morris multimedia – sega sms tips & tricks. © 2015 insequent, inc. all rights reserved...

MORRIS MULTIMEDIA – SEGASMS Tips & Tricks

© 2015 InSequent, Inc. All Rights Reserved

Products

Code Products Description Setup Fee Price

LP Mobile Landing Page 1 page $100 $30

MW Mobile Website 10 pages $150 $60

SMSLP SMS Package (LP) 1 Keyword1 Landing Page

$150 BRONZESILVERGOLD PLATINUM

$75$150$250$400

SMSMW SMS Package (MW) 1 Keyword1 Mobile Website

$225 BRONZESILVERGOLDPLATINUM

$105$180$280$430


How it Works

1. Promote opt-in “Text IZOLAS to 55411 to join our VIP Text Club….”

2. Customer opens text app– Puts 55411 for phone number– Types IZOLAS in the message (send)

3. Receives opt-in message4. Receives welcome message– Link to offer, mobile site, landing page, etc.

5. Client builds database of IZOLAS subscribers and messages them for deals, alerts, etc.


Mobile Landing Page

• Single Page• Any business type• Action Oriented– Logo– Image Banner (opt.)– Click-to info– Brief “About Us”– Coupon/offer– Contact Form– Link to Desktop


Mobile Website

• Up to 10 pages• Most business types• Action oriented• Condensed info (not a lot

of links) and sub-pages– Logo– Image Banner (opt.)– Click-to info– Selected pages– Contact Form– Link to Desktop


Implementation

• Sell SMS package (SMS + landing page)• Select & verify keyword availability• Create coupon/incentive• Create landing page

– Privacy Policy T&C• Create opt-in collateral (website, print, flyers, in-store

placards, table tents, decals, etc.)• PROMOTE, PROMOTE, PROMOTE• Send messages – walk them through the process AT LEAST 2-

3/week for first 30 days• PROMOTE, PROMOTE, PROMOTE


Definitions

• Short Code = an abbreviated phone number (e.g., 55411)• Keyword = a unique word an end-user sends to the Short Code as a text

message (e.g., izolas)• Opt-in = the process of sending the keyword to the short code• Subscribers = the database of people who’ve opted-in• Opt-in Message = automatic message having them confirm their opt-in• Welcome Message = customized message explaining the program• Auto Message = customized message that follows the welcome message

(or every message)• Help Message = a customized message telling them how to get help or

stop receiving messages• Stop Message = a customized message confirming their opt-out• SMS Message = the marketing messages sent to the subscribers


CTIA Compliance

• Must adhere to CTIA and Mobile Marketing Guidelines, which is actually pretty easy to do.– Language for Opt-in messages– Language for Welcome, Help, Stop messages– Privacy Policy and T & C– See separate Powerpoint.

http://www.ctia.org/docs/default-source/default-document-library/industry-best-practices.pdf?sfvrsn=0


Login

1. Go to the correct Login URL for your Admin Account.

Label Name Login URL

MMM-CL1 - Bryan County News bryancountynews.insequent.com/login

MMM-CL1 - Coastal Courier coastalcourier.insequent.com/login

MMM-CL1 - Connect Savannah connectsavannah.insequent.com/login

MMM-CL1 - Effingham Herald effinghamherald.insequent.com/login

MMM-CL1 - Savannah Pennysaver savannahpennysaver.insequent.com/login

MMM-CL1 - Statesboro Herald statesboroherald.insequent.com/login

MMM-CL1 - Statesboro Magazine statesboromagazine.insequent.com/login

MMM-Corporate morrismultimedia.insequent.com/login


Find Account to Add SMS

1. Search by website name, keyword, email 2. Sort by name/date/Owner

3. Click account ID or “wrench” icon to see account details


Get into Account

Optional:• Enter first/last name• Enter End date (the date the campaign

or client contract ends)• Enter billing code

1. Select SMS package

2. Click “Agency Mode” to go into Account and manage SMS Details

NOTE: to leave “Agency Mode” click the “Back to Normal” at the top of the page


Create Keyword

1. Go to Message Center/Keywords2. Click Add Keyword3. Enter keyword and click Submit


Create Keyword Messages

• Welcome Message = sent after they respond YES to system message

• Help Message = sent after someone responds HELP• Stop Message = sent after someone responds STOP• Auto Message = sent after the intitial Welcom message,

OR after EVERY message


Message Examples

Message Type Example

Welcome Message Welcome to [insert business name] VIP Text Club for deals & alerts. 8 msg/mo., Reply STOP 2 stop, HELP 4 help, Msg&DataRatesMayApply. Get ur coupon here: [insert short URL for mobile site, e.g., http://inse.us/5cvIpd]

Subsequent Messages(should include)

[Message]Reply STOP 2 stop, HELP 4 help, Msg&DataRatesMayApply

HELP Messages [insert business name] VIP Text Club for deals & alerts. 8 msg/mo., Reply STOP 2 stop, Msg&DataRatesMayApply, contact 866-278-0649 Privacy/T&C: [insert short URL for mobile site, e.g., http://inse.us/5cvIpd]

STOP Messages [insert business name] VIP Text Club for deals & alerts. You will no longer receive additional messages. Questions: Contact 866-278-0649 Privacy/T&C: [insert short URL for mobile site, e.g., http://inse.us/5cvIpd]

http://inse.us/5cvIpd

http://inse.us/5cvIpd


Add Privacy Policy and T&C

1. Go to Website2. Edit Content3. Scroll to bottom and click

“Footer” icon4. Cut and Paste content

into Privacy Policy and Terms & Conditions Fields

5. Make sure the footer and that section is made visible


Privacy & T&C Samples

Privacy Policy T&CHow do we protect your information?We implement a variety of security measures to maintain the safety of your personal information when you enter, submit, or access your personal information. We offer the use of a secure server. All supplied sensitive information is only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential.Do we disclose any information to outside parties?We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety.Online Privacy Policy OnlyThis online privacy policy applies only to information collected through our website and text messaging program and not to information collected offline.Your ConsentBy using our site or text messaging program, you consent to our online privacy policy.Changes to our Privacy PolicyIf we decide to change our privacy policy, we will post those changes on this page.

What information do we collect?We collect information from you when you opt-in to contact us through our Contact forms or through our text message program, which then may be used to send you information and updates in addition to receiving occasional company news, updates, related product or service information, and so on. When contacting us through our site, as appropriate, you may be asked to enter your phone number, name or other personal information.What do we use your information for?Any of the information we collect from you may be used to administer a contest, promotion, survey, site features, company news, updates, and related product or service information. We will use your mobile number to send you information, news, and deals using text (SMS) messaging, up to 4 times per week. Message & data rates may apply. Reply STOP to stop receiving messages. Reply HELP to receive help. Content may not be available via all wireless carriers. Supported carriers: U.S. Cellular, AT&T, Cellular One, T-Mobile, Sprint, Boost, Verizon Wireless, Alltel Wireless, and Virgin Mobile. For questions regarding any of our programs, please contact us directly at 866-278-0649 or through our contact form.


Opt-In Collateral

Message Type Example

Opt-In Language(Print/Web)

Text [keyword] to 55411 and join [insert business name] VIP Text Club for deals & alerts. 8 msg/mo, Reply STOP 2 stop, HELP 4 help. Msg. & Data Rates May Apply. Privacy/T&C: [insert short URL for mobile site, e.g., http://inse.us/5cvIpd]

• Create opt-in collateral for the client for them to promote their Keyword. They should promote at EVERY opportunity!

• At a minimum, the opt-in collateral must have the language below. It can be just subtle text underneath the main message of “Text Keyword to 55411 to join our Text VIP Club for deals and news!”

Window Stickers Print Ads Online Ads Table Tents Credit Card slips & receipts

Signage at cash register Table tents Menus Estimates Checkout counter


Reporting

• Find the account & go to “Agency Mode”• Go to the “Reports” section.


Subscriber List

• Find the account & go to “Agency Mode”• Go to the Message Center/Subscriber List

• Modify = add their First/Last Name• Remove = delete them entirely• Unsubscribe = keep them, but they

won’t ref

• Active subscribers = opted in and responded YES to initial confirmation message. Have not texted STOP to keyword/shortcode

• Inactive subscribers = have texted STOP to keyword/shortcode, did not respond YES to initial confirmation message or have been manually unsubscribed


Reports: Label Level

• Can see all active keywords, inactive keywords and traffic per label • MT (“To” messages sent to the shortcodes – i.e., the keyword itself, HELP, STOP, etc.• MO (“Out” messages sent to the subscribers – does not include opt-in message)

• “Details” allows you to see the details for that account and all their keywords


SMS Tools

• Keyword Lookup & Phone Number Lookup allows you to find a keyword and see all the message details and subscribers. Helpful if you need to see what messages are being sent or find someone and remove them from the list manually, or see if they’re getting messages.


Support

• Fill out a Support ticket in the Resource Center – best• Contact:– Tom Flaherty, 707-815-8596, [email protected]

• CTIA Best Practices and Guidelines: http://goo.gl/S4co6H

mailto:[email protected]

http://goo.gl/S4co6H

http://goo.gl/S4co6H

morris multimedia – sega sms tips & tricks. © 2015 insequent, inc. all rights reserved...

Documents

message help message

sms message

customized message

text message

automatic message

welcome message link

program auto message

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