motorola presentation software developers
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Presentation in Vienna for motorola developersTRANSCRIPT
Trends in Internet, Mobiel & Media, Motorola 28
sept
Vincent Everts+31647180864
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Vincent Everts?
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InterimIC innovation accelerationInnovation study trips:2008: China2009: Russia
Innovation inhealth care:2006: India2007: USA2008: Japan
Healthcareinnovation eventInnovation in Government
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Tudou.com bigger YouTube
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Social Media
2.0
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• Mijn Tools
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Videoblogger
Talk to Me!
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• kassa
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Make your own company TV Channel
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find, collect, publish
www.yubby.comwoensdag 29 september 2010
time consumption Web 1.0 Viral Marketing (PP) travel
RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Multitasking Twitter Amazon Yubby Co-Creation
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
What are we going to talk about?
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Web1.0
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7
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TV: 39% 178 min.
Radio: 33% 151 min.
Internet: 19% 86 min.
Newspaper: 6% 20 min
Magazines: 4% 18 min
How do we spend our time?
39%
33%
19%
6% 4%
TV RadioInternet NewspapersMagazines
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Internet overtakes TV
If the current growth continuesthe internet will overtake TV
as most consumed media in 2010
Text
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Time & advertisement
Time online: 1,5 h pp/dayOnline adds €500M/yrAdds € 0,07 pp/h
TV 3 hours/day/userAdvertisement €200M public + €600 commercialadvertisment/hour TV watching € 0,06
NewsPapers 20 min/day€750M adv revenueAdds € 2,00 pp/h
Magazines18 m/dayAdvertisement €700Reclame inkomsten: € 2,50 pp/ph
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• $20 miljard sales• 1 Billion searches/day• Money from Adwords• Almost nothing from
Youtube, Google earth/map, gmail, apps etc
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Google adwords
•Easy to set-up•Easy to budget•Price per keyword
Also onYouTube
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1991woensdag 29 september 2010
1994
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1997woensdag 29 september 2010
1999woensdag 29 september 2010
1996woensdag 29 september 2010
2000woensdag 29 september 2010
2001
9200 Nokia
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2002woensdag 29 september 2010
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2005
Andy Rubin
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2007woensdag 29 september 2010
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2007woensdag 29 september 2010
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2008woensdag 29 september 2010
2008woensdag 29 september 2010
Developers
40
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Android biggest OS in 2010 (usa)
42
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43
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Question
44
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45
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Vision 2020enterprise mobility
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12
IMPACT ON BUSINESS
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DELL Case
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Dell notebooks
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E-commerce worldwide
2009: 1200 miljard euro
2008: 950 billion euro
+25%
bron: thuiswinkel.org
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ProductinformatieSocial toolswoensdag 29 september 2010
90% social tools
Product info
Social tools
what else do people buy
what do they recommend?
Tags of clients
What do they buy in the end?
what else?
Description of customers
reviews of the customers
review of the reviews
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LondonCalling.mobi
Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate
why one choice is better than another choice.
Operations delivers. Any gap between the two drives a conversation
on the social Web.
Dave Evans bit.ly/nublackwoensdag 29 september 2010
Download everything wirelessly
Buy books wirelessly
E-ink technologie reads the best
240.000 titels
30 hours battery & fantastic userinterface
kindle
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67
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68
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69
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Playmate
70
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Negroponte
71
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beta
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
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Who talks
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Blogs demografie
Bron: Technorati 2008woensdag 29 september 2010
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Free
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Professional
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7 guidelines
1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce company’s core values5. Encourage employees to use it6. Create blogging policies7. Have fine print
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RSSwoensdag 29 september 2010
RSS Readers
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Communication 2.0
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80
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“What are you doing in 140 characters”
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Customer service
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It’s now mainstream!
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Twitter/linkedin/Facebook corperate strategy
Product/Mrk/SalesTone of voice
Tools
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Why callvia computer?
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It’spersonal!
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Corperate VOIP
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Wordprocessing 1951
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Wordprocessing 1985
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Wordprocessing 2008
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Online collaborationRevisionscompare
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Social bookmarking del.icio.us
Web 2.0 startpagina Netvibes & iGoogle
Online to do lists Ta-da list & Remember the Milk
Peer production news Digg & eKudos
Photo management Flickr & Picasa
Web wordprocessing Google Docs
Online calendar Google Calendar
Project management Basecamp
Mindmapping Mindmeister
Web 2.0 software
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Get feedback
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Web 2.0 Trend:Co-Creation
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49
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Social Networking
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Video Everywhere
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3515-02-07 ROOS - Regionale TV in 2010 35woensdag 29 september 2010
0
75
150
225
300
jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 2009
mill
ions
of u
niqu
e vi
sito
rs
april 2005first video
july 2006Daily more then100 millionwatched videosand 65.000 added
march 2007Viacom sues YouTubefor $1 miljard
october 2006Google buysYouTube for$1,65 billion
now:13 hour of video added every minute
Growth of YouTube
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Internetvideois not just YouTube!
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126
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127
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Social Media
2.0
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www.vincente.nl
www.yubby.com
www.interimic.nl
www.twitter.com/vincente
+31647180864
Vincent Everts
woensdag 29 september 2010