motorola solutions 420 pp
DESCRIPTION
My 420 New Media Drivers License Final PowerpointTRANSCRIPT
MOTOROLA SOLUTIONS OVERVIEWJoseph Madej
Advertising 420 – New Media Drivers License
December, 7th, 2013
TO BE THE LEADING GLOBAL PROVIDEROF MISSION-CRITICAL COMMUNICATIONS FOR GOVERNMENT AND ENTERPRISE CUSTOMERS
RETAIL &
GOVERNMENT ENTERPRISE
TRANSPORTATION & LOGISTICS
MANUFACTURING & FIELD MOBILITY GOVERNMENT RETAIL & HOSPITALITY ENERGY &
UTILITIESEDUCATION & HEALTHCARE
CUSTOMERFOCUSED
MARKETS
NEXT GENERATION
TECHNOLOGYLEADERS
Target Audience and Verticals
CAMPAIGN
Extending to untouched markets
Developing high involvement in social media outlets
Creating more awareness to younger market
Capitalizing on new technology
KEY PERFORMANCE INDICATORS
30%REVENUE
RECOVERY
700%INCREASE IN
PRODUCTIVITY
IMPROVED SAFETY
SECURITY EFFICIENCY
SECURITY AND SAFETY
AUTOMATION AND EFFICIENCY
ECONOMIES OF SCALE
ACCURATE SUPPLY CHAIN DATA
INVENTORY AND PRICING OPTIMIZATION
CONSISTENT CUSTOMER SERVICE
40%CRIME REDUCTION
50%SYSTEMGROWTH
65%FEWER
FULFILLMENTERRORS
50%FASTER CHECKOUT
MARKETING GOALS
$1 BILLION ANNUAL R&D INVESTMENT
STRONG PORTFOLIO
LEADER IN STANDARDS DEVELOPMENT
DRIVING MISSION-CRITICAL TECHNOLOGY
TARGETED INVESTMENT IN NEXT-GENERATION INNOVATIONS AND ADVANCED SERVICES
TACTICS
BUDGET
10,000 dollar weekly budget
Daily budget roughly around 1,424 dollars
8.7 million dollars annual revenue
Ad words around 520,000 dollars to 750,000 dollars
250,000 impressions every 6 months
SUMMARY• LEADER IN THE MARKETS WE SERVE• WELL POSITIONED FOR GROWTH IN CORE AND NEW MARKETS• DELIVER STRONG RETURN ON INVESTMENT TO OUR CUSTOMERS • DIVERSE CUSTOMER BASE WITH GOVERNMENT AND ENTERPRISE• SUBSTANTIAL TECHNOLOGY LEADERSHIP• SCALE AND GLOBAL PRESENCE• PROVEN LEADERSHIP TEAM