Summer Internship Project at MotherDairy

Milk Dairy Product Ice-cream Edible Oil Frozen Juices and Fruit beverage Processed food Grocery

About Mother Dairy

The ice-cream market in India is of Rs 1800 cr (approx)

Mother Dairy’s share is around 18% In Mumbai, Vadilal, Amul and Kwality Walls

are the leaders.

About the Ice-cream market

Choosing a specific retail outlet that can be converted into Mother Dairy outlet through OYA(Own your asset) program

To increase the sale of mother dairy ice-cream by increasing the number of retail outlets.

Factors influencing in New Retailers mind for buying new Deep freezer.

What do Retailers looks before opening Ice-cream parlor in their shop?

Objectives

Cold calls after market mapping

Margins

Quality

Reasonable pricing

Mother Dairy maintenance free asset

Process & Why Mother Dairy

Location

Type of shop

Purity with other company and product

assets

Footfall in the particular shop

Proposed place to keep company asset

How to choose a retailer for our asset?

People willing to spend Customer(Retailer) wants service, margin

not the only criteria. “A” Grade areas purchase big packing ice-

cream more as compared to small packing such as sticks, cups etc

Sale in summer season very high, Decrease in sale in rainy season by more than 50%

Learning

Motivators◦ After sales service◦ Fridge maintenance ◦ Product availability

Hygiene Factors◦ Margin◦ Timely order taking and delivery◦ Quality

Advertise on Television, radio or through events to increase market awareness and visibility.

Concentrate on Motivating factors.

Recommendations

Opened 34 New retail outlets

Achievements

www.motherdairy.com http://www.business-standard.com/article/

companies/how-mother-dairy-is-planning-to-serve-its-ice-creams-nationally-113052400678_1.html

Biblography

Thank youPresented By:-

Luv Joukani