moses lake lead · • present moses lake 2028 with the master vision as created through the...

Moses Lake LEAD

What is “Moses Lake LEAD?”

Moses Lake LEAD is a collaboration of

community residents and business leaders

with the goal of purposefully creating,

planning, and building the Moses Lake of

tomorrow. Providing Washington State’s

unmatched place to work, live, and play.

Strategic growth through intelligent design.

formerly RedHouseMedia

Picture our immediate amenities/

attractions, multicultural residents,

quality of life of the City of Moses Lake.

Also consider the recreational amenities

of a 120-mile radius of Moses Lake.



LEAD =

1)Visionary Leadership

2)Economic Development

3)Community Advocacy

4)Purposeful Design



Moses Lake LEAD is collaboration of the following organizations:

MOSES LAKE OTHELLO ASSOCIATION OF REALTORS

What is the intention of “Moses Lake LEAD?”

• To recognize and honor our past as we together build our preferable future.



• To work as one unified destination across organizational lines, ethnic lines, and economic lines.



• To strategically create the Moses Lake of tomorrow through purposeful community input and intelligent design.



• To first serve our regional residents, to provide them unmatched quality of work-life and of life-life.



• To secondarily recruit and retainthe best of the 21st century entrepreneurs and their workforce to our region.



How will we know if “Moses Lake LEAD”

is successful?

• Together we will have a shared

and accomplishable blueprint for

strategic community

enhancement through

intelligent design.



•We will remember the plan.

•We will stick to the plan.

•We will deliver upon the plan.

•This is not an idea session.

• It’s a build-the-future strategy.



• In time, the Moses Lake region will be called “Washington’s next great place to live, work, and play.”



Our process

Education & Research

STRATELIGENT to examine, analyze, and understand the current Moses Lake comprehensive plan http://www.cityofml.com/DocumentCenter/View/751

STRATELIGENT to examine, analyze, and understand the current DDI comprehensive plan



http://www.cityofml.com/DocumentCenter/View/751

Public Relations

• Creating a social media identity “Moses Lake LEAD”

• Populate the identity with updates, messages, and positivity spurred out of the Moses Lake project

• Update based upon the successes, challenges, build community, build awareness, build forward momentum



Community Stakeholder Input Sessions

STRATELIGENT to interview key community stakeholders (20 independent meetings) to identify and assess alignments, differences, and opportunities.

• Lodging and travel costs are included for (1) “Full-Week” 7 days, Monday through Sunday to

facilitate the above 20 meetings. 3 - 4 meetings per day. Each meeting lasting 90 minutes. Meetings

will need to be scheduled and space reserved through the Moses Lake LEAD advisory team.

• State Representatives, State Senators

• Moses Lake Business Association

• Board of Realtors

• Big Bend Community College

• Police Department - County Sheriff

• Ministerial Association

• Agriculture Commissions (Potato, Hay, Winery)

• Cultural Arts

• Outdoor Recreation User Groups

• Senior Resource Alliance

• Moses Lake Chamber of Commerce Board

• Tourism DMO

• City of Moses Lake (Councilors)

• Moses Lake Public Schools

• Port of Moses Lake

• Grant County Economic Development Corporation

• All Grant County Ports

• Grant County Commissioners

• Grant County PUD (Public Utility District)

• Columbia Basin Development League



Community stakeholders (see list above) promote the online survey via their communication tools. • Community stakeholders provide prizes for folks filling out the survey

• Survey available In English (Working to provide in Spanish and Russian,

additional translation costs expected)

Community Temperature Input Survey

STRATELIGENT to create and launch Survey Monkey survey asking: • What do you like?

• What don’t you like?

• What would you change?

• What do you see as our greatest challenge?

• What would help you stay here? What would make you leave here?

• How long have you called Moses Lake home?



Master Vision Planning

STRATELIGENT to build Master Vision (project plan)list in collaboration of the current comprehensive plan, input of the community stakeholders groups and the community surveys, including conceptual maps, master vision document, etc.

• Plan needs to be have the ability of being accomplished; if not, this plan will sit on a shelf and collect dust



Community Summit

• Review our Moses Lake story (history from the Pioneers through today.)

• Review / present the strategic process taken to date

• Present Moses Lake 2028 with the Master Vision as created through the process of the community survey, stakeholder interviews, and original comprehensive plan. (By the people, for the people)

• Call people to action by having them vote for their three most important and vital community priorities.

• There could a total list of the Top 10 priorities, but the Top 3 must be voted on in order to move forward today.

• Ask for volunteer chairs and committee members to join the Top 3 project specific groups. (In order to push them forward, otherwise nothing will actually move forward)



Project Implementation

• Ongoing, facilitating the three (3) groups within their specific project

• Relationship building, mentoring in community, community development

• Problem solve funding, communication, getting it done, bringing it to

fruition, ideally within two years

• Deliver the first three projects, celebrate the success region-wide, then

take the next priorities off the shelf and make that happen. Repeat.

• Lodging and travel costs are included for (4) in-person visits in 2019 and

2020 with the (3) project leadership groups; meetings must be

coordinated within same trip.

(4 total trips, 12 total meetings - Over the course of 2 years, 2 trips per year)







Community Summit

Public Relations




$3,000

$10,000

$3,420

$30,000

$6,000

$34,200

$8,000





Community Summit


Public Relations



$3,000

Phase 1: Research & Awareness

$7,000


Public Relations Advisory - Phase 1 $4,000



$10,000

$3,420

Phase 2: Research, Input and Visioning

$13,420





$30,000

Phase 3: Vision Creation, Vision Planning

$30,000 Master Vision Planning



$6,000

$34,200

$44,200

Phase 4: Vision Implementation

Community Summit


$4,000 Public Relations Advisory - Phase 2



$3,000

$10,000

$3,420

$30,000

$6,000

$34,200

$8,000

$94,620 Total Project





Community Summit


Initial and Continued Public Relations



$94,620 Total Project

July 2018

Jan-Feb 2019

Jan-Feb 2019

Mar-May 2019

June 2019

June 19 - June 20

Oct 2018





Community Summit


Initial and Continued Public Relations



Thank you to our

current investors!

$18,000.00

$94,620.00

$0.00

$50,000.00

Who is STRATELIGENT?

Aaron W. Hautala, the owner of Strateligent

(originally known as RedHouseMedia) is an

internationally-recognized communicator

and community development leader.

Strateligent is celebrating their 15th

year in business this year. During this

tenure Aaron has been recognized for:



• Being the leading vision and voice

in the revitalization of Cuyuna, MN

from a failed industrial wasteland

to a Top-26 destination in the

world to visit right now.



• Prairie Business Magazine

recognized Aaron W. Hautala as the

Top-40 business professionals under

the age of 40 in the Upper Midwest



• Aaron was recognized by Central

Lakes College as one of their

Top-75 alumni throughout their

first 75 years in operation



• Most recently Aaron was recognized

as the Advocate of the Year (2018)

by BikeMN.



Aaron W. Hautala / STRATELIGENT and Cuyuna in national news:

In the Aug 2018 issue of Outside,

Cuyuna is recognized within the “Best Places to Live” feature.

Aaron W. Hautala / STRATELIGENT and Cuyuna in national news:

https://www.outsideonline.com/2165656/26-best-trips-take-now

https://www.outsideonline.com/2184491/how-mountain-biking-saving-small-town-usa

https://gearjunkie.com/mountain-bike-trails-revitalize-cuyuna-minnesota

https://gearjunkie.com/mountain-bike-trails-revitalize-cuyuna-minnesota

https://www.youtube.com/watch?v=fxXOf6PfmnkVIDEO

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