most popular spices in ncr

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A MARKETING RESEARCH PROJECT REPORT ON “Most popular spices in NCR” Submitted in Partial Fulfillment of the Requirement For Post Graduate Diploma in Retail Management UNDER THE SUPERVISION OF : MR. SASHI BHUSHAN (Faculty of Marketing Research) And Guidance Of MR. RAMESH KUMAR SUBMITTED TO: SUBMITTED BY: DR. D.K.G ARG MR RAKESH RANJAN KR [ Ishan Institute of Management & (RMR2007) Technology, Greater Noida ] 1

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Page 1: most popular spices in ncr

A MARKETING RESEARCH PROJECT REPORT

ON “Most popular spices in NCR”

Submitted in Partial Fulfillment of the Requirement

For

Post Graduate Diploma in Retail Management

UNDER THE SUPERVISION OF :

MR. SASHI BHUSHAN

(Faculty of Marketing Research)

And Guidance Of

MR. RAMESH KUMAR

SUBMITTED TO: SUBMITTED BY:

DR. D.K.GARG MR

RAKESH RANJAN KR[ Ishan Institute of Management & (RMR2007)

Technology, Greater Noida ]

ISHAN INSTITUTE OF MANAGEMENT & TECHNOLOGY

2, KNOWLEDGE PARK, GREATER NOIDA.

E-MAIL:[email protected]

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SYNOPSIS

TITLE: - “MOST POPULAR SPICES IN NCR”

Research Objective. - : To know the women choice of spices

Name of the researcher. - : Mr. RAKESH RANJAN KR (RMR2007)

Name of the guide. - : Mr. Ramesh kumar (BM14041)

Area of study or extent.- : DELHI AND NCR

Sample unit. - : Females

Sample size.- : 50

Research tool. - : Primary data through

Questionnaire & pie chart.

Methodology. - : Exploratory & Conclusive research.

Duration. - : 15 Days.

Submitted to : Dr. D.K Garg

Chairman,

( Ishan Institute of Managemet & technology,

Greater noida.)

ISHAN INSTITUTE OF MANAGEMENT & TECHNOLOGY

2, KNOWLEDGE PARK, GREATER NOIDA.

E-MAIL:[email protected]

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ACKNOWLEDGEMENT

I AM INDEBTED TO THOSE HELPING HANDS THAT HAVE GIVEN THEIR WILLINGNESS AND SIGNIFICANT CONTRIBUTION IN PREPARING THIS PROJECT UNDER VARIOUS LIMITATIONS THAT I HAD TO WORK IN.

I AM VERY THANKFUL TO MR.SHASHI BHUSHAN (FACULTY OF IIMT) AND MR. RAJEEV SAXENA (FACULTY OF IIMT) FOR HIS SUPPORT AND ESTEEMED SUGGESTIONS DURING THE MAKING OF THIS PROJECT.

I would also like to acknowledge our immense gratitude to our honorable chairman sir Dr. D.K.Garg, who has given us this opportunity to work on this Marketing Research project. I am also grateful to our senior Mr Ramesh kumar, who has given me valuable suggestions, guidance and support to complete this project.

Last but not the least I would like to thank our parents, friends and class mates who has supported us for the successful completion of this marketing research project.

Date: 28-01-2010 RAKESH RANJAN KR. ENR—RMR2007

ISHAN INSTITUTE OF MANAGEMENT & TECHNOLOGY

2, KNOWLEDGE PARK, GREATER NOIDA.

E-MAIL:Ishan_research@yahoo.

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DECLARATION

I Ramesh Kumar has been guide of Mr. Rakesh Ranjan Kr ENR NO.-

RMR2007 Project Titled : “Most Popular Spices In NCR” I personally

verified more than 40%of the respondents and I have supervised the

project .In case it is found that it is not a genuine work, and then the

institute can take any disciplinary action against me and the candidate.

Along with this declaration I am enclosing the list of respondents whom I

have verified.

Signature of guide

Mr. RAMESH KUMAR

ENR no-BMR 14041

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LIST OF RESPONDENTS

S.no. NAME OF RESPONDENT AGE CONTACT NO.

1 Seema Varma 31 9811090836

2 Uma Goyal 35 4294484

3 Munni Devi 43 9868234110

4 Varsa Goyal 33 9811608796

5 Chanchal Sharma 30 9210701670

6 Pratibha Singh 30 2320937

7 Rekha Singh 37 9999597429

8 Isha Arora 25 9810324040

9 Jyotsana Singh 30 9718587581

10 Susma Tyagi 34 9811228520

11 Minu Jha 33 9958723677

12 Anamika 32 9811356300

13 Shikha Gupta 23 9810522355

14 Suchitra Samom 23 9811447672

15 Kamya Tomar 23 9891316592

16 Khushboo Singh 23 9350207026

17 Prerana Nainwal 20 9654888736

18 Shubhra Nainwal 20 9654888739

19 Komal Singh 19 9968574727

20 Nehal Jethvani 20 9911587565

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UNDERTAKING

I Rakesh Ranjan Kr son of Sri Girija Prasad is a student of RM Section-H of 15th Batch vide ENRNO.- RMR2007. I did MR academic project title “MOST POPULAR SPICES IN NCR’’. And the same project being done by college’s Name- ISHAN INSTITUTE OF MANAGEMENT AND TECHNOLOGY. ENR NO.-RMR2023, Name -Mr. Revti Raman Singh.

I Undertake that I have met personally to all the respondents and guide guided me from time to time, my guide has verified minimum 40% of the respondents through phone or otherwise it is confirmed that the project is an original work. In case it is found that any respondent is fake, my project can be cancelled, my admission can be cancelled and any disciplinary action can be taken against me and my guide.

Date: Signature of the student

Place:

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PREFACE

Research is defined as the process of knowing the facts and verifying the old ones by the application of scientific methods to natural phenomena so as to come to uniform of laws governing these phenomena.

The research process involves a circular flow because conclusion from research studies frequently gives rise to ideas and problems, which should be further investigated.

Marketing research specifies the information required to address these issues, design the method for collecting information manages and implement the data collection process analysis the result and communicate the findings and their implication. We tried our level best to conduct a research to gain thorough knowledge about the market. my topic was “MOST POPULAR SPICES IN NCR.” We have put our best effort into this research to gain the accurate data. If any error or mistake found in collecting data kindly ignore.

We particularly owe our gratitude to Dr. D.K Garg (chairman), Mr. M.K Verma (Dean).

We also take this opportunity to express our sincere gratitude to our guide Mr. Ramesh Kumar. Finally we express our gratitude to our parents who financed for this project.

RAKESH RANJAN KR

(RMR-2007)

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TABLE OF CONTENTS

S.No. Contents Page No.

1 Acknowledgement 3

2 Declaration, List of respondent & Undertaking 4-6

3 Preface 7

4 Introduction 9

5 Review Of Literature 10

6 Research Objective 11

7 Research Methodology 12-23

8 Analysis & Interpretation 24-38

9 Findings, Suggestions & Limitation 39-41

10 Conclusion & Personal Experience 42-43

11 Words Of Thanks Bibliography, Annexure, 44

12 Quantitative analysis (Chi Test) 45-49

13 Bibliography, Annexure 50-51

14 List of respondents & Respondent Sheet 52-56

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INTRODUCTION

Business needs certain kind of information in order to be able to satisfy their customer wants and needs to design effective marketing program .Basically they want information regarding target market, product, services, price, distribution, and promotion.

Marketing research specifies the information required to address these issues, design the method for collecting information manages and implement the data collection process analysis the result and communicate the findings and their implication

The objective of this study was to analysis “Most Popular Spices In NCR”. This will be used for academic purpose only.

REVIEW OF LITERATURE

MARKETING RESEARCH

Marketing research is the function that links the consumer, customer and public to the marketer through information- information used to identify and define marketing

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opportunities and problems; generate, refine and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues designs the method for collecting information, manage and implements the data collection process, analyzes and communicate the findings and their implications.

The marketing process Marketing research is gathered using a systemic approach.

1. Define the problem. Never conduct research for things that you would like to know. Make sure that you really need for knowing something. The problem then becomes the focus of research.

2. How will you collect the data that you will analyze to solve the problem. Do we conduct a telephonic survey or a focus group?

3. Select a sampling method. Do we use a stratified sample, cluster sample or random sample?

4. Collect the data.5. Conduct the analysis of the data.6. Check for errors. It is not uncommon to find the errors in sampling, data collection

method or analytical mistakes.7. Write the final report that contains charts tables that will communicate the result of

the research and hopefully lead to the solution of the problem. Watch out for errors in interpretation.

Source of data:There are two main sources of data collection – primary data and secondary data. Primary research is conducted from scratch. It is original and collected to solve the problems in hand. Secondary research is also known as desk research already exist since it has been collected for other purpose.

Marketing research application1. Gathering data from market.2 Conducting customer surveys.3 Determining the need of your customer.4 Evaluating Market place.

RESEARCH OBJECTIVE

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To study the preference of women towards the different spices

available in the market.

To know about the choice of respondents regarding different

prospective.

To know the features looked for by respondents.

To know the satisfaction level of the respondents about the spices

available in the market.

To know about what kind of spices women prefer

To study the buying behavior of women while purchasing spices.

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RESEARCH METHODOLOGY

MARKETING:

Kotler’s Definition:

“Marketing is a societal process by which individuals and groups obtain what

they need and want through creating, offering, and freely exchanging products

and services of value with others.”

MARKETING RESEARCH:

Several characteristics of modern business encourage the use of

marketing research by business. First, the supplier of products and services need

to be informed about the final consumer in order to market their products and

services more effectively. Secondly, as a company grows and starts distributing

its product in number of different markets, the managers of the company find

themselves becoming more separated from the final consumers of their

products.

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“Marketing Research is the function which likes the consumers, customers

& public the marketer through information which is used to identify & define

marketing opportunities & problems, generate, refine & evaluate marketing

action; monitor marketing performances & improve understanding of marketing

as a process.”

According to American Marketing Association, “The systematic gathering,

recording, and analyzing of data about problems relating to the marketing of

goods and services”. Marketing research specifies the information required to

address these issues, design & the method of collecting information, it manages

& implements the data collecting process,

Analyses the results & communicates the findings & their implications.

NEED OF MARKETING RESEARCH:

In an era when the world population is going to be 9 billion by 2025 and when globalization is an every bodies word marketers are no longer interested in waiting for consumer to come there door step and purchase a product, rather they started compelling people to come to the door. Also the growing uncertainties in the economy leads to threat for the marketers. To know how these attribute affects the consumer mind is a matter of great concern for the marketers. The Marketing Research can eliminate this threat.

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So according to me “ Marketing Research is the tool used by marketers to

explore the hidden Opportunities and Threats in the market and there by

evaluating the Strength and Weakness of the concern to design a proper

marketing mix for the target market so as not to miss any Opportunity and to

avoid Threats.

RESEARCH DESIGN

Despite the difficulty of establishing an entirely satisfactory

classification system, it is helpful to classify marketing research projects on the

basis of fundamental objectives of the research, consideration of the different

types, their applicability, their strength and weakness.

The two general type of research based on the basis of the fundamental

objective of the research are:-

1. Exploratory Research Design

2. Conclusive Research Design

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Exploratory Research

Exploratory research design seeks to discover new relationships between

several facts. In well-established field’s of study, hypothesis usually is

drawn from ideas developed in previous research studies or is derived

from theory.

Research could be then used to determine if the hypothesis was

correct. Too little is known, however about consumer reaction to marketing

stimulate to permit the formulation of sound hypothesis in many specific

situations. As a result, much marketing research is of exploratory in nature;

emphasis is placed on finding hypothesis relative to new product’s or marketing

practices that can be changed profitably.

Conclusive Research

Conclusive Research provides information that helps the executives

make a rational decision. The marketing executive has to arrive at a suitable

decision from the various alternative decisions. In some instances particularly if

an experiment is running, the research in many cases come close to specifying

the precise alternative to choose; in other cases, especially with descriptive

studies, the research will only partially clarify the situation, and much will be left

to the executives’ judgment.15

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Conclusive Research studies can be classified as either descriptive or

experimental. But the experimental research is out of the scope of my research.

Conclusive research includes the following four tools

a) Descriptive Research.

b) Case Study.

c) Statistical Study.

d) Experimentation.

Among the above the tools I have used during my research was Descriptive Research.

RESEARCH INSTRUMENT

Structured Questionnaire

The questionnaire is a standardized form for recording answers on

the basis of set questions. The questions provided limited answers.

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Research size

The research size chosen was 150.

Research Method

Research Method is the process in which only a few units of

population under study are considered for analysis. The research method

was random asking the questions in which the respondents were given

the questionnaire.

The Questionnaire was framed in such a way to get continue

response & To achieve flexibility by asking certain open ended questions.

The time constraints and various other factors were also kept in mind

while framing the marketing research methodology.

DATA COLLECTION METHOD:

Surveys have become so common in today’s world that the average

person seldom questions the idea about the useful information that can be

obtained in a particular manner. Various findings of one type or another are

developed and are usually seen possible after the acceptance.

The methods of obtaining and collecting data are adopted in accordance

with the objective and nature of the research methodology.

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QUESTIONNAIRE:

Questionnaire and observation are two basic methods of collecting

data in marketing research. In questionnaire method a formal list of question is

prepared in a sequence, which are provided, in printed forms to the

respondents, for them to answer.

Advantages

Versatility:- Probably the greatest advantage of the

questionnaire method is its versatility. Almost every problem of

marketing research can be approached from the questionnaire point.

It is helpful for getting any desired data. Therefore ideas related to

the problem and the solution can be obtained by asking these people

about the problems that they are facing.

Speed and Cost:- Questionnaire is usually faster and cheaper

than observing interviewee. It has moreover better gathering

activities. As a result, less time is required in a questionnaire study.

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Accuracy:- The data or information obtained by questionnaire

method is accurate.

Disadvantages

Unwillingness of respondent to provide information: Most interviews are obtained at the sufferance of the respondent. In some cases potential respondent will refuse to take the time to be interviewed or will refuse to answer some specific questions about income or very personal subjects.

Inability of respondent to provide information: Despite willingness to co-operate, many persons are unable to give accurate information on questions, which the interviewer would like to ask.

Respondent cannot furnish information because they are unable to remember the derived facts, or they have never known the facts.

SAMPLING

According to a famous statistician “YULE” the objective of sampling is to

get maximum information about the parent population with minimum efforts.

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Types of Sampling:

1. Probability Sampling, and

2. Non-Probability Sampling.

In the research I have used the Probability sampling method. And in that I have used the Simple Random Sampling.

1. Probability Sampling

a) Simple random sampling

b) Systematic sampling

c) Stratified sampling

d) Area sampling

Simple Random Sampling

Probability sampling methods are those in which every item in the

universe has a known chance or probability of being chosen for the sample.

This implies that the selection of items is independent of the controlled

activity so that the items are selected on random basis.

In Simple Random Sampling, randomly a sample is chosen, without any biasness in the mind of the researchers.

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QUANTITATIVE TECHNIQUES/SCALINGS:

In our research we used structured questionnaire consisting of closed ended question which resulted to the objective and precise responses of the respondents.

Scaling refers to the measurement that leads to provision and accuracy leading to scientific study.

For the purpose of our research we collected that data that could be measured.

Executive Summery

TITLE- “MOST POPULAR SPICES IN NCR”RAKESH RANJAN KR (RMR2007)

1) Which type of spices you prefer most ?

A) Branded 66% B) Unbranded 0%

C) Home-made 34% D) Any other 0%

2) Which brand you prefer most?

A)M.D.H. 52% B) Everest 26%

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C) Goldi 28% D) Any other 4%

3) On which basis you prefer to buy spices?

A) Taste 46% B) Quality 42%

C) Price 10 % D) Variety 2%

4) Do you think advertisement has a big impact on purchasing behavior?

A) Yes 62% B) No 26%

C) Can’t say 12%

5) You generally prefer to use –

A) Sabji masala 26% B) Garam masala 10%

C) Home-made 24% D) All Of these 40%

6) Do you think price has any impact on purchasing decision?

A) Yes 50% B) No 24%

C) Can’t say 26%

7) What is your experience about branded spices?

A) Highly satisfied 22% B) Satisfied 68%

C) Dissatisfied 6% D) Highly dissatisfied 4%

8) What is your experience about home-made spices?

A) Highly satisfied 30% B) Satisfied 60%

C) Dis-satisfied 8% D) Highly dis-satisfied 2%

9) why you uses unbranded spices?

A) Cheaper 26% B) Availability 40%

C) Quality 18% D) Other reasons 16%

10) Why you uses home-made spices?

A) Quality 36% B) Price 8%

C) Availability 12% D) faith 40%

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11) Adulteration (impurity mixing) is more common now. Do you-

A) Agree 82% B) Dis-agree 10%

C) can’t say 8%

12) DO you think branded spices have no impurity mixing?

A) Yes 34% B) No 48%

C) Can’t say 18%

13) Do you think to use homemade spices is best way to avoid impurity mixing?

A) Yes 72% B) No 14%

C) Can’t say 14%

14) Which kind of packaging of spices you prefer most?

A) Bottle 36% B) Tetrapack 34%

C) Satchet 6 % D) Plastic pack 24%

15) Do you think excessive use of spices are bad for health?

A) Yes 66% B) No 2%

C) Little Bit 30% D) Can’t say 2%

ANALYSIS AND INTERPRETATION OF QUESTIONS

1) Which type of spices you prefer most ? A) Branded B) Unbranded

options Percentage(%) Frequency Branded 66 33Unbranded 0 0Home- made 34 17Any other 0 0

C) Home-made D) Any other

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branded66%

home-made34%

INTERPRETATION—

Most of the people preferred branded spices of different companies as 66% of respondents like to use branded spices but there are 34% respondents who also preferred to use home-made spices and there is no any respondent who use to have unbranded spices and any others so, branded spices are more popular among people in NCR. From above pie chart it is clear that in NCR region there is a huge demand of branded spices and homemade spices. Most of the families generally prefer to buy branded spices only but even then here is a big market of homemade spices. Generally people don’t like to purchase local brands. They prefer to buy unbranded spices only in certain specific circumstances like if any brand is not available in market. The very first question gives a clear cut idea that how is the spices market actually in NCR region. Taste and preferences of the people living in NCR region is very much specific but presence of homemade spices is quite unpredictable. According to the findings of the research Home-made spices are capturing almost one third of the market while unbranded spices are most disliked spices which shows that people are very selective while purchasing food items. Generally people rely on branded or homemade food items which sow health consciousness of the people.

2) Which brand you prefer most?

A)M.D.H. B)Everest C) Goldi D) Any other

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option Percentage(%) FrequencyM.D.H 52 26Everest 26 13Goldi 18 9Any other 4 2

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m.d.h52%

everest26%

goldi18%

any other4%

INTERPRETATION—

MDH is most popular branded spices in NCR as 52% of people preferred it and after then Everest is 2nd popular brand of spice 26%, then Goldi 18% spices is being preferred by people but 4% are also preferred another brand of spices so we can say that MDH is most popular spices in NCR. By the very first question it was very much clear that people in NCR generally prefer to use branded spices then the question was that which brand they prefer most and answer was almost in the favour of two major brands Everest and M.D.H. and both of them covers almost two third of the market while one more brand Goldi was also mostly accepted. There was a very small market for any other brand and among others the answer was almost in the favour of Cache Spices. In case of branded spices there is almost monopoly of above mentioned three brands. They have a very strong position in market that entry of new brand is very difficult. All these three brands have a very old history and have good reputation among people. All these brands are holding their market perfectly by means of their marketing strategies. Almost customer sows loyalty towards a particular brand and they generally don’t want to change their brand. This sows a specific buying behavior of customer in case of food items.

3) On which basis you prefer to buy spices?

A) Taste B) Quality C) Price D) Variety

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option Percentage(%) FrequencyTaste 46 23Quality 42 21Price 10 5Variety 2 1

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TASTE46%

QUALITY42%

PRICE10%

VARIETY2%

INTERPRETATION—

people preferred to buy spices on the basis of the both taste and quality simultaneously as 46% preferred on the taste basis while 42% preferred on the quality basis and only there are 10% who give priority to price and 2% to the different varieties of spices so, taste and quality are considered more while purchasing spices. This question was asked to know the reason behind purchasing behavior of people that why they like a particular brand. Results of this question clarify that, people generally consider two factors before purchasing spices- one is taste and other the quality. People are least concerned about price and variety available in the market of a particular brand. 46% of the people given the reason taste for their purchasing of spices. 42% people says that they purchase spices on the basis of the quality of the spices of a particular brand. From the observation it is very much clear that quality and taste are the two major factors people most concerned about while purchasing the spices. There is very little role of price and any other reason while people purchase the spices. Public opinion is that they focuses to go to purchase spices based only on the taste and quality and they don’t consider price advertisement and other factors any more.Price has its impact on purchasing but not as much that it can’t be ignored. Advertisement is required to make people remember the product and its affects purchasing behavior to a small extent. Respondents became agree with the fact that taste and quality and taste are the major factors that influence purchasing decision of the people.

4) Do you think advertisement has a big impact on purchasing behavior? A) Yes B) No C) Can’t say

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OPTION PERCENTAGE FREQUENCYYES 62 31NO 26 13CAN’T SAY 12 6

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YES62%

NO26%

CAN'T SAY12%

INTERPRETATION—

Advertisement plays an important role while purchasing spices as 62% people are said yes and only 26% are not agree with that, most interesting is that 12% people are confused that how they aware about spices and said can’t say but over all we can say that advertisement has big impact on purchasing spices. How much people are influenced by advertisement? From the above observation it is clear that advertisement influences 62% people while they go to purchase the spices. About 12% respondent were not in a state to say yes or no. from the last question it is clear that people are influenced by taste and quality of the product. They generally influenced by advertisement but many more factors are involved so impact of advertisement is reduced. One more factor is responsible for the less impact of advertisement that is health consciousness of people in case of food items. People are not ready to compromise with their health. They uses only those food items which are better in comparison of others. So from the above observation it is clear that there is impact of advertisement but it is not as much as expected. Even now people are not much influenced by advertisement. They consider a no. of factors while purchasing spices. Major reason behind ignorance of the fact that advertisement has no impact on purchasing decision is that ad’s are helpful in making people remember the names of the product and help indirectly to change the people opinion about the product.

5) You generally prefer to use – A) Sabji masala B) Garam masala C) Home-made D) All Of these

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OPTION PERCENTAGE FREQUENCYSABJI MASALA 26 13GARAM MASALA 10 5HOME-MADE 24 12ALL OF THESE 40 20

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SABJI MASALA26%

GARAM MASALA10%

HOME MADE24%

ALL OF THESE40%

INTERPRETATION—

Most of the people uses all of the three mentioned spices i.g 40% , while sabji masala is preferred by 26% respondents and 10% garam masala and 24% home made spices .So ,it shows that people uses different spices on different occations. From the observations of this question it is very much clear that they generally prefer to use all kind of spices available like sabji masala, garam masala or homemade spices. They are not regular user of only one type of spices. They use all these available spices to change their taste. In 26% cases it happens that they use sabji masala and in 24% cases they prefer to use homemade spices. They uses packaged sabji masala generally because homemade spices are not available everywhere and it is difficult to use in comparison of packaged spices. People generally dislike garam masala and one of the reason for this may be its bad impact on health. Garam masala is not good for digestive system and is one of the biggest cause of acidity so people avoid thes spices. They use these spices on a occasional basis. On regular basis they generally they prefer to use either sabji masala or homemade spices because they have their least impact on health . Public opinion is that they focuses to go to purchase spices based only on the taste and quality and they don’t consider price advertisement and other factors any more.Price has its impact on purchasing but not as much that it can’t be ignored. People purchase spices for taste and health so they prefer to use spices which are least harmful to health.

6) Do you think price has any impact on purchasing decision? A) Yes B) No C) Can’t say

OPTION PERCENTAGE FREQUENCYyes 50 25no 24 12Can’t say 26 13

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yes50%

no24%

can't say26%

INTERPRETATION—

Most of the respondents are agree to that, price has big impact on purchasing decision of spices as 50% said yes and only 24% said no and 26% are not know that, is really price has any impact or not? So majority have impact of price in purchasing decision. In case of spices as usual price has big impact on purchasing behavior of the customer. 50% of respondents were agreeing with the statement that price influence the purchasing behavior. 24% of people said that price has no impact on purchasing behavior while 26% were unable to say anything. From the above data it is obvious that people are very much sensitive towards price. They prefer to purchase those spices which have lower cost. It may be a reason that after recession period people are more focused on saving and they are reducing expenditure and increasing savings. So, we can say that price has big impact on purchasing of spices . Most of the people are very much conscious about the price of the spices. Recession made the people to think about the every aspects of life either it is concerned with low budget goods or high budget investment. Price has its impact on purchasing but not as much that it can’t be ignored. People purchase spices for taste and health so they prefer to use spices which are least harmful to health. people don’t ignores price factor but says that there are some other factors also which can’t we ignore.

7) What is your experience about branded spices? A) Highly satisfied B) Satisfied C) Dissatisfied D) Highly dissatisfied

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OPTION PERCENTAGE FREQUENCYHIGHLY SATISFIED 22 11SATISFIED 68 34

DISSATISFIED 6 3HIGHLY DISSATISFIED 4 2

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highly satisfy22%

satisfy68%

dis-satisfy6%

highlydis- satisfy4%

INTERPRETATION—

Branded spices give more satisfaction to the people as 68% people are satisfied with the branded spices but it doesn’t mean that people are fully satisfied as only 22% are highly satisfied with it but when we see over all then 90% satisfied and only 10% are not satisfied in which 4% are highly dis-satisfied. Branded spices are most acceptable spices and most of the people are satisfied with them. After use of branded spices more than one third of respondents said that they are satisfied with the product but only one fifth of people are highly satisfied. Means there is something which is lacking in the product. It means there is an opportunity for the product. Very few people are dis-satisfied with the product. Nobody was highly dissatisfied with the branded spices. This observation shows that generally customers are satisfied with the branded spices and if they uses other spices, then there is some reason behind this like availability of branded spices or for certain specific circumstances. Now, everyone is likely to moving towards the branded products , they all knows that branded products are the quality products ,it is tested by the ISO which gives satisfaction to the customers and so they mostly preferred to by the branded spices to avoid any kind of risk.

8) What is your experience about home-made spices? A) Highly satisfied B) Satisfied C) Dis-satisfied D) Highly dis-satisfied

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OPTION PERCENTAGE FREQUENCYHighly satisfied 30 15Satisfied 60 30Dis-satisfied 8 4Highlydis-satisfied 2 1

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satisfied60%

hghly satisfied30%

dis-satisfied8%

highly dis- satisfied2%

INTERPRETATION—

Home-made spices give more satisfaction to the people as 60% people are satisfied with the home-made spices but it doesn’t mean that people are fully satisfied as only 30% are highly satisfied with it but when we see over all then 90% are satisfied and only 10% are not satisfied in which 2% are highly dis-satisfied. In the very first question 36%respondents said that they generally prefer to use homemade spices. In this question 30% people said that they are highly satisfied and 60% people said that they are satisfied. This means that most of people likes homemade spices but they don’t use homemade spices. Reason behind this may be the availability of the homemade spices or may be these are difficult in use. Branded spices are much more easy to use and are available everywhere so this may be the reason behind success of branded spices. The figure shows that homemade spices are most trusted type of spices and since now people are very much disturbed with their health problems they don’t want to use such type of spices which may create any health problem to them as well as to their family members. Hence people are much more aware about these problems related to their health and their family’s health.

From the above result it can be concluded that homemade spices are most trusted spices and hence people uses these type of spices.

9) why you uses unbranded spices? A) Cheaper B) Availability C) Quality D) Other reasons

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OPTION PERCENTAGE FREQUENCYcheaper 26 13Availability 40 20Quality 18 9Other reasons 16 8

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cheaper26%

Availability40%

Quality18%

Other reasons16%

INTERPRETATION—

People uses unbranded spices because of its availability as 40% people are agree with it and only 26% buys it as it is cheaper than branded spices and 18% have beliefs that local spices has good quality and 16% have other reason to buys it. Some times people use unbranded spices and biggest reason behind this is the price of the unbranded spices. Nearly 40% people uses unbranded spices because they are cheaper and also they are available everywhere.People says that they don’t think that there is no difference in the quality of branded or unbranded spices. Both are same but prices of local spices are less and they are easily available everywhere so local brands are much better to use.People have their own concepts behind using local brands. They says that they are not common users of unbranded spices but in some special circumstances they prefer to use these spices like in case when there is huge demand of spices like in case of marriage. There are only few reasons due to which women go to use unbranded spices and major is their low price along with their availability. People were agreeing that they don’t have a good quality and they are not hygienic but they are cheaper. Due to its low price factor people go to purchase these spices.

10) Why you uses home-made spices? A) Quality B) Price C) Availability D) faith

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OPTION PERCENTAGE FREQUENCYquality 36 18price 8 4availability 12 6faith 40 20

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quality38%

price8%availability

13%

faith42%

INTERPRETATION—

People uses home-made spices due to their faith in it that it is good quality and have no impurity mixing and good for health too as 42% are agree with it and 37% are preferred it due to its quality and 13% on availability while 8% buys it due to price consideration. Homemade spices are used by people generally because they believe on them. Most of respondents said that they use homemade spices because they can believe on homemade spices. Although homemade spices are difficult to use in comparison to other branded spices but user prefer homemade due to the factor of purity. Another major factor is quality. Most of people think that quality of homemade spices is much better in comparison to branded and local brands. 8% of respondents say that homemade spices are much more cheaper in comparison t branded spices. Some respondents also say that homemade spices are easily available. The figure shows that homemade spices are most trusted type of spices and since now people are very much disturbed with their health problems they don’t want to use such type of spices which may create any health problem to them as well as to their family members. They can ignore anything but they can’t ignore this major issue. They are ready to accept everything except those which are harmful for their health.

11) Adulteration (impurity mixing) is more common now. Do you- A) Agree B) Dis-agree C) can’t say

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OPTION PERCENTAGE FREQUENCYAgree 82 41Dis agree 10 5Can’t say 8 4

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agree82%

Dis agree10%

Can’t say8%

INTERPRETATION—

Adulteration that is impurity mixing is common now in spices and for this the huge Now a day’s people are more health conscious and most of them were agree with the statement that adulteration is most common and most of the branded as well as local brands are involved in this. Only 8% of respondents say that adulteration is not as common as we think in some cases it is possible but in most of the cases it does not happen. Women are more conscious about the product they use. They analyze each and every factor especially in case when product is related to their family health. they are not ready to compromise with their family health so while purchasing spices they especially consider factor of impurity in spices and prefer to buy only those brands which they believe that they can be believed respondents i.g 82% are agree with it and only 10% are dis-agree with it while only 8% are not aware of it and said can’t say so over all adulteration is common now. The figure shows that homemade spices are most trusted type of spices and since now people are very much disturbed with their health problems they don’t want to use such type of spices which may create any health problem to them as well as to their family members. Hence people are much more aware about these problems related to their health and their family’s health.

12) DO you think branded spices have no impurity mixing?

A) Yes B) No C) Can’t say

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OPTION PERCENTAGE FREQUENCYYes 34 17No 48 24Can’t say 18 9

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Yes 34%

No48%

Can’t say18%

INTERPRETATION—

There is conflict that is branded spices has impurity mixing or not? As 34% are agree that it has while 48% has beliefs that branded spices has not impurity mixing and 18% said they don’t know so here figure shows that most of the people have agreed that branded spices have not impurity mixing. Like homemade spices people have no faith on branded spices. Most of the respondents said that branded spices also have impurity mixing or they can not be used to avoid impurity mixing. Only 34% people said that branded spices have no impurity mixing and 48%said that these also have impurity mixing. 218% respondents were in dilemma and were unable to say anything. Housewives prefer to use branded spices even they are agree that branded spices have impurity mixing. They compare branded spices with local brands and say that branded spices have very little amount of impurity mixing in comparison of local brands. Since branded spices are convenient to use hence women prefer branded spices. Only one factor which makes homemade spices less popular than branded spices is its difficulty in use and due to this single factor homemade spices are sometimes ignored. They have a no. of qualities which makes them in the market like their purity, their quality and taste. People are agree with the fact that homemade spices are more reliable and pure in comparison to other type of spices.

13) Do you think to use homemade spices is best way to avoid impurity mixing? A) Yes B) No C) Can’t say

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OPTION PERCENTAGE FREQUENCYYes 72 36No 14 7Can’t say 14 7

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Yes72%

No14%

Can’t say14%

INTERPRETATION—

Most of the respondents have beliefs that to use home-made spices is the best way to avoid impurity mixing as 72% are agree with it and 14% said no 14% said can’t say so we can say that to use home-made spices are the way to avoid impurity mixing. As usual most of the respondents favored that homemade spices are the best option if you want to avoid impurity mixing. If you purchase homemade spices then you have option to analyze the spices and to buy or not. Three fourth respondents said that homemade spices have no impurity. But few of respondents were against this view. They were not agree that there is no possibility of impurity mixing. They said that some shopkeeper used to mix impurities in open pack of homemade spices. Even then in this case anyone can easily remove impurity before grinding. The figure shows that homemade spices are most trusted type of spices and since now people are very much disturbed with their health problems they don’t want to use such type of spices which may create any health problem to them as well as to their family members. Hence people are much more aware about these problems related to their health and their family’s health.From the above result it can be concluded that homemade spices are most trusted spices and hence people uses these type of spices.

14) Which kind of packaging of spices you prefer most? A) Bottle B) Tetrapack C) Satchet D) Plastic pack

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OPTION PERCENTAGE FREQUENCYBottle 36 18Tetrapack 34 17satchet 6 3Plastic pack 24 12

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Bottle36%

Tetrapack34%

satchet6%

Plastic pack24%

INTERPRETATION—

Packaging of spices is done in different way in which bottle and tetrapackeging are most preferred and so 36% preferred bottle packaging and 34% tetrapack and 26% are also preferred plastic pack and 6% satchet so satchets are not more preferred than other while plastic pack is good enough. If we talk about most preferred spices then it is also necessary to know that which type of packaging people prefer to use most. Branded spices are available in four kind of packs in market in which bottles are most preferred. People prefer to buy bottles most because bottles are much safer than any other packaging. After that people gives second priority to tetra pack. Reason behind selecting tetra pack may be its easy handling. This type of packs is safer than any other packaging although this packing is costlier than others. Small sized sachet packs and large plastic packs are also accepted by the women. Only 6% people purchase sachet and plastic packs. Large size plastic packs are more economical andsachet are most costlier packs. Sachet are ganarally used when any big packet is not available. These are convenient to carry for a small duration but in houses it is generally not used.Bigger size plastic pcks are generally used on special occasions because these are much more economical. So whenever spices are required in bulk people generally prefer to buy big packs.

15) Do you think excessive use of spices are bad for health? A) Yes B) No C) Little Bit D) Can’t say

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OPTION PERCENTAGE FREQUENCYYes 66 33No 2 1Little bit 30 15Can’t say 2 1

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Yes51%

No3%

Little bit43%

Can’t say3%

INTERPRETATION—

Excessive use of spices are said to be bad for health as 51% respondents are said yes and only 3% said no but 43% said little bit so they are not sure and 3% said.They not know about it so over all we can say that excessive use of spices are bad for health. Finally the question is that what people think about spices. This is also necessary to know because it influences purchasing behavior of people. 80% of people says that spices have their bad effect on health. this means that people will avoid to purchase those spices which are very new in market or they are unable to create an image in customer’s mind. This question has its own importance because it helps in understanding human behavior towards food items. People are more conscious to their health and hence people are more selective while choosing food items. They want to know the ingredients, quantity used of those ingredients because in case of health related matters they don’t want to believe on others. They evaluate by themself. It means that people consciously think while purchasing spices and never rely only on advertisement. Some times they ignore all other factors and consider only factors of purity or other health related factors.

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Findings

Almost more than seventy five percent women are using branded spices and they are very much satisfied in using it but their brand loyalty is not up to the mark. Regarding using unbranded spices women mostly rely on shopkeeper but shopkeeper sale those spices which give them more profit margins. Almost fifty percent women want to switch over to the new brand of spices enters in the market.

Some of them are using In-house branded spices like of Big Bazaar, Vishal Mega Mart, 99 Store, More &V-Mart.

We also found that some of the women are purchasing condiment spices from shops and then grind spices at home. This kind of homemade spices gives them higher level satisfaction.

E.g.:- Kashmiri & South Indians mostly uses this kind of spices which is to be prepared at home later.

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SUGGESTIONS

By our experience we can say that some spices which is not even in the market still demanded by women.

Market is open for new company in this field and by good promotion & strategy any new player can establish himself in this field easily.

Some women have misconception that spices sold in Super market or Malls will be costlier than that sold in local Kirana store. So company should promote or advertise their product in such a way that company can lower their misconception prevailing among the women.

There is lot more latent demand for paste spices among the women but powder is in majority in the market so companies should keep this thing in mind and make spices accordingly.

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LIMITATIONS

In every research work there are some limitations and this research work is no exception.

Limitation of time

Time availability was one of the biggest limitation faced due to shortage of time, the researchers had to limit the work in its present form such as they would have like to work on it, the time constraint restricted them from doing so.

Limitation of cost

Money was also one of the major limitations faced while conducting this research.

Limitation on the part of respondents

Some of the respondents were not interested in giving their personal details and some of them were not very cooperative.

Other Limitation

Since we didn’t have any previous experience in research work and report writing so it may have lead to discrepancies in the report. Our sample size was only 150 we have to limit our work in present form.

As area was wide we have to travel a lot. The distance and transportation were another problem faced by us.

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CONCLUSION

Marketing research is the most crucial activity in the field of marketing to have some idea about the psychology of the respondent. Inspite of various limitations in conducting our market research on “Most Popular Spices In NCR” have tried our level best to find the most relevant information about the behavior of respondents in some of the areas of Delhi & Greater Noida. But the marketing research is not an exact science. There are several other methods which come in the way of getting accurate results. Analytical tools especially on the behavior aspects.

Despite very good taste in homemade spices, Women are using Branded company spices because of convenient and time saving. They feel that branded spices are not up to the mark because companies’ objective is to maximize their profit and to maintain this objective they are not availing 100% purity to them.

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PERSONAL EXPERIENCE

During our Marketing Research project we study experience of women regarding different spices. This project helps us in increasing our communication skills and way of approach. We got a chance to meet different age group of women. Also they told us that they would not give their phone number because unnecessarily phone calls were came and disturb them. But we finally convince them by showing our identity card and authority letter. We promise them that we will not give their number to any company and assured them that they won’t be receiving any calls on their phone and disturb them because of us. But some women completely ignore to give their number to us.

Though we faced a lot of problem during the research but at last we succeed. Most of the women were not interested to answer all the questions and fill their personal details, So in this case we fill their details and convince them to answer every question regarding spices.

We are very thankful to our Chairman Sir, Dr D.K.Garg sir for providing us the great opportunity to study about “Most Popular Spices In NCR”. This project brought us close to market realities, gave us opportunity to enhance our communication and approaching skill, gave us a practical knowledge for understanding the human behavior. At last we would like to say that it was an overall good experience for us to do our research project.

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Word of Thanks

At the end we thank everybody who helped us directly or indirectly in doing this

marketing research. We also thank readers and solicit their comment on our

work. Very humbly we request our readers to let us know about any of the

mistakes we did during the research and also which is apparent in the report.

Last but not the least we are grateful to the respondents who spare their

valuable time for us, without response of whom this work would not have

concluded.

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QUANTITATIVE TECHNIQUE

As we have come to know from our marketing research and evaluating each of the question individually the “most popular spices in NCR”. To prove this we can use quantitative technique such as chi square test and correlation.

CHI TEST

1. We can make a comparison between question 4( impact of advertisement on purchasing decision) and quest ion 6 ( impact of price in purchasing decision)

OPTIONS YES NO CAN’T SAY TOTAL

Impact of advertisment

31 13 6 50

Impact of price 25 12 13 50

TOTAL 56 25 19 100

Let us take the null hypothesis that price and advertisement have no impact on purchasing decision.

E11= ROW TOTAL* COLUMN TOTAL/TOTAL NUMBER

E11= 50*56/100 = 28

E12 = ROW TOTAL * COLUMN TOTAL / TOTAL NUMBER

E12 = 50* 25/ 100 = 12.5

E13 = ROW TOTAL * COLUMN TOTAL / TOTAL NUMBER

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E13 = 50*19/ 100 = 9.5

TABLE OF EXPECTED FREQUENCY

28 12.5 9.5

28 12.5 9.5

O E O-E * O-E (O-E)*(O-E)/E

31 28 9 0.32

13 12.5 0.25 0.02

6 9.5 12.25 1.29

25 28 9 0.32

12 12.5 0.25 0.02

13 9.5 12.25 1.29

TOTAL 3.26

Chi square = TOTAL OF (O- E)*(O-E) /E.=3.26

Degree of freedom=(r-1)*(c-1)=(3-1)*(3-1)=4

By chi square table, tabulated chi square of DoF 4 at 5% level of significance is 9.49.

CALCULATED CHI is 3.26

Since 3.26(calculated chi) < 9.49(Tabulated chi) so null hypothesis is not rejected.. we can give interpretation that there is no big impact of price and quality on purchasing decision of spices.

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CHI TEST

2. We can compare questions 11( adulteration is more common now) and question 12 (branded spices has no impurity mixing)

OPTIONS YES NO CAN’T SAY TOTAL

Adulteration is common

41 5 4 50

noImpurity in branded

17 24 9 50

TOTAL 58 29 13 100

Let us assume a null hypothesis that adulteraton is not common and branded spices has no impurity. Applying chi square test.

E11 = 58 * 50 /100 = 29

E12 = 29 * 50 / 100 = 14.5

E13 = 13 * 50 / 100 = 6.5

TABLE OF EXPECTED FREQUENCIES

29 14.5 6.5

29 14.5 6.5

Observed(O) Expected(E) O-E *O-E O-E * O-E/E

41 29 144 4.96

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5 14.5 90.25 6.22

4 6.5 6.25 0.96

17 29 144 4.96

24 14.5 90.25 6.22

9 6.5 6.25 0.96

TOTAL 24.28

CHI SQUARE = TOTAL OF (O-E)*(O-E)/E = 24.28

Degree of freedom=(3-1)*(3-1)=4

BY THIS CHI SQUARE TABULATED VALUE 0f DoF 4 at 5% level of significant = 3.28

CALCULATED VALUE = 24.28 > 9.49

So here the null hypothesis will be rejected. So, We interpret from the analysis that adulteration is common now and branded spices has impurity mixing.

CHI TEST

3. We can compare the questions 15(excessive use of spices are bad for health ) and question 13 (home made spices are best way to avoid impurity).

OPTIONS YES NO CAN’T SAY TOTAL

Bad for health 48 1 1 50

Home made avoid impurity

36 7 7 50

TOTAL 84 8 8 100

Let us assume a null hypothesis that excessive use of spices are not bad for health and home made spices are not best way to avoid impurity.

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E11 = 84 * 50 / 100 = 42

E12 = 8 * 50 / 100 = 4

E13 = 8 * 50 / 100= 4

TABLE OF EXPECTED FREQUENCIES

42 4 4

42 4 4

O E O-E*O-E O-E*O-E/E

48 42 36 0.86

1 4 9 2.25

1 4 9 2.25

36 42 36 0.86

7 4 9 2.25

7 4 9 2.25

TOTAL 10.72

CHI SQUARE = 10.72

Degree of freedom=(3-1)*(3-1)=4

THE CHI SQUARE TABULATED VALUE AT DoF 4 at 5%level of significant = 9.49

AS WE FIND THAT THE CALCULATED VALUE OF CHI SQUARE IS 10.72> 9.49(TABULATED VALUE) SO WE WILL REJECT THE NULL HYPOTHESIS. So,we can say that excessive use of spices are dad for health and home made spices are best way to avoid impurity.

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BIBLIOGRAPHY

The lists of reference for the purpose of completing this marketing project are as given below:-

BOOKS:

Marketing Management : Philip Kotler

Marketing Research : G C Beri

Marketing research : Boyed

Internet:-

www.wikipedia.com

www.google.co.in

www.yahoo.com

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ANNEXURE

QUESTIONNAIRE

LIST OF RESPONDENTS

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LIST OF RESPONDENTS

S.NO.

NAME

AGE SEX OCCUPATION

ADDRESS MOB. NO.

1 Raj 38 f House wife F-404, Beta-1, Gr. Noida 97114790602 Seema Verma 31 f House wife A-62, Beta-1, Gr. Noida 98110908363 Sashi 31 f House wife A-85, Beta-1, Gr. Noida 98737378784 Dhanesh 29 f House wife A-100, Beta-1, Gr. Noida 99908286285 Uma Goyal 35 f House wife C-501, Beta-1, Gr. Noida 42944846 Sashi Sengar 37 f House wife E-409, Beta-1, Gr. Noida 97182122297 Munni Devi 43 f House wife D-89, Beta-1, Gr. Noida 98682341108 Varsa Goyal 33 f House wife D-87, Beta-1, Gr. Noida 98116087969 Chanchal Sharma 30 f House wife D-104, Beta-1, Gr. Noida 9210701670

10 Pratibha Singh 30 f House wife A-185, Beta-1 232093711 Rekha Singh 37 f House wife A-127, Beta-1 999959742912 Bimlesh Yadav 35 f House wife A-173, Beta-1 941127784413 Isha Arora 25 f House wife B-23, Beta-1 981032404014 Jyotsana Singh 30 f House wife A-177, Beta-1 971858758115 Susma Tyagi 34 f House wife C-63, Beta-1 981122852016 Minu Jha 33 f House wife G-518, Alpha-2 995872367717 Anamika 32 f House wife D-165, G-1 981135630018 Shikha Gupta 23 f Student H.No-1954, Sec-8 Faridabad 981052235519 Suchitra Samom 23 f Student Malriya nagar, Khirki extens 981144762720 Kamya Tomar 23 f Student Galgotia College,Gr.noida 989131659221 Khushboo Singh 23 f Student Shakarpur, New Delhi,92 935020702622 Prerana Nainwal 20 f Student IEC girls hostel 965488873623 Shubhra Nainwal 20 f Student IEC girls hostel 965488873924 Komal Singh 19 f Student IEC girls hostel 996857472725 Aanya Mittal 21 f Student 287/2 Jain nagar, Agra 987643215326 Nehal Jethvani 20 f student J.S. Girls hostel 991158756527 Pallavi 21 f Student J.S. Girls hostel 945414402028 Ritu Sharma 37 f House wife A-374 Beta-1 965012562729 Anjani Mishra 33 f House wife A-386 Beta-1 989922751030 Deepti Thakur 25 f House wife A-127 beta-1 991104265531 Manupama 26 f Teacher E-91 beta-1 941089833432 Mrs Jaiveer Singh 45 f House wife E-71 beta-1 931381163933 Ashu Garg f Student Sharda university 971798418134 Bharti 39 f Teacher C-518, Alpha-2 429060435 Laxmi Thakur 31 f House wife E-413, Alpha-2 0120-

429218336 Nirakshi Goyal 32 f House wife D-33, Alpha -1 989921737837 Rekha 32 f House wife C-516, Alpha-2 921341288738 Shorya 21 f Student P.C.C.S. 9711662285

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Chaturvedi39 Midhat Amin 19 f Student P.C.C.S. 995314865140 Sweety Agraval 20 f Student P.C.C.S. 989108599641 Aditya Talwar 29 M Hotel Sanjha Chula, Jagat pharm 989117001842 Manisa Sharma 30 f House wife C-70, beta 1 986824626043 Mithilesh

Chaudhari45 f House wife C-72, Beta 01 9313579916

44 Anita 32 f House wife E-470, Beta-1 989110152045 kalpana 30 f House wife A-76, Beta-1 999968421846 suman Syam 33 f House wife A-90,Beta-1 945090303447 guddi 35 f House wife A-83, Beta-1 429024848 Reena Sharma 29 f House wife A-111, Beta-1 971701593849 Anupa Jakhmola 32 f House wife D-100, Beta-1 989151024150 Arti 31 f House wife C-500, Beta-1 4294075

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ISHAN INSTITUTE OF MANAGEMENT

& TECHNOLOGY

MARKETING RESEARCH PROJECTDear Madam,

We Revati Raman Singh (ENR No.-RMR 2023) and Rakesh Ranjan Kr. (ENR No.- RMR 2007)of “ISHAN INSTITUTE 0F MANAGEMENT & TECHNOLOGY” are conducting a market research project titling –

“MOST POPULAR SPICES AMONG FAMILIES’’

Kindly extend your co-operation in filling up this questionnaire and enable us to conduct the research successfully. We promise that the information given by you will

be kept confidential.

Thanking you.

PERSONAL INFORMATION

NAME: - ……………………………………… AGE:- …………

OCCUPATION:……………………………………………………………………………

ADDRESS:…………………………………………...........................…………………..

MOBILENO:-…………………………. Email id……………………………………...

Questionnaire54

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1) Which type of spices you prefer most ?

A) Branded B) Unbranded

C) Home-made D) Any other

2) Which brand you prefer most?

A)M.D.H. B)Everest

C) Goldi D) Any other

3) On which basis you prefer to buy spices?

A) Taste B) Quality

C) Price D) Variety

4) Do you think advertisement has a big impact on purchasing behavior?

A) Yes B) No

C) Can’t say

5) You generally prefer to use –

A) Sabji masala B) Garam masala

C) Home-made D) All Of these

6) Do you think price has any impact on purchasing decision?

A) Yes B) No

C) Can’t say

7) What is your experience about branded spices?

A) Highly satisfied B) Satisfied

C) Dissatisfied D) Highly dissatisfied

8) What is your experience about home-made spices?

A) Highly satisfied B) Satisfied

C) Dis-satisfied D) Highly dis-satisfied

9) why you uses unbranded spices?

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A) Cheaper B) Availability

C) Quality D) Other reasons

10) Why you uses home-made spices?

A) Quality B) Price

C) Availability D) faith

11) Adulteration (impurity mixing) is more common now. Do you-

A) Agree B) Dis-agree

C) can’t say

12) DO you think branded spices have no impurity mixing?

A) Yes B) No

C) Can’t say

13) Do you think to use homemade spices is best way to avoid impurity mixing?

A) Yes B) No

C) Can’t say

14) Which kind of packaging of spices you prefer most?

A) Bottle B) Tetrapack

C) Satchet D) Plastic pack

15) Do you think excessive use of spices are bad for health?

A) Yes B) No

C) Little Bit D) Can’t say

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