moving your business online · 2020-07-22 · moving your business online city of bunbury & bsw...

Moving your business online

City of Bunbury & BSW Connect

Moving Your Business Online

Clicks & Mortar



Let’s start with your

WHY



So What’s

CHANGED



Online ChannelsWhat are your options



What makes up an online

business?

Your

Brand

Social

Media

CRM

Advertising

SearchReputation

Website

Apps

OMNICHANNEL



WEBSITE & APPS



Why bother with a website?

• Authority & Trust

•Ownership

• Findability

• Brand



Register your Domain

1.Make it easy

2.Make it local (or not)

3.Keep it short.

4.Be memorable.

5.Research it.



Choosing a Platform



DIY vs Developer



Online Shopping

• Integrations

• Shipping

• Payments



Social MediaIt’s called social for a reason….



Social Channels



Why we use social media



Social Media Must Dos

• Start with a plan

• Be Authentic

• Be Listening

• Be Engaging,

• be Consistent

• Build a strong network



Social Media Must Nots

• Take shortcuts building your network

• Try to sell before engaging

• Rely on one platform

• Spam your audience



CRM & EMAILAn oldie but a goodie



What is CRM?

“Customer relationship management (CRM)

is a model for managing all of a company’s

interactions with current and future

customers.”



CRM

•No customer, no business

• Know Customer, Know Business



Email Direct Marketing



ADVERTISING & SEARCH

An oldie but a goodie



Online Advertising can…

• Build brand awareness

• Increase the spread of information

• Drive buyer behavior

• Provide reminders to curious buyers

• Use repetition to improve sales

• Provide multiple purchase pathways



Google Ads



Facebook Ads



ReputationMaking the right impression



57% of consumers will only use a business if it has

4 or more stars

BrightLocal, “Local Consumer Review Survey 2018”



86% of consumers read reviews for local

businesses

BrightLocal, “Local Consumer Review Survey 2018”



Show them proudly



Data Driven MarketingMake better decisions



Data Driven Marketing

• Make better decisions



Q&A

moving your business online · 2020-07-22 · moving your business online city of bunbury & bsw...

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