motivation by reputation - digital dealer #16 - ryan leslie & megan barto

Motivation by ReputationRyan Leslie

Director of Dealer Experience781.697.3562

[email protected]@jrleslie

Megan BartoMarketing Director Ciocca Honda

717.991.1942 [email protected]

@skeetle

mailto:[email protected]


Ryan LeslieDirector of Dealer Experience

[email protected]

@jrleslie



@skeetle



Showrooming

Picture Perfect Reputation Management


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If customer perception is one of the most important things to your dealership – wouldn’t you like to learn how to improve

it?


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How many of you, in a medium-sized store, have under $1,000 to set aside for increasing the perception of your

dealership to your in-store customers?

Not weekly Not MonthlyOnce


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@skeetle




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Never ask for a 5 star review…

…ask the customer for their story.




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5 words and 5 stars will not sell or service cars!

Strive for Stories!

Sep 30, 2013 - New York Sues 19 Companies for Fake Reviews. Recently, review sites and state attorneys general have begun to crack down on

fake reviews ..

Aug 28, 2013 - In a lawsuit a month ago, Edmunds accused Texas-based Humankind Design Ltd. of registering nearly 2,200 fake

member accounts

Sep 17, 2013 - Yelp is suing a San Diego law firm for allegedly seeding its Yelp page with

“fake reviews” from non-existent clients. Julian McMillan, who owns ...


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Dopamine- the real reason for motivation

Dopamine is responsible for signaling feedback for predicted rewards.

In simplistic terms, it tells the individual to repeat what it just did to get that reward. It tells the

memory centers in the brain to pay particular attention to all features of that rewarding experience, so it can

be repeated in the future.


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@skeetle

• Teach them to be their own brand•Share success stories from Phil Young.•Share data points from Dataium Study

• Embrace the competitiveness on your floor and in your drive

• Teach them the lifecycle of reviews!

Handed out the first one Sept. 4th 2012

Shipped 41,000 on March 7th, 2014


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@skeetle

motivation by reputation - digital dealer #16 - ryan leslie & megan barto

Automotive

lifecycle of reviews

fake member accountssep

perception of yourdealership

customer perception

yelp page

brand share success

store customers

yourdealership wouldnt