moving beyond portals to social middleware€¦ · ibm, sugarcrm, jive, exo, liferay, sap, tibco,...
TRANSCRIPT
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www.opensocial.org
Moving Beyond Portals to
Social MiddlewareMark Weitzel
President, OpenSocial Foundation
Director, Platform & Ecosystem, Jive Software
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www.opensocial.org
About Me
President, Open Social Foundation
Director, Platform & Ecosystem, Jive Software.
@weitzelm
linkedin/weitzelm
slideshare.net/weitzelm
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www.opensocial.org
• What is social middleware
• What is a social application
• What is OpenSocial
• Why open standards are important
Objectives
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www.opensocial.org
What is Social Middleware?
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www.opensocial.org
• Lots of “systems of record”HR Systems
CRMs
Content Management
“Roll your own”
In the “old days”…
Custom ITApp Backend
CRM CMS HRIS
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www.opensocial.org
At a high level…People
Friends
Activities
In an enterprise setting…Profile ~ Base set of info, extended based on business context
Relationships ~ Org chart, group membership, content
Activity Streams ~ Flow of information about relationships
Today, everyone wants to be friends…
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www.opensocial.org
Social Middleware a.k.a. Social Platform
Brings integration and collaboration across the data silos: ERP, CRM, HRS, CMS
Turn “systems of record” into “systems of engagement”
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www.opensocial.org
Apache Shindig Apache Rave
Reference Framework Reference Implementation
Open Source Social Middleware
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www.opensocial.org
What is OpenSocial?
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www.opensocial.org
Industry standard, built and defined by an open community
Platform APIs for providing social context Profile ~ Base set of info, extended based on business contextRelationships ~ Org chart, group membership, contentActivity Streams ~ Flow of information about relationships
Component model for building cloud based social business applications
What is OpenSocial?
OpenSocial has been adopted by top enterprise vendors: IBM, SugarCRM, Jive, eXo, LifeRay, SAP, Tibco, SurfNet, Vivo
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www.opensocial.org
A cloud based service that leverages social context
as a fundamental underpinning of its business logic.
What is a social business application?
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www.opensocial.org
Extend your social platformGraphical editing
Co-worker Recognition
External system quick reference and lookups
Project Management
Integrate data silos: ERP, CRM, HRS, CMS
Why build a Social Business App?
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www.opensocial.org
• New paradigm for enterprise application delivery
• Purpose built apps vs. monolithic application suite
• On demand vs. pre-selected
• Market economics
Application Markets
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www.opensocial.org
Why are standards important?
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www.opensocial.org
• Competition: Facilitates the growth of an ecosystem around
a common programming model
• Cooperation: Enables community involvement and organic
growth
• Adoption: Drives interoperability and portability
• Choice: Formalizes the social platform and application model
Why are open standards important?
You can’t be a real platform if you are not open!
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www.opensocial.org
• Only industry driven standard for building social platforms &
applications
• Community driven innovation
• Broadly adopted in the industry
• Multiple open source projects
OpenSocial: The Social Business Application Platform
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www.opensocial.org
Merci!