movie guide to proactive statistics. swimming with sharks.... talk to journalists: it strengthens...
TRANSCRIPT
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Movie Guide to Proactive Statistics
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Swimming with sharks....
Talk to journalists: it strengthens reputation and helps us survive the freezing waters of negativity
Feed the fish. ONS organises briefings to help journalists understand and offers ‘ad hoc’ stories to add extra value
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Life’s a box of statistics, Forrest
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Media Training
ONS delivered over 100 national TV/ radio interviews in 2010-2012
More than 100 statisticians have received media training
We have invested in good quality media training kit
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‘Fear and wonder: a powerful combination’
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Working with the
BBC Business Unit covers regular outputs including: • GDP• Retail Sales• Labour Market• Inflation
Strong ‘short story’ support Data visualisation
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‘I’m not gonna hurt you....’
Breaking down doors...
UK national newspapers
Face to face meetings
News Agencies
Specialist Media
Twitter/ Facebook
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Reaching Ron Burgundy
GDP ‘First estimate’
Short stories
‘Ad hoc’ briefings
Seminars
‘Ad hoc’ stories
Infographics
Twitter/ Facebook
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Godfathers and groundhogs....
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Be afraid. Be very afraid...