movement-making that transcends business-as-usual transactions
TRANSCRIPT
Movement-Making that Transcends Business-as-Usual Transactions
Jensie MiksichContext Partners@contextpartners
Kimberly Manno ReottContext Partners@kmannoreott
Describe the people you’ll need to move to be successful…
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Movement making
MOVEMENT MAKING WORKSHOP Sustainable Brands Copenhagen 2016
Movement Making HOW TO TRANSCEND THE TRANSACTION AND BUILD REAL RELATIONSHIPS WITH YOUR CUSTOMERS AND COMMUNITIES
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MOVEMENT MAKING WORKSHOP Sustainable Brands Copenhagen 2016
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collective actions that change social norms
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Movements are
MOVEMENT MAKING WORKSHOP Sustainable Brands Copenhagen 2016
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MOVEMENT MAKING WORKSHOP Sustainable Brands Copenhagen 2016
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WHAT MAKES A MOVEMENT?
Shared Purpose Relevant Rewards Clear Roles
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MOVEMENT MAKING WORKSHOP Sustainable Brands Copenhagen 2016
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WHAT MAKES A MOVEMENT?
Shared Purpose Relevant Rewards Clear Roles
Created by Context Partners
MOVEMENT MAKING WORKSHOP Sustainable Brands Copenhagen 2016
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WHAT MAKES A MOVEMENT?
Shared Purpose Relevant Rewards Clear Roles
Created by Context Partners
MOVEMENT MAKING WORKSHOP Sustainable Brands Copenhagen 2016
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WHAT MAKES A MOVEMENT?
Shared Purpose Relevant Rewards Clear Roles
Created by Context Partners
MOVEMENT MAKING WORKSHOP Sustainable Brands Copenhagen 2016
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Shared purpose with Sustainable Brands?
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What is our
MOVEMENT MAKING WORKSHOP Sustainable Brands Copenhagen 2016
Shared purpose with Sustainable Brands?
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What is our
MOVEMENT MAKING WORKSHOP Sustainable Brands Copenhagen 2016
! RELATABLE ! FAMILIAR ! TIMELESS
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Companies that realize aspirations build deep, loyal relationships. Created by Context Partners
MOVEMENT MAKING WORKSHOP Sustainable Brands Copenhagen 2016
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Demographics have defined us. As employees, customers, citizens.
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Inspiring people to act is status quo. Created by Context Partners
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Aspiration is the approach of the future. Created by Context Partners
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This reminds me of that time when… I can’t wait to tell everyone I know about…
I know exactly who’d love this.
I’m seeing a trend toward flavors that… How did they develop this unusual flavor?
A bit of _______ would make it better.
ASPIRATIONAL ROLES IN A MOVEMENT
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MOVEMENT MAKING WORKSHOP Sustainable Brands Copenhagen 2016
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Sharer Builder Innovator
Storyteller Curator Connector
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Sustainable Brands be asking of my role?
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What could
MOVEMENT MAKING WORKSHOP Sustainable Brands Copenhagen 2016
Thank you
Jensie Miksich Brand Director
Kimberly Manno Reott Accounts Director
Suzanne Pflaum Design & Discovery Lead