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Moving from Projects to Products: How Newcomers Can Do as Good as Veterans of Magento Ecosystem in 2013 Cyril Golub aheadWorks.com

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Page 1: Moving from Projects to Products: How Newcomers Can Do as Good as Veterans of Magento Ecosystem in 2013

Moving from Projects to Products:How Newcomers Can Do as Good

as Veterans of Magento Ecosystem in 2013

Cyril GolubaheadWorks.com

Page 2: Moving from Projects to Products: How Newcomers Can Do as Good as Veterans of Magento Ecosystem in 2013

A short review of our history

Page 3: Moving from Projects to Products: How Newcomers Can Do as Good as Veterans of Magento Ecosystem in 2013

2003 2008

Custom ecommerce projects

Page 4: Moving from Projects to Products: How Newcomers Can Do as Good as Veterans of Magento Ecosystem in 2013

2008

Looking for upcoming trends…

Page 5: Moving from Projects to Products: How Newcomers Can Do as Good as Veterans of Magento Ecosystem in 2013

2008

…and finally find the hottest one

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2009 2013

Page 7: Moving from Projects to Products: How Newcomers Can Do as Good as Veterans of Magento Ecosystem in 2013

What are the winning strategies on Magento

market in 2013?

Page 8: Moving from Projects to Products: How Newcomers Can Do as Good as Veterans of Magento Ecosystem in 2013

Single Product Strategy

Page 9: Moving from Projects to Products: How Newcomers Can Do as Good as Veterans of Magento Ecosystem in 2013

Single Product StrategyExamples of good single-product companies

Page 10: Moving from Projects to Products: How Newcomers Can Do as Good as Veterans of Magento Ecosystem in 2013

Single Product StrategyExamples of good single-product companies

and their success in gaining traffic.

Page 11: Moving from Projects to Products: How Newcomers Can Do as Good as Veterans of Magento Ecosystem in 2013

Can we rely on Alexa Rank while comparing our site traffic with competitors?

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Image source: http://www.webs9.com/seo-2/how-to-turn-alexa-traffic-rank-into-unique-visitors

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Single Product StrategySingle Product Strategy

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100500 Products Strategy

Page 17: Moving from Projects to Products: How Newcomers Can Do as Good as Veterans of Magento Ecosystem in 2013

Attack of the Clones

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Attack of the Clowns

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Pricing Your Software

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aheadWorks “traffic pie”

Page 21: Moving from Projects to Products: How Newcomers Can Do as Good as Veterans of Magento Ecosystem in 2013

OK. What about independent

marketplaces for Magento products?

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Similar traffic structure of MC and aW

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Third-party products are welcome to aheadWorks Store listing!

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Cyril GolubaheadWorks.com

Email [email protected]