Mothers InstinctLiverpool and The Wirral’s premier baby & toddler show

Exhibitor Pack

Sunday 20th March 2011 (12.00 - 5.00pm)

Thornton Hall Hotel & SpaNeston Road, Thornton Hough, Wirral CH63 1JF

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Giving baby and toddler the best start at Mothers Instinct

Mothers Instinct, a unique show bringing quality businesses from the Wirral, Cheshire andMerseyside areas together from the Pregnancy, Baby and Toddler markets. The idea is tooffer a unique and exciting shopping experience, expert information, advice and entertainment and deliver a great family day out.

RDA Events look to add value to the visitor experience by offering free entry, expert advice and information teamed with great entertainment and are always looking for newopportunities to bring all relevant companies to the show for visitors to experience.

On Sunday 2oth March 2011 RDA Events presents Mothers Instinct at Thornton Hall Hotel& Spa. This Event is taking place in the luxurious hotel where families and couples shopfor products and services for babies and children. The event will expose your business topotential new customers in a controlled environment which will attract families with children of all ages from bump to baby to child. Children will be entertained for the wholeafternoon at the venue. If you are in the baby or nursery trade, a parent or parent-to-bethen Mothers Instinct is the place to be, a great day out for all of the family and an essential part of having a baby.

The event will be held from 12.00 until 5.00pm. The cost of exhibiting your business at theshow is £165.00. Exhibitors will be given an eight foot allocated space, giving plenty ofroom to bring your products, equipment and rails to expose your business. There will bean event show guide for guests to browse at their own leisure.

We are looking for suitable businesses to exhibit at the event covering all areas from conception to teens from companies who have products and services to sell on the daywho will benefit from added revenue. Exhibitors will be separated off into three areas:

• Fertility treatment, baby scanning, merchandise, pregnancy products, pregnancy classes, ante-natal activities, nurseries, baby classes.

• Toddler - merchandise, toddler classes and activities, baby yoga, health and fitness, nurseries and childcare and after school clubs.

• Children - parties and games, childcare, schools, merchandise, toys, books, sports, health care, healthy alternatives to food.

Due to the overwhelming response from our last event ‘Motheris Instinct’ show in Manchester, exhibitors are advised to contact us to allocate a space as soon as possible.

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Mothers InstinctLiverpool and The Wirral’s premier baby show

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Mothers InstinctLiverpool and The Wirral’s premier baby show

Visitor Profile

A quality audience - Mother’s Instinct will be the regions best consumer events entirelydedicated to pregnancy, birth, babies and toddlers.

The show will provide a unique live marketing channel to parents-to-be and new parents,For selling, brand building, increasing awareness of products and services as well as meeting new and existing customers face-to-face, there’s no better platform than Mothers Instinct.

Mother Instinct is the first Baby event of many shows organised by RDA Events which consistently deliver a high volume of targeted individuals who come to see the very latestmust-have products, meet brands directly, get expert advice and information as well asenjoying a fun day out with 96% of visitors saying they would recommend the show tofriends, work colleagues, neighbours and family members.

Marketing Campaign

Getting visitors through the door - Your customers can't miss Mothers Instinct thanksto powerful, results-driven and highly targeted campaigns incorporating press advertising,radio promotion, point-of-sale, direct mail and new media.

Here is a selection of the marketing activities that take place at each RDA Events Show:

• Working with our title sponsors and associated press online and print, we have a much larger reach to your core market

• Advertisements appearing in regional publication titles • Professional marketing, advertising and PR support from communication guru’s

www.manchestermarketingagency.co.uk• Visitor promotion leaflets to be inserted within local publication titles as well

as widespread distribution to associated businesses• Community radio promotion on a targeted radio stations• Targeted direct mail campaign to previous show attendees• Web alliances, online marketing and email promotions• Posters displayed in antenatal clinics, hospitals, crèches, GP’s surgeries, nurseries

and a number of other targeted locations• Dedicated Show website - www.rdaevents.co.uk• Joint promotional partnerships with a number of major ‘household’ brands• Dedicated PR campaign with Idea Generation

For more information about the marketing campaign for the Show, contact Anna Stocks

on 07791 070 457 or visit www.rdaevents.co.uk

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Why Exhibit?

The market

• 57,000 children under the age of 4 in the Wirral, North Cheshire, Merseyside region• Event lies within very affluent area of the Wirral attracting ABC1 consumer visitors

within a 20 minute drive time to Thornton Hall Hotel & Spa• 42,000 births each year around the Wirral/Liverpool/North Cheshire area• Direct access to your target segment at a cost lower than a local advertisement• Increase your brand awareness and drive sale with impulsive buying characteristics

The show

• Distribution of 50,000 flyers in key locations• Local press, radio and online advertising to promote the show• No hidden costs - we quote a single exhibition price for our offerings• No entrance fee for guests, increasing footfall on the day• A dedicated team with a strong event and marketing track record - specialists in creating

enjoyable and innovative events

The bottom line

• 100% access to the purchase decision makers for your offerings• 92% of decision makers find exhibitions an ‘extremely useful source of purchasing

information’• 78% of visitors to events intend to make a purchase• 100% dedication and support from the team to help you achieve the best return

on your investment

For more information about the show or to express your interest in exhibiting contactAnna Stocks on 07791 070 457 or visit www.rdaevents.co.uk

Creative produced by www.manchestermarketingagency.co.uk

Mothers InstinctLiverpool and The Wirral’s premier baby show

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Mothers InstinctLiverpool and The Wirral’s premier baby show

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The offerings - Exhibitor

Mothers Instinct offers various exhibitor and partner offerings, tailored to your individualbusiness needs with the ability to maximise return on investment:

Show presence - £165

• Eight foot exhibitors pitch with table provided• Commercial capabilities (ability to sell your product on the day)• Inclusion of your business, website and contact details within the show guide directory• Distribution of marketing material raising awareness of your products and services• Opportunity to network with and meet other businesses• Ability to capture market research and sign-up for offerings• Follow up database of customers enabling you to market attendees of the show

Title Sponsor - £350

• Sponsorship of one of the three categories: • Conception to Birth • Baby to Toddler • Pre-school - school

• Awareness of your company/brand within advertising of the show• Presence on the day with your business brand, flyers, leaflets, banners, pop-up displays

around entrance/key areas of the event

Show sponsor - £600

• Awareness of your company/brand within advertising of the show• Your companys logo on the show guide• Inclusive of literature into the event goody bag to be given to each attendee• Presence on the day with your business brand, flyers, leaflets, banners, pop-up displays

around entrance/key areas of the event

Show guide advert - from £40

• Full colour advertisement of your business within the baby show programme given to each guest on the day. Half page advert £40, Full page advert £70

Gift bag presence - £40

• Your flyer/leaflet in each and every gift ‘goody’ bag for each visitor on the day

For more information about the show or to reserve your space, contact Anna Stocks on07791 070 457 or visit www.rdaevents.co.uk

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