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“Try on” professional designs

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Page 1: Mosti dfj

“Try on” professional designs

Page 2: Mosti dfj

Proprietary & Confidential 2

Instagram Simple with a revenue model

• Push a button, Photo(s) changes

Filters

• Push a button, Photo changes

“Try on” Professional Designs“Try on” Filters

LIKE

Users Photos + Professional Designs= More Social Response

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Proprietary & Confidential 3

Minimum Viable Product = 600,000 users

Seeking: $1.25M seed round

Problem: Users want friends to respond when they post socially

Solution: Make it fast, easy & fun to pimp posts to get more social response

Market: Social Sharing of Photos (digital images)

Traction: 600,000 users,1,129,301 completed transactions, shared with 77,000,000

Model: Marketplace with transactional & subscription revenue streams.

Management: VC backed exits in both marketplace & photo sharing companies.

Magic: Subscriber retention model, & BrandSponsored™ Rev Model

Barrier to Entry: Mature digital publishing technology platform (IP)

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Target = 1.1B users sharing over 350M photos a day on facebook

Result = 600,000 users, 1M Photos, 67% conversion

Pilot Test with Minimum Viable Product

Users love it, come back, share it– Social, Viral, and Global

– Customer Data/ social influence tracked

– We can directly target their friends/followers

Try on design technology works– Stable, Scalable, IP in process

Mobile user interface works globally – No translation used in pilot

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Proprietary & Confidential 5

Users Pay $.99, or advocate for a Brand they like.

Transactional Revenue ModelLIKE

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Proprietary & Confidential 6

Pay or PostLIKE

Phased Approach:1. Designer Advocacy2. Brand Advocacy3. BrandSponsored™

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Proprietary & Confidential 7

Value Proposition1. Users: look cool and get more responses to social posts 2. Designers: create art that is seen and shared. They get known, build

audience, and get paid. (Key Stakeholder!)3. Brands: Get tangible social ROI (i.e. word of mouth by real brand advocates)

How We Scale

Mobile Social Marketplace:

Designers

Users

Brands

LIKE

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APIPull/ Push

1. API-pulls user data/ photos

2. CMS- Organizes Photos for Editor

3. Editor Combines Photos with Designs (crowd sourced)

4. Final Design is coded for Presentation Layer

5. API- Distributes to Social Web

Technology Platform Built for Designers

EDITOR

CMS

DESIGNSAuto Code

(24 additional providers)

1

4

2

3

5

Watch the Video!Link: https://vimeo.com/40385528

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Proprietary & Confidential 9

What Designers Want

freedom to make art

to be treated like an artist

to have their art seen, & shared

to have people react to their art

to get credit for their art

to keep the rights to their art

to make a living

What they Get:

told what to do, what to create, by some corporate entity

treated as replaceable

loose rights to their art

Not given credit

Paid hourly, by project, or not at all

Often not paid on sites like 99designs

Designers

HOW WE GET DESIGNERS:

1. We advertise Jobs for staff designers

• Every Job Ad gets average 75 Applicants, 92% of applicants complete “application process”

2. We use competitors sites to solicit designs with “detailed design brief”

• Average 20 Designers Compete for Bounty

3. Buzz

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Proprietary & Confidential 10

AdWords for Positive Social PostsHow Revenue Model Works for Brands

Brands that want positive posts by prequalified brand advocates, follow Google AdWords process:

1. Pick # of Positive Posts,

2. ‘Suggest’ Posts

3. Bid & Pay

LIKE

Pay for results, not prospects

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Proprietary & Confidential 12

Two Guys- Literally

Business Founder: Dan Caulfield

Dan held executive/ board roles in TweetPhoto (Photo sharing/ Acquired), Mojopages (Local Search/ VC Funded- profitable), and Dayak (Employment Marketplace/ Acquired). Dan also Founded Hire Quality (Employment Marketplace/ Acquired), Helmets to Hardhats (Employment Marketplace/ Not for Profit) and Hire a Hero (Job board for Military/ Not for Profit)

Tech Founder: Ricardo Talavera

Rick is the Chief Engineer and supervised all the coding since Site Canvas’s launch in 2009 (acquired by Dan). He started computer game programming at the age of 13. He went on to study at DePaul University, founded a successful application development , consulting company, and a successful application hosting  business.

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Summary- What’s not to like?

Billion Dollar Opportunity Billions of users sharing socially Billions of dollars seeking Social ROI Millions of Designers actively looking to

share their art, get credit, and get paid!

Platform is built, its scalable with Mobile UI

We have users & get more everyday 77M Friends to target directly

Experienced Founders have real skin in the game

Seeking capital partner that shares vision

We are like: