movr · iphone xr has the largest global share at 4.18%, the second largest global share ......

The first step in a great mobile experience

MOVRMobile Overview ReportJanuary – March 2020

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Q1 2020 to Q4 2019Comparisons

http://www.scientiamobile.com/page/movr-visualization#/formfactorhttp://www.scientiamobile.com/page/movr-visualization#/formfactor

MOVR5

Top Smartphones

• Globally, the Apple iPhone XR has the largest global share at 4.18%, the second largest global share belongs to the Apple iPhone 7 at 3.99%.

• Dropping off the top smartphone list this quarter is the Apple iPhone 6, Apple iPhone SE, Samsung Galaxy J7 (2016) and the Samsung Galaxy J5.

• Joining the list this quarter is the Apple iPhone 11, Samsung Galaxy A10, Samsung Galaxy A2 Core, Samsung Galaxy A20, Huawei Y7 Pro, and the Samsung Galaxy A30.

Source: ScientiaMobile. Note: figures reflect percentage point (2020Q1)

Top Smartphones Africa Asia Europe N. America Oceania S. America Global

Apple iPhone 11 0.79% 1.88% 1.71% 3.27% 5.57% 0.66% 2.40%Apple iPhone 6S 0.73% 1.70% 2.89% 2.70% 2.31% 2.02% 2.52%Apple iPhone 6S Plus 0.37% 1.55% 0.55% 1.55% 1.16% 0.46% 0.95%Apple iPhone 7 1.45% 2.38% 4.74% 4.56% 4.04% 2.35% 3.99%Apple iPhone 7 Plus 1.07% 3.24% 1.48% 3.64% 2.97% 1.46% 2.34%Apple iPhone 8 0.90% 1.48% 3.93% 4.83% 3.75% 1.44% 3.41%Apple iPhone 8 Plus 1.28% 2.63% 1.98% 5.52% 4.19% 1.41% 2.95%Apple iPhone X 1.36% 2.53% 3.06% 4.28% 3.66% 1.00% 2.94%Apple iPhone XR 1.15% 2.45% 3.01% 7.42% 7.54% 1.36% 4.18%Apple iPhone XS 0.65% 1.34% 1.90% 2.29% 2.73% 0.44% 1.73%Apple iPhone XS Max 1.01% 1.63% 1.27% 3.54% 2.65% 0.54% 1.77%Huawei P20 Lite 1.22% 0.32% 1.65% 0.27% 0.22% 0.89% 0.95%Huawei Y7 Pro 1.21% 0.21% 0.25% 0.02% 0.12% 0.00% 0.19%Samsung Galaxy A10 1.15% 0.53% 0.94% 0.28% 2.60% 2.17% 0.83%Samsung Galaxy A2 Core 1.13% 0.12% 0.03% 0.01% 0.01% 0.02% 0.08%Samsung Galaxy A20 1.09% 0.47% 0.07% 0.72% 1.07% 1.70% 0.48%Samsung Galaxy A30 1.05% 0.46% 0.08% 0.20% 0.63% 1.64% 0.32%Samsung Galaxy Grand Prime+ 2.31% 1.20% 0.12% 0.14% 0.14% 0.02% 0.36%Samsung Galaxy J2 Prime 0.01% 0.00% 0.01% 0.41% 0.24% 2.84% 0.29%Samsung Galaxy J5 Prime 0.67% 0.28% 0.04% 0.12% 0.31% 2.44% 0.30%Samsung Galaxy J7 Prime 0.73% 1.10% 0.08% 0.35% 0.14% 2.70% 0.52%Samsung Galaxy S8 0.92% 0.76% 2.23% 1.94% 2.24% 0.64% 1.73%Samsung Galaxy S9 0.60% 0.48% 2.13% 2.32% 2.56% 0.59% 1.76%Tecno W2 1.54% 0.00% 0.00% 0.00% 0.00% 0.00% 0.10%Others 75.58% 71.24% 65.87% 49.58% 49.17% 71.21% 62.90%

Sheet1

Top SmartphonesAfricaAsiaEuropeN. AmericaOceaniaS. AmericaGlobal

Apple iPhone 110.79%1.88%1.71%3.27%5.57%0.66%2.40%

Apple iPhone 6S0.73%1.70%2.89%2.70%2.31%2.02%2.52%

Apple iPhone 6S Plus0.37%1.55%0.55%1.55%1.16%0.46%0.95%

Apple iPhone 71.45%2.38%4.74%4.56%4.04%2.35%3.99%

Apple iPhone 7 Plus1.07%3.24%1.48%3.64%2.97%1.46%2.34%

Apple iPhone 80.90%1.48%3.93%4.83%3.75%1.44%3.41%

Apple iPhone 8 Plus1.28%2.63%1.98%5.52%4.19%1.41%2.95%

Apple iPhone X1.36%2.53%3.06%4.28%3.66%1.00%2.94%

Apple iPhone XR1.15%2.45%3.01%7.42%7.54%1.36%4.18%

Apple iPhone XS0.65%1.34%1.90%2.29%2.73%0.44%1.73%

Apple iPhone XS Max1.01%1.63%1.27%3.54%2.65%0.54%1.77%

Huawei P20 Lite1.22%0.32%1.65%0.27%0.22%0.89%0.95%

Huawei Y7 Pro1.21%0.21%0.25%0.02%0.12%0.00%0.19%

Samsung Galaxy A101.15%0.53%0.94%0.28%2.60%2.17%0.83%

Samsung Galaxy A2 Core1.13%0.12%0.03%0.01%0.01%0.02%0.08%

Samsung Galaxy A201.09%0.47%0.07%0.72%1.07%1.70%0.48%

Samsung Galaxy A301.05%0.46%0.08%0.20%0.63%1.64%0.32%

Samsung Galaxy Grand Prime+2.31%1.20%0.12%0.14%0.14%0.02%0.36%

Samsung Galaxy J2 Prime0.01%0.00%0.01%0.41%0.24%2.84%0.29%



Samsung Galaxy S80.92%0.76%2.23%1.94%2.24%0.64%1.73%

Samsung Galaxy S90.60%0.48%2.13%2.32%2.56%0.59%1.76%

Tecno W21.54%0.00%0.00%0.00%0.00%0.00%0.10%

Others75.58%71.24%65.87%49.58%49.17%71.21%62.90%

MOVR6

Top Smartphone Trends (2020 Q1 vs. 2019 Q4)

Source: ScientiaMobile. Note: figures reflect percentage point change (2020Q1%-2019Q4%)

• The largest adoption trend belongs to the Apple iPhone 11, gaining 1.79% globally. In Oceania, it gained 3.76%.

• Joining the list this quarter is the Apple iPhone 11, Huawei Y7 Pro, Samsung Galaxy A10, Samsung Galaxy A2 Core, and the Samsung Galaxy A30.

• Dropping off the list this quarter is the Samsung Galaxy J7 (2016), and the Samsung Galaxy J5.

Top Smartphone Trends Africa Asia Europe N. America Oceania S. America GlobalApple iPhone 11 0.63% 1.22% 1.31% 2.20% 3.76% 0.53% 1.79%Apple iPhone 6S 0.32% 0.22% 0.71% 0.49% 1.19% 0.13% 0.85%Apple iPhone 6S Plus -0.27% -0.28% -0.03% -0.22% -0.48% -0.06% -0.10%Apple iPhone 7 0.01% 0.03 -0.74% -0.51% -1.05% -0.29% -0.99%Apple iPhone 7 Plus -0.15% -0.30% -0.25% -0.92% -0.83% 0.26% -0.34%Apple iPhone 8 -0.19% 0.19% 0.06% 0.05% -0.47% 0.01% -0.28%Apple iPhone 8 Plus 0.15% -0.06% -0.36% -0.89% -1.48% -0.11% -0.47%Apple iPhone X -0.01% -0.09% 0.04% -1.20% -0.01% -0.10% -0.25%Apple iPhone XR -0.02% 0.34% 0.94% 0.63% 0.41% 0.25% 0.90%Apple iPhone XS -0.13% 0.26% 0.36% -0.15% 0.47% 0.01% 0.22%Apple iPhone XS Max 0.08% -0.06% 0.13% -0.62% 0.19% -0.02% 0.05%Huawei P20 Lite 0.03% -0.38% -0.21% -0.01% -0.03% -0.11% -0.22%Huawei Y7 Pro 0.61% 0.05% 0.10% 0.01% 0.00% 0.00% 0.08%Samsung Galaxy A10 0.29% 0.11% 0.45% 0.06% 0.55% 0.75% 0.34%Samsung Galaxy A2 Core 0.48% 0.02% 0.02% 0.00% 0.01% 0.01% 0.05%Samsung Galaxy A20 0.34% 0.14% 0.04% 0.34% 0.27% 0.69% 0.21%Samsung Galaxy A30 0.35% 0.13% 0.04% 0.07% 0.21% 0.44% 0.12%Samsung Galaxy Grand Prime+ -0.43% 0.12% 0.02% 0.04% 0.02% -0.02% 0.07%Samsung Galaxy J2 Prime -0.01% 0.00% -0.01% -0.03% -0.09% -0.33% -0.04%Samsung Galaxy J5 Prime -0.07% -0.06% 0.00% 0.00% 0.00% -0.08% 0.01%Samsung Galaxy J7 Prime -0.08% -1.24% 0.01% 0.04% 0.00% -0.24% -0.26%Samsung Galaxy S8 0.01% 0.04% -0.37% -0.36% -0.45% -0.11% -0.30%Samsung Galaxy S9 -0.04% 0.08% 0.06% -0.04% -0.29% 0.04% 0.00%Tecno W2 -1.98% 0.00% 0.00% 0.00% 0.00% 0.00% -0.01%Others -1.03% 1.34% 2.57% 3.28% -1.02% 0.69% 2.98%

Sheet1

Top Smartphone TrendsAfricaAsiaEuropeN. AmericaOceaniaS. AmericaGlobal

Apple iPhone 110.63%1.22%1.31%2.20%3.76%0.53%1.79%

Apple iPhone 6S0.32%0.22%0.71%0.49%1.19%0.13%0.85%

Apple iPhone 6S Plus-0.27%-0.28%-0.03%-0.22%-0.48%-0.06%-0.10%

Apple iPhone 70.01%0.03-0.74%-0.51%-1.05%-0.29%-0.99%

Apple iPhone 7 Plus-0.15%-0.30%-0.25%-0.92%-0.83%0.26%-0.34%

Apple iPhone 8-0.19%0.19%0.06%0.05%-0.47%0.01%-0.28%

Apple iPhone 8 Plus0.15%-0.06%-0.36%-0.89%-1.48%-0.11%-0.47%

Apple iPhone X-0.01%-0.09%0.04%-1.20%-0.01%-0.10%-0.25%

Apple iPhone XR-0.02%0.34%0.94%0.63%0.41%0.25%0.90%

Apple iPhone XS-0.13%0.26%0.36%-0.15%0.47%0.01%0.22%

Apple iPhone XS Max0.08%-0.06%0.13%-0.62%0.19%-0.02%0.05%

Huawei P20 Lite0.03%-0.38%-0.21%-0.01%-0.03%-0.11%-0.22%

Huawei Y7 Pro0.61%0.05%0.10%0.01%0.00%0.00%0.08%

Samsung Galaxy A100.29%0.11%0.45%0.06%0.55%0.75%0.34%

Samsung Galaxy A2 Core0.48%0.02%0.02%0.00%0.01%0.01%0.05%

Samsung Galaxy A200.34%0.14%0.04%0.34%0.27%0.69%0.21%

Samsung Galaxy A300.35%0.13%0.04%0.07%0.21%0.44%0.12%

Samsung Galaxy Grand Prime+-0.43%0.12%0.02%0.04%0.02%-0.02%0.07%

Samsung Galaxy J2 Prime-0.01%0.00%-0.01%-0.03%-0.09%-0.33%-0.04%

Samsung Galaxy J5 Prime-0.07%-0.06%0.00%0.00%0.00%-0.08%0.01%

Samsung Galaxy J7 Prime-0.08%-1.24%0.01%0.04%0.00%-0.24%-0.26%

Samsung Galaxy S80.01%0.04%-0.37%-0.36%-0.45%-0.11%-0.30%

Samsung Galaxy S9-0.04%0.08%0.06%-0.04%-0.29%0.04%0.00%

Tecno W2-1.98%0.00%0.00%0.00%0.00%0.00%-0.01%

Others-1.03%1.34%2.57%3.28%-1.02%0.69%2.98%

MOVR7

Top Tablets

• The most significant market share for tablets remains with Apple’s iPad Airs, with the iPad Air 2 leading for the 12th quarter in a row.

• The iPad Air 2 is the most popular tablet across almost all continents except for Oceania (Apple iPad 2018), South America (Canaima TR10RS1), and Africa (Samsung Galaxy Tab 4 10.1).

Source: ScientiaMobile. Note: figures reflect percentage point (2020Q1)

Top Tablets Africa Asia Europe N. America Oceania S. America GlobalApple iPad 2017 1.56% 4.53% 5.45% 8.74% 8.67% 3.04% 6.59%Apple iPad 2018 2.91% 6.87% 7.21% 10.62% 11.21% 3.30% 8.54%Apple iPad 2019 0.25% 1.10% 1.15% 2.39% 1.42% 0.23% 1.59%Apple iPad 4 1.27% 2.53% 3.22% 2.97% 3.85% 2.89% 3.02%Apple iPad Air 4.03% 4.57% 6.48% 6.23% 6.06% 2.79% 6.01%Apple iPad Air 2 4.25% 7.94% 8.38% 10.02% 10.05% 2.32% 8.67%Apple iPad mini 2 1.14% 3.27% 2.50% 3.31% 2.72% 1.13% 2.50%Apple iPad mini 4 1.60% 3.76% 1.54% 2.61% 2.63% 1.18% 1.90%Apple iPad Pro 10.5 (2017) 1.50% 2.71% 1.48% 2.50% 2.24% 1.93% 1.99%Apple iPad Pro 9.7 1.20% 2.55% 1.29% 2.35% 1.97% 1.26% 1.77%Canaima TR10RS1 0.00% 0.00% 0.00% 0.00% 0.00% 5.62% 0.08%Google Nexus 7 0.07% 0.10% 0.22% 0.15% 0.07% 3.83% 0.38%Intel ECS TR10CS1 0.01% 0.00% 0.00% 0.02% 0.00% 5.19% 0.08%Samsung Galaxy Tab 3 Lite 1.02% 1.43% 0.40% 0.71% 0.75% 4.36% 0.64%

Samsung Galaxy Tab 3V 3G 2.07% 1.56% 0.05% 0.03% 0.46% 1.87% 0.24%Samsung Galaxy Tab 4 10.1 6.91% 0.30% 1.97% 0.77% 0.57% 0.54% 1.46%Samsung Galaxy Tab 4 7.0 2.60% 1.04% 0.35% 0.51% 0.02% 1.30% 0.46%

Samsung Galaxy Tab A 0.49% 1.11% 0.17% 1.50% 13.71% 0.26% 0.74%Samsung Galaxy Tab A 10.1 5.03% 1.00% 9.16% 2.16% 1.71% 0.76% 6.04%

Samsung Galaxy Tab A 10.1 (2019) 0.80% 1.26% 2.36% 1.16% 1.95% 1.01% 1.87%Samsung Galaxy Tab A 7.0 LTE 2.45% 4.18% 0.13% 0.11% 0.52% 2.29% 0.54%Samsung Galaxy Tab A 8.0 2017 0.11% 1.17% 0.06% 2.10% 2.65% 0.40% 1.28%Samsung Galaxy Tab A 9.7 1.60% 0.54% 2.80% 1.16% 1.28% 0.70% 2.00%Samsung Galaxy Tab E 4.50% 2.44% 2.25% 10.02% 0.28% 3.63% 2.32%Samsung Galaxy Tab S2 9.7 0.97% 0.71% 2.59% 1.59% 2.21% 0.39% 2.06%Vodafone Tab Mini 7 2.08% 0.01% 0.04% 0.00% 0.01% 0.00% 0.06%Others 49.58% 43.31% 38.74% 26.27% 22.99% 47.79% 37.15%

Sheet1

Top TabletsAfricaAsiaEuropeN. AmericaOceaniaS. AmericaGlobal

Apple iPad 20171.56%4.53%5.45%8.74%8.67%3.04%6.59%

Apple iPad 20182.91%6.87%7.21%10.62%11.21%3.30%8.54%

Apple iPad 20190.25%1.10%1.15%2.39%1.42%0.23%1.59%

Apple iPad 41.27%2.53%3.22%2.97%3.85%2.89%3.02%

Apple iPad Air4.03%4.57%6.48%6.23%6.06%2.79%6.01%

Apple iPad Air 24.25%7.94%8.38%10.02%10.05%2.32%8.67%

Apple iPad mini 21.14%3.27%2.50%3.31%2.72%1.13%2.50%

Apple iPad mini 41.60%3.76%1.54%2.61%2.63%1.18%1.90%

Apple iPad Pro 10.5 (2017)1.50%2.71%1.48%2.50%2.24%1.93%1.99%

Apple iPad Pro 9.71.20%2.55%1.29%2.35%1.97%1.26%1.77%

Canaima TR10RS10.00%0.00%0.00%0.00%0.00%5.62%0.08%

Google Nexus 70.07%0.10%0.22%0.15%0.07%3.83%0.38%

Intel ECS TR10CS10.01%0.00%0.00%0.02%0.00%5.19%0.08%

Samsung Galaxy Tab 3 Lite1.02%1.43%0.40%0.71%0.75%4.36%0.64%

Samsung Galaxy Tab 3V 3G2.07%1.56%0.05%0.03%0.46%1.87%0.24%

Samsung Galaxy Tab 4 10.16.91%0.30%1.97%0.77%0.57%0.54%1.46%

Samsung Galaxy Tab 4 7.02.60%1.04%0.35%0.51%0.02%1.30%0.46%

Samsung Galaxy Tab A0.49%1.11%0.17%1.50%13.71%0.26%0.74%

Samsung Galaxy Tab A 10.15.03%1.00%9.16%2.16%1.71%0.76%6.04%

Samsung Galaxy Tab A 10.1 (2019)0.80%1.26%2.36%1.16%1.95%1.01%1.87%

Samsung Galaxy Tab A 7.0 LTE2.45%4.18%0.13%0.11%0.52%2.29%0.54%

Samsung Galaxy Tab A 8.0 20170.11%1.17%0.06%2.10%2.65%0.40%1.28%

Samsung Galaxy Tab A 9.71.60%0.54%2.80%1.16%1.28%0.70%2.00%

Samsung Galaxy Tab E4.50%2.44%2.25%10.02%0.28%3.63%2.32%

Samsung Galaxy Tab S2 9.70.97%0.71%2.59%1.59%2.21%0.39%2.06%

Vodafone Tab Mini 72.08%0.01%0.04%0.00%0.01%0.00%0.06%

Others49.58%43.31%38.74%26.27%22.99%47.79%37.15%

MOVR8

Top Tablet Trends (2020 Q1 vs. 2019 Q4)

• The largest growth comes from the global adoption of the Apple iPad 2019 at 1.41%.

• Globally, the Apple iPad Air 2 had the largest drop in usage by -1.68%.

• N. America had the largest adoption of any continent at 7.99% of the Samsung Galaxy Tab E.

• South America has the largest drop in use of any continent at -2.82% of the Apple iPad Pro 10.5 (2017).

Source: ScientiaMobile. Note: figures reflect percentage point change (2020Q1%-2019Q4%)

Top Tablet Trends Africa Asia Europe N. America Oceania S. America GlobalApple iPad 2017 -1.31% -0.72% -0.47% -0.96% -0.37% -1.48% -0.60%Apple iPad 2018 -1.61% -0.29% 0.35% 0.00% 0.28% -1.04% 0.30%Apple iPad 2019 0.22% 0.76% 1.03% 2.13% 1.28% 0.23% 1.41%Apple iPad 4 -2.18% -0.51% -0.90% -1.24% -1.30% -0.79% -1.13%Apple iPad Air 0.35% -0.01% -0.91% -1.67% -1.04% -0.66% -1.44%

Apple iPad Air 2 -0.61% -0.93% -1.02% -1.95% -1.04% -2.01% -1.68%Apple iPad mini 2 -0.61% -0.19% -0.32% -1.01% -0.30% -0.34% -0.71%Apple iPad mini 4 -0.02% -0.16% -0.33% -0.53% -0.07% -0.83% -0.42%Apple iPad Pro 10.5 (2017) 0.41% -0.66% -0.22% -0.49% -0.56% -2.82% -0.29%Apple iPad Pro 9.7 -0.54% -0.41% -0.23% -0.78% -0.25% 0.01% -0.26%Canaima TR10RS1 0.00% 0.00% 0.00% 0.00% 0.00% 1.92% 0.04%Google Nexus 7 0.00% -0.04% -0.02% 0.01% 0.00% 3.69% 0.21%Intel ECS TR10CS1 0.01% 0.00% 0.00% -0.06% 0.00% 1.39% 0.03%Samsung Galaxy Tab 3 Lite -0.60% -0.26% -0.22% -0.09% 0.06% 0.15% -0.13%Samsung Galaxy Tab 3V 3G -0.06% 0.09% 0.00% 0.00% 0.17% 0.28% 0.07%Samsung Galaxy Tab 4 10.1 4.56% -0.27% -0.04% -0.01% -0.13% -0.06% -0.10%Samsung Galaxy Tab 4 7.0 -0.60% -0.17% -0.12% 0.05% 0.00% -0.03% -0.07%Samsung Galaxy Tab A 0.32% -0.18% 0.10% 0.21% 1.39% -0.70% 0.15%Samsung Galaxy Tab A 10.1 1.46% -0.01% 0.90% 0.39% -0.79% -0.17% 0.33%

Samsung Galaxy Tab A 10.1 (2019) 0.46% 0.80% 1.58% 0.90% 1.15% 0.71% 1.26%Samsung Galaxy Tab A 7.0 LTE 0.08% 0.96% 0.00% 0.00% -0.02% 0.44% 0.21%Samsung Galaxy Tab A 8.0 2017 0.04% 0.60% 0.02% 0.89% 0.39% 0.01% 0.73%Samsung Galaxy Tab A 9.7 -0.06% -0.10% 0.17% 0.16% 0.06% -0.03% 0.06%Samsung Galaxy Tab E -1.42% 0.47% -0.37% 7.99% -0.01% -0.09% -0.04%Samsung Galaxy Tab S2 9.7 0.02% -0.05% 0.30% 0.22% -0.07% -0.03% 0.15%Vodafone Tab Mini 7 2.13% 0.01% 0.09% 0.00% 0.01% 0.00% 0.10%Others -3.03% -1.71% -0.55% -6.07% -2.39% -0.18% 0.17%

Sheet1

Top Tablet TrendsAfricaAsiaEuropeN. AmericaOceaniaS. AmericaGlobal

Apple iPad 2017-1.31%-0.72%-0.47%-0.96%-0.37%-1.48%-0.60%

Apple iPad 2018-1.61%-0.29%0.35%0.00%0.28%-1.04%0.30%

Apple iPad 20190.22%0.76%1.03%2.13%1.28%0.23%1.41%

Apple iPad 4-2.18%-0.51%-0.90%-1.24%-1.30%-0.79%-1.13%

Apple iPad Air0.35%-0.01%-0.91%-1.67%-1.04%-0.66%-1.44%

Apple iPad Air 2-0.61%-0.93%-1.02%-1.95%-1.04%-2.01%-1.68%

Apple iPad mini 2-0.61%-0.19%-0.32%-1.01%-0.30%-0.34%-0.71%

Apple iPad mini 4-0.02%-0.16%-0.33%-0.53%-0.07%-0.83%-0.42%

Apple iPad Pro 10.5 (2017)0.41%-0.66%-0.22%-0.49%-0.56%-2.82%-0.29%

Apple iPad Pro 9.7-0.54%-0.41%-0.23%-0.78%-0.25%0.01%-0.26%

Canaima TR10RS10.00%0.00%0.00%0.00%0.00%1.92%0.04%

Google Nexus 70.00%-0.04%-0.02%0.01%0.00%3.69%0.21%

Intel ECS TR10CS10.01%0.00%0.00%-0.06%0.00%1.39%0.03%

Samsung Galaxy Tab 3 Lite-0.60%-0.26%-0.22%-0.09%0.06%0.15%-0.13%

Samsung Galaxy Tab 3V 3G-0.06%0.09%0.00%0.00%0.17%0.28%0.07%

Samsung Galaxy Tab 4 10.14.56%-0.27%-0.04%-0.01%-0.13%-0.06%-0.10%

Samsung Galaxy Tab 4 7.0-0.60%-0.17%-0.12%0.05%0.00%-0.03%-0.07%

Samsung Galaxy Tab A0.32%-0.18%0.10%0.21%1.39%-0.70%0.15%

Samsung Galaxy Tab A 10.11.46%-0.01%0.90%0.39%-0.79%-0.17%0.33%

Samsung Galaxy Tab A 10.1 (2019)0.46%0.80%1.58%0.90%1.15%0.71%1.26%

Samsung Galaxy Tab A 7.0 LTE0.08%0.96%0.00%0.00%-0.02%0.44%0.21%

Samsung Galaxy Tab A 8.0 20170.04%0.60%0.02%0.89%0.39%0.01%0.73%

Samsung Galaxy Tab A 9.7-0.06%-0.10%0.17%0.16%0.06%-0.03%0.06%

Samsung Galaxy Tab E-1.42%0.47%-0.37%7.99%-0.01%-0.09%-0.04%

Samsung Galaxy Tab S2 9.70.02%-0.05%0.30%0.22%-0.07%-0.03%0.15%

Vodafone Tab Mini 72.13%0.01%0.09%0.00%0.01%0.00%0.10%

Others-3.03%-1.71%-0.55%-6.07%-2.39%-0.18%0.17%

Samsung Galaxy Tab 3V 3G0.85%-0.10%0.01%0.00%0.12%-0.01%

Apple iPad Air0.21%-0.25%-0.27%0.16%-0.33%-0.57%

Vodafone Tab Mini 70.14%0.00%0.00%0.00%0.00%0.00%

Apple iPad 2017-0.94%0.17%-0.27%-0.43%0.88%0.17%

Apple iPad 20.75%-0.09%-0.16%-0.01%-1.15%-0.31%

Samsung Galaxy Tab A 10.10.36%0.07%1.00%0.04%0.05%0.22%

Apple iPad mini 2-0.39%-0.16%-0.58%0.02%-0.07%-2.26%

Apple iPad mini 40.29%0.29%-0.10%0.02%0.32%-0.07%

Samsung Galaxy Tab 3 Lite-0.38%0.08%0.02%0.22%0.01%-0.64%

Apple iPad 20180.82%2.09%1.22%1.77%2.44%1.11%

Samsung Galaxy Tab A 7.0 LTE0.29%1.21%-0.02%0.01%-0.06%0.11%

Apple iPad mini0.40%0.42%-0.21%0.09%-0.51%0.11%

Intel ECS TR10CS1-0.01%0.00%0.00%0.00%0.00%-0.15%

Canaima TR10RS10.00%0.00%0.00%-0.01%0.00%-0.30%

Apple iPad 3-0.31%-0.40%-0.10%-0.33%-1.03%-0.47%

Samsung Galaxy Tab A 9.70.06%-0.04%0.15%-0.09%0.12%-0.01%

Apple iPad Pro 9.70.03%-0.28%-0.24%-0.09%-0.43%-0.05%

Samsung Galaxy Tab A-0.06%-0.05%-0.02%-0.06%2.16%-0.03%

Other-2.95%-3.73%-0.37%-2.00%-1.85%1.95%

MOVR

Global Smartphone OS Versions

• Among global OS versions, Android version 9 is the top Android OS with 27.22%, increasing 6.43% share from last quarter.

• Among global OS version, iOS 13.3 is the most popular smartphone OS with 25.21% share, increasing 11.34% share from last quarter.

9

Smartphone OS Share – Global 2020 Q1Smartphone OS

Legacy Definition: iOS before 11, Android before 6

35.02% 34.79%

64.63% 64.87%

0.35% 0.33%

2019 Q4

others

Android

iOS

2020 Q1

Android 9, 27.22%

Android legacy, 17.79%

Android 8, 5.36%Android 10, 3.92%

Android 8.1, 3.87%

Android 6, 2.65%

Android 7, 2.42%

Android 7.1, 1.65%

iOS 13.3, 25.21%

iOS 12.4, 3.19%iOS 13.1, 1.64% iOS legacy, 1.63%iOS 13.2, 0.75%iOS 12.3, 0.60%iOS 12.1, 0.42% iOS 11.4, 0.38%

iOS 12.2, 0.27%

iOS 11.2, 0.16%iOS 13, 0.14%iOS 11.3, 0.13%

iOS 12, 0.12%

iOS 11, 0.11%iOS 11.1, 0.03%

iOS 13.4, 0.02%

others, 0.33%

MOVR10

iOS Smartphone Operating System Trends

• By the end of March 2020, iOS 13.3 is the most popular iOS version with 74.20%.• The iOS 13.4 is already more popular than iOS 13.2 and legacy iOS.• iOS 12.4 still has some popularity at 7.88%

% o

f iO

S S

mar

tph

on

e Tr

affi

c

5.60%

End of Q1


Version

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

13.4

13.3

13.2

13.1

13

12.4

12.3

12.2

12.1

12

11.4

11.3

11.2

11.1

11

legacy

74.20%

0.92%

1.88%

0.23%

7.88%

1.03%

0.52%

0.91%

0.28%

0.86%

0.27%

Point of Clarification: Unlike the Global Smartphone OS Versions which is a quarterly average, this is daily data and provides only iOS smartphone usage on the last day of 2019 Q4.

0.29%

0.90%4.17%

0.07%

Sheet1

MOVR11

• Android 9.0 is the top OS version at the end of 2020 Q1.• Android Legacy is the 2nd most popular group in our Android traffic.

% o

f A

nd

roid

Sm

artp

ho

ne

Traf

fic

End of Q1


Version

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

10

9

8.1

8

7.1

7

6

legacy

3.69%

3.62%

2.70%

7.45%

6.54%

37.95%

15.21%

22.83%

Point of Clarification: Unlike the Global Smartphone OS Versions which is a quarterly average, this is daily data and provides only Android smartphone usage on the last day of 2019 Q4.

Android Smartphone Operating System Trends

Sheet1

Required Technology for Covid-19 Tracking


13

Percent of Smartphone with Bluetooth Support for Covid-19 Tracking Apps

93.1%

91.7%

93.4%

91.3%

88.6%

86.0%

89.9%

91.6%

92.5%

90.9%

90.8%

92.0%

89.0%

86.4%

89.6%

92.3%

92.1%

91.7%

89.0%

87.9%

81.8%

76.0% 78.0% 80.0% 82.0% 84.0% 86.0% 88.0% 90.0% 92.0% 94.0% 96.0%

Austria

Belgium

Brazil

Canada

China

France

Germany

India

Ireland

Italy

Netherlands

Peru

Portugal

Russia

Spain

Sweden

Switzerland

Turkey

United Kingdom

US

Global

Smartphone Support for Covid-19 Bluetooth Tracking in Top 20 Countries by Caseload

• Globally, over 80% of smartphones support Bluetooth Covid-19 tracking apps.

• Among the top 20 countries with support, 12 have above 90% support.

• All of the top 20 countries have more than 85% support.

• The top country is Brazil, with 93.4% support.

• The second most supported Bluetooth country is Austria, with 93.1% coverage.

14

Global

Overall Weighted = Average

81.8%

15

France


86.0%

16

Germany


89.9%

17

Italy


90.9%

18

Spain


89.6%

19

USA


87.9%

Get a Custom MOVR


MOVR

• Geography: select global, continents, or over 40 countries from developed of emerging markets

• Device Capabilities: select from over 500 device capabilities including form factor, OS, browsers, apps, display & resolution, chipsets, video, and economic information.

• Time Frame: analyze trend and make comparisons by selecting the time frame of the report

• Delivery Frequency: select how often the MOVR data delivered, including annual, quarterly, monthly, weekly, or daily

21

Get Customized Mobile Data Reports

Operating System

Form Factor

Device

• Contact: [email protected]://www.scientiamobile.com/products/mobile-data-reports/

mailto:[email protected]

How the Mobile Overview Report is Possible


MOVR23

The Mobile Overview Report is Made Possible by WURFL.js Business Edition

With Business Edition, You Get:

• Accurate identification of iPhone and iPad models• Integrate with Google Analytics• Over 20 of WURFL’s most popular capabilities

• Easy-to-use JavaScript snippet works with ScientiaMobile’s cloud-based DDR

• SLA and high reliability• Helpdesk support

Get WURFL.js: https://www.scientiamobile.com/products/wurfl-js/

http://www.scientiamobile.com/page/wurfljs-google-analytics-iphonehttp://docs.scientiamobile.com/documentation/wurfl-js/wurflDotjs-business-edition-capabilitieshttps://www.scientiamobile.com/wurfljs-google-analytics-iphone/https://www.scientiamobile.com/wurfljs-google-analytics-iphone/https://www.scientiamobile.com/products/wurfl-js/

New Product: WURFL Microservice for Azure


MOVR25

Use Microsoft Azure to learn about devices with WURFL Microservice for Azure

Run device detection through a microservice purchased via the Azure marketplace. Integrate using several client API languages: Golang, Java, .NET, Node.js, and PHP. The Microservice will map HTTP requests return the device and browser capabilities. WURFL Microservice for Azure automatically updates the WURFL API and data at all of your instances around the world.

Deploy Now

Documentation

https://azuremarketplace.microsoft.com/en-us/marketplace/apps?search=scientiaMobile&page=1https://bit.ly/3g9qD1Bhttps://bit.ly/36kDNVk

About this Report & Resources


MOVR

• Purpose of Report

– ScientiaMobile publishes MOVR to provide the mobile Web community with timely information on mobile Web device usage.

– Our goal is to stimulate interest in mobile device trends, device capabilities, and tools for analyzing and managing device fragmentation.

• Sources of Data and Filtering

– The information in this report is based on a representative sample of a larger data set. The sample size is over 133 billion requests from April 2014 to end of March 2020.

– MOVR focuses on mobile devices, consisting of smartphones, tablets, and feature phones.

– While the data set includes desktops, laptops, smart TVs, game consoles, apps, and robots, we have excluded them, unless otherwise noted.

– We have used an Equivalent Weighted Sites (EWS) methodology that indexes the traffic at each site and assigns an equal weight to each site.

– Samples sizes for Africa and Oceania are small enough that we have a low level of confidence that these figures are representative. However, the source data from these continents continues to grow. Over time, we will improve the quality of these figures. In the meantime, we feel that more information is better than less for people looking for insights in these continents.

– To download the data files supporting MOVR, or subscribe to future publications of MOVR, please visit us at www.scientiamobile.com/movr

27

Report Specifications

Definitions• What is a “hit”? Each time a user visits a Web page and a user

agent (UA) is generated and tested by WURFL (through a number of mechanisms), a “hit” is recorded in the ScientiaMobile dataset. All data reported in MOVR reflects hits,not the count of physical devices generating the hit.

• What is a smartphone? A smartphone must meet several criteria: it must be a wireless device, have a touch screen with horizontal resolution greater than or equal to 480px, and not be considered a tablet.

• What is a tablet? Criteria for a tablet include: a wireless device, be marketed as a tablet, and running a mobile or tablet OS. One exception is that a full version of Windows running on a tablet is considered to be a laptop.

Desktop, 42%

Robot, 2%

Smart-TV, 0.3%

Smartphone, 49%

Tablet, 6%

Feature Phone, 1%

Excluded = 42%

Included Mobile Devices =58%

http://www.scientiamobile.com/page/movr-mobile-overview-report

MOVR

• What is a feature phone? It is a wireless device that falls into one of the three categories: classic feature phones, modern feature phones, and old smartphones.

– Classic feature phone: Typically a bar, slide, or clamshell form factor with limited possibilities to install apps and a proprietary OS. Other criteria include a physical keyboard and a low price range. Examples are Nokia Series 30 and 40 or Motorola Razr devices.

– Modern feature phone: These phones also have a low price range. They are “smartphone-like”, but targeted at the classic feature phone market. They may have a smartphone OS. They borrow features from classic feature phones, such as size or screen size. Examples are Nokia Asha series or Samsung Galaxy Pocket.

– Old smartphones: These smartphones are older. Classic Blackberry devices and Symbian-based devices fall into this category. More recent devices with a touch screen, but with older hardware or older versions of Android, iOS or Windows Phone also fall into this category.

• What is MNO Traffic? Traffic originating from Mobile Network Operators (MNO). It is defined, in our research method, as the connection type provided by the browser navigator.connection API.

28

Definitions (continued) About WURFL

• ScientiaMobile uses its WURFL products to collect and analyze the device intelligence contained in the MOVR report. WURFL is a Device Description Repository (DDR) that integrates an API and XML to provide an always-updated source for detecting devices and their capabilities. For more than 10 years, WURFL has been the industry standard for device detection. Today, ScientiaMobile offers a number of WURFL products to match a range of needs, from small developers to large enterprises.

• WURFL OnSite and WURFL InFuze provide businesses with high performance server-side device detection solutions.

• WURFL.js provides front-end developers with access to device detection through JavaScript snippets.

• WURFL InSight provides business intelligence analysts with a table-based device detection tool that will integrate easily with data analysis tools.

• ImageEngine combines mobile device detection with image resizing, image file optimization, and Content Delivery Network (CDN)-type delivery. It provides significantly faster downloads, especially on mobile devices.

MOVR

• ScientiaMobile provides the industry’s most accurate and flexible device detection solution, helping customers deliver great web experiences and manage the increasingly fragmented mobile device ecosystem. ScientiaMobile sells WURFL, a constantly-updated repository that catalogues thousands of devices and their capabilities and provides access to them via range of API languages. The WURFL framework enables many organizations, including Fortune 500 companies, to effectively design and analyze web experiences for an ever-growing range of smartphones, tablets, smart TVs, and game consoles.

• For more information about ScientiaMobile and its commercial products, please visit us at: www.scientiamobile.com

• WURFL.io offers a number of free tools for device detection and image tailoring.

• To subscribe to MOVR, please visit us at https://www.scientiamobile.com/movr-mobile-overview-report/

• To speak to us about our products and licenses, please complete this form at www.scientiamobile.com/license

• MOVR is the Copyright of ScientiaMobile, Inc. and is made available under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

29

About ScientiaMobile

Disclaimer• While ScientiaMobile, Inc. has used reasonable

efforts accurately to prepare this report and the other data and information here (together the "Report") from data it and its affiliates have collected, this Report is made available to the public on an "AS IS" basis without warranty of any kind. SCIENTIAMOBILE, INC. AND ITS AFFILIATES MAKE NO REPRESENTATION AND DISCLAIM ALL EXPRESS, IMPLIED AND STATUTORY WARRANTIES OF ANY KIND TO ANY RECIPIENT OF THIS REPORT OR ANY OTHER THIRD PARTY, INCLUDING ANY WARRANTIES OF ACCURACY, TIMELINESS, COMPLETENESS, MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. The Report is limited to data collected from certain services offered by ScientiaMobile, Inc. and its affiliates – a self-selected sample pool that may not reflect the greater internet user community – and consequently no conclusion should be drawn from this Report regarding the internet user base as a whole. The entire risk as to the quality (or lack thereof), completeness and your use of this Report is with you, the user of the Report. In no event will ScientiaMobile, Inc. or its affiliates be liable for any direct, indirect, incidental, special, consequential, or other damages, including loss of profit, arising out of the use of this Report, even if advised of the possibility of such damages.

• Any excerpts to, or use of this Report to reach new conclusions and/or analysis, should indicate ScientiaMobile, Inc. as its source, but derived conclusions and analyses generated from these Reports should be clearly attributed solely to their author.

http://www.scientiamobile.com/http://wurfl.io/https://www.scientiamobile.com/movr-mobile-overview-report/http://www.scientiamobile.com/licensehttp://creativecommons.org/licenses/by-nc-nd/4.0/http://creativecommons.org/licenses/by-nc-nd/4.0/http://creativecommons.org/licenses/by-nc-nd/4.0/

Slide Number 1TBDTBDQ1 2020 to Q4 2019�ComparisonsTop SmartphonesTop Smartphone Trends (2020 Q1 vs. 2019 Q4)Top TabletsTop Tablet Trends (2020 Q1 vs. 2019 Q4)Slide Number 9iOS Smartphone Operating System TrendsAndroid Smartphone Operating System TrendsRequired Technology for Covid-19 TrackingPercent of Smartphone with Bluetooth Support for Covid-19 Tracking AppsGlobalFranceGermanyItalySpainUSA�Get a Custom MOVRGet Customized Mobile Data Reports�How the Mobile Overview Report is PossibleThe Mobile Overview Report is Made Possible by WURFL.js Business Edition�New Product: �WURFL Microservice for AzureUse Microsoft Azure to learn about devices with WURFL Microservice for AzureAbout this Report �& ResourcesReport SpecificationsDefinitions (continued)About ScientiaMobile

movr · iphone xr has the largest global share at 4.18%, the second largest global share ......

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