moving beyond the knowledge base to the social knowledge exchange
DESCRIPTION
In today’s world, effective knowledge sharing within an organization helps to attract talent, to build revenue and to inspire innovation, all of which lead to competitive advantage. Historically, the dissemination of information has happened through a system of content platforms and static document sharing, often via email. Those old paradigms no longer apply in the real-time socially connected world of today. Leveraging social platforms to tap the collective mindshare of the organization is not only important, it's mission critical for success. These slides from our recent webinar with ClimateWorks and Forrester Research demonstrate how innovation is pushing the boundaries of knowledge management and moving us into the era of the Social Knowledge Exchange. Kate Leggett, Forrester’s leading expert analyst on knowledge management will lead the conversation and provide industry trends and insights on the future of the Social Knowledge Exchange. We'll also hear from Sarah Nichols, Director of Knowledge Management for ClimateWorks, a foundation dedicated to supporting public policies that prevent dangerous climate change, and learn how ClimateWorks uses its social intranet to: Create a central services portal that connects its global network of non-profits Connect systems of record to systems of engagement Develop innovative UX search and content discovery mechanisms Apply best practices to increase intranet adoption and usage.TRANSCRIPT
![Page 1: Moving Beyond the Knowledge Base to the Social Knowledge Exchange](https://reader036.vdocuments.us/reader036/viewer/2022062404/554c1c67b4c905f1518b5311/html5/thumbnails/1.jpg)
Moving Beyond the Knowledge Base to the
Social Knowledge Exchange
Kate Leggett, Principal AnalystForrester Research
Sarah Nichols, Director of Knowledge ManagementClimateWorks Foundation
![Page 2: Moving Beyond the Knowledge Base to the Social Knowledge Exchange](https://reader036.vdocuments.us/reader036/viewer/2022062404/554c1c67b4c905f1518b5311/html5/thumbnails/2.jpg)
The employee workplace is becoming more complex
Desktop80% Laptop
46%Smartphone
29%
Tablet8%
Employees are more mobile And use a range of devices
![Page 3: Moving Beyond the Knowledge Base to the Social Knowledge Exchange](https://reader036.vdocuments.us/reader036/viewer/2022062404/554c1c67b4c905f1518b5311/html5/thumbnails/3.jpg)
The knowledge that employees rely on is becoming more
complex
![Page 4: Moving Beyond the Knowledge Base to the Social Knowledge Exchange](https://reader036.vdocuments.us/reader036/viewer/2022062404/554c1c67b4c905f1518b5311/html5/thumbnails/4.jpg)
And applications are proliferating in the workplace
![Page 5: Moving Beyond the Knowledge Base to the Social Knowledge Exchange](https://reader036.vdocuments.us/reader036/viewer/2022062404/554c1c67b4c905f1518b5311/html5/thumbnails/5.jpg)
Knowledge management and collaboration are key initiatives to help add order to this
chaos
![Page 6: Moving Beyond the Knowledge Base to the Social Knowledge Exchange](https://reader036.vdocuments.us/reader036/viewer/2022062404/554c1c67b4c905f1518b5311/html5/thumbnails/6.jpg)
September 2011 “The State Of Workforce Technology Adoption: US Benchmark 2011”
Collaboration is typically done via email
![Page 7: Moving Beyond the Knowledge Base to the Social Knowledge Exchange](https://reader036.vdocuments.us/reader036/viewer/2022062404/554c1c67b4c905f1518b5311/html5/thumbnails/7.jpg)
But knowledge management and collaboration are coming
together
September 2011 “The State Of Workforce Technology Adoption: US Benchmark 2011”
![Page 8: Moving Beyond the Knowledge Base to the Social Knowledge Exchange](https://reader036.vdocuments.us/reader036/viewer/2022062404/554c1c67b4c905f1518b5311/html5/thumbnails/8.jpg)
Social knowledge has traction across all roles within an
organization
![Page 9: Moving Beyond the Knowledge Base to the Social Knowledge Exchange](https://reader036.vdocuments.us/reader036/viewer/2022062404/554c1c67b4c905f1518b5311/html5/thumbnails/9.jpg)
September 2011 “The State Of Workforce Technology Adoption: US Benchmark 2011”
To be successful, collaboration tools must be efficient, effective and widely used
within an organization
![Page 10: Moving Beyond the Knowledge Base to the Social Knowledge Exchange](https://reader036.vdocuments.us/reader036/viewer/2022062404/554c1c67b4c905f1518b5311/html5/thumbnails/10.jpg)
Who is driving social knowledge adoption?
Seniorsb. 1920–1945
Baby Boomersb. 1946–1965
Gen Xersb. 1966–1979
Gen Yersb. 1980–2000
Base: 1,382 US information workers who use social software at least monthly
1% 38% 35% 26%
Source: Q2 2011 US Workforce Technology And Engagement Online Survey
![Page 11: Moving Beyond the Knowledge Base to the Social Knowledge Exchange](https://reader036.vdocuments.us/reader036/viewer/2022062404/554c1c67b4c905f1518b5311/html5/thumbnails/11.jpg)
Gen Yers not being at the forefront of business social software use make sense because . . .
. . . social knowledge users are:
Managers, directors, or executives (49%).
Well compensated (52% make more than $60,000 per year).
Late workers (average 43.53 hours per week and average 6.91 hours working outside the office).
![Page 12: Moving Beyond the Knowledge Base to the Social Knowledge Exchange](https://reader036.vdocuments.us/reader036/viewer/2022062404/554c1c67b4c905f1518b5311/html5/thumbnails/12.jpg)
The top reasons that social knowledge is adopted is to increase productivity and
efficiency
October 2011 “The Enterprise 2.0 User Profile: 2011”
![Page 13: Moving Beyond the Knowledge Base to the Social Knowledge Exchange](https://reader036.vdocuments.us/reader036/viewer/2022062404/554c1c67b4c905f1518b5311/html5/thumbnails/13.jpg)
Social knowledge is starting to take off as it delivers increased productivity and
performance
![Page 14: Moving Beyond the Knowledge Base to the Social Knowledge Exchange](https://reader036.vdocuments.us/reader036/viewer/2022062404/554c1c67b4c905f1518b5311/html5/thumbnails/14.jpg)
What are the core components of social knowledge?
![Page 15: Moving Beyond the Knowledge Base to the Social Knowledge Exchange](https://reader036.vdocuments.us/reader036/viewer/2022062404/554c1c67b4c905f1518b5311/html5/thumbnails/15.jpg)
The ClimateWorks Network
• The ClimateWorks Foundation is at the heart of a global network of nonprofits (our grantees) with ~500 staff
• Our Network’s Mission: we are dedicated to supporting public policies that prevent dangerous climate change
• The Knowledge Exchange Mission: We seek to inspire and facilitate faster learning and knowledge sharing throughout the Network.
![Page 16: Moving Beyond the Knowledge Base to the Social Knowledge Exchange](https://reader036.vdocuments.us/reader036/viewer/2022062404/554c1c67b4c905f1518b5311/html5/thumbnails/16.jpg)
What is Knowledge Exchange?
“Knowledge Exchange” is the collaborative creation and communication of information and insights that support organizational imperatives.
![Page 17: Moving Beyond the Knowledge Base to the Social Knowledge Exchange](https://reader036.vdocuments.us/reader036/viewer/2022062404/554c1c67b4c905f1518b5311/html5/thumbnails/17.jpg)
What is CWKX?
• The ClimateWorks Knowledge Exchange is a key component of our knowledge strategy. It is cutting edge in its combination of enterprise social software and a structured content repository – both a system of engagement and a system of record
CWKX is:– A collaboration space– An internal media outlet– A document management platform
![Page 18: Moving Beyond the Knowledge Base to the Social Knowledge Exchange](https://reader036.vdocuments.us/reader036/viewer/2022062404/554c1c67b4c905f1518b5311/html5/thumbnails/18.jpg)
Benefits to the Network
– Multidirectional communication– Supplement to email: reach an unintended yet interested
and engaged audience – Self-selection into communities of interest– Central repository; archived and searchable institutional
knowledge– Files available within context (of a project, community page
or conversation)– Security and risk management – Visible tangible results demonstrated, ongoing– Network wide acknowledgement of individual and
organizational contributions– Taxonomy (Sudoku based) for content discovery
![Page 19: Moving Beyond the Knowledge Base to the Social Knowledge Exchange](https://reader036.vdocuments.us/reader036/viewer/2022062404/554c1c67b4c905f1518b5311/html5/thumbnails/19.jpg)
The ClimateWorks Sudoku
![Page 20: Moving Beyond the Knowledge Base to the Social Knowledge Exchange](https://reader036.vdocuments.us/reader036/viewer/2022062404/554c1c67b4c905f1518b5311/html5/thumbnails/20.jpg)
CWKX Guiding Principles
Customer focused Ease of use Responsive to customer input; agile
Many points of access to same material “Empower customers with relevant
content” “Create and maintain usable
knowledge”
![Page 21: Moving Beyond the Knowledge Base to the Social Knowledge Exchange](https://reader036.vdocuments.us/reader036/viewer/2022062404/554c1c67b4c905f1518b5311/html5/thumbnails/21.jpg)
CWKX Dashboard
![Page 22: Moving Beyond the Knowledge Base to the Social Knowledge Exchange](https://reader036.vdocuments.us/reader036/viewer/2022062404/554c1c67b4c905f1518b5311/html5/thumbnails/22.jpg)
Group Dashboard
![Page 23: Moving Beyond the Knowledge Base to the Social Knowledge Exchange](https://reader036.vdocuments.us/reader036/viewer/2022062404/554c1c67b4c905f1518b5311/html5/thumbnails/23.jpg)
Policy Analyses by Sector
![Page 24: Moving Beyond the Knowledge Base to the Social Knowledge Exchange](https://reader036.vdocuments.us/reader036/viewer/2022062404/554c1c67b4c905f1518b5311/html5/thumbnails/24.jpg)
APPLIANCES POLICY PITFALLS
![Page 25: Moving Beyond the Knowledge Base to the Social Knowledge Exchange](https://reader036.vdocuments.us/reader036/viewer/2022062404/554c1c67b4c905f1518b5311/html5/thumbnails/25.jpg)
Campaign Expected Path Forum
![Page 26: Moving Beyond the Knowledge Base to the Social Knowledge Exchange](https://reader036.vdocuments.us/reader036/viewer/2022062404/554c1c67b4c905f1518b5311/html5/thumbnails/26.jpg)
Publishing to NetDocs
![Page 27: Moving Beyond the Knowledge Base to the Social Knowledge Exchange](https://reader036.vdocuments.us/reader036/viewer/2022062404/554c1c67b4c905f1518b5311/html5/thumbnails/27.jpg)
Checking Out a Document
![Page 28: Moving Beyond the Knowledge Base to the Social Knowledge Exchange](https://reader036.vdocuments.us/reader036/viewer/2022062404/554c1c67b4c905f1518b5311/html5/thumbnails/28.jpg)
Checked Out Status
![Page 29: Moving Beyond the Knowledge Base to the Social Knowledge Exchange](https://reader036.vdocuments.us/reader036/viewer/2022062404/554c1c67b4c905f1518b5311/html5/thumbnails/29.jpg)
Document Management in Context
![Page 30: Moving Beyond the Knowledge Base to the Social Knowledge Exchange](https://reader036.vdocuments.us/reader036/viewer/2022062404/554c1c67b4c905f1518b5311/html5/thumbnails/30.jpg)
All Network Meeting Registration
![Page 31: Moving Beyond the Knowledge Base to the Social Knowledge Exchange](https://reader036.vdocuments.us/reader036/viewer/2022062404/554c1c67b4c905f1518b5311/html5/thumbnails/31.jpg)
ANM MEETING MATERIALS
![Page 32: Moving Beyond the Knowledge Base to the Social Knowledge Exchange](https://reader036.vdocuments.us/reader036/viewer/2022062404/554c1c67b4c905f1518b5311/html5/thumbnails/32.jpg)
Participant Flip Book
![Page 33: Moving Beyond the Knowledge Base to the Social Knowledge Exchange](https://reader036.vdocuments.us/reader036/viewer/2022062404/554c1c67b4c905f1518b5311/html5/thumbnails/33.jpg)
Story Bank – Wins, Lessons
![Page 34: Moving Beyond the Knowledge Base to the Social Knowledge Exchange](https://reader036.vdocuments.us/reader036/viewer/2022062404/554c1c67b4c905f1518b5311/html5/thumbnails/34.jpg)
Story Bank Search Wizard
![Page 35: Moving Beyond the Knowledge Base to the Social Knowledge Exchange](https://reader036.vdocuments.us/reader036/viewer/2022062404/554c1c67b4c905f1518b5311/html5/thumbnails/35.jpg)
BIG FINISH!
![Page 36: Moving Beyond the Knowledge Base to the Social Knowledge Exchange](https://reader036.vdocuments.us/reader036/viewer/2022062404/554c1c67b4c905f1518b5311/html5/thumbnails/36.jpg)
About Socialtext
• First Enterprise Social Software Company founded in 2002
• Social collaboration platform that helps your employees “In the Flow of Work”
• Flexible Deployment options: Secure on-site or hosted appliance
• Widely recognized as Visionary & Leader among key analysts
![Page 37: Moving Beyond the Knowledge Base to the Social Knowledge Exchange](https://reader036.vdocuments.us/reader036/viewer/2022062404/554c1c67b4c905f1518b5311/html5/thumbnails/37.jpg)
Thank you
• Q & A• For more information on Socialtext,
please visit www.Socialtext.com• Recording will be available on
Socialtext • How to reach us us:
– Kate Leggett - @kateleggett [email protected] +1 (650) 269-8658http://blogs.forrester.com/ kate_leggett
– Sarah Nichols [email protected] +1 (415) 202-5987– Sandra Ponce de Leon - @socialtext