motion graphic
DESCRIPTION
Compiled by Dr Zahari Hamidon Terms of use: For educational purpose only. Copyright owned by authors as stated in the referenceTRANSCRIPT
Motion Graphics
Compiled by
Dr Zahari Hamidon
Ref.: Krasner, J. (2008). Motion Graphic Design. Jordon Hill, Oxford, UK.:Elsevier Inc.
MOTION GRAPHICS IN GENERAL
Definition
What is motion graphic?“Animated graphic imagery that is done promarily to achieve a specific visual design rather than to produce photorealistic images” (Brinkmann, 2008:655)
Motion graphics in film and TV
a. Film Titles
b. Network Branding
c. Commercials
d. Public service announcement
e. Music videos
Conceptualization
Defining the objective
Consider your chosen type of motion graphicb. targeting the audience
What type of demographic (i.e. cultural, social, economic) are relevant to my target audience?
What does my audience already know about the subject?
How has this information been communicated before?
What type of response sholud be expected from my viewers?
Researching the topic
Ask as many question as you can from your client.
Collect as many information about your cleint
Look from other resources about your clients (such as internet, brochure etc)“The more thorough your research, the more effective your design”d.
Understanding the restrictionsThe industry poses certain restrictions that you need to be aware (eg. cultural and oranizational sensitivities, creativity)e.
Considering image style
Choose several types of images from including photographic, typographic, illustrative, abstract etc.
Create your inventory
Brainstorming your ideasGenerate your ideas. Begin with imagination. Use a sketchbook to capture the spontaneaous flow of ideas.