the late Philadelphia philanthropist Charlotte Newcombe. They must have at least 60 undergraduate credits.

SJU must match the amount by individual, corporate or foundation fun-draising for annual consideration.

For enrolled single mothers, TESC offers the Fred C. Rummel Foun-dation Endowed Scholarship. Also, the Zonta Club of Trenton/Mercer sponsors the Grace M. Brauinger Scholarship for over-25 female Mercer County residents attending any New Jersey college or university. Zonta International of Trenton/Mercer provides the Jane M. Klausman Women In Business Scholarship for female business students.

Students attending a school without financial assistance may seek aid from the U.S. Department of Education. Grants, loans and work-study aid (FSA, http://studentaid.ed.gov/) are awarded to eligible students meeting specific need, merit and service criteria.

Fortunately, Reeves qualified in 2008. “The FSA stipend I received af-ter each semester lessened my stress,” she says.

Older women should grab that educational “brass ring” to create a new future for themselves.

“It ain’t over til it’s over,” baseball legend Yogi Berra once said. He was right. Life presents enrichment opportunities at all ages.

Reeves happily learned that lesson. She says, “My grandmother watched me earn my degree. If a high school dropout like me could be my family’s first college graduate, anything is possible. Uncertainty should never limit anyone’s goals.” MW

Whether married or living together, more women are now equal wage earners or caregivers for children and older parents. Their evolving world perspective means that they desire greater self-sufficiency.

0

3

6

9

12

15

18-24 years old 35 years old and over25-34 years old

1995

Millions

Age Group

2009

2020 projected

BACK TO SCHOOL

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A Moxie Woman in Higher Education Helping Women Kick Open the Doors of OpportunityBY RUSSELL ROBERTS

Norah Peters Shultz, Ph. D, has watched first-hand one of the most dramatic turnarounds in American history – and one of the rea-sons that today there are more Moxie Women than ever before.

Higher education has been one of the driving forces helping women everywhere kick open the doors of opportunity. In 1960, there were 1.6 males for every female graduating from a four-year school in the U.S., and 1.55 males for every female undergraduate. By 2003, those numbers had undergone a startling reversal: 1.35 females for every male who graduated from a four-year college and 1.3 females for every male un-dergraduate. Women earned only 9.1 percent of bachelor’s degrees in business in 1970-71. By 2001-2 that number had risen to an astounding 50 percent.

Clearly, women have grasped the opportunities that an education pro-vides, and trailblazers like Shultz have led the way. As a higher educa-tion administrator, she has watched as more and more women come to school intent upon a career. She is currently the Associate Dean for Aca-demic Affairs at Penn State’s Abington campus, a Professor of Sociology, and a parent – certainly a Moxie Woman through and through.

“We’re [Abington] what is sometimes called a stand-alone college,” she said. “Half of our students will go on to University Park [Penn State’s Main campus], yet we also provide four-year degrees.”

Shultz is responsible for all the academic endeavors at Abington, which basically means that she’s involved in everything. Among the things that she oversees are: the school’s three academic divisions; all of the faculty;

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the entire curriculum; and all the academic support services, such as the Registrar and Faculty Research. If all that sounds like a lot, it is. In addi-tion, in case she has a spare minute or two during the day, Shultz serves as the institution’s Chief Executive Officer when that person is away.

“Multi-tasking is a natural for me,” she said with a laugh. “I like to go from thing to thing to thing.”

Although she didn’t start out to be a higher education administrator, it’s a job she has grown to love. “To be able to see a lot of people come to Abington and be able to grow and change, and to be a part in changing that many lives, is extraordinary.”

Shultz is originally from Philadelphia. She received her undergraduate degree from Rosemont, studying Social Sciences with a concentration in Sociology.

Yet, like many students when they first attend school, she didn’t initially know what she wanted to do. “I changed my major a number of times,” she said. By the time she settled on Sociology she was thinking about law school. However, she got married and then pregnant while still an under-graduate, and decided to forego the law because she was concerned about being able to be both a good law student and a good parent.

“Family has always been very important to me,” she said. “It has al-ways been important to me to balance both [career and family].”

After a couple of years, her mother urged her to return to graduate school. She decided to get her master’s degree at Bryn Mawr. Then when that was over, she figured, “Well, I’m halfway to my Ph. D. so I might as well go for that too!”

Although Shultz’s career plan may have been anything but a straight line, one thing that always pointed directly ahead was her desire to work in the higher education field. She enjoyed it and was good at it.

“I don’t think I had a master plan. I just kept working hard and an-other interesting opportunity unfolded.”

Women had, and still have, to deal with those who feel that they should eschew their career notions in favor of a more traditional role of wife and mother. Shultz’s father was one who was never comfortable with the changing role of women. She recalled one Thanksgiving, after she had received her Ph. D., when she was discussing being out on the job market. Her father was baffled why she was looking for a job in the first place. When her mother asked him why he thought she had gotten her doctorate, her father pointed to her then-husband.

“In case something happens to him,” he said. However, if her father was traditional, her mother Salle was anything

but. Her mother was one of her biggest supporters, always urging her to take a career path and see what was around the next corner. Shultz sus-pects that this was partly because her mother was thwarted in her own career ambitions all her life. Her mother was of an earlier generation when the idea of a woman working outside the home was still revolu-tionary, and such desires could easily be squelched by society.

“She was a big part of the reason that I did what I did,” Shultz said. When she first started out and was teaching, Shultz didn’t experi-

ence much sexism in the workplace. However, when she moved into the administra-tion ranks, she often noticed that she would be the only female in the room and would have to shout to be heard.

“I remember one time that I lit-erally wanted to climb up on my chair, because [the room] was filled with all men and

no one was lis-tening to me.”

She is quick to point out that there are nu-merous organiza-tions that are ac-tively working to counter the “old boys” network in the field of higher education ad-ministration, and that things have improved greatly from when she first began in the field and was a lonely voice in the room. Still, being denied her voice simply because she’s female still happens – “I forget that gender is still an issue in our society” - and has frustrated her so much that she’s taken up run-ning to relieve the stress.

“It helps,” she said with a laugh. She noted that today, female students are much more aware that there

are careers for them in upper education administration. Partly respon-sible for that have been the many high-profile female university presi-dents, such as Shirley Tilghman at Princeton. However, Schultz pointed out that these high-profile female executives give the impression that ev-erything’s fine in higher education, but in reality, if one looks past these people, women are still under-represented as far as college presidents go. More worrisome still is that universities and colleges are looking more and more to the fund-raising area from which to select new presidents (because fund-raising has escalated in importance) and that this area tends to be very male-dominated.

When she’s not working, or running to relieve stress, Schultz is involved in animal rescue, primarily domestic rabbits. She and her husband Jeff are big baseball fans, with her favorite team being the Philadelphia Phillies. She also shares her home with three rabbits, four cats, and a 25-year-old Chinchilla named Blanche. Her daughter Reilly lives in England. Step-daughter Julia and her children live close by, and Shultz often spends time with her grand-daughters and their friends Barbie and Ken.

She said that while more female students than ever come to school to pursue a career, classroom dynamics are still tricky for women. Female students tend to pull back in certain situations and let males overshadow them. She attributes some of this to cultural influences, and some to the subtle messages society sends children, such as emphasizing the soft color pink and princesses for girls and the aggressive color blue and soldiers for boys.

“As a sociologist, I believe that so much of our behavior is learned,” she said. “Nurture over nature. I don’t think biology is destiny.”

She also noted that women are at a disadvantage in that the workplace success model is what might be considered the “male model” – non-emotional. So what happens is that women change their way of being in order to fit in with this model. “Until we value other ways of being and have those be equal, it’s going to disadvantage women.”

So, despite how far women have come in the past half-century, Shultz feels that they still have a ways to go in terms of over-coming some of the sexism issues that still plague them, both in higher education and the workplace.

“I think it is important for young women to realize that there are bar-riers, - gender is still an issue - but there are supports.”

However, she also realizes that bringing up a child is one of the most important things in the world, and there’s nothing wrong if a woman chooses to concentrate on that rather than her career.

“I don’t think there is anything wrong with being an incredible parent. That’s an amazing thing to do.” MW

To be able to see a lot of people come

to Abington and be able to grow and

change, and to be a part in changing that many lives, is

extraordinary.

I remember one time that I literally wanted to climb up on my chair, because [the room] was filled with all men and no one was listening to me.

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interview

SadieCakes Owner Cindy Lukenda in her new space.

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What is the origin of the name of your business? My business, SadieCakes Cafe, is named after my grandmother, Sadie Wil-liams. I simply adored my grandparents, Sadie and John as a child, spending week-ends and summers at their home near the Jersey Shore. It was my favorite place, my “third” destination. I have so many fond memories from that time -- baking biscuits with my grandmother, gardening with my grandfather, barbecuing with family and friends, visiting the Point Pleasant boardwalk. I chose the SadieCakes name to honor those warm, loving and unforgettable experiences. It is the guide-post for the types of experiences and memories that I want to help create for my customers.

What motivated you to start your business?After 20 years in corporate operations roles, I left in 2008 to pursue what would then be the next adventure of my life, exploring the dream of opening my own shop. I attended the culinary program at Mercer County CC to see if I knew, what I thought I did and perhaps make my dream more of a reality than just a dream. I had worked in the food service industry while in high school and college and really thrived in the fast-paced environment. I had always dreamed of opening that neat, little, comfortable neighborhood spot.

I come from a family of “foodies”. My mom used to have a catering business and has been making custom birthday cakes for the past 40 years. Each year was a magical time to pick out what birthday cake she would make, no matter how simple or grand. My whole family is known for throwing elaborate dinner parties; multiple course meals, the more complex, the more friends, the better. No one is ever turned away and there is always room for one more. My parents instilled the strength of family in all of us and to celebrate with those around us. It is that sense of sharing the experience that has brought SadieCakes to life.

Tell us a little bit about what services/products you provide.We are a made from scratch bake shop, highlighting our SadieCake Signature cupcakes, along with other baked goods, such as scones, biscuits, turnovers, fresh marshmallows, meringues, sweet and savory crostatas, etc. We also offer a light casual cafe menu including breakfast sandwiches, lunch sandwiches and salads, as well as Fair Trade, Rainforest Alliance and organic micro roasted coffee from a South Jersey microroaster, fresh loose leaf teas and other beverages.

We host baking & decorating parties, private events and are looking to offer baking and cooking classes. Additionally, we offer our kitchen as a co-op to other small businesses, such as bakers, chocolatiers, caterers, etc that are in need of find-ing rental commercial kitchen space to build their own dreams.

We are continuing to explore other ideas that we will unveil as our journey continues.

What sets you apart from the competition? We opened SadieCakes for the purpose of being the place to come home to. We wanted to support the local community and create an upbeat and inviting atmo-

sphere that will meet the diversity of residents and businesses in the Robbinsville area. Our focus/design is to create an urban feel within community living. As local residents of Town Center since its inception, and in tune to the “neighborhood” perspective, we believe our business philosophy and vision fit perfectly with the goals of Town Center, which in turn provides a strong platform for growth and sustainability of the SadieCakes Café.

Our mission is to provide our made from scratch cupcakes and other baked goods in addition to light meal fare that delight our customers, which are freshly prepared in a relaxing environment that stirs the imagination. Our goal is to be their pre-ferred “third place” for the Robbinsville area – the perfect place for not only eating, but also socializing and working when not at home, school or the office.

What are the main challenges in starting a business and how have you or are you overcoming them?No one ever said that starting a business was easy and the facts show more failures than successes. I can say it has been overwhelming and daunting at times. All the stories are true of opening a small business, but it’s the perseverance that matters most. As the owner of SadieCakes, I wear multiple hats–baker, sandwich maker, operations, marketing, production, inventory management, accountant, janitor– whatever needs to be done. I have never worked so hard in my life, but have never been more satisfied. Exhausted? Absolutely. But elation? It›s the highest of highs. I am blessed to have a really good team in place -- a great combination of family, seasoned pros and less experienced go-getters. They have all helped bring SadieCakes to life!

What are your short and long term goals with your business?Having been opened just a month, my immediate focus is to provide a fantastic product, a great experience, build awareness of SadieCakes and build my customer base. Longer-term, we will look to assess our success and possibly one day open a branch of SadieCakes down at the Jersey Shore, where I have spent so many wonderful years and have so many wonderful memories.

What are you finding to be the most effective methods of marketing your business?We started two years ago at the local farm market to see how well we would be received and word-of-mouth has been our greatest success. Social media has also been very helpful. Our fans have followed us on Facebook and have shared their experiences with their friends. We have also started using Instagram. We will continue to explore all of our marketing avenues and utilize what we feel best suits SadieCakes.

interviewLadies Who Launch

SADIECAKES CAFE

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Gardening Tips for the Northeast Region for September

Photos by Jude Erhardt

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• Correct any soil deficiencies you’ve noticed. Healthy soil is crucial to healthy plants.

• Check coniferous trees for tip damage on new growth. If the tips have been mutilated by borers or otherwise damaged, remove them and es-tablish a new leader by forcing a new side shoot into an upright position.

• Young trees should be staked to prevent the roots from being pulled by fall and winter winds.

• If you haven’t brought your houseplants in yet, do it before you have to start heating your home. This gives them a chance to adjust. Wash them thoroughly before bringing them in to rid them of any pests and eggs.

• Plant spring bulbs as long as the ground is workable. Plant the follow-ing bulbs soon: trout lily,tulip, narcissus (including daffodil), snow-drop, winter aconite, starflower, and crown imperial. For crown impe-rial, add a little lime to the soil.

• Dig up your rosemary, basil, tarragon, oregano, marjoram, English thyme, parsley, and chives to grow them inside as houseplants. Keep them in a cool, sunny spot, and allow the soil to dry out before watering. Snip off the leaves as needed in the kitchen, but do not strip them completely.

• Onions are nearly ripe when the tips of the leaves turn yellow. Break them at the necks. This will speed the final ripening process. Loosen the soil to encourage drying, and after a few days turn them up and let them cure on dry ground. Always handle them very carefully -- the slightest bruise will encourage rot to set in.

• Transplant rhubarb, strawberries, and raspberries well before the first light frost so that some root development may take place. Rhubarb and strawberries deplete the soil of nutrients in a short time, so find new locations for them every three or four years.

• Potatoes are ready for harvest when their tops begin to turn brown.• It’s a good time to order spring-flowering bulbs.• This is a great time to plant new trees and shrubs because the new roots

will have plenty of time to become established before the spring.• Delay pruning trees and shrubs until early next spring; however, you

should remove any broken and diseased branches.• Be sure to keep harvesting your fruit and vegetables so that the upcom-

ing frost does not destroy them.• As you empty annual beds, clean out all dead plants. A clean garden

will have fewer diseases next spring. Add manure, compost, and leaves to provide it with more organic matter.

• In emptied vegetable gardens, consider planting cover crops such as buckwheat or annual rye that will protect the soil until you’re ready to plant again.

• Fall is the best time to start lawn grasses from seed. Till the soil before sowing and provide several light waterings each week.

• Fertilize your lawn. Lawns fertilized in the fall are better equipped to survive the winter. Reseed in bare patches.

• Begin cutting back on watering of the garden and lawn (except newly seeded areas) so that plants can prepare for dormancy (not growth).

• Aerate your lawn if the soil is compacted. Have your soil tested to see if you need lawn fertilizer.

• Watch for frost forecasts. Harvest tomatoes before the first killing frost. Ripen indoors away from sunlight.

• Harvest brussels sprouts and parsnips once they’ve been exposed to frost.• Be sure to throw away any fallen fruit to help keep away any unwanted

pests from your yard.• Save the seeds from your self-pollinating flowers,

such as marigolds, cosmos, or coneflowers, to plant next spring by dry-ing them and storing them in closed containers.

• Plant any perennials. Divide and replant overcrowded perennial beds. Remember to apply a layer of organic matter to the new bed.

• Do not fertilize annuals. Cut back annuals when they finish flowering

Source: The Old Farmers Almanac. www.almanac.com

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FOOD FOR THOUGHT | Deliciously Healthy Recipes from Top Regional ChefsWMJennifer and Mitch Prensky, Owners

Carrot and Orange Soup Serves 12

6 large carrots, sliced1 qt. fresh orange juiceOrange zest1 pt. water3 shallots, sliced2 Tbls. butterThyme sprigSalt and white pepper

Heat a soup pot and add butter. When butter is melted add carrots and shallots. Season with salt and pepper. Cover pot. Turn heat to low and sweat until vegetables are trans-lucent approximately 20 minutes.Stir often. Do not brown vegetables.Add orange juice, water and thyme sprig.Bring up to a boil and simmer on medium heat for 30 minutes.Puree in hi speed blender.Season with salt and a little fresh grated orange zest and serve.

When my husband, Mitch, first told me back in 2005 that he wanted to open up a restaurant I thought he was totally out of his mind. After all, we already had The Global Dish, a very successful catering company that the two of us had been running since 1997. We were busy 24/7 and never had a holiday free to spend with family. I guess I should have expected it though, having married a chef.

Working with our clients at The Global Dish was so much fun, yet also challenging in the best possible way. Putting an event together from start to finish – the food, the décor, the china, the chairs, the staff - all of it made me feel such a sense of accomplishment. Especially going out and working the job, and having the privilege of seeing how happy the client was with our services. But you know what they say, for better or for worse. And so… Supper was born.

After all the hard work of putting Supper together (who knew you needed a smoke soffat if the building didn’t have a sprinkler system?!?), we finally opened our doors in October of 2007 to (hallelujah!) rave reviews. The day we received three bells from Craig LaBan, the Inquirer’s restau-rant critic, after only being open five months, is still one of my favorite days ever.

At Supper, we serve up homey, yet refined cuisine. Our mix of fresh, locally-sourced ingredients and the way we translate them into delicious dishes, have drawn accolades from critics and won a loyal following of guests, many of whom have become like family. Supper has been named to Philadelphia magazine’s “Top 50 Restaurants” four years running, and we’ve received numerous Best of Philly awards. Food & Wine recently named our Pastrami Fried Chicken to their list of “Best Fried Chicken in the U.S.,” and Thrillist chose our Supper Burger as one of the Top 33 Burg-ers in the Country.

What makes me happiest about having Supper is that people come in and feel so comfortable

opportunitiesopportunitiesPRINCETON DAY SCHOOL

of a lifetime. every day.Lower School Open Houses [Grades PreK – 4]

Wednesday, October 9th 8:30 a.m.Wednesday, November 13th 8:30 a.m.

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Upper School Open House [Grades 9 – 12]Sunday, November 17th 2:00 p.m.

609-924-6700 x1200 www.pds.org650 The Great Road, Princeton, New Jersey 08540

here in this place that we put so much effort into creating. We really wanted Supper to be a somewhere that people would feel at home, almost as if they were just coming over to our house for dinner. This vibe combined with de-licious, beautifully-presented, feel-good food is what we are all about.

Supper is located at 926 South Street in Phil-adelphia. We serve dinner seven nights a week and brunch on Saturdays and Sundays. We host private events in our second floor “family room,” everything from rehearsal dinners and baby showers to wine tastings and corporate dinners. To make a reservation or speak to someone about booking a private event, please call (215) 592-8180 or visit www.supperphilly.com.

WEP fish_Layout 1 7/29/13 4:14 PM Page 1

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IT’S SAFE TO SAY MOE’S ROCKS AS MUCH AS IT ROLLS

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eachers With Apps launches certification program to highlight

exemplary educational apps

The Teachers With Apps Certification Program has been designed to recognize apps that go above and beyond excellent.

Mobile devices have consistently been mak-ing in-roads into the learning space since their debut. The mobile tablet, especially, will con-tinue to progress to the head of the class. To salute this ongoing trend, we aim to acknowl-edge outstanding apps in the educational app industry. The Teachers With Apps Certifica-tion Program has been designed to recognize apps that go above and beyond excellent. As of April 2013, the Teachers With Apps Cer-tified badge of approval will be awarded to education apps that prove exemplary in the following areas: content, presentation, and execution, as well as overall user experience.

BrainPOP Featured Movie From the outstanding, no introduction needed, BrainPOP. This app features a different informative, engagin, animated movie everyday and is accompa-nied by an interactive quiz. Best part – movie clips are chosen to correlate current events. Cinderella – Nosy Crow animated picture book On the heels of The Three Little Pigs, this book app has been has been described as magical. A brilliant game-changer that allows you play inside the story! Eye Paint Animals This state of the art app encourages discovery play by getting kids to create, invent, explore and learn in super fun ways. The user can finish their art us-ing the device’s camera and the limitless choices of backgrounds. Faces iMake – Right Brain Creativity This terrific open-ended app is the quintessential multisensory app, as it stimulates kids imaginations to create. The perfect tool to develop right brain creative capabilities. Futaba Classroom Games for Kids One of the first educational, multiple-player apps. The games, which vary in content, can be set to a specific skill or set to a random mix. This fast paced app is perfect for the classroom or home!

Teachers With Apps CERTIFIED:(In alphabetical order) Ansel and Clair’s Adventures in Africa This app will go down in history for raising the bar for all educational apps. Takes full advantage of every possible component of the multi-sensory experience of the iPad. Ansel & Clair: Paul Revere’s Ride One of the first to apps to develop game-play where

discovery is the model, play is the focus and deeper learning is the result! Google map, travel log, camera and photo booth features make this a stand out.

T

HotApps.indd 34 8/1/13 1:54 PM

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Geography Drive USA This app introduced a delightful, fun and exciting new way to learn about geography. Truly exceptional. The Going To Bed Book – Sandra Boynton We fell in love with this storybook app! The delivery is poetic, the illustrations are adorable, the interactivity is sweet and appropriate. Its calming, gentle rhythm is the perfect e-book for tucking little ones in. Jungle Coins – learn coin math This app comes with built-in support for the U.S. dollar coins, as well as Euro coins from 10 European countries. This app makes it easy to switch to other coin sets instantly and challenges you with unfamil-iar coins. Brilliant! Jungle Fractions This app teaches fractions using large, easy to read, pie wedges and jungle animals. It has multiple learn-ing levels and several different skills. Stellar! Jungle Time – learn how to tell time The talking clock confirms the time verbally when you set the clock. Hands move like a real clock, the minute hand moves a full revolution for each hour, so you learn real clockwise movement. Must Have! KidgitZ – It adds up to fun! KidgitZ is an AWESOME math/game puzzle that stimulates much needed mental math and chal-lenges kids of all ages. Students rated it “addictive and over the top”. LetterSchool One of the best and well executed apps of its kind! Brilliant for strengthening fine motor skills, and building a strong foundation in both literacy and numeracy. Math Drills A no-nonsense app that lives up to its name by delivering math drills. Its extensive tracking system is one of the best for recording student data. Math Evolve: A Fun Math Game At its inception, this app introduced a revolutionary new “video-like” gaming experience for practicing math facts. Still a favorite in the classroom.

Middle School Confidential 1: Be Confident in Who You Are This engrossing graphic novel is geared toward the preteen population. It follows six characters as they negotiate tough social issues and helps them apply real life solutions. Middle School Confidential 2: Real Friends vs. the Other Kind A powerful tool that completely engages ‘tweens with answers to the onslaught of issues they confront with friendships on an every day basis. Riveting storyline!

Millie & the Lost Key – Millie Was Here, Book 2 A darling, clever and loveable book app. The pages are scrapbook-like, with a pop-up book feel. This humorous story takes you on an adventure with a very special dog.

Monster Physics For teacher, this app is perfect as a math/science station or classroom lesson. For parents, it is a prime opportunity to playfully solve problems together with their children. My Bird World This app is camouflaged, as its “gaming” qualities challenges players to complete engaging missions and unknowingly learn all about North American birds. News-O-Matic Ground breaking, state of the art app that is chang-ing the way kids interact with broadcast news. Oh No Fractions! Ingenious concept! This app allows practice and ex-ploration of fractions with in an elegant, yet simple visual interface. Oh No Fractions recently underwent a facelift and is better than ever. Paris App Tours Beware Mme la Guillotine, A Revolutionary Tour of Paris This awesome adventure is a narrated tour, taking travelers back to a legendary moment in Parisian history. Fantastique! Proloquo2Go This groundbreaking communication system redefines AAC. Iit provides an easy solution, in a very cool package, to assist anyone who may have difficulty speaking.

Stack the Countries A fabulous world geography app that is both fun and academic. It calls for critical thinking and prob-lem solving skills to learn about the countries while you successfully stack them. Stack the States This exemplary app provides amusement along with serious learning about the US states. State Bingo and Road Trip US Another totally engaging, exceptional geography app that incorporates the Common Core Standards and differentiated modes of play. Sums Stacker An amazing app. It incorporates critical thinking, problem solving, and strategic planning skills, all while you’re “playing” with mental math concepts, and a great gaming style! Sunny Articulation and Phonology Test This app has changed the way Speech and Language Pathologists complete both articulation screenings and evaluations. The Three Little Pigs – Nosy Crow animated storybook This app set a precedent by taking children’s mobile books to a whole new level. It’s innovative in every way; each and every detail is spectacular! Toontastic A break through creative app that proudly goes where no app has gone before. It teaches storytell-ing skills through playful cartoon creation, which empowers kids to create, learn & share their ideas through play. Wince – Don’t Feed the WorryBug Wince is an outstanding storybook app. This journey of self-awareness teachers children how to over-come their worries; an ultra-important theme and apropos topic in today’s world. X is for X-Ray This innovative ABC book is not just for preschool-ers, it shows an object for every letter of the alpha-bet and x-rays it to reveal its structure. Very innova-tive concept enabling lessons in all content areas.

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LifeWay of The Venus Perspective

As professionals, we have to look our impeccable best during work hours and for evening events. But on the weekend, around the house, do you dress down in sweats and sneaks sans makeup, or do old habits die hard and you make certain you always have your “face” on and hair perfectly coiffed?

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I must admit I am usually totally dressed down around the house. But if I have to leave to run to the store, I do try to look somewhat put together. It’s usually my luck when I run a quick errand in my sweats, hair not done, no make-up, looking like a total mess…… that’s when I’ll run into someone I know. Liz Tindall, Vice President, MIDJersey Chamber of Commerce

Weekends are for yoga pants, flip-flops and hair scrunchies... heck on any given Sunday, I’m not even out of my pj’s until Noon :-) It’s me, coffee and CBS “Sunday Morning” until at least 10:30 a.m.

Marilyn Russell Host BEN FM Mornings and Woman of the Week

My weekends are usually all about easy. Not so easy I don’t even bother, but easy enough that I feel like it’s a break from the work week. I’ll usually squeak by with the bare minimum, throwing on a little mascara and some bronzer so I don’t look like an extra on The Walking Dead. As for wardrobe, I’m happy to be in super-comfy mode at home, but if I head out, the sweats and PJs stay home. Stefanie Carter Senior Marketing Specialist Robert Wood Johnson University Hospital Hamilton

The answer is the older I get the less emphasis I put on putting my face on. But I like to always look nice and “put together,”so depending upon what’s going on, it will move me to do “a bit more”

with myself.

Sherise Ritter Managing Director The Mercadien Group

Weekends are definitely more relaxed with the type of cloth-ing. It’s impossible to run errands, grocery shop and walk the dog in heels and tight skirts. Minimal makeup is still part of the look. Otherwise, I may scare someone! Terri Macor Executive Administration Grand Bank

Comfort is what it is all about whether I am dressed up or down. At 52, I have less tolerance for clothing that is too tight, prickling, (why so many tags!), or just not cozy. When I am at home after work or on weekends, I am most content in loose, unrestricted clothing like my favorite old t-shirts that have been washed a million times so they are so soft. No jewelry, no makeup. If I am running around on the weekend, I apply a bit of makeup which makes me feel good and I like to be stylish but in good feeling clothing. Less is more and I am more confident to go out sometimes with no makeup at all which feels liberating because when I was younger I wouldn’t dare leave the house without my “face” on. Of course I still love to dress it up for a Saturday night dinner out on the town!

Leslie Conover Membership and Marketing Director Trenton Country Club

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of 08/01/13 is 3.25% with a margin of 0%. Maximum APR is 16%. Subject to credit approval. Other conditions may apply. The rate disclosure requires an automaticdebit of monthly payments from an HVCB Liberty Checking account otherwise the rate of interest will be higher. Property insurance is required. If an appraisal is required, customer will pay a fee of $350-500; customer will also be required to pay the cost of title insurance, if necessary, which varies depending on the loan

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Coming up in...

In our October/November issue:

Real EstateSpotlight: Celebrations

Space: 9/20/13 Materials: 9/27/13

December/January:Fitness/Wellness

Spotlight: GetawaysSpace:11/15/13

Materials: 11/22/13

For advertising rates and information, please reach out to

Advertising Director Sara Cooper at

[email protected], or call 609.977.5508.

Follow us online @moxiewomanmag.comtwitter: #moxiewomanmagfacebook: moxiewomanmag

ROBIN HEPBURNGOLDSMITH

609 737 72357 Route 31 N. Pennington, NJ 08534

orionjewelrystudio.com

Get Wired! Moxie Woman Wire, a bi-weekly e-newsletter from Moxie Woman magazine picks up where the magazine left off, with links to the latest

issue, the new Moxie Crossword on our website, and info about Moxie Makings, a cooking contest a la CHOPPED! where we

provide you with some mandatory ingredients and you whip up something great. The winner

as judged by the MW staff, will have their recipe posted in the next edition of

Moxie Woman Wire.

So go to moxiewomanmag.com and sign up now!

VenusPerspective.indd 37 8/7/13 11:53 AM

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50Shades of the Little Black Dress:Day Into Night Dressing

by Judith Sachs

You roll out of bed and stand in front of your closet. Today is going to be crazy! First a client meeting downtown, then

your daughter’s soccer game, then to the art museum for jazz and dinner out. You desper-ately need a closet on wheels to follow you around, but that’s not possible. What to wear?

The experts we spoke to hammered home one point: put together a wardrobe of essen-tials that complement your body type, lifestyle, sense of yourself, and budget. Choose ageless, season-less classics that blend with everything else in your closet. From there, you can mix and match. Happily, today, the best fashion is versa-tile, which means you can change up just a few elements and go effortlessly from day into night.

Your Wardrobe EssentialsA great sheath or two. These classic dresses,

sleeveless, with a cap or ! sleeve, never go out of style, and you can add a jacket and switch your shoes depending on the occasion. Or you could substitute a black pencil skirt with a va-riety of shells or blouses.

A terrific blazer or fitted jacket. Pick a solid-color, beautifully tailored jacket (perhaps a dark gray or navy) that works with many oth-er pieces in your wardrobe.

A few good cardigans. When you’re traveling, you can wear the same dress with a jacket one day and a sweater the next.

A few pairs of trousers. Lined pants are well made (and hard to find), but look for quality black or gray twill slacks that you can match

with a floral or lacy top. You might also choose some slim-cut pants, cropped at the ankle.

Comfortable, classic shoes. Spend more on shoes than clothes and visit the shoemaker when you need heels or tips. You’ll want to own some nice 2-inch heels (black pumps and nude or neutral shade shoes) and some great flats.

A gorgeous day bag and a small clutch. The secret of going from day into night without pain is one extraordinary purse that holds ev-erything from computer to a change of shoes, jewelry and even jacket. Never travel with a backpack or several fabric shopping bags dan-gling off your arms. Just keep a clutch inside your bag so after you’ve changed for your next activity, you can lock up the bag and move on.

Mixing, Matching, and InnovatingNow you’re ready to add on the fun and more trendy pieces that you don’t need to pay a lot for. Take some cues from magazines, style seg-ments on TV, or Pinterest. If you find some great jeans that fit perfectly (if you like jeans!) buy a few in different colors. Be sure you have some lacy tops with a nude cami underneath

and maybe a great laser-cut leather skirt (with a delicate pattern showing through the cuts). A silk tuxedo-cut jacket will really change the look of your plain sheath. You can’t go wrong

with a graphic print silk blouse, or a light cashmere sweater or Pashmina to throw on in the air conditioning. For a little edge in your evening outfits, you might want some metallic web sandals and a little sparkle or sequin in the top you’re wearing.What Goes With What?

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RESOURCESThere are experts out there to help you every step of the way, whether it’s coming to your house to organize your closet, notifying you that a won-derful piece has just come in, or taking you on a pre-pulled tour of several stores in one mall.

Ala Mode on the Road (by appointment)www.alamodeclothing.comCheryl Cvetan works out of her home and will also come to your home. Her services include closet concierge services, pop-up seasonal shop-ping, style consultation, closet organization and personal shopping. Her favorite designers are Vince, Isda, Magaschoni, Tibi, and Beth Bowley.

Kristel Closets, Olde City, PAwww.kristelcloset.comMegan Kristel and her team offer a variety of fashion services, which include a wardrobe edit, personal shopping trips, styling, and the quarter-ly Well-Dressed Woman’s Workshop where you can join a group of 15 women to learn about closet organization and personal style direction.

Flutter Boutique, Pennington NJhttps://www.facebook.com/flutterstyleLinda Martin’s shop in Pennington is geared to-ward working moms who need a combination casual-plus-professional wardrobe. She carries

must-have essentials as well as the lace, crochet and laser-cut leather clothing that add flair and edge. When you’re a regular customer, Linda will keep tabs on items you’re looking for and let you know when they come in.

Nick Hilton Studio, Princeton NJhttp://nickhilton.com/studio/Nick and Jennifer Hilton carry fine clothing for women and men, including European lines like Rene Lezard, Strenesse, M Missoni, and Max Mara. The professional and traveling woman will find unique quality pieces here that all work together. Jennifer prides herself on great recall about what her customers buy, so that she can alert you when a new jacket or dress comes in that will work with what you already own.

Quaker Bridge Mall, Lawrenceville NJhttp://www.simon.com/mall/quaker-bridge-mallMacy’s By Appointment is a free personal shop-ping service in most Macy’s around the country. They will create a personal profile of your style preferences, give you advance notice of exclu-sive sales, and wardrobe consultation. Several other stores in Quaker Bridge Mall (Ann Taylor, Whitehouse/Black Market, Forever 21), may of-fer you personal shopping help if you request it.

Fashion dictates these days are a lot looser than they used to be, so turning day into night is much easier. The only rules are: avoid plunging necklines and tiny skirts, 6-inch stilettos, bare midriffs, and ultra-skinny jeans.

Now let’s take apart that day with lots of different looks. You’ll start by dressing for your meeting in your sheath with a cropped, collarless jacket, or if you choose pants or skirt, then either a shell or a lacy camisole un-der the jacket. You’ll wear your 2-inch heels and conser-vative jewelry.

Your work bag contains ballet flats, which you’ll put on for the soccer game, and a jean jacket to slip on over the sheath. If you really don’t want to wear a dress on the soccer field, you might throw some leggings and a tunic into your bag and change in the bathroom at work—then change back later.

Moving onto the art museum, you’ll put your heels back on, take a lovely vintage clutch from your big bag, put on a statement scarf or asymmetrical belt, a terrific artsy necklace and cuff bracelet, and add some darker eye makeup and brighter lipstick.

Finding Your Style In YourselfAnd what about the “little black dress”? Of course

you need one! Depending on your lifestyle, it can be plainer (a sheath) or dressier (a ruched crepe number). A wonderful black dress can be the constant compan-ion that helps you feel good as well as look good. Have the confidence to say what’s comfortable and flattering for you, and then work it up, down, and around for day or night. MW

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Robin HepburnOwner, Orion Jewelry Studio

DOWN TIMEWM

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As artist, owner, goldsmith and driving force behind Orion Jewelry Studio in Pennington, New Jersey my days are replete with the demands of running a small business. A typical day includes designing and building one of a kind

jewelry to fill my boutique and working personally with my clients. Back when “Hands Across America” was happening (1986) I started my professional career as a goldsmith. Since then, some of my jewelry has been accepted in international and national competitions, but I’m happiest working on projects for the people I get to know. The work that really excites me are engagement rings, re-purposing heirlooms or designing and executing a jewelry piece the client has always dreamed of owning.

I travel extensively to purchase fair trade gems and minerals and use only ethically sourced materials. My staff is trained to assist all our customer’s jewelry repair needs using environmentally safe techniques that I have practiced for years. We are proud to use the most highly rated metals refinery in the country (located in Bucks County Pa.) for recycling the gold and silver scrap we purchase. Keeping my business clean and green is a very important facet of my business.

In my down time, riding my Honda CBR600 motorcycle is what I am passionate about. I have ridden since my teens, but recently attended several advanced on-track, race training sessions. Riding can be a very Zen-like experience, very similar to the precise and focused execution of my jewelry work.

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IN HISTORYWMEllen Swallow Richards By Russell Roberts

In the past, Moxie Women often had a difficult time of it because they were fighting against the entrenched idea that women should just remain an adorn-

ment to man, silently puttering about in the home…seen, but never, ever, heard. El-len Swallow Richards took that idea and broke down barriers with it – both in the home and outside.

She was born Ellen Henrietta Swallow on December 3, 1842 in Dunstable, Massa-chusetts. Her family was poor, and could not contribute to the cost of an education for her. So Ellen did whatever she could to earn money – school teaching, private tutoring, and even cleaning houses. Finally, by 1868 she had ac-cumulated the $300 she needed, and that year she enrolled at Vassar College in Poughkeep-sie, New York.

In 1870 she graduated Vassar with a B.S., but the prejudice against women working out-side the home was still strong, and she could not find work as an industrial chemist. On a suggestion she applied to and was accepted at M.I.T. (Massachusetts Institute of Technology) as a special student. She thus became the first woman in America to be accepted to a scientif-ic school and the first female accepted at M.I.T. (M.I.T., however, made it clear that her enroll-ment did not mean that they would begin ac-cepting women on a regular basis.)

In 1873 Ellen received her second B.S., this time from M.I.T. Just for good measure, she also received a master of arts degree from Vas-sar for a study on the chemical analysis of iron ore. She continued with her studies at M.I.T. and, according to her husband, would have been the first female to receive her Ph. D. from the school, but M.I.T. did not want a woman to be the first to receive a doctorate in chemis-try from the facility.

Ellen married Professor Robert H. Richards in 1875. He was in charge of M.I.T.’s depart-ment of mining engineering. The two began working together. This led to Ellen becom-ing, in 1879, the first woman member of the American Institute of Mining and Metallurgi-cal Engineers.

Remembering the troubles she had in higher education, Ellen established the Women’s Lab-oratory at M.I.T. in 1876. It provided oppor-tunities for women to enter the scientific field and provided instruction in chemistry, biology and mineralogy.

The scope of her achievements was far-reaching and profound. She was the leader of the science section of the Society to Encour-age Studies at Home. In 1882 she co-founded the Association of Collegiate Alumnae (later called the American Association of University Women). Teaching as a salaried staff member beginning in 1884, she introduced biology into the M.I.T. curriculum. In 1887 the Mas-sachusetts State Board of Health asked her to perform a survey of the water quality of the inland bodies of water of Massachusetts. This led to the establishment of the first state water-quality standards in the United States and the first modern municipal sewage treatment plant established ( in Lowell, Massachusetts).

In 1890 Ellen established another landmark by helping to establish the New England Kitchen. It provided low-cost, nutritious food to working-class families, as well as offered food preparation information. She served as a dietary consultant to hospitals, organized a conference that set standards for the emerging field of home economics, served as the presi-dent of the American Home Economics Asso-ciation, and created the Rumford Kitchen at the World’s Columbian Exposition in Chicago in 1893 to provide nutrition and food prepara-tion information.

After enough achievements to last three life-times, this most-moxie of Moxie Women died on March 30, 1911.

If you keep your feathers well- oiled, the water of criticism will run off as from a duck’s back.

~ Ellen Swallow Richards ~

““

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THINK. LEAD. CHANGE.

(GXFDWLQJ�FRQƩGHQW�OHDGHUVStuart is an independent K-12 school founded in 1963 just for girls. We believe that in developing

the mind, body and spirit together, a Stuart education produces young women leaders who think

critically, creatively and ethically. Our challenging curriculum takes advantage of the way girls learn

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positive change in our world.

:KDW�ZLOO�\RX�GR"-RLQ�XV�IRU�DQ�� 2SHQ�+RXVHWednesday October 16, 6–8 PM

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After graduating from Stuart Country Day School

of the Sacred Heart, Caroline McCarthy received

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$�MRXUQDOLVW�VLQFH�DJH����Caroline began her career blogging about digital

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national TV and radio as a commentator on

digital media, including NBC’s Today, CBS’ The

Early Show, NPR’s Talk of the Nation, as well as

CNBC, Fox Business, BBC America and G4.

)URP�6WXDUW�WR�*RRJOHIt’s hard to imagine that in 9 short years, Caroline

went from a Stuart graduate to a leadership role

at Google, but that’s exactly what she did. By

2011, she was Managing Editor of Google’s Think

Quarterly journal. And in 2012, she became a

Google+ Marketing Manager, working with some

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improve their schools through technology. She is

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causes in the places where they climb, and in

2013, Caroline climbed Mt. Kilimanjaro.

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Page 44: Moxie Woman August / September 2013

Brandywine Senior Living has locations throughout NJ, PA, DE, CT & NYwww.Brandycare.com • 1-877-4BRANDY • Relax...We’re here.

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