movement from consumerism to activism nick gonios
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Presentation at AIMIA The Consumer of the Future" event on August 20 2008TRANSCRIPT
The movement fromConsumerism to Activism
Nick GoniosChief Operating Officer
3eep
AIMIAThe future of the Consumer
20th August 2008
Consumerism is the equating of
personal happiness with the purchasing of material
possessions and consumption.
http://en.wikipedia.org/wiki/Consumerism
Quick reflection on Consumerism
Mail Order Catalogs 2008
Depicts 115,000 mail order catalogs,the number mailed in the U.S. Every
minute.
Chris Jordan photographeron consumerism
Cell phones #2, Atlanta 2005Chris Jordan photographer
on consumerism
Search YouTube: Chris Jordan Picturing excess
Today’s consumer...
celebrating
mass media
So, are we in a state of
transformation from consumers...
...to participants?
Nike & Advertising
“We’re not in the business of keeping
the media companies alive.” Trevor Edwards, Nike’s
corporate vice president for global brand and category
management
“We’re in the business of
connecting with consumers.”
DIY Product
Design &Production
Towards Activism
“children are amission NOT a market”
Nicholas NegroponteTED 2007
Will we ever achieve
community activism?
