motorcycle emergency alarm rafi wadan till schmitt patrick schott eva lammers
TRANSCRIPT
Motorcycle Emergency Alarm
RAFI WADAN
TILL SCHMITT
PATRICK SCHOTT
EVA LAMMERS
Contents
Problem or NeedSolution and Value PropositionsTeamBusiness ModelCompetitionSecret SauceAddressable MarketSales and Marketing Strategy/Go to MarketFinancial ProjectionsStatus and Timeline or RoadmapThe Ask/Use of Funds
Problem / Need
Accidents in Germany (2013): 27 186
Long waiting time until the ambulance to show up
Victims do not have the ability to call for help themselves
Solution
Motorcycle emergency alarm
G-fore sensor
Call automaticly the ambulance
Send the gps position directly to 911
Value Proposition
Need of Safety - increases the chances to survive accidents
Improved value of the producers products
Improves performances of emergency facilities
Faster awareness of accidents
Team / Management
Rafi Wadan Financials
Till Schmitt Product Development
Patrick Schott CEO Business Development
Eva Lammers Sales & Marketing
Needed: Software Developer
Business Model – How you make money
Competition
Installed at helmet (hardware)
Retired
Sensoric was too sensitive
Competition
Secret Sauce – Unique Selling Proposition
Three-component-system Hardware-supply which has to be mounted in the helmet Motorcyclist´s smartphone App
Key Features Personal data Vital signs GPS-Data of the accident GPS-Data of the
motorcyclist Opens a channel to the
emergency facilities Report of accident type
0
1
B3+B9*B4+B10*B5+B11
ProofTimer 1 set
2
T1*B6+B12
CountdownTimer 1 resetTimer 2 set
T2*S1*S2 T2*S1*S23 4 Crashprotokoll Type IIFalse alarm
S3*S45 Master-Reset
Secret Sauce – Unique Selling Proposition
Adressable Market
Registered motorcycles in Germany (2014): 4 450 946
Motorcycle driver
installed
at the helmet
Retail stores
Producer of
helmet fixed in
the helmet
Sales and Marketing Strategy / Go to Market
Advertisement at places where we can find customers Hospital Insurance companies AAA (ADAC)
Videos with motordycle drivers who had an accident Social media
Print media
Sales and Marketing Strategy / Go to Market
Advertisement with producer of helmet
Promotion in retail stores
Motorcycle exhibition
Financial Projections
Cost
• Retailer $10,00 • Producer $10,00
Price
• Retailer $25,00 • Producer $17,00 • App $12,00
2015 2016 2017
Sales $660.000 $1.320.000 $2.640.000
Variable Expenses $297.730 $544.000 $1.088.000
Gross Profit $352.270 $776.000 $1.552.000
SG&A $283.000 $545.000 $1.049.000
Net Income b4 Tax $69.270 $231.000 $503.000
Roadmap Summary
First Pitch• SDSU – Business
Development Class
Meeting with Potential Partners• Introduction of
our business to producer and retail stores
Starting Marketing Campaign• „Motorradmesse
Hannover“• Introduction of the
product to potential customers
Use of Funds
Covering of costs:
Acquaintance of interest expense
Invest in Research & Development
Hire experienced staff
QUESTIONS ? !
Thank you!