moving the complex to the understandable
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Moving The Complex To The Understandable. John Reynolds Integrated Architectures. July 26, 2004. Thoughts For The Day. Subscriber services drive all revenues. Service providers are key to success. Municipal networks’ customers are service providers. - PowerPoint PPT PresentationTRANSCRIPT
MassachusettsTelecommunications
Symposium
MassachusettsTelecommunications
SymposiumMoving The Complex
To The UnderstandableMoving The Complex
To The Understandable
John Reynolds
Integrated Architectures
July 26, 2004
07/26/04
Page - 2
Thoughts For The Day
Subscriber services drive all revenues.
Service providers are key to success.
Municipal networks’ customers are service providers.
Low costs and high volumes are the goal.
The success lies in flow-through automation.
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A Subscriber’s Simple Needs
Crystal clear telephone calls
Crisp video reception that does not blotch
Responsive interactive access to the Web
Bulk delivery of large content with no disruption of other services
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Sample Services List Voice:
Number portability Emergency services Directory assistance Operator assistance Caller ID
Data: High speed Internet Variable bandwidth Differentiated services Wireless hotspots
w/roaming VPN privacy Security controls Environmental controls Meter reading
Video Cable Local Satellite Video on Demand Virtual DVD Personal
videoconferencing
Radio Streaming channels Music on demand iTunes
User-provided services Content Application portal
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Service Providers: Wholesale Partners
TheMetropolitan
Network
SubscribersSubscribers
NetworkOperator Service
Providers
ServiceProviders
Orders,Service Calls,Retail Billing
Activations, Network Status, & Wholesale Billing
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Access Paths to a Subscriber
NetworkOperator
ServiceProvider
ServiceProvider
ServiceProvider
Internet
PSTN
Satellite
Subscriber
PC
TV
Telephone
The network operator must control the activation of paths from allthe service providers’ border gateways to the subscriber’s edge.
Subscriber’sEdge
ServiceProvider’sBorderGateway
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Key Network Operator OSS Processes
Service Creation
Service Provider Acquisition
Service Activation
Service Registration
Service Assurance
Billing
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Network Operator’s Provisioning Office
Service Creation
ServiceManagement
SystemServiceCatalog
ApplicationAdministrator
Applications administrators enter access service definitions into the service catalog and advertise the features.
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Service Provider Acquisition
Network Operator’sProvisioning Office
PRM
ServiceCatalog
Service Provider’sProvisioning Office
After acquiring a new service provider, the network operator administrator enters the contract parameters into the partner relationship management database.
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Opportunities for Outsourcing
Network Operators
Technical Assistance Center
Flow-through activation
Dispatch
Wholesale (access) billing
Revenue sharing distributions
Roaming and settlement
Service Providers
Full OSS system, or:
Customer care
Interface to support providers
Activation gateway
TAC center
Retail billing
Access mediation gateway
Revenue sharing and roaming settlements
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Service Provisioning and Activation
Network Operator’sProvisioning Office
Service Provider’sProvisioning Office
ProvisioningOrderEntry
RetailBilling
WholesaleBilling
Configuration
Activation
PRM
ServiceCatalog
Larger service providers will all want “flow through” activation for service paths to new subscribers.
This provides a dramatically lower unit cost and eliminates human transcription errors.
ClearingHouse
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Service Registration
Network Operator’sProvisioning Office
Subscriber’s Premises
NetworkEdge
Activation
WholesaleBilling
AccessDevice
Phone
PC
TV
• When an access device comes online, it registers with the “network edge” for access.
• The network edge checks with the real-time configuration policy manager database for access authorization.
CommunityAccessNetwork
WholesaleBilling
Configuration
PRM
ServiceCatalog
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Service Assurance
Network Operator’sNetwork Operations Center
Service Provider’sNetwork Operations Center
ServiceProviderGateway
Surveillance Surveillance
Service providers will want to havemajor alarms routed through totheir surveillance systems.
TroubleManagement
TroubleManagement
CommunityNetwork
SubscriberEdge
Device
ClearingHouse
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Billing
Network Operator’sBilling Center
Service Provider’sBilling Center
Subscriber
RetailBilling
WholesaleBilling
Network operator billsservice provider foraccess lease in advance.
Service provider billssubscriber for services.
Any usage-basedrevenue sharing isdistributed in arrears.
WholesaleBilling
Configuration
PRM
ServiceCatalog
ClearingHouse
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The Big Picture
Support Centers
CALEA
CustCare
Fiber
MunicipalOperations
Head End
MedicalCenter
Operations
UniversityOperations
RF
RF
Fiber
Fiber
PSTN
Internet
QoS
VPNPolicyCenter
ClearingHouse
AccessBilling
RetailBilling
TAC
Op Svcs
Dir Assist
LIDB
CNAM
FeatureServer
E911PSAP
ContentProviders
ContentProviders Service
Providers
ISP
RadioSP
ContentSP
TVSP
HVACSP
SecuritySP
ElectricSP
VoiceSP
ApplicationProviders
ApplicationProviders
LECsTNs, port
Provis-ioning
Dispatch
SubscriberDevices
EdgeDevices
BorderGateways
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The Larger Context
ServiceProvider
Inter-ExchangeProvider
NetworkOperator
ClearingHouse
NetworkOperator
Subscribers
Subscribers
Subscribers
Subscribers
Your Community
Another Community
Applications
Content
ServiceProvider
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Summary Service provider’s financial viability will be through the
delivery of differentiated services.
Everyone’s margins depend on automation of the high volume transactions.
Network operators will expand their revenues by acquiring an optimal number of service providers.
There are many opportunities emerging to reduce costs and complexity through outsourcing selected OSS operations.
The systems integration can be somewhat complex, but you don’t have to do it all yourself.