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“Try on” professional designs
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Instagram Simple with a revenue model
• Push a button, Photo(s) changes
Filters
• Push a button, Photo changes
“Try on” Professional Designs“Try on” Filters
LIKE
Users Photos + Professional Designs= More Social Response
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Minimum Viable Product = 600,000 users
Seeking: $1.25M seed round
Problem: Users want friends to respond when they post socially
Solution: Make it fast, easy & fun to pimp posts to get more social response
Market: Social Sharing of Photos (digital images)
Traction: 600,000 users,1,129,301 completed transactions, shared with 77,000,000
Model: Marketplace with transactional & subscription revenue streams.
Management: VC backed exits in both marketplace & photo sharing companies.
Magic: Subscriber retention model, & BrandSponsored™ Rev Model
Barrier to Entry: Mature digital publishing technology platform (IP)
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Target = 1.1B users sharing over 350M photos a day on facebook
Result = 600,000 users, 1M Photos, 67% conversion
Pilot Test with Minimum Viable Product
Users love it, come back, share it– Social, Viral, and Global
– Customer Data/ social influence tracked
– We can directly target their friends/followers
Try on design technology works– Stable, Scalable, IP in process
Mobile user interface works globally – No translation used in pilot
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Users Pay $.99, or advocate for a Brand they like.
Transactional Revenue ModelLIKE
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Pay or PostLIKE
Phased Approach:1. Designer Advocacy2. Brand Advocacy3. BrandSponsored™
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Value Proposition1. Users: look cool and get more responses to social posts 2. Designers: create art that is seen and shared. They get known, build
audience, and get paid. (Key Stakeholder!)3. Brands: Get tangible social ROI (i.e. word of mouth by real brand advocates)
How We Scale
Mobile Social Marketplace:
Designers
Users
Brands
LIKE
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APIPull/ Push
1. API-pulls user data/ photos
2. CMS- Organizes Photos for Editor
3. Editor Combines Photos with Designs (crowd sourced)
4. Final Design is coded for Presentation Layer
5. API- Distributes to Social Web
Technology Platform Built for Designers
EDITOR
CMS
DESIGNSAuto Code
(24 additional providers)
1
4
2
3
5
Watch the Video!Link: https://vimeo.com/40385528
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What Designers Want
freedom to make art
to be treated like an artist
to have their art seen, & shared
to have people react to their art
to get credit for their art
to keep the rights to their art
to make a living
What they Get:
told what to do, what to create, by some corporate entity
treated as replaceable
loose rights to their art
Not given credit
Paid hourly, by project, or not at all
Often not paid on sites like 99designs
Designers
HOW WE GET DESIGNERS:
1. We advertise Jobs for staff designers
• Every Job Ad gets average 75 Applicants, 92% of applicants complete “application process”
2. We use competitors sites to solicit designs with “detailed design brief”
• Average 20 Designers Compete for Bounty
3. Buzz
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AdWords for Positive Social PostsHow Revenue Model Works for Brands
Brands that want positive posts by prequalified brand advocates, follow Google AdWords process:
1. Pick # of Positive Posts,
2. ‘Suggest’ Posts
3. Bid & Pay
LIKE
Pay for results, not prospects
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Two Guys- Literally
Business Founder: Dan Caulfield
Dan held executive/ board roles in TweetPhoto (Photo sharing/ Acquired), Mojopages (Local Search/ VC Funded- profitable), and Dayak (Employment Marketplace/ Acquired). Dan also Founded Hire Quality (Employment Marketplace/ Acquired), Helmets to Hardhats (Employment Marketplace/ Not for Profit) and Hire a Hero (Job board for Military/ Not for Profit)
Tech Founder: Ricardo Talavera
Rick is the Chief Engineer and supervised all the coding since Site Canvas’s launch in 2009 (acquired by Dan). He started computer game programming at the age of 13. He went on to study at DePaul University, founded a successful application development , consulting company, and a successful application hosting business.
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Summary- What’s not to like?
Billion Dollar Opportunity Billions of users sharing socially Billions of dollars seeking Social ROI Millions of Designers actively looking to
share their art, get credit, and get paid!
Platform is built, its scalable with Mobile UI
We have users & get more everyday 77M Friends to target directly
Experienced Founders have real skin in the game
Seeking capital partner that shares vision
We are like: