morning star business report

By Ann Wilmer

Delaware Route 1 carries 40-50thousand cars a day during peak times;as motorists have become familiar withthe superhighway, it has drawn much ofthe traffic that previously traveled U.S.13.

“We knew that, by now, traffic on13 would be unbearable without an aux-iliary route,” explained Darrell Cole, ti-tle. In case you are wondering ifDelaware Route 1 is doing the job it

was intended to do, follow the money.Toll plazas at Dover and Biddle’s Cor-ner bring in $50 million/year in revenuefor the state.

Mike Williams, a planner with Del-DOT, said the project spanned 20-years(1983-2003) from planning to comple-tion. But he maintains that the project isnot so much responsible for the growthin the area it serves as growth is respon-sible for the road. The need for an auxil-iary route was clear to transportation

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More than 1,400 people passedthrough the new Joseph R. HudsonWing at Beebe Medical Center at a day-long open house that marked the culmi-nation of a $35 million constructionproject and the beginning of a new eraof healthcare in eastern Sussex County.

“This is a great day for all of us atBeebe and for the community,” saidJeffrey M. Fried, president and CEO ofBeebe Medical Center, as he kicked offthe official dedication and ribbon cut-ting of the new wing.

The wing includes a spacious, 37-bed Emergency Department twice thesize of what it has been, a modern, 20-bed, Critical Care Unit on the secondfloor, a 42-bed inpatient suite on thethird floor, and a hi-tech helipadperched in the air above the rooftop.

Following the dedication, membersof the public were invited on tours. At aspecial morning open house, employeeswere invited to get the first peak at thenew facilities.

“We want to thank the EmergencyDepartment staff and physicians whohave worked tirelessly despite beingsurrounded by temporary walls, drilling

and reduced waiting areas for patients.”Mr. Fried added that despite all the in-conveniences during the constructionprocess, the Emergency Departmentmanaged to maintain a 95 percent pa-tient satisfaction rate from the profes-sional surveys that are taken.

Mr. Fried also thanked Gary Lang-muir, President & CEO, Wohlsen Con-struction Company for the work and theBeebe Medical Center Board membersfor their vision and support.

He pointed out that the wing was 10years in the making. “In 1998, theBoard recognized that we would not beable to keep up with the needs of ourcommunity in our current facility onSavannah Road and so we began ourvision to grow along with the commu-nity.”

Beebe Medical Foundation kickedoff the Vision 2005 Capital Campaignto raise funds to help with the expan-sion projects, which included the BeebeHealth Campus on Route 24, estab-lished to create a place where BeebeMedical Center could expand its outpa-tient services, the Central Utility Build-

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VOL. 11 NO. 9 KENT & SUSSEX COUNTIES, DELAWARE May 2008Sign up!

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Route 1 responds to growth

The new $35 million wing of Beebe Medical Center is dedicated to Joseph R. Hud-son, vice chair of the board of directors for Beebe Medical Foundation, which coordi-nates all fundraising for Beebe Medical Center. Hudson has served on the board ofdirectors since 1986 and served as chair from 1998 to 2005. Hudson was surprisedby the unveiling of his portrait that will hang in the main hallway of the new Emer-gency Department. Photo by Laura Rogers

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Business MixBesTemps moves to new location

BesTemps, a division of LionStaffing Services, Inc. has moved theGeorgetown office to a new location.BesTemps is now located at 32Bridgeville Road in Georgetown next toBoulevard Ford in a building sharedwith FastTeks Onsite computer Ser-vices.

BesTemps is available to offer busi-nesses office support, general labor,light industrial, technical support, drugtesting, background checks and muchmore. For more information, call the of-fice at 302-491-0708.

Duffield Associates win awardDuffield Associates won an Engi-

neering Excellence award from theAmerican Council of Engineering Com-panies – Delaware. This award is inrecognition of engineering achieve-ments that demonstrate skill and inge-nuity while providing significant benefitto the public.

The project “Lewes Canalfront Park– An Historic Waterfront Reborn,” revi-talized a three acre lot and incorporateda waterfront boardwalk, a fishing pier;floating docks, restroom facility, shadearbor, walkways and landscaped areas.

Duffield Associates provided civil,environmental, structural, and geotech-

nical engineering and construction re-view services for this restoration proj-ect. The park is now a great gatheringplace for family and friends or for anafter-dinner stroll to take in the sightsand sounds.

Duffield Associates has offices locat-ed in Wilmington and Georgetown,Philadelphia and Carlisle, Pa., NorthEast, Md., and Cape May Court House,N.J.

Lindel adds online storeLindel Computers and Technology,

LLC of Milford announces a new onlinestore at its redesigned website,www.lindelcomputers.com.

Since Oct. 2006, Lindel Computershas grown as a member of the Milfordcommunity. The new online store car-ries a full line of computer parts and ac-cessories.

Lindel Computers and Technology isa full computer service center and retailstore stocking games, software, anti-virus protection, hardware, cables, com-puter cases and custom built computers.

Services include virus and spywareremoval, data backup, hardware re-placement, repair of software problemsand reformats. Scheduled tune-ups arealso available at a reduced rate.

The store, which is located at 1016

N. Walnut St. in Milford, is open Mon-day through Friday from 9 a.m. to 5:30p.m.

Biggs Museum Gala plannedThe fourth annual Biggs Museum

Gala is Saturday, May 17, from 6 to 11p.m. Proceeds benefit exhibitions, pub-lications and adult and youth program-ming at the museum. Revenues raised atthis year’s event will help support thisFall’s Edward Grant exhibition and thecontinuance of educational program-ming.

An evening of food, music, and fineand decorative arts will be held in an il-luminated tent across the street from theMuseum on Legislative Mall. LindaFrear of Heart’s Delight is the catererand live entertainment will be providedby Tony Berry and the New Money ofBaltimore, Md.

In addition to the silent auction, themuseum will hold a Biggs Beach Bo-nanza raffle. The winning prize is aweek-long stay in the three bedroomprivate home of Dr. Basil Bautista inOcean Pines, Md.

For more information, visitwww.biggmuseum.org. An entire sec-tion of the “Programs & Events” area ofthe website is dedicated to the gala.

Tickets, which are $100 per person

or $1,000 for a benefactor table ofeight, may be purchased at the onlinegift shop.

Kiwanis Golf TournamentHelping kids go to college — that’s

the purpose of the 22nd annual KiwanisFoundation golf tournament to beplayed Friday, June 6, at the SeafordGolf & Country Club.

The event starts with registration at10 a.m., provides lunch at 11:30, a shot-gun start for golf at 12:30 p.m., anawards party for the winners (there real-ly are no losers playing), and includestime for warm-up on the practice rangeas well as putting and chipping contests.Cost is $75 per player. Some luckyplayer might have a hole-in-one at theright spot and win a car, thanks to Her-trich. The format is a Scramble, so therewill be just a team score for each four-some, and handicaps are not used.Every player’s drive must be used twiceduring the round. In the play, all hit, abest ball is chosen, all hit from thatspot, etc., until the ball finds the bottomof the cup, and so on for 18 holes.

Fund raising for scholarships is thegrand purpose of this event. To date,roughly $120,000 has been paid out instudent aid. Call 875-2569 for details orto sign up.

Wooding named broker of recordKathleen F. Engel, broker/owner of

RE/MAX Coast & Country, has giventhe responsibilities of broker of recordto Harry Wooding. Engel has dedicatedover 21 years to real estate. HarryWooding has been a realtor since 1992,specializing in the northern beaches ofDelaware. He is a graduate of the Real-tor Institute, Certified Residential Spe-

cialist (CRS) and an Ac-credited Buyers Repre-sentative.

The office is locatedat 211 Broadkill Road inMilton and is open sevendays a week.

To reach the office,call 302-684-4800 or888-269-0505 or visitwww.rccde.com.

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Morning Star Business Report • May 2008 PAGE 5

INDEX

Morning Star Business Report is published by Morning Star Publications,Inc., 628 West Stein Highway, Seaford. Morning Star Publications, Inc. alsopublishes the (Salisbury) Business Journal, the Seaford Star and Laurel Starcommunity newspapers, and annual special interest publications. Call LauraRogers or Doris Shenton at 302-629-9788 for information about advertising.Send business news to [email protected]

Business Directory 34-36

Business Licenses 26-27

Business Mix 4-5

Chamber News 6-12

Financial 27

Health News 22-25

Hidden Treasures 30

Investing 16

Marketing 13

Personnel File 33

SBA Young Entrepreneur 29

Writing with an edge 32

LINGO SUPPORTS SANDCASTLE BALL. Derrick Lingo of Jack Lingo, Inc. (left),recently presented Rich Garrett, director of Children’s Beach House, with a $10,000donation. Lingo, founder of the Annual Sandcastle Ball, has been involved with theChildren’s Beach House for many years. The 4th annual Sandcastle Ball was April 19and all funds raised were contributed to the Children’s Beach House EndowmentFund.

From left is Gina West, district manager of Apple Vacations and Cindy McCabe, own-er of Bethany Travel/Dream Vacations.

Cindy McCabe, owner/agent ofBethany Travel/Dream Vacations, Inc.,was awarded 2007’s Most Improved Ap-ple Vacations Partner for the largest in-crease in sales encompassing all ofSouthern Delaware, Maryland, Washing-ton D. C. and Virginia.

According to Gina West, district salesrepresentative from Apple Vacations,“Cindy’s sales in 2006 were 93 passen-gers, 2007 was 263 passengers, and sofar in 2008 her agency has alreadybooked 284 passengers, surpassing lastyear’s numbers. She only needs 66 morepassengers to travel this year to reachour golden level.”

Bethany Travel/Dream Vacations is afull service travel agency, which offersthe same price as the Internet with noadditional booking fee for vacationpackages. They also assist in planningwedding-moons and honeymoons andhave agents who specialize in Europeandestinations. Cindy is an AccreditedCruise Counselor, Sandals and BeachesSpecialist,and Walt Disney Specialist. Toreach Bethany Travel/Dream Vacationscall 302-933-0955 or visit www.dream-vacationinc.com. Their office is locatedat Millsboro Professional Center, 28412DuPont Blvd., just south of McDonaldson Route 113.

Bethany Travel earns award

Wooding

Chamber plans brunchThe Delaware State Chamber of

Commerce’s annual End-of-SessionLegislative Brunch is Wednesday, June4 from 10:30 a.m. to 12:30 p.m. at theDover Sheraton.

The Legislative Brunch gives StateChamber members the chance to meetand network with both legislators andbusinesspeople from throughoutDelaware. Guests get an opportunity tohear the main issues raised during thecurrent legislative session and their im-pact on Delaware’s business environ-ment. This year’s event will include alegislative update by Speaker of theHouse Terry Spence and Senate Major-ity Leader Tony DeLuca. Cost is $45for Delaware State Chamber membersand $55 for nonmembers.

To register, visit www.dscc.com orcall 302-655-7221.

Kullman to speak at luncheonDuPont Executive Vice President

Ellen J. Kullman will be the featuredspeaker at the Delaware State Chamberof Commerce’s Leadership Luncheonon Tuesday, May 13, at the University& Whist Club in Wilmington.

Kullman began her career at DuPontin 1988 as marketing manager in themedical imaging business. In her cur-rent position, she is responsible fordriving DuPont’s growth in internation-al markets.

Kullman holds a bachelor of sciencedegree in mechanical engineering fromTufts University and a master’s degreein business administration from North-western University.

The luncheon is 11:30 a.m. to 1:30p.m. at the University & Whist Club,805 N. Broom St., Wilmington. Regis-tration is $40 for State Chamber mem-bers and $50 for non-members. Regis-ter online at www.dscc.com. For moreinformation, call 302-655-7221.

State Chamber May eventsOnline registration is available at

www.dscc.com.May 13Chamber Leadership Series with

DuPont Executive Vice President EllenKullman

11:30 a.m. – 1 p.m.Location: University & Whist Club,

Wilmington Cost: $40/members; $50/nonmem-

bersFor more information, call 302-655-

7221.

May 14Networking Breakfast 7:30 – 9 a.m.Location: Christiana Care Facility,

SmyrnaCost: FreeFor more information, call 302-655-

7221.

May 15DSCC Health Care Committee9:30 – 11 a.m.Location: State Chamber, 1201 N.

Orange St., WilmingtonGuest Speaker: John Taylor, execu-

tive director, DPPIFor more information, call Katie

Grasso at 302-576-6566.

DSCC Environmental CommitteeNoon – 2 p.m.U of D Goodstay Conference CenterCost: $20For more information, call Greg

Gross at 576-6568.

May 21West Sussex Lead Group8 – 9:15 a.m.Location: Delaware National Bank,

GeorgetownPre-registration required.For more information, call Chuck

James at 302-576-6562.

May 22Dover Lead Group Meeting8:15 – 9:15 a.m.Location: Coldwell Banker Amato

Commercial Realtors, 500 West Loock-erman St., 3rd Floor, Dover

Pre-registration required. For moreinformation, call Chuck James at 302-576-6562.

East Sussex Lead Group MeetingNoon – 1 p.m.Location: Beach to Bay Real Estate

Center, 17316 Coastal Highway, LewesFor more information, call Chuck

James at 302-576-6562.

Small Business Alliance Workshop:The Audio Logo – Developing KeyMessages & Customer Communication

Presenter: Jayla Boire, The RightIdea

8:15 – 10:30 a.m. Location: State Chamber Board

Room, 1201 N. Orange St., WilmingtonCost: $25/members; $40/nonmem-

bers

For more information, call 302-655-7221.

May 28 Democratic Pre-Primary Gubernator-

ial Debate on Children’s IssuesTime: TBDLocation: TBDFor more information, call John Tay-

lor at 302-576-6590.

Chamber NewsMorning Star Business Report • May 2008PAGE 6

Chamber Phone Key contact Dues* Members Fax

Bethany-Fenwick 539-2100 Karen McGrath $195 825 539-9434

Delmar 846-3336 Diane Buckley $50 74

Georgetown 856-1544 Norma Elliott $150 460 856-1577

Laurel 875-9319 Connie Lewis $125 125 875-4660

Lewes 645-8073 Betsy Reamer $195 432 645-8412

Milford 422-3344 Jo Schmeiser $165 250 422-7503

Millsboro 934-6777 Fran Bruce $150 260 934-6065

Milton 684-1101 Georgia Dalzell $125 96

Rehoboth-Dewey 227-2233 Carol Everhart $195 1303 227-8351

Seaford 629-9690 Paula Gunson $125 340 629-0281

Central Delaware 734-7513 Judy Diogo $200 868 678-0189

Delaware State 655-7221 Chuck James $299 2800 654-0691

* Annual membership cost based on business with fewer than 10 employees. For Delaware State and Central Delaware chambers mem-bership cost figure is for 1 - 5 members. For Delaware State Chamber special rate applies if business already belongs to another chamber.

Delaware Chambers of Commerce

CHAMBER WELCOMES LAW OFFICE. The Georgetown Chamber of Commercesponsored a ribbon cutting ceremony for the law office of Sergovic & Carmean onApril 29. Attending the ceremony in the back row from left are Councilman CharlieKoskey, Joan Tyndall, Rep. Joe Booth and Councilman Chet Johnson; in the middleare Michele Mumford, Carol Steele, Jen Farissier, Lisa Ricks; and in the front row areChris Wright, John Sergovic, Shannon Carmean, Leslie DiPietro and Mayor Mike Wy-att. For more information, contact Sergovic & Carmean P.A. at 302-855-1260.


Chamber plans Tasting eventThe Bethany-Fenwick Area Cham-

ber of Commerce’s 8th Annual Taste ofCoastal Delaware is Sunday, June 8,from 1 to 4 p.m. at the Millville TownCenter. More than two dozen restau-rants, wine and beer stations will linethe tents.

Sample food from your favoriterestaurants, and discover new spots des-tined to make your top ten list. Enjoywine and beer from around the region,and the globe all backed by the soundsof the Pam Miller Group.

This year, the Taste of CoastalDelaware features a larger, newly con-figured tent area with more tables. TheDining Guide will include coupons en-couraging you to visit the restaurantsagain long after the hectic summer sea-son. Radio station B101.7 will bebroadcasting live at the event.

Tickets are $35 per person and areavailable online at www.TheQuietRe-sorts.com, the Chamber and other loca-tions. Sponsors include Giant, TheBistro at Bear Trap Dunes, DelawareDepartment of Agriculture, PNC Bank,the Coastal Point, Delaware Todaymagazine and Great Scott Broadcasting.

Studio to design exclusive lineThe Rehoboth Beach-Dewey Beach

Chamber of Commerce announces thatanother Chamber member, Pane in theGlass Studio, LLC, is in the news.

Pane in the Glass Studio, LLC has beenselected to design and produce by hand,a line of sterling silver and dichroic(two color) glass jewelry, art and acces-sories exclusively for the Empire StateBuilding.

Buyers from the company that man-ages the Gift Center for the EmpireState Building Commission first sawPane in the Glass Studio at the Las Ve-gas Gift Show.

With 4.3 million visitors a year visit-ing the Empire State Building, thiscould be a very busy time for the ladiesat Pane in the Glass Studio. Thank youto Linda I. Smith, Melissa Miller andCounty Bank in Lewes and RehobothBeach for their financial help on thislarge endeavor.

Pane in the Glass Studio’s process isunique to its field. Each handcrafted ar-tisan dichroic glass piece is designedand hand cut one at a time. You will notfind any two pieces exactly the sameand each piece is signed by the artist.

Pane in the Glass Studio is ownedand operated by Valerie Ann Dellas,Janet M. Brunory and Judith E. Phillipswho have been friends for over 30years. They retired from former careersand moved to the beach. The Studiodoes custom stained glass windows anddichroic art work as well as their line ofsterling silver and glass jewelry.

For more information, visit theirwebsite at www.paneintheglassstu-dioonline.com.

SOMETHING COMFORTABLE CELEBRATES GRAND OPENING - Owner SuePetty recently celebrated the grand opening of Something Comfortable, a retail storecarrying pajamas, loungewear and intimate apparel. The Rehoboth Beach-DeweyBeach Chamber of Commerce welcomed the store with a ribbon-cutting ceremony.Something Comfortable caters to all age groups and carries virtually all sizes. Paja-ma parties are featured on Sunday evenings in-season and private parties are avail-able during the off-season. The store is located at First Street Station, 70 RehobothAve., Rehoboth Beach. For more information, call 302-227-6180 or visit www.some-thingcomfortable.net.


Raymond E. Tomasetti, Jr. Attorney at Law

Practicing Law for over 25 years

Sussex County Office 1209 Coastal Highway

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Fax: (302) 537-9986

Corporations • Real Estate Estates • Trusts • Wills

The Delaware State Chamber ofCommerce’s Communications Depart-ment won five awards in the 2008Delaware Press Association contest.

Jeanne Mell, senior vice presidentfor communications, won a first placeaward for a speech she wrote about theimportance of partnerships betweenbusiness and higher education.

State Chamber President Jim Wolfedelivered the remarks at the Universityof Delaware’s Creating Knowledge-Based Partnerships conference in No-vember 2007.

Also winning a first-place awardwas a photo of Wilmington Train Sta-

tion by former Program and Communi-cations Specialist Kim Kostes that ranin the March/April 2007 issue ofDelaware Business magazine.

Kostes and Mell took a secondplace for the press kit for the 2007 Ad-vocates of Hope Lecture Series.

Communications Manager KatieGrasso won two second-place awards:one for a photo taken at a MorningMixer at WSFS’s new Delaware Av-enue headquarters that appeared in theNovember/December 2007 issue ofDelaware Business, and another for thedesign of the 2007 Legislative Wrap-up.

Delaware State Chamber’s CommunicationsDepartment wins 5 press association awards

Pam Clowser, Robin Parker both of County Bank andKyle Morgan of Mercantile Processing Inc. enjoy theGeorgetown mixer. Owner Enzo Tiano of the Bella CapriRestaurant & Grill, Rt 113, Georgetown, (next to Wal-Mart) catered the mixer.

Pat Murphy, Morning Star Publications, and TobyGivens, Givens Flowers, exchange stories at the mixer.

STAR MIXER - Jan Fraipont, president, GreaterGeorgetown Chamber of Commerce, presents BryantRichardson, publisher, Morning Star Publications, with aplaque for hosting the Chamber’s April Business AfterHours at the historic train station in Georgetown.

Bethany-Fenwick bike tour The Bethany-Fenwick Area

Chamber of Commerce’s annualOcean-To-Bay Bike Tour was Satur-day, April 19.

This award-winning tour offeredparticipants a leisurely ride throughcoastal and inland bay areas aroundBethany Beach and Fenwick Island.

Participants received a goodybag and t-shirt. Photo by PamelaMcComas

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PN8-6368 / 10.75 x 13 / Morningstar Business Report & Salisbury Business Journal64134_PNC_6368.indd 164134_PNC_6368.indd 1 1/23/08 7:46:02 PM1/23/08 7:46:02 PM

Morning Star Business Report • May 2008

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PONOS OPENS IN DEWEY BEACH - Ponos Hawaiian Fine Dining staff cele-brated their grand opening with a ribbon cutting ceremony sponsored by the Re-hoboth Beach-Dewey Beach Chamber of Commerce on Monday, March 31. Therestaurant is located at 1306 Coastal Highway in Dewey Beach at the corner of Dick-inson Street and Highway One. For more information, call 302-227-3119 or visitwww.ponosfinedining.com.

UPS STORE CELEBRATES RE-OPENING - The UPS Store, located at 18766John J. Williams Highway in Rehoboth Beach, recently held a grand re-opening cel-ebration with a ribbon cutting ceremony, sponsored by the Rehoboth Beach-DeweyBeach Chamber of Commerce. New owners are Jan and Ed O’Brien. The store isopen Monday through Friday from 8 a.m. to 6:30 p.m. and Saturday from 9 a.m. to 3p.m. For more information, call the store at 302-360-0264.

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DAVIS CHIROPRACTIC OPENS IN GEORGETOWN - The Greater GeorgetownChamber of Commerce held a ribbon cutting ceremony for Davis Chiropractic on April14. Davis Chiropractic is located at 502 West Market St., Suite B in Georgetown.From left are Charlie Koskey; Joan Tyndall; Mike Wyatt, mayor of Georgetown; TobyGivens; Dr. John Davis; Carla Davis; Helen Kruger; Judy Johnson; Linda Price; Shan-non Carmean; Joe Booth; Norma Elliott and Jan Fraipont, president of the GreaterGeorgetown Chamber of Commerce. For more information about Davis Chiropractic,call 856-6466.

WAL-MART SUPPORTS NIE - Ryan Hester, manager of the Seaford Wal-Mart,presents a check for $1,000 to Cassie Richardson of Morning Star Publications, Inc.,for the Seaford and Laurel Star’s Newspaper in Education (NIE) program. Studiesshow that students whose teachers use newspapers in their classrooms score betteron tests; demonstrate better reading, writing and comprehension skills; are more po-litically aware; and exhibit stronger feelings of civic responsibility. Wal-Mart Stores,Inc. empowers its associates to serve the needs of their communities through itsGood.Works. initiative. Wal-Mart Stores, Inc. contributed millions of dollars to supportcommunities and local non-profit organizations. Wal-Mart Stores, Inc. is the world’slargest retailer. Wal-Mart employs more than 1.3 million associates worldwidethrough more than 3,200 facilities. More than 100 million customers per week visitWal-Mart stores worldwide.


Ocean City Today intro-duces a new column byDelaware marketing profes-sional David Termotto to as-sist area businesses in plan-ning for 2008. This is thesecond in a 12-part series.

Small business owners, inretail or business-to-busi-ness, have one thing in com-mon: getting a fair share ofcustomer mind, of wallet,and of market.

If you’re not getting yours, thenhow can business be going a little bet-ter for you? Perhaps you’re thinking ofexpanding your product or service ca-pabilities; or of going in a whole newdirection; or maybe you want to beproducing at fuller capacity than (50)percent; or maybe you’re still not satis-fied with your competitive presence inthe marketplace? How can youstrengthen the numbers, your revenuesand success?

In its annual report The AmericanMarketing Association lists the top-25advertising research organizationsalong with their combined revenues(approx. $15 billion). Their figures andfindings point to the unspoken fact thatadvertisers believe in the importance ofunderstanding and verifying their in-stincts and intuitions before investingin their marketing campaigns. Theirobjectives, as well as the methods em-ployed, vary accordingly:

Market Studies involve the study ofthe market’s potential; its needs; itssales channels.

Consumer Studies involve the studyof consumer perceptions: their satisfac-tion levels; their shopping versus pur-chasing habits; their spending limits.

Product Studies involve the study ofimprovements; of pricing; of competi-tive influences.

Corporate Studies involve the studyof your business image; of changingdirections; of the impact of your com-

munications; of industry trends.Advertising Studies involve assess-

ing the awareness and impact of cam-paigns (before, during and after); ofchannels of communication; of effec-tivity.

Moreover, in addition to verificationor feasibility, a typical market researchproject is conducted with your keymarket segment for purposes of bench-marking a new business developmentto establish a measurement for plottingyearly gains and successes.

By way of illustration, if we take alook at four of my most recent researchprojects, you’ll see what a marketer/advertiser, such as yourself, is capableof learning:

RFK Stadium, whose key marketsegment is its event attendees and/orspectators, wanted to have a more prof-itable concessions business throughoutthe season. It used on-site exit researchmethodology to test its development ofmenus with brand names and bistro-quality cuisines. As a result, it upgrad-ed some of its concessions with nation-al franchises. If you’re a restaurateur,you can conduct research to upgradeyour food and beverage specials beforeadvertising them weekly.

The Puerto Rican Tourism Compa-ny, whose key market segment is veter-an travel agents, wanted to improve itsimage in the United States market. Itused focus group methodology in fivemajor cities, including New York,Chicago, Texas, Atlanta and Miami. As

a result, it polished its print ads to givereaders a world-class impression of itsCaribbean island. If you operate a re-sort business, you can produce morecreative ads to convey a better sense ofsafety, service and satisfaction.

The Association for ManufacturingTechnology, whose key segment is itsnational membership of metal fabrica-tors, wanted to serve its members witha benchmark of excellence acrossevery critical management category. Itused a printed questionnaire methodol-ogy, followed by a finished publica-tion.

As a result, it established perform-ance standards for achievement. Ifyou’re a real estate agent, you mayconsider advertising your marketingphilosophy/system to retain clientslonger.

The IRS, whose key segment wasfinancial service providers, was inter-ested in learning which attributes werenecessary to communicate in the em-ployment market to attract a better cal-iber agent. For this purpose it used dis-cussion panels on both coasts to ex-plore the career motivations of inde-pendent professionals as compared tothe senior staff’s. If you’re a retaileryou can use the local newspaper toconduct a customer satisfaction study

(add a promotion to get a higher re-sult), and after, advertise their praise-worthy endorsements in the newspaper.

The newspaper is an excellent, cost-effective vehicle for conducting adver-tising research. An insert costs penniescompared to a first-class mailing. If it’sconfidential, you can have it sealed inan envelope. You may also be able towork with the paper to set up an e-re-search page.

The marketplace is in a constantstate of flux. If you’re not budgetingdollars for research, then you’re proba-bly losing your edge to somebody whois keeping themselves in tune to to-day’s consumer.

David Termotto has spent his careerdedicated to the marketing profession,including advanced training in annualplanning, sales promotion and directmarketing at two of the Top 5 MadisonAve. ad agencies (BBDO andOGILVY) in New York, Chicago,Spain, London and Washington, D.C.He has experience in 55 classificationsof businesses, as well as credentials inhigh-volume media production andcorporate client marketing. To arrangefor a presentation or to obtain an au-diotape, call 302-539-5496 for clientservices.

...advertisers believe inthe importance of understanding and verifying their instinctsand intuitions before investigating in theirmarketing campaigns.

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planners when the project was first dis-cussed. If it wasn’t open, north-southtravel would be difficult.

In 1989, Dan Wolfenburger, directorof the Central Delaware Economic De-velopment Council, did his graduate the-sis on the economic impact the proposedroute would have on the area and hesaid that his predictions were justified.He said that the opening of Delaware 1has been a boom to residential develop-ment. He said that new businesses havenot followed the route so much as theyhave residential growth. Sarah Keifer,director of planning for Kent Countypointed to the Brenford Road area wheresteady development building is still hap-pening. Although she cited several fac-tors she said a portion of that had to beattributable to Route 1.

“A fundamental reality of land use isthat any new major infrastructure con-struction brings new development.” Thatdevelopment can be guided. “But, if youdon’t preserve their capacity, majorhighways become local roads.”

To the extent that development hasbeen deterred along Delaware 1, Keifersaid that DelDOT’s corridor capacityprogram is responsible and that she’dlike to see it expanded to preserve theintended use for the road.

Retired State Planner David Keifer,agrees, saying the program is the onlyreason Delaware Route 1 is not alreadychoked with development. “But Del-DOT has always been reluctant to doreal corridor protection and limit accessto existing roads.”

The whole point of a limited accessroad, which is what Delaware 1 wasconceived as and remains, for the mostpart, is to actually by-pass developed ar-eas with their attendant traffic conges-tion. With that in mind, DelDOT has in-vested substantial sums in buying devel-opment rights to parcels of land that ad-join the road right-of-way. This removesthe possibility of there being service sta-tions, fast food, and lodging at everyexit, which, though convenient for mo-torists, create traffic congestion. Thereare some who are pushing for commer-cial development to be allowed at all theinterchanges. If they do, “it’s all over,”he said.

Although the interchanges are attrac-tive to developers as places to locatebusinesses that primarily service drivers,building there does increase traffic con-gestion. Land use decisions are ideallymade with the interests of resident tax-payers in mind but there is always politi-cal pressure to build. Keifer observedthat there are still some politicians whoview all development as good develop-ment because it expands the tax base.But in addition to producing tax rev-enue, development also costs tax dollarsto provide infrastructure support.

Keifer pointed out that Route 1 is thesecond Dover by-pass. And if we let de-velopment occur around Route 1 thenwe will need a third Dover by-pass.“When I was doing planning for moneywe proposed that the by-pass to go westof the city because the better farmland

was east of U.S. Route 13,” he said. The bottom line is that there is only

so much land that you can pave andonly so much the taxpayers can afford tofinance. Keifer said, “We’ve got to havesensible land use to cut down on the lev-el of investment we have in infrastruc-ture and cut down on the need for newinfrastructure. We can’t develop all thefarmland.”

He lauded the Kent County LevyCourt, which has taken steps to see thatthose who benefit from developmentalso pay the freight. “Adequate publicfacilities ordinances have shifted someof the costs of development back to thefolks who benefit. That, combined witheffective zoning and policing of thoseregulations, might save the county”

An evolving problem is Route 13 inlower Sussex County. When the roadwas built it bypassed the small townsalong the way but merchants abandonedthe downtowns for locations along themain highway and one could say thetown moved to the highway.

The same thing happened in Dover.Keifer said that the congestion generatedby traffic generators along 13 would beeased by frontage roads and plannersshould insist on it. Key to controllingrunaway development is to get DelDOT,who builds the roads, and county peoplewho do the planning, together. “If Del-DOT’s priority continues to be to gettourists to Rehoboth instead of servingthe taxpayers, it’s not going to get anybetter.”

Tourism has clearly benefited fromfaster travel to the beach alongDelaware 1. “We are seeing an increasein seasonal traffic from points furthernorth,” said Scott Thomas, executive di-rector, Southern Delaware Tourism.“Just looking at the zip codes of visitorssays a lot.”

Tourism industry officials expect thecontinued high gasoline prices to en-courage vacationers from all over theNortheast to look for getaways closer tohome, making Delaware beaches andother attractions popular. Whether in-creased development brought in newresidents or the other way around, Cen-tral Delaware is growing at a brisk pace.Just how much of that development canbe credited to completion of the super-

highway is uncertain but, statistics fromthe Delaware Department of EconomicDevelopment reveal economic develop-ment activity since the superhighwayopened are significantly greater than be-fore. Lisna Utami of DEDO’s Office ofIndustry Research and Analysis said thatduring the period of 1998-2000 the aver-age annual growth rate for Kent Countywas a modest .08 percent compared to aaverage annual growth rate of 1.85 per-cent from 2001-2005. Sussex was al-ready booming with an annual averagegrowth rate of 2.28 percent from 1998-2000 and has grown annually at a rate3.44 percent from 2001-005.

A history of traffic reliefSince May of 2003, all 51 miles of

Delaware Route 1 (AKA Korean WarVeterans Memorial Highway) have beenopen to motorists. The limited accesshighway was designed to provide trafficrelief to U.S. Route 12, which it paral-lels, is the single largest public worksproject ever constructed in Delaware ata cost of nearly $900 million. Most sec-tions of the highway are six lanes wideand carry 40-50 thousand vehicles dailynorth and south between I-95 and Dover.

The idea for an alternative to Route13 first appeared when the second leg ofthe Delaware Turnpike (I-95) was beingcompleted in the 1970s. The initial pro-posal was controversial because of theenvironmentally sensitive areas it trav-

erses. Business people in the towns thathug 13 also worried about divertingtravel-related business. DelDOT begandeveloping a new proposal in 1983,which fortunately qualified as one of six1987 Federal Highway Administration(FHWA) demonstration projects that al-lowed federal-aid highway funds to bemixed with toll revenue bond financingon new highways. This significantly re-duced toll rates and rate of repaymenton the state bond issues. And the addi-tional sources of financing acceleratedthe speed at which the project could beconstructed. The purpose of DE-1 is tohandle long-distance traffic and the in-terstate traffic that passes through theWilmington area leaving US-13 to han-dle local traffic in the Dover-Wilming-ton corridor. The DE-1 C & D CanalBridge is a beauty. The cable-stayedbridge carries 4,498 feet of six-lanehighway across the canal. The bridgeboasts 145 feet of vertical clearanceabove average high tide and 750 feet ofhorizontal navigational clearance puttingthe bridge piers well outside the ship-ping lanes. The roadbed is also wideenough to shut down some lanes formaintenance without closing it to traffic.And it could be “remodeled” to open upeight lines to traffic if required in the fu-ture. This six-lane plus wide shoulderdesign avoids back-ups at the height ofsummer.


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Continued from page one


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Route 1 encourages growth in lower DelawareBy Ann Wilmer

Commuting to work every day viadevelopment-chocked U.S. Route 13would be unbearable if Delaware Route1 did not relieve some of the traffic, ac-cording to state transportation officials.

On a daily basis, 40-50 thousand ve-hicles take the superhighway north orsouth to jobs or on business. And manycommuters live in new residential com-munities that have been built since theturn of the 21st century.

DelDOT officials are quick to pointout that the residential communities pre-date the opening of the road and manyKent residents are traveling no furtherthan Dover. And this may be a responseto a backlash against the by-products ofdevelopment that include rising proper-ty values that price many local residentsout of the housing market.

Since 2003, few would deny that thestars aligned to encourage mushroominggrowth in both Kent and Sussex Coun-ties. A combination of lower taxes, fa-vorable interest rates, property valueslower than the areas where new resi-dents are coming from, plus easier ac-cess via Delaware 1 to the family andfriends they may have left behind makethis area attractive.

Not everyone is enamored of

Delaware 1, Carol Daniels a real estateprofessional who travels the superhigh-way quite often said that, with the vaca-tion season approaching, she would liketo avoid it. “Some exits are stillblocked, it’s a hazard and it deters peo-ple from stopping to shop or sightsee.”Or shop for a house when rain chasesthem off the sand.

At present, she would not give theroute any credit for boosting real estatesales. “But,” she said, “it’s the overalleconomy that is depressing sales.”

There is a wide range of propertiesin all price ranges on the market andthis is the time of year that things usual-ly begin to pick up, but they aren’t.“Prospective buyers are popping out butthey are cautious. They are looking butthey are waiting for it to get better. Thisis a great time to buy for people whocan afford it, but not everyone feelsconfident to buy.”

And the high cost of gas discouragespeople from traveling, Daniels ob-served. But as the summer gets into fullswing, the high cost of gas may actuallybe a boon for Delaware tourism, and thesales of resort homes.

Tom Burns of Burns and Ellis RealEstate in Dover predicted that the costof gas will concentrate travel. Delawareshould benefit because a shorter vaca-

tion commute will be increasingly at-tractive. And since a lot of the area’sreal estate sales have been to peoplelooking for second homes or retirementhomes, home sales should continue tobe strong.

There are a significant number ofnew homeowners settling inland in thearea from Middletown north who arecommuting to jobs in Wilmington.Burns said, “they will offset the cost ofgas by car pooling and lower housingcosts.”

Delaware 1 has been a “very positiveimpact in turns of growth. Growth hasbeen phenomenal for a number of rea-sons and Route 1 is a factor,” he said.

“Downstate Delaware has benefitedby significantly easier access (frompoints north) to the counties that boastaffordable housing, good weather, lowtaxes and a quieter pace of life. KentCounty has historically drawn retiredmilitary people who like to be near theair base. And Kent County has easy ac-cess to international airports and to thewhole Eastern metro corridor,” he said.

Clearly Delaware Route 1 takes peo-ple from Wilmington and points northto the beach faster but it still dumpsthem out onto U.S. 113, which, at theheight of summer travel can be traffic-choked. Daniels wonders why they

didn’t extend Delaware 1 all the way tothe Sussex beaches.

Scott Thomas, director of SouthernDelaware Tourism, said that the beachcommunities are marketing themselvesto summer travelers as a destinationwhere they can park and walk, bike orride local transit to get around. After aharrowing trip, which, at peak vacationtimes, means heavy traffic and summerheat, that probably spells relief.

The wave of people drawn by thecombination of factors that made down-state real estate an attractive commoditycame from New England and New Jer-sey. The influx has been a contributingfactor to both residential and commer-cial growth outside of Dover wherestate and federal government are stillthe major economic engines fuelinggrowth.

In fact, DelDOT planners added athird access route to Dover from Route1 to make the downtown area, with itslegislative and county offices, moreconvenient to travelers coming south onRoute 1.

Burns also said “Kent County andmunicipal governments have had a user-friendly attitude when it comes to de-velopment.” The new comprehensiveplan now being developed will reshapedevelopment, but it won’t stop it.

Final milling and paving began inmid-April for the Route 1 ExpansionProject which is nearing completing inthe Cape region. Roads that werepaved and/or milled included the north-bound lanes of Route 1 just south ofthe Five Points/Route 9 Intersectionand continuing to the Nassau bridgeand Route 1 southbound between Dart-mouth Drive and Route 24.

Affected areas also included thenorthbound lanes of Route 1 betweenRoute 24 and Kings Highway.

Work was done by A-Del Construc-tion.

The $9.7 million-Route 1 ExpansionProject began on Sept. 11, 2006, andwill increase capacity in the resort areaby including a third lane southboundand a dedicated multi-use lane on boththe northbound and southbound sidesof Route 1 between the FivePoints/Route 9 Intersection and Route24.

The contractor is on schedule andexpected to complete the 2.7 mile proj-ect before Memorial Day 2008.

For more information on the Route1 Expansion Project, visit www.del-dot.gov, and click on Projects.

Route 1 project almost complete

If you own a small busi-ness, you’ve got a lot tothink about: attracting cus-tomers, holding down ex-penses, keeping up withtrends and competitors - thelist goes on and on.

In short, you do every-thing possible to make sureyour business can supportyour family.

But if you want to keepthe business in the family af-ter you’re gone, you’ll needto prepare a strategy - and the sooneryou start, the better.

Of course, you could simply trans-fer your business to family membersthrough the use of a will. However, thevalue of your business could help con-tribute to a considerable estate tax bur-den for your heirs.

(The future of estate taxes is un-clear. In 2010, the estate tax is sched-uled to disappear -for one year only.Unless Congress changes the laws be-fore then, in 2011 the exemptionamount - the amount you can pass toyour heirs, free of estate taxes - willrevert to $1 million, with a maximumestate tax rate of 55 percent.)

So, other than bequeathing yourbusiness to family members, how elsemight you transfer it? You can chooseany of several alternatives. Let’s lookat two of them.

Buy-sell agreements Suppose you have a child who has

shown a great aptitude for your busi-ness.

You’d be delighted if your childtook it over when you were gone, butthere’s one problem: your child can’tafford to buy you out.

To help your child purchase thecompany, you might want to establisha buy-sell agreement - a legally bind-ing contract stipulating that, upon yourdeath, the business will be sold to yourchild, at an established price.

To fund the sale of the business,you take out an insurance policy onyour life, with your child as a benefici-ary. You could choose term insurance,which will be fairly inexpensive, butyou also might want to consider“whole life,” which has higher premi-ums but offers the potential to build in-creasing cash value.

Family limited partnershipsYou could also transfer ownership

of your business through a family lim-ited partnership. Here’s how it works:Well before you retire, you decide totransfer interests in your business to afamily limited partnership, creatinggeneral partnership shares and limitedpartnership shares. You hold on to the

general partnership shares and give thelimited shares to your child. At thispoint, you are still responsible formanaging the company. And, at thesame time, you are reducing your fam-ily’s estate tax liability because you areremoving assets (the limited partner-ship shares) from your estate.

Furthermore, for gift tax purposes,you’ll get a “discount” on the value ofthe limited partnership shares because,as “noncontrolling” interests, they aretheoretically worth less to the recipi-ents.

When you die, only the value ofyour ownership interest will be includ-ed in your taxable estate. And yourchild can then take formal responsibili-ty for running the business.

Get professional helpBoth a buy-sell agreement and a

family limited partnership are consid-erably more complex than describedhere, so you will need to work with anestate-planning attorney before youlaunch either of these arrangements.

Your attorney can also advise youon other business-succession alterna-tives. Start your preparations soon.Even if you are many years from re-tirement, it’s nice to know you - andyour family - will be ready.

2008 Themes

contact Laura Rogers or Doris Shenton 302-629-9788

email - [email protected]

January . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Progress February . . . . . . . . . . . . . . . . . . . . . . . Rehoboth & Lewes March . . . . . . . . . . . . . . . . . . . . . Millsboro & Georgetown April . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Sports & Fitness May . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Route 1 Corridor June. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tourism July . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Technology August . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Education September . . . . . . . . . Finance, Insurance & Real Estate October . . . . . . . . . . . . . Marketing Tips for Your Business November . . . . . . . . . . . . . . . . . . . . . Health and Wellness December . . . . . . . . . . . . . . . . . . . . . . . . . . . The Holidays

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Melinda R. Tingle Financial Advisor 204 Laureltowne Laurel, DE 19956 (302) 875-0355

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MAKING SENSE OF INVESTING

If you want to keep thebusiness in the familyafter you’re gone, you’llneed to prepare a strat-egy - and the sooneryou start, the better.

INVESTING

Melinda Tingle is financial advisor for theEdward Jones office in Laurel.

TTiippss ttoo ffoollllooww ttoo kkeeeepp yyoouurrbbuussiinneessss ‘‘aallll iinn tthhee ffaammiillyy’’By Melinda Tingle


Cedar Creek Landing Campground in Lincoln offers spacious campsites perfect forRV camping. Shown here is the new clubhouse.

Nestled among tranquil surround-ings, Delaware’s all new RV Park,Cedar Creek Landing Campground,plans to open their first 100 RV sites inMay for the summer season.

Located three miles from Milford,Cedar Creek Landing Campground issituated just off Route 1/Coastal High-way. According to Michelle White, aspokesperson for Cedar Creek Landing,“Construction is in the final phases forour brand new, state-of-the-art, gatedcampground. This park offers spaciousopen and scenic sites, perfect for RVcamping. The park features a brand newclubhouse, community pool, bathhouse

and sparkling restrooms. Other ameni-ties include a camp store, cable and In-ternet service, a laundry, open-air pavil-ion, meeting and game room and play-ground for the kids.”

Each Cedar Creek Landing campsiteincludes a 30 amp and 50 amp hook-upand a picnic table and fire ring.

Guests at the campground will alsoenjoy volleyball courts, horse shoe pitsand walking trails. Sites at Cedar CreekLanding Campground are available on afirst come, first-serve basis from May 1to Oct. 31. For more information, visitwww.cedarcreeklandingcg.com or call302-703-2892.

Lincoln has new campground

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Female police officers, state troop-ers, parole officers, court officials andmore from Delaware, Pennsylvania,New Jersey and Maryland converged atthe 4th Annual Women in Criminal Jus-tice Leadership Ceremony on Friday,April 4 at Wilmington University’sNew Castle campus.

Over a hundred people attended theseminar, which is held every year topromote women’s leadership in fieldslike the courts, law enforcement andvictim services. Attendees received atraining certificate from the Division ofBehavioral Science at Wilmington Uni-versity.

A panel discussion by three femaleleaders in law enforcement includedTheresa Thome, inspector in charge ofthe U. S. Postal Inspection Service,Philadelphia Division; Captain LucyLyles of the Maryland State Transporta-tion Police; and Captain Nancy Dietz ofthe Wilmington Police Department.

Wilmington University President,

Dr. Jack P. Varsalona welcomed honor-able guest and keynote speaker, Gover-nor Ruth Ann Minner. Governor Min-ner encouraged women in all areas ofgovernmental service to challengethemselves and work hard for leader-ship opportunities.

Director of the Delaware State Po-lice Victim Centers, Victim/Witness As-sistance Program Director, Office of theAttorney Delaware in the State ofDelaware Mariann Kenville-Moore; andTerri Kaiser, a forensic interviewerfrom The Children’s Advocacy Centerof Delaware, spoke about their experi-ences in victim services.

Ilana Eisenstein, assistant U.S attor-ney and Maria Knolls Delaware deputyattorney general, spoke about their judi-ciary experiences and how to pioneer ina male dominated workplace.

To learn more about the behavioralscience and criminal justice programs atWilmington University, visitwww.wilmu.edu/behavioralscience.

From left are Laura O’Sullivan, lieutenant for the New Castle County Police Depart-ment; Delaware Governor Ruth Ann Minner; Yvette Thomas, supervisor in U.S PostalInspection; Melissa Zebley, lieutenant in the Delaware State Police; and Dr. Jack P.Varsalona, Wilmington University president.

Women in criminal justiceleadership seminar is held


2 Penn’s Way, Suite 405, New Castle, DE 19720 ICSDE.com 302-328-5920 Phone - 302-328-5940 Fax

Re defining Construction

Bridge project begins at Inlet The Department of Transportation

(DelDOT) announces that the contractfor the partial removal of the approach-es for a new Indian River Inlet Bridgehas been awarded to Richard E. PiersonConstruction Company Inc. for theamount of $1,467,989. The work wasscheduled to begin at the end of Apriland will last approximately 130 calen-dar days.

It is required that portions of the em-bankment material be removed from thesite prior to construction of a new Indi-an River Inlet Bridge. Any delays in theembankment removal could further de-lay the start of the bridge replacementconstruction project.

Approximately 140,000 cubic yardsof material consisting of dirt and gravelwill be removed from the north andsouth approaches and taken to four sitesin Sussex County. The material will beremoved from the area closest to the In-let to a point approximately 600 feetback from the Inlet on each side. Theheight of the material to remain will beapproximately 20 feet.

From May 23 to Sept. 2, haulingwill not be permitted between noon onFridays and 9 a.m. on Mondays. In ad-dition, no hauling will be allowed dur-ing Memorial Day, Fourth of July, orLabor Day holidays. It is not anticipat-ed that the contract will extend to LaborDay.

Approximately 70,000 cubic yardsof material will be used for a futureparking area in the northwest corner ofthe Delaware Seashore State Park, nearthe Inlet. This will raise the propertyapproximately three feet, which will re-duce the severity of tidal flooding expe-rienced by park users at the Inlet.

This is the only area in the parkwhere we could use the now excess ma-terial that had all the environmental andhistorical clearances required under fed-eral regulations, was available for im-mediate use, required minimal sitepreparation (no utility adjustments), andwouldn’t have a major impact to exist-ing parking facilities during the summer

months. It should be noted that a fullpermit review for another area in thepark would have taken four to fivemonths to complete.

The remaining 70,000 cubic yards ofmaterial will be distributed to the state’sStockley Borrow Pit on Bethesda Road,north of Millsboro, and Quillen BorrowPit at White Neck Road/Old Mill Roadnear Millville. Some stone material willbe taken to DelDOT’s Gravel HillMaintenance Yard, east of Georgetown.

Material from the south side of theInlet will be first hauled to the Quillensite, and last 30-40 working days. Al-most concurrently, material from thenorth side of the Inlet will be hauled tothe park area.

The material stored at the state siteswill be available for future projects,which was a requirement for the Feder-al Highway Administration (FHWA) toparticipate in the costs. The materialhas been tested and determined to besuitable for placement in the parking lotand at the pits.

DelDOT evaluated multiple options,ranging from future highway projectsites in Dover, Little Heaven, and Mil-ford as well as state-owned properties(borrow pits) in Sussex County, andmultiple areas within the DelawareState Seashore Park. Each site wasevaluated on the following factors:proximity to the Indian River site,availability of right of way, environ-mental clearance (for wetlands as wellas historical significance), and accept-ability to the FHWA to maximize theirparticipation in the costs.

One of the main goals was to expe-dite the removal of the embankmentmaterial, so the separate contract for theconstruction of a new Indian River InletBridge can begin. Any delays couldjeopardize the bridge construction frombeginning. The bridge replacement con-tract is anticipated to be awarded insummer, with pre-construction workstarting in summer or early fall. Thenew bridge is scheduled to be availableto traffic no later than Dec. 2011.


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The Delaware Division of Libraries recently received a Governor’s Tourism Award inthe “Best Partnership” category at the 2008 Governor’s Tourism Summit. From leftare Tim Morgan, director of tourism for the State of Delaware; Annie Norman, PattyLangley and Judy McKinney-Cherry, director, Delaware Economic Development Of-fice.

The Delaware Division of Librariesrecently received a Governor’s TourismAward in the “Best Partnership” catego-ry at the 2008 Governor’s TourismSummit for the Division’s role in or-ganizing dozens of partners around theDelaware Book Festival.

The award, presented by theDelaware Tourism Office, recognizesorganizations that have formally bandedtogether to increase their impact ontourism in Delaware. Receiving theaward were State Librarian Annie Nor-man and Patty Langley, administrativelibrarian with the Delaware Division ofLibraries.

Langley proposed the idea of a day-long book event a few years ago, whichled to her writing and receiving a grantto fund the first Delaware Book Festi-val in 2006.

The Delaware Book Festival was thefirst event of its kind in the state wherethe reading public could meet national-ly-recognized authors and talk with

them about their books and characters.The festival generated significant pub-licity statewide, and in the region, aswell as greater visibility for libraries.

The event has also led to ongoingcooperation and collaboration betweenthe partnering organizations, whichcontinue to meet regularly and shareopportunities and referrals with one an-other.

“The Division of Libraries sets ahigh mark for other organizations tofollow,” said Secretary of State HarrietSmith Windsor, whose office overseesthe Division. “The Division and ourpublic libraries understand the impor-tance of partnerships and how such col-laboration can be of great benefit to allDelawareans.”

The 3rd Annual Delaware Book Fes-tival will be held Saturday, Nov. 1 inDover. Partners and sponsors are wel-come. Interested agencies and organiza-tions can contact Patty Langley at [email protected].

Libraries receive tourism award

physical therapy, imaging, and lab express services that are caring, convenient, and committed to you.Beebe Medical Center is committed to providing the highest standard

of healthcare for every member of the community. Our Outpatient

Services are offered at convenient times and locations throughout

Sussex County. Those services include Physical Therapy, Imaging,

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Visit our website at www.beebemed.org for hours and maps to our locations.

you’ll find a beebe outpatient service in every direction

lewes, main campus424 Savannah Road, Lewes Beebe Imaging: 302-645-3275 Beebe Lab Express: 302-645-3568 Beebe Physical Therapy: 302-645-3235

lewes, Five pointsFive Points Plaza, Suite 6B, Lewes Beebe Lab Express: 302-644-9344

GeorGetownGeorgetown Professional Park 20163 Office Circle, Georgetown Beebe Imaging: 302-856-9729 Beebe Lab Express: 302-856-7781

lonG neck32060 Long Neck Road, Long Neck Beebe Lab Express: 302-947-1202

millsboro232 Mitchell Street, MillsboroBeebe Imaging: 302-934-9039 Beebe Lab Express: 302-934-5052 Beebe Physical Therapy: 302-934-1500

millvilleCreekside Plaza 203 Atlantic Avenue, Millville Beebe Imaging: 302-539-8749 Beebe Lab Express: 302-539-1620 Beebe Physical Therapy: 302-539-6404

milton611 Federal Street, Suite 2, Milton Beebe Lab Express: 302-684-8579

rehobothBookhammer Outpatient Center at the Beebe Health Campus 18941 John J. Williams Highway Rehoboth Beach Beebe Imaging/Beebe Lab Express/ Beebe Physical Therapy: 302-645-3010

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HealthBayhealth moves suite

Bayhealth’s Chemotherapy Suite hasmoved to the newly renovated secondfloor of Kent General Hospital.

Chemotherapy treatments are nowprovided in a spacious center featuringnatural lighting, a flat screen televisionfor each patient in a more private envi-ronment, and certified nurses who con-tinue to provide individualized, expertcare. This move is one of many plans toenhance Bayhealth Oncology Services.

This summer a groundbreaking cere-mony will take place at Kent GeneralHospital for a $170 million dollar ex-pansion resulting in a new integratedcancer center that brings medical and ra-diation oncology together. This expan-sion also includes new emergency de-partments which will more than doublethe existing facility and a parkinggarage.

Also this summer, the Cancer Centerat Dover will unveil the latest radiationoncology treatment technology calledTrilogy. This stereotactic linear accelera-tor gives radiation oncologists greaterpower to treat cancer and more choicesof technique, resulting in better out-comes. Trilogy provides the most accu-rate, powerful and versatile tumor-de-stroying beam using robotics.

Bayhealth welcomes ChavarryBayhealth Medical

Center – Kent GeneralHospital welcomes Patri-cia Androvich Chavarry,D.O., to the Departmentof Medicine. Dr. Chavar-ry is a graduate of theUniversity of Medicine& Dentistry of New Jer-sey – School of Osteo-pathic Medicine (UMDNJ-SOM). Shecompleted her internal medicine residen-cy and geriatric fellowship training atUniversity of Medicine & Dentistry ofNew Jersey – Robert Wood JohnsonMedical School (UMDNJ-RWJ). Afterseveral years of practice at the MayoHealth System in Minnesota, Dr.Chavarry returned to the East Coast andwas a member of the Hudson AcuteCare Physicians at Hoboken UniversityHospital. Dr. Chavarry received board-certification in Internal Medicine withcertificate of added qualifications inGeriatrics. She is also a member of theAmerican Geriatric Society and Ameri-can Medical Association. Dr. Chavarrywill be seeing patients in her privatepractice located at 888 S. State St., inDover. For more information or to makean appointment, call 302-747-7893.

Hospice plans Casino Night Casino Night to benefit Delaware

Hospice is Friday, May 30, at the Re-hoboth Convention Center from 6:30 to10 p.m. Local celebrity dealers will pro-vide an entertaining evening of blackjack, Texas hold’em, roulette and poker.

Guests will enjoy refreshments pro-vided by Lighthouse Cove & Catering,Wine Tasting by Kemp’s Liquors, beerfrom Banks Wine and Spirits, soft drinksdonated by Pepsi, water by PepUp Inc.and prizes from a raffle and silent auc-tion. Tickets are $40 and may be pur-chased by calling Peggy Dolby, 800-838-9800, or [email protected]. For more information includingsponsorship opportunities, visitwww.delawarehospice.org.

Severs named directorBeebe Medical Center announces that

Jane Severs has accepted the position ofdirector of patient access.

She will be responsible for the over-sight of the Patient Access Department,which includes the registration processesof the Emergency Department, Inpatientand Outpatient Admissions, as well aspre-registration for outpatient services,and the hospital operator/guest relations’team. For the last six months, Ms. Sev-

ers served as coordinatorof emergency departmentadmitting services in thepatient access depart-ment. Prior to her em-ployment at Beebe Med-ical Center, she held pa-tient access leadershippositions at EphrataCommunity Hospital inEphrata, Pa., and at the Milton S. Her-shey Medical Center in Hershey, Pa.

Severs holds a bachelor of sciencedegree and a master of health adminis-tration from Pennsylvania State Univer-sity. She is a member of the NationalAssociation of Healthcare Access Man-agement (NAHAM), American Collegeof Healthcare Executives (ACHE), andshe is a Certified Healthcare AccessManager (CHAM).

Milford plans hospital fairThe Milford Memorial Hospital Aux-

iliary Fair, which celebrates its 51st an-niversary, will be held on the MilfordHigh School grounds on May 16 and 17.This year’s theme is “And the Beat GoesOn.” Festivities kickoff on Friday, May16 with a homemade lasagna dinner(meat or vegetable) at the Milford HighSchool cafeteria. Book and flower sales

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will be featured. Tickets are $8 foradults and $5 for children 10 and under.Patrons will be able to eat in or take-outfrom 5 to 7 p.m.

Tickets are available in the Reflec-tions Gift Shop or by calling BobVoshell at 302-422-7205.

The fair will run Saturday, May 17from 10 a.m. to 4 p.m., rain or shine.Attractions will include booths and ac-tivities for all ages, including kid’sgames and rides, crafts, games, arts andentertainment and an array of foodbooths.

Many Bayhealth departments will bepresent to provide screenings and infor-mation. The raffle includes a two-nightgetaway at the Dunes Manor Hotel anda $75 gift certificate to Fager’s IslandRestaurant in Ocean City, Md. for firstprize.

Second prize is dinner for two at sev-en area restaurants. Third prize is ahandmade quilt. Tickets are $2 each or$10 for six.

Tickets may be purchased in the Re-flections Gift Shop or by calling 302-424-4465.

Net proceeds of this year’s fair willbenefit Bayhealth - Milford MemorialHospital. For more information, callKim Wilkins at 302-430-5719.

Beebe seeks nominations Beebe Medical Foundation is accept-

ing nominations until May 30 for theprestigious Beebe Medical Center Hon-ors, named after three of Beebe’s promi-nent supporters.

The presentations will be made at thefifth annual Beebe Honors Dinner andRecognition Ceremony on Thursday,Sept. 11, at the Clubhouse at Baywood,Long Neck.

The three Beebe Honors were estab-lished in 2003 in memory of Norman B.Baylis, John W. Rollin Sr., and RobertW. Tunnell Sr., individuals who repre-sent the epitome of volunteerism andgenerosity that Beebe Medical Centerhas received from the community sincethe hospital first opened its doors in1916.

The Excellence in Healthcare awardwas named after Norman B. Baylis whoserved as a member of the medical cen-ter’s board for 28 years.

The Healthcare Philanthropy award

was named after John W. Rollins Sr.who felt that personal wealth was a poormeasure of success if one did not giveback to the community.

The Award for Service to BeebeMedical Center was named after RobertW. Tunnell Sr. who appreciated the needto bring sophisticated cancer care andother advanced care to the people andvisitors to southern Delaware.

The selection committee establisheda fourth award - The Lifetime Commit-ment Award - to recognize people of vi-sion, dedication and enthusiasm. It isgiven periodically to an individual orfamily that has significantly advancedmedical care in eastern Sussex County.To obtain a nomination form or getmore information, contact the Founda-tion at 644-2900 or visit www.beebe-medicalfoundation.org.

Nurses explore EnglandThree nurses from Bayhealth Med-

ical Center recently traveled to Englandto experience the culture and see how itrelates to their role as labor and deliv-ery nurses.

Sue Haddad, RNC, BSN, DonnaTratnyek, RNC, BSN and Karen Kelly,RN, BSN, spent one week in Londonand Willoughby, England, to completean international nursing study for theirmaster’s degree from Wesley College.Their study researched the difference inchild health care between the UnitedStates and England.

The three women came up with theidea of traveling to England to com-plete their study.

Dr. Mark-Anthony Ubomi, a Dovergynecologist, heard the call and re-ferred the women to his sister who livesin the London area and is also in thehealth care industry.

The nurses visited four medical cen-ters and one cottage hospital. KarenKelly exclaimed, “I couldn’t believe itwhen we walked into a hospital thatwas 900 years old!”

The medical centers were generallythe same size as Bayhealth, yet per-formed nearly three times the amountof deliveries.

The trip was so successful that plansare in the works to make an Englandtrip a permanent fixture on the courselist at Wesley College.

ing at the Savannah Road campus toprovide the critical infrastructure need-ed for growth, and an enlarged Emer-gency Department.

The Vision 2005 Capital Campaignraised more than $12.5 million, a recordfor Beebe Medical Center. In all, thethree projects represented about $60million in construction. The new wingwas dedicated to Joseph R. Hudson,vice chairman of the board of directorsfor the Beebe Medical Foundation, whohas been a supporter and advocate ofthe Medical Center for more than 20years. Mr. Hudson, a local developer,business owner and entrepreneur withdeep roots in Sussex County, has servedon the Beebe Medical Center board ofdirectors since 1986, and served aschairman from 1998 to 2005.

“Joe Hudson presided over the boardwhen this (expansion) was on the draw-ing boards,” said Jan McCarty, BeebeMedical Center Board Chair. “His in-volvement in Beebe is legendary.”

Paul Mylander, a member of theBeebe Board of Directors and Chair ofthe Vision 2005 Capital Campaign, em-phasized how much financial supportcommunity members have given toBeebe Medical Center to make itsgrowth possible.

He cited former Beebe FoundationExecutive Director Michael Clemmerfor his leadership in the fundraising ef-fort, including his ability to obtain $2million from the Longwood Foundation,the single largest donor.

He also referenced the “competition”between Mr. Hudson and Eugene D.Bookhammer, chair of the Beebe Med-ical Foundation Board, to see whocould raise more money. Mr. Mylanderalso recognized The Country LifeHomes’ founders Elmer and Mary AnnFannin and their family for, throughtheir generation donations, made it pos-sible to build the helipad.

It is unique in the state in its designthat includes flooring that will notfreeze, a foam, fire-suppressant sprin-kler system and a safety meshing sys-tem. Mr. Mylander was supported onthe Vision 2005 Capital Campaign bythe following dedicated committeemembers: James S. and Sarah K. Brady,

Honorary Co-Chairs; Harry W. Lynch,Jr., Honorary Co-Chair; Mr. Bookham-mer; William L. Berry, CPA; RobertLore, Robert G. Frederick; Michael A.Meoli; Alex J. Pires, Jr.; Lacy F.Letonoff; and Wallace E. Hudson, Jr.

Mr. Bookhammer, a formerDelaware Lt. Governor who has servedon the Beebe Medical Center board forabout 50 years, recalled his long associ-ation with Beebe Medical Center.

“When I started, Beebe had 15 (pa-tient) rooms and six doctors. It is amaz-ing what has happened to this hospitalin 50 years,” he said.

Mr. Bookhammer acknowledged thecommitment to the Medical Center byJames Beebe, Jr., MD, son of the hospi-tal’s co-founder James Beebe, MD. Dr.Beebe Jr. started practicing at BeebeHospital in 1949 and was the firstBoard Certified surgeon in Delawaresouth of Wilmington.

“Jim could have gone somewhereand made millions of dollars,” Mr.Bookhammer said. “But instead hecame here.” Dr. Beebe, who as a childattended Lewes School with Mr.Bookhammer, clearly enjoyed the day.

Today, there are more than 200physicians associated with Beebe Med-ical Center, and with the constructioncomplete, the hospital has 192 beds.Beebe Medical Center staff membersare looking forward into moving intothe new facilities. The Emergency De-partment expects to move into the newportion this month, making it a 20,000-square-foot department.

The CCU will move into the newunit in May. The new third floor suite,which includes isolation and pediatricrooms as well as traditional ones, willbe opened in July.

It also includes a special bariatricroom with an oversized bed and a liftsystem that can accommodate patientsthat weigh up to 800 pounds.

“We are looking forward to morespace in our Critical Care Unit,” saysKathy Cannatelli, RN, BSN, nurse man-ager of Beebe Medical Center’s CriticalCare Unit, and of the new Cardiovascu-lar Step Down Unit and Chest Pain Ob-servation Unit.

She said that critical care nurses ap-preciated the fact that they were able to

work closely with the architect duringthe design process.

One unique feature is that the nurses’stations are positioned between everytwo patient rooms so that the nurse canconstantly keep an eye on the two pa-tients she is responsible for, even whenshe is at her station. The unit has a newwireless communication system that al-

lows each staff member to have a com-munication device that is connected tothe patient call system, the paging sys-tem, the telephone system and to eachother in the unit.

“This will make it easier for us tocommunicate with each other, to callcontact a physician immediately,” Ms.Cannatelli explained.

Beebe’s new wing dedicated to Joseph R. Hudson

Beebe Medical Center recently held a ribbon cutting ceremony to dedicate the newwing, which houses the Emergency Department. From left are Jan McCarty, chair,board of directors; Jeffrey Fried, president and CEO; Paul Mylander, chair, Vision2005 Campaign; Tom Shreeve, MD, Sussex Emergency Associates; EugeneBookhammer, chair, Beebe Medical Foundation; Vendla Esler, RN, vice president,Patient Care; James Beebe, MD, board of directors; Betsy Frederick, RN, director,Critical Care Unit; Fran Needham, RN, director, Emergency Services; Kathryn Byrne,RN, director, Inpatient Services; Mayor James Ford, mayor of Lewes; and GregTylecki, chief engineer.


Continued from cover


Members of the department are from left, Ann Moore, LPN; Certified Tumor RegistrarHelen Moody, CTR; and Certified Tumor Registrar Susan Cadwallader, CTR.

Beebe Medical Center announcesthat its Tumor Registry Department hasreceived a Certificate of Achievementfrom the Delaware Cancer Registry for“the most timely and complete report-ing in 2007.”

The Delaware Cancer Registry is acancer information center that collectsdata about new cancer cases, cancertreatment and cancer deaths fromthroughout Delaware.

The Beebe Medical Center TumorRegistry is the cornerstone of an Ap-

proved Cancer Program that is recog-nized by the American College of Sur-geons Commission on Cancer. It col-lects data on cancer incidence, type,stage at diagnosis, treatment and sur-vival, and submits the data to theDelaware Central Registry and to theNational Cancer Center Data Base.

The Beebe Medical Center TumorRegistry has a follow-up percentagerate of 98.2 percent of Tunnell CancerCenter patients. The standard for theCommission on Cancer is 90 percent.

Cancer registry honors Beebe

GOLF TOURNAMENT PLANNED TO BENEFIT TUNNELL CANCER CENTER.The “Classic at Baywood Greens” Golf Tournament will be held on Wednesday, June4, at Baywood Greens, Long Neck to raise funds for the Tunnell Cancer Center. Thetournament raised $30,000 at last year’s event. Sponsorships are available and theentry fee of $175 per player includes greens fees, warm-up, contests, golf cart, GPS,breakfast, lunch, on-course refreshments, gifts, door prizes and awards. From left areCindy Szabo; Drew Walls; Jeffrey M. Fried, Beebe Medical Center President andCEO; Paul Mylander; Bill Haughey; Blase Gavlick; and Cherrie Rich, Oncology Ser-vices director at Beebe Medical Center. For more information or to register, call 302-945-9300 or 302-644-2900.

Delaware Hospice representatives Troy Silliman, chairman of the board of trustees;Wayne Holden, co-chair of the Community Campaign to Expand Delaware Hospice;John Ward, chairman of the Development Committee; and Susan Lloyd, presidentand C.E.O., recently received a $5,000 check from Mike Buchler, Beat the Beast GolfTournament organizer.

Tournament benefits HospiceDelaware Hospice received a $5,000

check from the “Beat the Beast” GolfTournament proceeds to benefit its cap-ital campaign supporting the newDelaware Hospice Center in Milford.

“Beat the Beast” was created in hon-or of Stacey Weaver Berrier who losther battle with cancer in 1994. Over thepast 11 years, Beat the Beast has raisedapproximately $70,000.

The 2008 tournament will be held onMay 16 at Patriots Glen.

Mike Buchler, president of Chesa-peake Insurance Advisors and tourna-

ment organizer, presented the check atthe dedication ceremony for theDelaware Hospice Center on Friday,March 14.

The Delaware Hospice Center willbe a home away from home for patientsin need of brief stays for symptommanagement.

For more information aboutDelaware Hospice’s “Community Cam-paign to Expand Delaware Hospice,”call Manny Arencibia, vice president ofdevelopment, 800-838-9800, or visitwww.delawarehospice.org.

Beebe Medical Foundation’s 19thAnnual Best of the Beach Art AuctionDinner and Dance will take place onSaturday, June 14, from 6 to 11 p.m. un-der a giant tent on the grounds of theBeebe Health Campus on John J.Williams Highway (Route 24) in Re-hoboth Beach.

“Our committee is creating an exit-ing new format for this traditional, sum-mer season fundraiser. We know therewill be wonderful surprises in store forthose who attend,” says Mindi MooreTunnell, event chair.

A Golden Paddle Club is beinglaunched to provide exclusive benefitsto those most interested in bidding inthe live auction.

Bruce Emmert, the area’s most re-spected auctioneer, will donate his timefor the live auction during the cocktailhour and before dinner.

Surprise changes will give attendeesmore time to mingle and dance to themusic of The Strangers, a dance bandfrom Philadelphia.

Best of the Beach, founded as a way

to support both Beebe Medical Centerand the Rehoboth Art League, willshowcase works of many fine artistsfrom the Mid-Atlantic Region.

This year’s featured cover artist isNick Serratore, who is based in Lewesand teaches at the Rehoboth ArtLeague.

His featured pastel to be auctioned iscalled New Day Dawning. Mr. Serratorehas won numerous awards for his pastellandscapes.

He graduated from the HussianSchool of Art in Philadelphia and is amember of the Pastel Society of Ameri-ca. Net proceeds will benefit the BeebeMedical Center’s School of Nursing,which will soon build a new facility todouble the size of enrollment and offerstudents the latest educational technolo-gies.

The funds raised at Best of theBeach will also benefit the programs atThe Rehoboth Art League.

For more information and tickets,call 302-644-2900 or visit www.beebe-medicalfoundation.org.

Beebe Medical Center and Rehoboth Art League supporters from around the com-munity have come together to plan the Art Auction. Pictured from left are Jane Sev-ers, Matt Ryan, Kate Severs, Sue Ryan, Sandy Leigh, Mary Alexander, Diane Yu,Donna Halloran, Ellen Somori, Karen Brennan, Committee Chair Mindi Moore Tun-nell, Jennifer Joseph, Mary Farley, Kim Biever, Jackie Rifenbergh, Lacy Letonoff,Georgie Fisher, Barbara O’Leary, Committee Co-Chair Trey Kraus, The HonorableWilliam Swain Lee, Katie Floyd, Serena Miles, Nancy Hawpe and Christine Strauss.

Beebe plans for ‘Best of the Beach’


The following business licenseswere issued by the state of Delawarefrom March 15 to April 15.

BridgevilleRP Sheet Metal Fabrication; 19070

Roadside Ave., Bridgeville; reconcili-ation purpose code

Tienda El Amanecer LLC; 418Market St., Bridgeville; retailer-drygoods & apparel

CamdenMarimark, Inc., More Space Place

of Camden; 248 E. Camden WyomingAve., Camden; retailer-furniture &fixtures

DelmarAlpha to Omega Signs; 14413 Pep-

perbox Rd., Delmar; professionaland/or personal services-unclassified

Barbara Gijanto, Innate; 306Delaware Ave., Delmar; professionaland/or personal services

Hitch OC & Co., The Window &Sunroom Center; 34896 Sussex Hwy.Unit 2, Delmar; reconciliation pur-pose cod

DoverA Cut Above Remodeling; 3115

Kenton Rd., Dover; resident contrac-tor/developer

After Hours Computer Service;829 Maple Pkwy., Dover; professionaland/or personal services-unclassified

Bischeff, William, Eastern ShoreWell Drilling LLC; 149 Quails NestDr., Dover; contractor-residential

Comprehensive Spine Center,LLC; 240 Beiser Blvd., Ste. 201,Dover; professional services-medicaloffice

David Jamison P.E., LLC, DNAConstruction; 423 Columbia Ave.,Dover; professional and/or personalservices-unclassified

Dela Group, Dela African HairBraiding; 3841 N. Dupont Hwy.,Dover; professional and/or personalservices-unclassified

Dover Lawn; 755 Walker Rd.,Dover; reconciliation purpose code

Drummer Technical Systems LLC;162 Cooper Rd., Dover; professionaland/or personal services-unclassified

Grandes Bakery; 1502 E. LebanonRd. #B8, Dover; retailer-food (exceptrestaurant)

Grey Wolf Stables, LLC; 30 ManorDr., Dover; professional and/or per-sonal services-unclassified

Jahlos Christian Spas, ExquisiteMassage Studios; 1244 Forrest Ave.Ste. 1, Dover; professional and/or per-sonal services-unclassified

Juan Carlos Hernandez; 3781 Mc-Kee Rd. Apt. B, Dover; contractor-residential

Kingdom Enterprises, LLC; 164Carrington Dr., Dover; professionalservices-real estate broker

KRA Designs; 63 Chatham Ct.,Dover; professional and/or personalservices-unclassified

KRA Designs Home Repair Ser-vices; 63 Chatham Ct., Dover; con-

tractor-residentialL. Maria Johns; 307 Cold Spring

Pl., Dover; sales representativeLiberto’s Art; 116 Crescent Dr.,

Dover; retailer-various productsMerchants of the World; 1054 S.

Dupont Hwy., Dover; reconciliationpurpose code

MGD Glass; 194 Fox Rd., Dover;contractor-residential

Nelson, Cornelia, Virtuous Neil;1200 N. Dupont Hwy., Dover; profes-sional and/or personal services-un-classified

P.A. Rich Accounting Services;488 Country Dr., Apt. I, Dover; pro-fessional and/or personal services

R&K Powder Coating, Rhino Lin-ings of Dover; 101 Weston Dr.,Dover; retailer-various products

Rice Restaurant; 45 Greentree Dr.,Dover; retailer-restaurant

Sampere, Glynis; 120 S. BradfordSt., Dover; personal services-beauti-cian

Sissy’s Closet Inc., Plato’s Closet;682 Brookfield Dr., Dover; retailer-dry goods & apparel

So Fresh So Clean; 866 Paul St.,Dover; professional and/or personalservices

Taylor, J.; 315 Northdown Dr.,Dover; contractor-residential

TNT Home Inspectors LLC; 74Nanticoke Dr., Dover; professionaland/or personal services-unclassified

Tolson, Earline Beverly; 315 W.Loockerman St., Dover; professionaland/or personal services-unclassified

Upgrade Services LLC; 2148Seeneytown Rd., Dover; professionaland/or personal services

Wisdom Services, Inc.; 55 S. Tim-othy Ct., Dover; professional and/orpersonal services

GeorgetownAce’n Race’n & Small Engine Re-

pair; 24744 Prettyman Rd., George-town; personal services-general re-pairperson

FR Contractors LLC; 17830 CheckRd., Georgetown; contractor-residen-tial

LRB Enterprises Inc.; Sports at theBeach; 22518 Lewes GeorgetownHwy., Georgetown; reconciliationpurpose code

Maranatha Siding, LLC; 7 IvorySt., Georgetown; contractor-residen-tial

Morales Cleaning Services LLC;20088 Donovans Rd., Georgetown;contractor-residential

NH Builders; 509 S. Bedford St.,Georgetown; contractor-residential

Reagan-Watson Auctions LLC;Reagan-Watson Auctions; 122 W.Market St., Georgetown; auctioneer-residential

Rolando Gonzales Lopez; 306 N.Bedford St., Georgetown; contractor-residential

Sandy Hill Greenhouses Inc.;18303 Sandhill Rd., Georgetown; re-tailer-florist

Williams, Mark A.; Mark A.Williams Pool Service; 22066

Bunting Rd., Georgetown; profession-al and/or personal services-unclassi-fied

HarringtonBijoux Cotiers; 1750 Jackson Ditch

Rd., Harrington; sales representativeBitto, Nathaniel D., The Hood

Guys; 1295 Beebe Rd., Harrington;professional and/or personal services-unclassified

Dustin’s Lawn Care; 135 E. LuckyEstates Dr., Harrington; professionaland/or personal services

Tyree, John R. Jr.; John Tyree Jr.,LLC; 382 Pear Tree Ln., Harrington;contractor-residential

LaurelAdkins, Richard Mark, Color Craft

Painting; 108 Lansing Ave., Laurel;reconciliation purpose code

Burke Motel Supplies & Mainte-nance LLC, Burke Tire & Lube,30931 Sussex Hwy., Laurel; scrap tirefee

David Wayne Price, LLC; 158Lakeside Dr., Laurel; contractor-resi-dential

Keim, Andrew Joseph; Keim Con-struction; 28513 Colonial Rd., Laurel;reconciliation purpose code

Perkins, Troy, Bargain Bills FleaMarket; Laurel; retailer-various prod-ucts

LewesAtlantic Sandwich Shop LLC;

1413 Savannah Rd., Lewes; retailer-restaurant

Blair Brick and Block; 30090 Re-gatta Bay Blvd., Lewes; contractor-residential

Catholic Care Packages, LLC;34025 Donovans Rd., Lewes; retailer-various products

Coastal Hypnotheraphy, Red MillCenter; 16529 Coastal Hwy., Lewes;professional and/or personal services-unclassified

Craig Kimmey, LLC; 17492Taramino Pl., Lewes; contractor-resi-dential

Dunham, Bruce S.; 32976 PeachTree Ln., Lewes; reconciliation pur-pose code

E&J Ventures; 32900 Ocean Blf.,Lewes; professional and/or personalservices-unclassified and retailer-vari-ous products

Local Hands; 118 2nd St., Lewes;retailer-various products

Logo Motive; 17238 Five PointsSq., Unit B, Lewes; retailer-variousproducts

Paint Dabbers, LLC; 31495 N.Conley Cir., Lewes; contractor-resi-dential

TDC Partners LTD; 35083 Zwaa-nendael Ave., Lewes; reconciliationpurpose code

Tudor Johnson LLC; 417 DupontAve., Lewes; commercial lessor

William Barrish M.D.; 17015 OldOrchard Rd., Lewes; professionalservices-medical office

MilfordRiverside Logistics, Inc.; 24259

Bakerfield Rd., Milford; professionaland/or personal services-unclassified

Rocho, Jorge Luis, New Life AutoSales; 601 S. Dupont Hwy., Milford;motor vehicle dealer

Attitudes LLC; 808 Seabury Ave.,Milford; retailer-various products

C&K Project Unltd. Inc., ThreeLittle Peppers BBQ; 404 Haven Lake,Milford; retailer-restaurant

C. Miller, Inc.; 707 Lindsay Ln.,Milford; professional and/or personalservices

Charbonneau, Joshua, Sumr Fash-ions; 7413 Shawnee Rd., Milford; rec-onciliation purpose code

Chen, Byron G., Byron G. Chen;709 N. Shore Dr., Milford; advertisingagency

Fred’s All Star Landscaping; 22Meadow Lark Dr., Milford; profes-sional and/or personal services-un-classified

Ganeshay Shree Inc., CountryFarm; 100 SE Front St., Milford; rec-onciliation purpose code

Integrated Business Resources,Market Place; 630 NW Front St., Mil-ford; retailer-petroleum products andtobacco products retailer

Simple Auto; 17504 Kingston Dr.,Milford; professional and/or personalservices

Stapleford’s Floor Covering; 1 S.Washington St., Apt. E, Milford; con-tractor-residential

Sun Dazed Tanning; 280 N. Re-hoboth Blvd., Milford; reconciliationpurpose code

Wild Pursuits Inc.; 20576 WilsonDr., Milford; professional and/or per-sonal services-unclassified

MillsboroAaron Coursey LLC; 27066 John J.

Williams Hwy., Millsboro; contractor-residential

Above-N-Beyond Landscaping;27120 Clipper Rd., Millsboro; profes-sional and/or personal services

Accurate Home ImprovementsLLC; 29775 Lewis Rd., Millsboro;contractor-residential

All About Success; 24952 CrookedStick Way, Millsboro; advertisingagency

Bangs, Robert, A Better Home Re-modeling; 27816 Chris Dr., Millsboro;reconciliation purpose code

Budget Batteries of Delmarva; 8Country Pl., Millsboro; retailer-vari-ous products

Collins, Kevin D., Kid Construc-tion; 26147 Apple Cider Ally, Mills-boro; contractor-residential

Compton’s Repair; 25169 BanksRd., Millsboro; personal servicces-general repairperson

Digital Realty; 30920 Mimosa Ln,Millsboro; retailer-various products

DNC Lawn Maintenance, LLC;32880 S. Captains Way, Millsboro;professional and/or personal services-unclassified

Four Star Cleaning; 34178 Killdeer

Business Licenses


Ln., Millsboro; professional and/orpersonal services

Gravatt, Donald K.; 1583 ForkLanding Rd., Millsboro; reconcilia-tion purpose code

Green Valley Terrace LLC; 231 S.Washington St., Millsboro; personalservices-nursing/rest home

Lady Godiver Diving and Fishing;558 Dogwood Rd., Millsboro; profes-sional and/or personal services-un-classified

Let’s Get Mowing; 24756 Shore-line Dr., Millsboro; professionaland/or personal services

Lewes Contracting; 24717 Shore-line Dr., Millsboro; contractor-resi-dential

Mayfield, Steven; S&S Construc-tion & Remodeling; 26161 Skip JackLn., Millsboro; reconciliation purposecode

Meemsies Sugar Shoppe LLC;32612 Long Neck Rd., Millsboro; re-tailer-food (except restaurant)

Miller, Genny Lynn, WindowsDen; 27369 Sandpebble Dr. S, Mills-boro; retailer-various products

Newwind Enterprises LLC, Sub-way; 28544 Dupont Blvd. Unit 7,Millsboro; retailer-restaurant

Schlauch, Daniel F.; 98 MeadowsCt., Millsboro; reconciliation purposecode

Seaside Gas and Grill; 37254Sandpiper Rd., Millsboro; retailer-various products

Spear, Jeffrey S., Atlantic Breez;23172 Pine Run, Millsboro; reconcili-ation purpose code

T. Rose Inc.; 29857 Red MapleCir., Millsboro; professional and/orpersonal services-unclassified

Taylor, Clarence Edward; 26632Handy Rd., Millsboro; reconciliationpurpose code

Top Shelf Fish & Seafood, LLC;32612 Long Neck Rd., Millsboro; re-tailer-food (except restaurant)

SeafordA.B. Palmer, LLC; 215 S. Hall St.,

Seaford; contractor-residentialHH Pizza of Delmarva Inc., Hun-

gry Howies Pizza; 1252 Norman Es-kridge Hwy. Unit 2; retailer-restaurant

Jeanne M. Swart, Smart SoftwareSolutions; 10478 Foxtail Ct., Seaford;

professional and/or personal servicesJoseph, Terry Lee; 305 Elm Dr.,

Seaford; professional and/or personalservices

Reiki4life; 413 High St., Seaford;professional and/or personal services

Scotts Wood Renew; 32 RiversEnd Dr., Seaford; reconciliation pur-pose code

Shelby’s Concrete Critters; 28965Cannon Dr., Seaford; retailer-variousproducts

Whaley, Joshua D., Aurora Con-struction; 26787 Bethel Concord Rd.,Seaford; contractor-residential

WOCN Consultation Services;24094 Snug Harbor Rd., Seaford;professional and/or personal services

Zach of All Trades; 9698 Nanti-coke Cir., Seaford; personal services-general repairperson

SmyrnaDunning, Brandon L., Evergreen

Lawn Care; 947 Tamara Dr., Smyrna;professional and/or personal services-unclassified

Efpo Import & Export Corp.; 435Sequoia Dr., Smyrna; wholesaler-anyproducts

F/S Mobile Detailing; 57 KristinCt., Smyrna; personal services-carwash

Green Valley SNF LLC; 3034 S.Dupont Blvd., Smyrna; personal serv-ices-nursing/rest home

Houston, Robert A., BargainThrift; 231 S. Dupont Blvd., Smyrna;reconciliation purpose code

Penn State Consultants, Inc., In-strument Sales & Service; 56 ArtisanDr. Ste. 7, Smyrna; professionaland/or personal services-unclassifiedand wholesaler any products

Poisson Bookkeeping Services;696 Mount Friendship Rd., Smyrna;professional and/or personal services

PSMP, LLC; 10-12 N Market St.,Smyrna; lessor of tangible personalproperty

Weaver’s Sanitation, LLC; 6Manor Dr., Smyrna; personal servic-es-cesspool cleaner

Last month we introducedCharitable Annuity Trusts.We will now look at exam-ples.

Annuity Trust examplesIn this case, the donor an-

nuitant is a single female, age76 nearest birth date, with amarginal income tax rate of35% (federal plus state).Stock market value is$50,000 with a cost basis of$20,000; it has been held formore than one year. Stockotherwise to be sold for reinvestment.

Annuity amount is $4,000 (8%),payable in semi-annual installments atend of payment periods. (applicablefederal rate of interest, 10%) Capitalgains rate of 20% assumed. State in-come tax of 2% assumed. Total is 22%.Naturally, these tax rates are subject tochange from time to time.

50,000-Fair market value of giftstock

10,266-Tax savings from the $29,331-donation deduction6,600-Capital gains tax avoided16,866-Total tax savings (10,266 + 6,600)33,134-Net cost of establishing the

annuity trustEffective rate of return on net invest-

ment: 14.26%An annuity trust may initially be

funded exclusively with tax-exemptbonds. Alternatively, the trust may befunded by cash or other appreciatedproperty, such as securities or real es-tate, with the trustee understanding thatit is to be the best interest of the grantorto invest the trust in tax-exempts.

In either case, there will be neitherordinary income nor realized capitalgain available as sources of payment.The annuity amount, set equal to thedollar interest from the bonds, comesfrom the third tier. It is tax free to theannuitant(s) for as long as the trusteecan so manage from tax-exempt munic-ipal bonds.

To illustrate the very favorable re-sults possible, assume that the samedonor as in the previous example has amaturing $50,000 certificate of depositinstead of appreciated stock. The ownercould reinvest in another CD paying ataxable 9%, or in high quality tax-ex-empt bonds with a yield of 7%.

To carry out the deferred charitablegift plus lifetime income, she funds aone-life 7% charitable remainder annu-ity trust with tax exempt bonds yielding7%. The annuity amount is a tax-free$3,500 payable in semi-annual install-ments. To enjoy the same after taxspendable income from a CD, it wouldhave to earn $5,556. This would beequivalent to a 14.5% taxable return onher net investment of only $38,191 af-

ter tax savings of $11,809 from thecharitable deduction.

Considerations for planning The following are some considera-

tions when planning and implementinga Charitable Remainder Annuity Trust:

Drafting the Trust agreementUse an up-to-date checklist or model

for the trust agreement, to be sure to in-clude requirements such as the manda-tory calendar year as the taxable year ofthe trust and the prohibition of paymentof any death taxes from the trust.

Selection of trusteeThe trustee of a charitable remainder

annuity trust can be an individual (in-cluding the donor), fiduciary corpora-tion or the charitable remainderman.Because investment of an annuity trustis generally simpler than managementof a unitrust, there is somewhat lessneed to assure market expertise on thepart of the trustee.

Selection of the Annuity amountThe donor choosing an annuity trust

in preference to a unitrust as the chari-table vehicle has foregone the possibili-ty of future increases in dollar return. Itfollows naturally to want the highestpossible return, consistent with assuredlifetime income and preservation of thefuture charitable realization. Govern-ment bonds with maturity dates beyondlife expectancy are the usual invest-ment.

The annuity rate selected is tied tothe going yield, but should providesome cushion for changes in yields overthe days required to purchase thebonds. When stock must be sold to ob-tain the funds, the rate selected shouldprovide additional margin for cost ofselling, possible market decline andtime required for settlement of the sale.

Next month we will complete ourstudy of Charitable Annuity Trusts withthe remaining items to consider beforeimplementing a trust with part three ofthis feature.

The trustee can be anindividual (includingthe donor), fiduciarycorporation or thecharitable remainder-man.

FINANCIAL

About the authorSamuel F. Slabaugh, Sr. is a CERTI-

FIED FINANCIAL PLANNER profession-al at EST Financial Group, Delmar. He spe-cializes in retirement and estate planningand small business consulting. For more in-formation, visit www.estfinancial.com

IItteemmss yyoouu sshhoouulldd ccoonnssiiddeerrwwhheenn iimmpplleemmeennttiinngg aa ttrruussttBy Sam Slabaugh

Governor Ruth Ann Minner,Delaware Economic Development Of-fice Deputy Director Tom McCarthyand officials from the city of Milfordrecently celebrated the designation ofDowntown Milford, Inc. as the eighthDelaware Main Street community.

Delaware Main Street provides thestate’s historic downtowns, communi-ties and small businesses with tools torevitalize their commercial districts, in-crease entrepreneurial opportunity andenhance quality of place. The programcurrently oversees several unique, vi-brant Main Street communities inBrandywine Village, Delaware City,Dover, Middletown, Newark, RehobothBeach and Wilmington.

The Main Street Program of the Na-tional Trust for Historic Preservation is

a proven model for revitalizing morethan 1,600 towns and cities nationwide.There has been a net gain of 173 busi-nesses and more than 1,000 new jobs inDelaware’s Main Street communitiessince its inception in 1996.

“Main Street designation is a signifi-cant achievement,” said Mitch Crane,Esq, Downtown Milford Inc. boardpresident. “We believe this designationwill offer increased credibility and visi-bility on a national level, guide and en-hance our future efforts, and propelDMI toward greater achievements, par-ticularly in the area of business devel-opment.”

For more information about theMain Street approach, created by theNational Trust’s Main Street Center,visit mainst.org

Milford receives designation


Conservation award winners announcedOn April 22, at the Delaware Agri-

cultural Museum and Village in Dover,Governor Ruth Ann Minner led a cere-mony with DNREC Secretary John A.Hughes and Delaware Association ofConservation Districts President Josef“Andy” Burger recognizing the winnersof the Annual Agricultural and UrbanGovernor’s Conservation Awards.

The Governor also signed a procla-mation officially designating April 27through May 4 as Soil and Water Stew-ardship Week.

This year’s Conservation Award win-ners are: Ben Walters, Clayton; DoloresA. Washam, Wilmington; CharmayneBusker, Busker Family Dairy, Harring-ton; Joseph Petrosky, Dover; CarltonJones, C&J Farms, Seaford; andGeorge, Miles and Buhr, Salisbury, Md.

New Castle CountyBen Walters, Clayton – Agricultural

Award Ben Walters is a grain farmer in the

southwest corner of New Castle County.The home farm, Delancy Manor Farm,which is adjacent to the CypressBranch, totals 179 acres. Mr. Waltersalso rents additional acreage inDelaware and Maryland for a total of691 acres. With the home farm locatednext to Cypress Branch, Mr. Waltersknows the importance of being carefulwith farmland management. A strongproponent of no-till farming practices,he uses this conservation tillage tech-nique to grow no-till corn, soybeans,wheat, and rye. He uses a yield monitorto spot problems in his crop fields andfollows up with soil tests using smartsampling techniques.

Dolores A. Washam, Urban Environ-mental Center, Wilmington – UrbanAward

Dolores Washam is one of the

founders, president, and a volunteerworker at the Urban EnvironmentalCenter, a non-profit organization in theCity of Wilmington.

The Center’s mission is to create anawareness of the urban environment,both man-made and natural. Ms.Washam has served as volunteer man-ager and president for the past 11 years.

The Center itself is a model foradaptive re-use as it formerly housedthe Wilmington mounted police force.The Center strives to teach adults andchildren the importance of making in-formed decisions that take into accountthe entire community.

Kent CountyBusker Family Dairy, Harrington –

Agricultural Award Chuck and Charmayne Busker start-

ed a dairy in Harrington in the 1970s.With the help of their children, Phillipand Sarah, this once small dairy hasgrown to accommodate a herd of 200Holstein cows, 100 of which are cur-rently milking.

This past year the Buskers havecompleted a manure handling and stor-age facility. The family tills 250 acresof forage and grain crops that they useas feed for their cows. They practiceminimal tillage and no-till practices onall their cropland and have participatedfor many years in the cover crop pro-gram through the District. Their farmsare also enrolled in NRCS’ Conserva-tion Security Program. The Buskers usean irrigation system to apply liquid ma-nure on their cropland to reduce soilcompaction and to distribute an evenapplication.

Joseph Petrosky, Dover – UrbanAward

The Sonic Restaurant at the GatewaySouth Shopping Center on Route 10 in

Dover was proposed in June 2006. Thesmall lot, approximately 1.16 acres insize, would be converted from grass tolargely impervious cover, posing manychallenges in terms of the water qualityrunoff from the site.

In a collaborative effort between theengineers, property owner Joseph Pet-rosky and the Kent Conservation Dis-trict, a new concept was suggested forthe project – the use of “Green Technol-ogy” in the form of two bio-retentioncells (ponds). The benefits of the projectare numerous, including improved wa-ter quality, since the bio mix in the re-tention basin removes more pollutantsfrom impervious areas than traditionalpractices. For his willingness to try agreen technology approach that in-volved additional costs to himself, theKent Conservation District nominatedMr. Petrosky for this 2008 GovernorsConservation Award.

Sussex CountyCarlton Jones, C & J Farms, Seaford

– Agricultural Award Mr. Jones operates a 445-acre grain,

poultry and beef operation near Seaford.Mr. Jones/C & J Farms has participatedin many cost-share programs with theSussex Conservation District and theUSDA Natural Resource ConservationService including cover crop and hayland management. The poultry opera-

tion consists of 40,000 broilers and asmall flock of free range laying hens.The cow/calf operation is totally grassfed. The cattle operation received cost-share through the Environmental Quali-ty Incentives Program (EQIP) for rota-tional grazing, three watering facilities,forage harvest management and 1,900feet of fencing. Proper manure storageis handled by two waste structures. Mr.Jones has been approved through EQIPFY08 for six additional watering facili-ties, a solar pumping plant and 27,600feet of additional fencing.

George, Miles and Buhr, Salisbury,Md. – Urban Award

The Sussex Conservation District’s(SCD) Sediment and Stormwater pro-gram staff have worked with the Salis-bury branch of architectural/engineeringdesign firm George, Miles and Buhr(GMB) for many years and have devel-oped a good working relationship withthe firm, which provides design andconsulting services to municipalities,developers and local businesses.

The high quality of all theirDelaware plans and calculations are evi-dent in their submittals and certifiedconstruction reviewer (CCR) inspec-tions.

This award specifically recognizesGMB for stormwater management planssubmitted to SCD.

The best of the First State’s tourismindustry were recognized during the2008 Governor’s Tourism Summit, heldrecently at the Chase Center on theRiverfront in Wilmington.

Delaware Economic DevelopmentOffice Director Judy McKinney-Cherryand Tourism Director Tim Morgan pre-sented nine Governor’s TourismAwards.

The Governor’s Tourism Awards ac-knowledge individuals and organiza-tions that have made significant contri-butions to Delaware’s tourism industry.Delaware attracts more than 8.1 millionvisitors each year.

According to Global Insight, Inc.,the total economic impact of thetourism industry in Delaware was $1.80billion in 2006. Core tourism is the 5thlargest sector employer in the state with30,200 direct full-time equivalencyjobs.

Award winners were selected by apanel of judges, representing tourismorganizations nationwide.

This year’s recipients are: Roy KleinHall of Fame: Individual Achievement -Kevin Fleming, photographer; Hall OfFame: Annual Event - St. Anthony’sItalian Festival; Travel and TourismPerson of the Year - Carolyn Grubb,Hotel du Pont; Volunteer of the Year -Dr. Gary D. Wray, Fort Miles HistoricalAssociation; Best Itinerary - 2007 Del-marva Birding Weekend, DelmarvaLow Impact Tourism Experiences(DLITE); Best Time-Targeted Cam-paign - Rehoboth Beach BoardwalkBuddy Walk; Best Targeted Demo-graphic Campaign - Rehoboth BeachBoardwalk Buddy Walk; Best Partner-ship - The 2nd Annual Delaware BookFestival, Delaware Division of Li-braries; and the Most Improved TourismProduct - Delaware Art Museum.

The award-winners were presentedwith hand-crafted artwork, designed byMarcie Tauber, a local glass artisan.

For more information about the 2008Governor’s Tourism Summit, visit visitdelaware.com/summit_registration.htm

Governor’s Tourism Summit

Photos and storyby Daniel Richardson

Nearly 20 years ago, Paula Stapletonand Karla Swarthout walked into astained glass studio in Sedona, Arizonato take their first class. “Paula had al-ways wanted to make stained glass,”Karla Swarthout said of her partnerPaula Stapleton. The pair startedEye4Glass, an art studio specializing incustom glass designs, after moving toSeaford from Arizona over a year ago.

“We decided to quit our paying jobs

and pursue our art,” Stapleton said. Be-fore the move to Delaware, Stapletonhad been a training instructor for a nu-clear power plant and Karla worked forthe phone company Quest.

Jayne Armstrong is the district direc-tor for the Small Business Administra-tion’s Delaware office. Ever since shetook the position in Delaware, she hasbeen searching for a local artisan to cre-ate custom plaques for the annual Smallbusiness awards.

Armstrong then met Stapleton andSwarthout at a workshop the SBA wasputting on in Seaford in conjunction

with the Seaford Chamberand her search was

over.


EEyyee44GGllaassss ssttuuddiioo ddeessiiggnnss ccuussttoomm SSBBAA aawwaarrddss

Jayne Armstrong stopped by the Eye4Glass studio to pick up the SBA awards. Fromleft are Karla Swarthout, Paula Stapleton and Jayne Armstrong.

Armstrong commissioned eye4glassstudio to design and create this yearsSBA awards.

With their new business having near-ly completed its first year, Stapletonand Swarthout are enjoying life on theeastern shore. “The change in weatheris nice,” said Swarthout,” we got tiredof the 120 degree weather (in Arizona).

We love being out in the country andbeing able to see wildlife right in ourbackyard.”

Eye4Glass studio is located just westof Seaford. Their glass art pieces can beseen in the Seaford Museum, 2 Cats inthe Yard in downtown Seaford and Gal-leria Tango on the avenue in Rehoboth.The studio can be reached at 682-3801.

By Lynn R. Parks

The Morning Star Business Report in-troduces “Hidden Treasures,” a monthlyfeature highlighting a successful businessin Kent or Sussex County that has the po-tential to become the next great nationalfranchise idea.

For 28 years, hungry people travelingin the Smyrna-Townsend area have beenable to count on Helen’s Sausage House.And that, said manager Joan Thomas, is-n’t likely to change.

“Our business is doing real good,”said Thomas, who has worked at therestaurant on U.S. 13 north of town for20 years. “People come from all over toeat here.”

Thomas said that people traveling on13 as well on Route 1 stop in for a scrap-ple sandwich or for a sausage sandwichwith peppers and onions. “People goingto the beach stop in, and people at thebeach drive up to get a sandwich,” sheadded. “We get truckers, fishermen andhunters” — Helen’s opens at 4 in themorning to accommodate the earlycrowd.

“And people going to work get break-fast here,” Thomas added. Regular cus-tomers at the small restaurant, which hasfour Formica-topped tables and seats onlyabout 15, include employees at the twoauto plants in New Castle County and atthe refinery in Delaware City, she said.“A lot of the same people come in everyday,” she said. “They count on us.”

And why do so many hungry folk de-pend on being able to eat at Helen’s?

“We have good food and good serv-ice,” said Kimberly Thomas, Joan’sdaughter who has worked at the restau-rant for 12 years. She started workingthere when she was still in high schooland, along with her mother, cooks andtakes orders at the counter. In all, Helen’semploys eight cooks and waitresses.

Helen’s is owned by Helen Achen-bach, Smyrna, who opened the restaurantnearly three decades ago. It was Helenwho taught Joan and Kim Thomas therestaurant’s special secret to cookingsausage and scrapple, a secret they bothstill use and which neither was willing toshare.

“People really like the way we cookit,” Joan Thomas said. But Helen’s menu

doesn’t stop with sausage and scrapple.For breakfast, which is served all day, theeatery offers platters as well as fried hamsandwiches, fried bologna sandwiches,pork chop (with the bone still in) sand-wiches and steak and egg sandwiches.The home fries, which Helen’s sign de-scribes as “delicious,” are made rightthere, from fresh-cut potatoes. (The signalso features a grinning and very pinkpig, wearing a chef’s hat and a red neck-erchief and sitting dangerously close to aroaring fire.) For lunch, diners can getsoups and chili, hamburgers and cheese-burgers, cheese steak sandwiches andchicken sandwiches, as well as cold sand-wiches such as tuna and ham and cheese.Kimberly Thomas’ favorite sandwich,one she often fixes for herself, is chickensalad, with provolone cheese and sweetpeppers.

“I like to grill it,” she said, “so thecheese melts and runs all through it.”

Helen’s menu has had its share of na-tional attention. In 2001, Jane andMichael Stern, who write a monthly col-umn, “Two for the Road,” for Gourmetmagazine, included the restaurant amongtheir favorites.

“Ask the Sterns to name their top 10picks and the list will include Helen’sSausage House, a tiny shack surroundedby 18-wheelers and packed wall-to-wallwith truckers,” according to the SplendidTable, an American Public Media radiobroadcast whose Web site lists the Sterns’favs. “A wonderful Italian sausage sand-wich smothered with peppers and onionsis a predictable menu item, and the porkchop sandwich is served on the bone, onwhite bread. Although sausages are thestar attraction, Helen’s other sandwichesare not to be ignored, in particular thepork chop and the cheese steak,” MichaelStern wrote for roadfood.com. That Website, which rates local eating establish-

ments, says that the food at Helen’s isworth driving more than 70 miles to getthere. The site doesn’t just like the food.It also praises Helen’s atmosphere. BothJoan and Kimberly say that they enjoytheir work. “We are all good friends hereand we all get along,” said Kimberly. “Ilike seeing all the people coming and go-ing,” added her mom. Now, the restaurantis open from 4 a.m. to 2 p.m. Mondaythrough Friday and 4 a.m. to noon onSaturday. It is closed on Sunday. Joan

Thomas doesn’t envision that changingany time soon.

“We like the hours that we have,” shesaid.

For your information:Helen’s Sausage House is located on

U.S. 13 northbound, a few miles north ofthe Kent County/New Castle County lineabove Smyrna. The restaurant is openMonday through Friday, 4 a.m. to 2 p.m.,Saturday, 4 a.m. to noon. For informa-tion, call 653-4200.


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From left are Real Estate Agents Steve Liller, Tina Rix, Jimmy Smack, Shari Cannonand Amy Herr who are working at the new Ocean Atlantic Agency in Seaford.

Ocean Atlantic Agency of RehobothBeach announces their recent purchaseof Broker Post Real Estate of Seafordlocated at 23028 Bridgeville Highway.

Broker Post is a full-service real es-tate company handling both residentialand commercial real estate transactions.Broker Post has been run byBroker/Owner John Hanenfeld since1999. Due to Hanenfeld’s increase incommercial and development business,he decided to sell his residential sectorof Broker Post to Ocean AtlanticAgency of Rehoboth Beach.

Hanenfeld will however, maintain

Broker Post Commercial Farms andLand and act as the managing brokerfor the full service commercial agency.

Justin Healy of Ocean AtlanticAgency will take over the role as man-aging broker for the western sussex di-vision of Ocean Atlantic Agency.

Ocean Atlantic Agency is also ac-quiring five experienced real estateagents - Tina Rix, Steve Liller, ShariCannon, Amy Herr and Jimmy Smack.To learn more about the western sussexdivision of Ocean Atlantic Agency, visitwww.OceanAtlantic.net or call 302-628-5015.

Ocean Atlantic Agency acquiresBroker Post Real Estate agency

Governor Ruth Ann Minner andKraft Foods Dover Plant ManagerKevin Ripley have announced the ex-pansion of the company’s productionlines at the Dover manufacturing facili-ty. The expansion will result in 40 newsustainable-wage jobs and an additionalcapital investment in state-of-the-artproduction equipment and employeetraining.

The Dover facility currently manu-

factures various food and beverageproducts such as Stove Top stuffingmix, Jell-O desserts, Dream Whipwhipped topping mix, and Kool-Aid,Country Time and Crystal Light softdrink mixes. The plant currently em-ploys approximately 500 employees,ranking Kraft as the second largestmanufacturing firm in Kent County.

The expansion plans include a multi-million dollar capital investment for the

acquisition of new manufacturing andpackaging equipment to expand the pro-duction of Kool-Aid Singles, the com-pany’s single-serve powdered bever-ages. The Delaware Economic Develop-ment Office awarded Kraft Foods aCompetitiveness Fund grant in theamount of $708,000 to help offset thecapital expenditures for the expansion.The investment will generate an addi-tional economic impact of $8.5 million,

bringing the Kraft Foods’ total econom-ic contribution to more than $60 mil-lion.

“This investment in Kraft Foods so-lidifies and grows critical manufactur-ing operations and jobs in Delaware.We are pleased that Delaware was ableto compete and win this investmentover potential other sites in the Mid-west,” said Judy McKinney-Cherry, di-rector of DEDO.

Kraft Foods in Dover expands, adds state-of-the-art equipment


Who remembers theChevrolet Nova? It’s historynow but it was one of the20th century’s major market-ing errors. In Spanish, theword ‘nova’ means ‘it doesnot go’ (no va).

Had GM done its market-ing research or consultedwith even one Spanish-speaking person, the compa-ny never would have nameda car “Nova” unless they pur-posely wanted to scare awaya segment of the buying population.

This anecdote illustrates the impor-tance of marketing with an eye on thelargest growing buying market in theUnited States. Delaware’s Hispanicpopulation increased by 135.6 percentbetween 1990 and 2000. Their numbersare so great they’ve been compared tothe Baby Boomers as a major drivingforce in the economy and culture.

“If they're not on your marketingradar, chances are you're already onestep behind your competition. The U.S.Hispanic population is growing expo-nentially, and so is their purchasingpower,” writes Kristin Edelhauser inEntrepreneur magazine.

Effectively reaching this market paysoff, but it also requires some thought.The good news is that studies indicatethat Hispanics show stronger brand loy-alty than other population groups. Buteven among highly-motivated profes-sional Hispanics who are completelybilingual and operate in English, morebridges are formed and bonds arestrengthened when companies reach outwith well-translated communications inSpanish.

Building trust and mutual respect iscrucial in business transactions, saysPatricia V. Rivera, founder of theDelaware-based BilCom, Inc. a bilin-gual communications company foundedin 2003 (www.bilcomgroup.com).

In her April newsletter “The Bilin-gual View,” Rivera reminds clients thatsimple word-for-word translations canbe dangerous in the marketplace. Con-sider, she said, a well-known exampleinvolving the Spanish translation of amajor airline’s slogan. “The airline,touting its comfortable seats, urges youto ‘Fly in Leather’ however, the flawedtranslation of ‘Fly in Leather’ to the lit-eral Spanish ‘Vuela en cuero,’ colloqui-ally means ‘Fly Naked’.” Oops. Now, ifyou are Hispanic (unless you’re a nud-ist), wouldn’t you think twice beforebooking that airline?

Yes, it’s funny. But humor aside,“Translators, editors and reviewers must

be meticulous and attentive to detail toavoid these kinds of errors,” Riverasays. The lesson here is - literal transla-tions don’t work. Computer translationsdon’t work. Professional translators do.

When marketing to Hispanics, appealto your target audience by using theservices of professional translators toprevent miscommunication.

Rivera says professional translatorsare a highly-educated group of people.According to the American TranslatorsAssociation, about 72 percent of organi-zation members hold a graduate degree,while 32 percent have degrees in trans-lation and/or interpreting.

“If you don’t understand the targetlanguage, make your translators provetheir worth to you. Find other peoplewho grew up speaking and writing thetarget language to thoroughly reviewthe initial translation,” says Rivera.

She asks the rhetorical, “You would-n’t trust your computer technician towrite your promotional marketing mate-rial just because he’s fluent in English,would you?” It follows then, that nei-ther would you trust your company’stranslations (and reputation) to someonein your office who speaks some Span-ish; nor would you use a computer

translation that distorts meaning, ig-nores sentence structure and doesn’tmake sense to anyone.

Rivera knows that the translationprocess is composed of hundreds ofsmall tasks that translators must com-plete; they must assess for subtleties ofmeaning and accuracy of message. Theymust compose a compelling messagethat appeals to clients — just like we doin English, but with extra care, thoughtand work.

Consider courting a new client basein this sluggish economy. Just makesure your message isn’t lost in transla-tion.

When marketing toHispanics, appeal toyour target audience byusing professionaltranslators to preventmiscommunication.

WRITING WITH AN EDGEBy Annette C. Silva

TTrraannssllaattoorrss ccaann hheellpp rreeaacchh uunnttaappppeedd mmaarrkkeettss

About the AuthorAnnette Silva began her writing ca-

reer in the U.S. Foreign Service as anassistant reports writer in CentralAmerica. Back in the U.S., she servedas technical writer for The NationalMachine Tool Builders Association.Upon moving to Delaware she beganfreelance writing for The News Jour-nal, The Salisbury Business Journal,Shore Living Magazine, The Sussex-Kent Business Report and The Delmar-va Quarterly. Visit www.hookprgroup.com to learn more.

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Send us your newsSend Business news to edi-

[email protected]. Sendphotos in jpg format as attach-ments. Items are used on a firstcome basis.


Personnel FileAmericraft welcomes associates

AmeriCraft Corporation announcesthe addition of Beth Brittingham and AlPerreca.

Beth Brittingham, who has lived inthe area for 32 years, has designedkitchens and baths from the Salisburyarea to the local beaches.

Al Perecca joins Americraft as a newproject manager. Perecca, who is origi-nally from upstate New York and livedon the Eastern Shore of Virginia, residesin Millsboro. He has experience in con-struction from planning to execution.

AmeriCraft Corporation, which is lo-cated in Selbyville, has three divisions -new homes, home services and akitchen and design center.

Vild leaves department Deputy Insurance Commissioner

Michael Vild has left the Delaware De-partment of Insurance. His last day wasApril 11.

Vild, who served as the deputy insur-ance commissioner since CommissionerDenn took office in January 2005, willbecome general counsel at the DelawarePark racetrack and gaming venue nearChristiana. Prior to 2005, Vild was anattorney and partner with The BayardFirm in Wilmington.

Vild said his new position will com-bine his legal background with his inter-est in horses, which he and his familyraise, ride and train.

“I’m truly excited about joiningDelaware Park – it is an opportunityjust too good for me to pass up. At thesame time, I am disappointed to beleaving my friend Matt Denn and thefine people at the Delaware Departmentof Insurance,” Vild said. “I’m leavingthe most interesting job I’ve ever had.”

Coleman joins RE/MAXPat Campbell-

White’s Beachteam ofRE/MAX Realty Group,Rehoboth Beach, an-nounces the recent addi-tion of Dana Coleman.

Born in Baltimore,Md., Coleman wasraised in northern Vir-ginia. As a child, shevisited the beaches in Delaware andMaryland.

Coleman began her real estate careerin 1998 in new home sales in northernVirginia at Van Metre Companies as asales assistant. She then began workingwith Drees Homes as marketing manag-er for new homes for seven years. In2006, she relocated to the beach to sellfor M/I Homes at Sawgrass in RehobothBeach.

Coleman sold over $100,000,000throughout her seven years in newhome sales, while maintaining at least a99% customer satisfaction rating.

In her spare time, she enjoys spend-ing time with her husband, Tyler, andtheir Siberian Husky “Skye.” She also

assists with sales and marketing effortsfor their family business venture, “OnThe Move Detailing, LLC,” a mobileautomotive detail business.

To reach Coleman, call 302-227-6208 or e-mail [email protected].

Keenan joins Jack LingoIrene Keenan has

joined the Millsboro of-fice of Jack Lingo, Real-tor. Keenan has 17 yearsof experience in thebanking industry.

A Delaware native,Keenan resided in north-ern Virginia for 23 yearsand relocated to SussexCounty in 2001 to be closer to her fami-ly. She resides in Millsboro. To reachIrene, call 302-245-8759.

White appointed to board Terri White, vice

president of operationsfor Peninsula UnitedMethodist Homes, Inc.(PUMH), has been ap-pointed to the DelawareBoard of Examiners ofNursing Home Adminis-trators by GovernorRuth Ann Minner. Shewill serve a three-year term.

As a commissioner, White will grantlicenses, participate in administrativehearings, make decisions about licen-sure, rulemaking, and disciplinary sanc-tions, propose legislative initiatives andparticipate in legislative committeemeetings and professional meetings.

White has been with PUMH since1997, first as executive director ofCokesbury Village, later as a regionaldirector, and most recently as corporatedirector of programs and services.

She is a licensed nursing home ad-ministrator. “This is an exciting oppor-tunity,” remarked White, “to helpDelaware’s standards and practices fornursing home administrators remainstrong.”

Terri holds a bachelor of science de-gree in organizational communica-tions/business from Ohio University.

Star staff members win awards Four members of the Seaford and

Laurel Star staff won awards in theMaryland, Delaware, D.C. Press Associ-ation in the 2007 Editorial Contest.

Newspapers enter published articlesand photos for the contest. The winnerswere announced in April.

The Stars competed in “Division F:Non-dailies under 10,000” circulation.Winning staff are:

• Local Column: Critical Thinking,second place - Lynn R. Parks for hercolumn entitled, “Turn the Tide of Cli-mate Change.”

• Series: first place - James Diehl forhis series, “Remembering World War IIVeterans.”

• General News Photo: first place -Cassie Richardson for her photo enti-tled, “Scene at Galestown Pond.”

• Sports Photo: second place - GeneBleile for his photo entitled “Makingthe Grab.”

• Environment article: first place -Lynn R. Parks for her article entitled“No Grains,” about a farmer who raisesgrass-fed cattle.

Moore & Rutt, P.A. adds to staffMoore & Rutt, P.A., a law firm with

offices in Georgetown and Milford an-nounced that Gregory W. Williams, Es-quire has joined the firm in an “OfCounsel” position. Moore & Rutt, P.A.,now has six attorneys.

Williams is a Caesar Rodney HighSchool graduate, received his BA fromNorth Carolina Wesleyan College, cumlaude, in 1975, and his law degree fromWake Forest University.

He was a partner in the Law Firm ofHudson, Jones, Jaywork & Williams;Hudson, Jones, Jaywork, Williams &Liguori, and the Law Office of GregoryWilliams. He has lectured on varioustopics involving real estate law.

“We are very excited to have Gregjoin our firm. He has an excellent repu-tation in the legal community and he iscertainly considered an expert in condo-minium and real estate law. David Ruttand I have known Greg for many yearsand is a natural fit for our firm,”stated J.Everett Moore, Jr.

“I am very pleased to be able to offermy clients the services of a full servicefirm. Not only will my clients get thereal estate help they need but also cor-porate, estate planning, litigation andthe many other services offered byMoore and Rutt,” said Williams.

Jefferson earns designationFrank Parks and Rob

Harman of Home TeamRealty announce thatKevin Jefferson has beenawarded the CertifiedResidential Specialist(CRS) designation by theCouncil of ResidentialSpecialists, the largestnot-for-profit affiliate ofthe National Association of Realtors.

Realtors who receive the CRS desig-nation have completed advanced cours-es and demonstrated professional ex-pertise in residential real estate.

Home buyers and sellers can be as-sured that CRS designees subscribe tothe strict realtor code of ethics, have ac-cess to the latest technology and arespecialists in helping clients maximizeprofits and minimize costs when buyingor selling a home.

Rhodes earns e-PRO certificationJudith M. Rhodes of Callaway, Far-

nell and Moore, Inc. has successfullycompleted the Realtor e-PRO course tobecome one of a select few real estate

professionals to earn the prestigious cer-tification offered through the NationalAssociation of Realtors.

The certification course is an educa-tional program that is comprehensiveand interactive.

It is specifically designed to providereal estate professionals with the tech-nology tools needed to assist consumersin the purchase or sale of a home.

With more than 70 percent of con-sumers beginning their real estate re-search on the Internet, e-PO certifiedagents have the experience and expert-ise to meet the demands of today’s buy-er and seller.

“The real estate industry has under-gone a fundamental change over thepast several years,” said Rhodes. “Amajority of consumers are taking thetime to conduct their own research priorto contacting an agent. In turn, real es-tate professionals must be knowledge-able of how technology can assist themin serving the needs of the buying andselling public.”

Both the content and the deliveryplatform were created by San Diego-based technology company InternetCrusade.

The course instructs participants inthe professional use of e-mail, the de-velopment of an interactive website,and the use of online research tools.

Carey joins Home Team Realty Home Team Realty welcomes their

most recent Real Estate Agent, RachaelCarey. Rachael attended the Universityof Delaware and Widener Universitywhere she graduated with her ParalegalDegree.

Pomeroy appointed to boardGoodwill of Delaware

& Delaware County, Inc.has appointed Paul J.Pomeroy, director ofmarketing for AloysiusButler & Clark in Wilm-ington, to serve on theirboard of directors. Hewill also be a part ofGoodwill’s marketingcommittee.

With a bachelor’s degree in businessadministration from Georgetown Uni-versity and a master’s of public admin-istration from George Washington Uni-versity, Pomeroy’s professional expert-ise centers on creating and managingcomprehensive marketing campaigns,market forecasting and management,branding and creative concept develop-ment.

Pomeroy resides in Newark with hiswife and two children. For more infor-mation, visit www.GoodwillDE.org.

How to submit itemsBusinesses my email news releases

to [email protected]. Pleasesend photos as jpg attachments. Textmay be sent as an attachment or pastedonto the message board.

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White

Jefferson

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ADVERTISINGMorning Star Business Report Laura Rogers 302-629-9788 302-629-9243 www.msbusinessreport.com [email protected] Box 1000, 628 W. Stein Hwy., Seaford, DE 19973 Doris Shenton 302-629-9788 302-629-9243_______________________________________________________________________________________________________________________________________________________________________The Seaford Star Bryant Richardson 302-629-9788 302-629-9243 www.seafordstar.com [email protected] Box 1000, 628 W. Stein Hwy., Seaford, DE 19973_______________________________________________________________________________________________________________________________________________________________________The Laurel Star Pat Murphy 302-629-9788 302-629-9243 www.laurelstar.com [email protected] Box 1000, 628 W. Stein Hwy., Seaford, DE 19973_______________________________________________________________________________________________________________________________________________________________________APPRAISAL SERVICESBrady Appraisal Associates Lillias Brady 610-876-6888 610-471-0705 www.bradyappraisal.com [email protected] Branchwood Dr., Rehoboth, DE 19971_______________________________________________________________________________________________________________________________________________________________________ARCHITECTS & ENGINEERSA-ES ArchiTech, LLC Eric A. Booth 410-543-4595 410-543-4898 www.aesarchitech.com [email protected] W. Church St., Salisbury, MD 21801 Thomas D. Plotts [email protected]_______________________________________________________________________________________________________________________________________________________________________BUSINESS & INDUSTRY STAFF DEV. TRAININGDelaware Technical & Community College Ann Del Negro Ed.D 302-855-1665 302-858-5457 www.dtcc.edu/owens/ccp [email protected]. 18 Seashore Highway, Georgetown, DE 19947_______________________________________________________________________________________________________________________________________________________________________CABINETRY- Kitchen, Bath & Home OfficeU. L. Harman, Inc., . Delores Bowles 800-346-4887 410-482-8879 www.ulharman.com [email protected] Box 56, Marydel, DE 19964 Jeff Riddleberger 302-492-3456_______________________________________________________________________________________________________________________________________________________________________CHAMBER OF COMMERCECentral Delaware Chamber of Commerce Sandy Dale 302-734-7513 302-678-0189 www.cdcc.net [email protected] N. DuPont Hwy., Dover, DE 19901_______________________________________________________________________________________________________________________________________________________________________Chamber of Commerce of Greater Milford Jo Schmeiser 302-422-3344 302-422-7503 www.milfordchamber.com [email protected] S. Washington Street, Milford, DE 19963_______________________________________________________________________________________________________________________________________________________________________Georgetown Chamber of Commerce Norma Elliott 302-856-1544 302-856-1577 www.georgetowncoc.com [email protected] Layton Ave., PO Box 1, Georgetown, DE 19947_______________________________________________________________________________________________________________________________________________________________________Greater Millsboro Chamber of Commerce Fran Bruce 302-934-6777 302-934-6065 www.millsborochamber.com [email protected] Box 187., Millsboro, DE 19966_______________________________________________________________________________________________________________________________________________________________________Greater Seaford Chamber of Commerce Paula Gunson 302-629-9690 302-629-0281 www.seafordchamber.com [email protected] High St., Seaford, DE 19973_______________________________________________________________________________________________________________________________________________________________________Rehoboth-Dewey Chamber of Commerce Carol Everhart 302-227-6446 302-227-8351 www.beach-fun.com [email protected] Rehoboth Ave., Rehoboth Beach, DE 19971 800-441-1329 x13_______________________________________________________________________________________________________________________________________________________________________COMMUNICATIONSDCI Voice Solutions. Tanya Wilhelmi 410-341-6200 410-219-3659 www.dcivoice.com [email protected] E. Main St., Salisbury, MD 21804_______________________________________________________________________________________________________________________________________________________________________COMPUTERSZ-Tronix Computers & Software Alan Stolzenbach 302-628-9661 302-628-7733 www.McbeeWeb.com/Ztronix [email protected] Sussex Highway, Unit 7, Seaford, DE 19973_______________________________________________________________________________________________________________________________________________________________________EDUCATIONUniversity of Del. Div. of Prof. & Continuing Studies Tara Kee 866-820-0238 302-831-3292 www.continuingstudies.udel.edu [email protected] Partnership CenterDel Tech Owens Campus, Georgetown, DE 19947_______________________________________________________________________________________________________________________________________________________________________ENVIRONMENTALDelaware Solid Waste Authority Wendy Pizzadili 302-739-5361 302-739-4287 www.dswa.com [email protected] S. Bradford St., PO Box 455, Dover, DE 19903_______________________________________________________________________________________________________________________________________________________________________FINANCIALBank of Delmarva Donald Dykes 302-875-5901 302-875-1766 www.bankofdelmarva.com [email protected] East Market St., Laurel, DE 19956_______________________________________________________________________________________________________________________________________________________________________DEL ONE 7 STATEWIDE LOCATIONS Debbie Jewell 302-672-1492 302-739-1790 www.Del-One.org [email protected] Beiser Blvd., Dover, DE 19904_______________________________________________________________________________________________________________________________________________________________Delaware State Police Federal Credit Union Stephen Cimo 302-856-3501 302-856-2539 www.dspfcu.com [email protected] Box 800, Georgetown, DE 19947-0800 EXT 120_______________________________________________________________________________________________________________________________________________________________________Delaware National Bank, PO Box 602 Judy Johnson 302-629-5400 302-629-4861 www.delawarenational.com [email protected] Sussex Hwy., Suite 5, Seaford, DE 19973 _______________________________________________________________________________________________________________________________________________________________________Delaware National Bank, PO Box 9 Al Turchan 302-875-2137 302-875-7345 www.delawarenational.com [email protected] Sussex Hwy., Laurel, DE 19956 _______________________________________________________________________________________________________________________________________________________________________Discover Bank Sherry Berman 302-349-4512 302-349-4133 www.myDiscoverbank.com sherryberman@502 East Market St., Greenwood, DE 19950 discoverfinancial.com_______________________________________________________________________________________________________________________________________________________________________

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Seaford Federal Credit Union Mary Adams 302-629-7852 302-629-9125 www.seafordfcu.com [email protected] Professional CenterRt. 13 South, Seaford, DE 19973_______________________________________________________________________________________________________________________________________________________________________FLAGS AND ACCESSORIESInternational Flag Supply Bridget Mayer 302-645-1943 302-645-1943 www.internationalflagsupply.com [email protected] Whitehall Rd., Milton, DE 19968_______________________________________________________________________________________________________________________________________________________________________FLORISTBlossoms Inc.. Sandy de Church 302-537-6001 302-537-6067 www.blossomsinc.com [email protected] Garfield Parkway., Bethany Beach, DE 19930 Theresa Pyle_______________________________________________________________________________________________________________________________________________________________________FUNERAL SERVICESWatson Yates Funeral Home, Inc. Gary Yates 302-629-8561 302-629-7961Front & King St., Seaford, DE 19973_______________________________________________________________________________________________________________________________________________________________________GLASSMr. Go-Glass, 680 North Dual Hwy. Bruce Johnston 302-629-4947 302-629-4843 www.go-glass.com [email protected] Village Shopping Ctr., Seaford, DE 19973Mr. Go-Glass Tom Huff 302-674-3390 302-674-8637 www.go-glass.com [email protected] N. DuPont Hwy., Dover, DE 19901Mr. Go-Glass Ric Ross 302-645-9340 302-645-9705 www.go-glass.com [email protected] Dartmouth Dr., #3, Lewes, DE 19958_______________________________________________________________________________________________________________________________________________________________________GRAPHIC/WEBSITE DESIGNDean Design/Marketing Group Inc. Jane E. Dean 302-674-5007 717-898-9570 www.deandesign.com [email protected] Nissley Rd., Lancaster, PA 17601 877-407-9800 Lincoln, DE_______________________________________________________________________________________________________________________________________________________________________

moc.loa@scihpargnotlimahmoc.scihpargnotlimah.www9494-926-2039494-926-203kciuQ.G breHsetaicossA notlimaHkciuQ .K nylecoJ37991 ED ,drofaeS ,1341 xoB OP_______________________________________________________________________________________________________________________________________________________________________

HEALTHBeebe Medical Center Mark B. Thompson 302-645-3300 302-644-9032 www.beebemed.org [email protected] Savannah Rd., Lewes, DE 19958-0226_______________________________________________________________________________________________________________________________________________________________________Heritage At Milford - Genesis HealthCare SM Cheryl Stover 302-422-8700 302-422-8744 www.genesishcc.com [email protected] South DuPont Blvd., Milford, DE 19963_______________________________________________________________________________________________________________________________________________________________________Nanticoke Health Services Reneé Morris 302-629-6611 302-629-2493 www.nanticoke.org [email protected] Middleford Rd., Seaford, DE 19973_______________________________________________________________________________________________________________________________________________________________________HOME BUILDERS - CONTRACTORSU.L. Harman, Inc. Ron Jayne 302-492-3456 302-482-8879 www.ulharman.com [email protected] Box 56, Marydel, DE 19964 Fred Bradbury 800-346-4887_______________________________________________________________________________________________________________________________________________________________________HOME SERVICESCheer Home Services Gloria Woodson 302-854-9555 302-854-9564 www.cheerde.com [email protected] Sand Hill Rd._______________________________________________________________________________________________________________________________________________________________________INSURANCEDrace Insurance & Investment Services G. Jane Drace, LUTCF 302-629-4000 302-629-4513 [email protected] Building, 500 W. Stein Hwy., Seaford, DE 19973 302-629-4514_______________________________________________________________________________________________________________________________________________________________________Farnell & Gast Insurance Joe Gast, CPCU 302-629-4514 302-629-4513 www.cfmnet.com [email protected] W. Stein Highway, Seaford, DE 19973 800-966-4514_______________________________________________________________________________________________________________________________________________________________________Clifford Short Insurance Cliff Short 302-856-7773 302-856-7943 [email protected] East Market St., Georgetown, DE 19947_______________________________________________________________________________________________________________________________________________________________________INTERNET SERVICE & WEB PAGE DESIGNDelmarva Digital Tim Smith 302-875-7700 302-875-8288 www.ddmg.net [email protected] Laureltowne, Laurel, DE 19956_______________________________________________________________________________________________________________________________________________________________________LEGAL SERVICESergovic and Carmean, P.A. Joan Tyndall 302-855-1260 302-855-1270 www.scdelaw.com [email protected] W.Market St., Georgetown, DE 19947_______________________________________________________________________________________________________________________________________________________________________MEDICAL TRANSPORTLifestar Ambulance Mike Parker 410-546-0809 410-860-5260 www.lifestarambulance.com [email protected] S. Tower Dr., Salisbury, MD 21804 800-572-9838_______________________________________________________________________________________________________________________________________________________________________MORTGAGESChase Home Loans John Rowley 302-678-9696 302-678-5581 www.johnrowley.biz [email protected] S. Independence Blvd., Dover, DE 19904_______________________________________________________________________________________________________________________________________________________________________NETWORKINGResort Beaches, Women In Business Regina Aamacha 302-226-1693 www.irbwibr.com [email protected] Box 860, Rehoboth Beach, DE 19971_______________________________________________________________________________________________________________________________________________________________________PAINTINGBeach House Coloring Annamarie Pereira 302-249-6828 [email protected] Box 1093, Rehoboth Beach, DE 19971_______________________________________________________________________________________________________________________________________________________________________PAYROLL SERVICEPaychex Paige Cohan 800-884-2425 302-454-7999 www.paychex.com [email protected] Continental Drive, Ste. 106, Newark, DE 19713 ext. 28648_______________________________________________________________________________________________________________________________________________________________________

Name Contact Phone Fax Website EmailMorning Star Business Report • May 2008 PAGE 35


PAYROLL SERVICEPayroll Professionals Cindi Cleaver 302-645-5700 302-645-0395 [email protected] Savannah Rd., Lewes, DE 19958_______________________________________________________________________________________________________________________________________________________________________PLANTS FOR ALL SEASONSJeff’s Greenhouses Jeff Hastings 302-875-3420 302-875-9542Main St., Bethel, DE 19931_______________________________________________________________________________________________________________________________________________________________________PORTRAITSPortraits In The Sand Dave Koster 302-226-9226 302-226-8424 www.PortraitsInTheSand.com businessreport@110 White Oak Rd., Rehoboth, DE 19971 portraitsin the sand.com_______________________________________________________________________________________________________________________________________________________________________PUBLISHINGMorning Star Publications Bryant Richardson 302-629-9788 302-629-9243 www.seafordstar.com [email protected] Box 1000., Seaford, DE 19973 www.laurelstar.com___________________________________________________________________________________________________________________________________________________________________________REAL ESTATELong & Foster Real Estate, Inc. Ethel M. Lewis 302-227-2541 X470 302-227-8165 www.longandfosterde.com [email protected] Rehoboth Ave., Rehoboth Beach, DE 19971 800-462-3224___________________________________________________________________________________________________________________________________________________________________________Century 21 - Tull Ramey Patti Haney 302-628-9000 office 302-628-5246 www.delawarefromshore [email protected] Pennsylvania Ave., Seaford, DE 19973 302-462-0710 cell toshore.com___________________________________________________________________________________________________________________________________________________________________________Century 21 Mann & Sons In-Town Susan Giove 302-226-3770 office 302-226-3772 www.maggioshields.com [email protected] Rehoboth Avenue, Rehoboth, DE 19971 Joe Maggio 302-841-5331 cell___________________________________________________________________________________________________________________________________________________________________________SIGNSSign-A-Rama Gwen Osborne 302-227-3280 302-227-2699 www.signarama/19971.com [email protected] Rehoboth Ave. Ext., Unit 9, Katie HandyRehoboth Beach, DE 19971___________________________________________________________________________________________________________________________________________________________________________TATOO STUDIOAncient Art Tatoo Studio, Inc. Peggy Hurley 302-644-1864 www.ancientarttatoo.net [email protected] Tenley Ct. #1, Lewes, DE 19958___________________________________________________________________________________________________________________________________________________________________________TITLE COMPANIESSuperior Title Corporation Barbara O’Leary 302-337-9190 302-337-8935 [email protected] S. Main St., Bridgeville, DE 19933___________________________________________________________________________________________________________________________________________________________________________Superior Title Corporation Barbara O’Leary 302-732-0936 302-732-0938 [email protected] Vines Creek Rd., Dagsboro, DE 19939___________________________________________________________________________________________________________________________________________________________________________Superior Title Corporation Barbara O’Leary 302-227-3390 302-227-2292 [email protected] Rehoboth Ave., Rehoboth Beach, DE 19971___________________________________________________________________________________________________________________________________________________________________________UTILITIESArtesian Water Company George Phillips 302-453-6900 302-453-6957 www.artesianwater.com [email protected] Churchman’s Rd., Newark, DE 19702 302-684-2527 302-684-5164 [email protected] Lewes Georgetown Hwy.,Unit 4, Milton, DE 19965 800-332-5114_______________________________________________________________________________________________________________________________________________________________________Tidewater Utilities Gerard Esposito 302-734-7500 302-734-9297 www.tuiwater.com [email protected] S. Little Creek Road, Dover, DE 19901 800-523-7224_______________________________________________________________________________________________________________________________________________________________________

Name Contact Phone Fax Website Email

To be included in the Morning Star Business DirectoryCall Laura Rogers or Doris Shenton at 302-629-9788

John Orona took a shortcut to a suc-cessful career by starting his own businesswhen he was only 17-years-old.

Six years later his Shortcutz Lawn &Landscape Associates employs an averageof eight people and grosses approximately$500,000 a year.

Success at such a young age has earnedhim recognition as the U.S. Small BusinessAdministration’s (SBA) 2008 DelawareYoung Entrepreneur of the Year. He evenbested his competition from Pennsylvania,Maryland, West Virginia, Virginia and theDistrict of Columbia to win the SBA’sMid-Atlantic Region award and was a fi-nalist for the SBA’s national award.

The award recognizes young entrepre-neurs under the age of 30 for their smallbusiness success. The winner is selectedbased on the increase of the company’ssales and profits, employment growth; cre-

ative business methods and the demon-strated potential for long-term businesssuccess.

Dover-based Shortcutz services a mix-ture of residential and commercial cus-tomers, offering landscape installation andmaintenance, lawn irrigation and light ex-cavation services. Over the past two years,the company has expanded into the newhome construction market working withseveral large developers to grow the busi-ness.

The expansion has enabled Shortcutz toincrease its commercial contracts to 90percent of its business base.

Orona got the entrepreneurial bug earlywhen he bought his first lawn mower whenhe was eight years old.

While most teenagers cut lawns as away to make extra money, Orona knew hewanted to take it to another level by being

his own boss one day. He knew he couldn’t do it alone and

turned to Delaware Technical and Commu-nity College to learn about operating, man-aging and marketing a small business.While pursuing a degree in business man-agement, Orona took advantage of Del-Tech’s entrepreneurial studies program.

“I knew immediately that he was a vi-sionary and a listener,” said Brenda White-hurst, the previous program manager of theSmall Business Advocacy Program at FirstState Community Action Agency and thecurrent marketing manager of the YWCADelaware Center for Women’s Entrepre-neurship Southern Office in Georgetown.

Whitehurst first met Orona when sheguest lectured at a DelTech entrepreneur-ship class. He contacted her after the classand asked if he could work with her to planhis business growth.

She was so impressed with his followthrough and dedication that she nominatedhim for the SBA award.

“As a young small business owner, Ihave come to realize that you can’t pleaseevery person you do business with,” saidJohn Orona, president of Shortcutz Lawn& Landscape Associates. “However, if youcan look back at the end of the day and feelconfident that you have made choices withthought and integrity, you can always holdyour head high and ultimately come out ontop.”

The early days of just a lawn mowerand a truck are long gone. Today Short-cutz’ equipment includes six trucks andvans, four equipment trailers, six commer-cial lawn mowers, a Bobcat Skid SteerLoader, a compact utility loader, and threesnow plows.

Dover business owner named young entrepreneur of the year

Governor’s Tourism Summit honors best effortsThe best of the First State’s tourism

industry were recognized during the2008 Governor’s Tourism Summit, heldrecently at the Chase Center on theRiverfront in Wilmington.

Delaware Economic DevelopmentOffice Director Judy McKinney-Cherryand Tourism Director Tim Morgan pre-sented nine Governor’s TourismAwards.

The Governor’s Tourism Awards ac-knowledge individuals and organiza-tions that have made significant contri-butions to Delaware’s tourism industry.Delaware attracts more than 8.1 millionvisitors each year.

According to Global Insight, Inc., thetotal economic impact of the tourism in-dustry in Delaware was $1.80 billion in2006. Core tourism is the 5th largestsector employer in the state with 30,200direct full-time equivalency jobs.

Award winners were selected by apanel of judges, representing tourismorganizations nationwide.

This year’s recipients are: Roy Klein

Hall of Fame: Individual Achievement -Kevin Fleming, photographer; Hall OfFame: Annual Event - St. Anthony’sItalian Festival; Travel and TourismPerson of the Year - Carolyn Grubb,Hotel du Pont; Volunteer of the Year -Dr. Gary D. Wray, Fort Miles HistoricalAssociation; Best Itinerary - 2007 Del-marva Birding Weekend, DelmarvaLow Impact Tourism Experiences(DLITE); Best Time-Targeted Cam-paign - Rehoboth Beach BoardwalkBuddy Walk; Best Targeted Demo-graphic Campaign - Rehoboth BeachBoardwalk Buddy Walk; Best Partner-ship - The 2nd Annual Delaware BookFestival, Delaware Division of Li-braries; and the Most Improved TourismProduct - Delaware Art Museum.

The award-winners were presentedwith hand-crafted artwork, designed byMarcie Tauber, a local glass artisan.

For more information about the 2008Governor’s Tourism Summit, visitwww.visitdelaware.com/summit_regis-tration.htm.

The Rehoboth Beach Boardwalk Buddy Walk won two awards at the 2008 Gover-nor’s Tourism Summit - Best Targeted Demographic Campaign and Best Time-Tar-geted Campaign. From left are Tim Morgan, director of tourism for the State ofDelaware, Bobbi Engel and Judy McKinney-Cherry, director, Delaware Economic De-velopment Office.


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Winning Best Itinerary was the 2007 Delmarva Birding Weekend sponsored by Del-marva Low Impact Tourism Experiences (DLITE). From left are Karen Falk, Jim Rapp,Tim Morgan, director of tourism for the State of Delaware; and Judy McKinney-Cher-ry, director, Delaware Economic Development Office.

Dewey Beach plans annual beautification dayBy Ann Wilmer

Members of the Dewey Beach CivicLeague will gather on the Saturday be-fore Mother’s Day with work gloves,trowels and other garden tools to spruceup downtown by planting flowers andtending the town’s “garden” areas.

David Main, president of the leaguesaid that the organization, which hasbeen around for at least 20 years, tookup gardening with a real passion lastspring when they planted flowers infront of town hall, pulled weeds andspruced up the median strip of Route 1where it passes through downtownDewey.

Civic leaders and town officials wereinterested to learn that towns with treesand flowers planted and good landscap-ing enjoy a 12 percent increase in rev-enue streams to business and subse-quent decreases in noise and crime,”said Diane Hanson, a member of theDewey Beach Town Council.

Henry Poole, urban forestry coordi-nator, Delaware Forest Service,Delaware Department of Agriculturehas been working with the town to do atree inventory and develop a tree ordi-nance as part of an effort to help thecommunity develop plans to increasethe urban canopy.

According to the U.S. Department ofAgriculture, an investment of $250-600to cover the cost of planting and thefirst three years of maintenance whilethe tree becomes established, returnsover $90,000 of direct benefits over thelifetime of the tree – and that doesn’tinclude the aesthetic, social and naturalbenefits.

For example, studies have shownthat street trees, generally planted fourto eight feet from curbs, and planters re-duce the incidence of mid-block crashesby five to 20 percent.

Scientists speculate that a well-de-fined street edge may be the contribut-ing factor plus the presence of treeshelps motorists to assess their speed.Texas A&M University did comparativestudies that showed drivers sloweddown when cruising a treed street butwent faster through areas without streetlandscaping.

Trees planted along sidewalks or inthe median strip of dual lane roads formvisible boundaries separating motoristsfrom one another and pedestrians creat-ing overall reductions in accidents. Ur-ban area medians with trees are saferthan those without.

A Caltran 2003 study (California De-partment of Transportation) suggeststhat vehicle crashes can be reduced byas much as 50 percent.

For municipalities seeking to bettermanage storm water run-off, trees arevery helpful.

Not only do they absorb the first 30percent of precipitation that falls, theyalso soak up as much as 30 percent ofthe water that goes into the ground thusreducing the amount of storm water(which becomes contaminated when itwashes over paved areas) into theaquifer.

These statistics not only caught theirattention but fit well with communitybeautification plans.

One of the missions of the CivicLeague is to “beautify the community,”said Main. “We have a history of doingthis sort of thing. Last year we decidedto sponsor a town beautification dayand ended up calling it “Unity for Beau-ty Day” on Mother’s Day weekend.”

Main said the activity was an oppor-tunity to help neighbors bridge politicaldifferences that surfaced prior to townelections last year.

The participants, 70-some volun-teers, accomplished a great deal and hadfun doing it with friends and neighbors.

Later that evening, they celebratedwith a happy hour at the Starboard forparticipants to celebrate and talk. It wasso popular that they repeated the eventin the fall and decided it should be anannual event.

The happy hour was so popular thatit has become a monthly event. Nowthey gather every month on the sameSaturday that the town council meets,after the meeting, to socialize and,hopefully, smooth out any tension creat-ed by the meeting.

Their efforts “made the town lookbetter,” said Main. Volunteers enjoyboth the activity and the results. He ob-served that volunteers tend to be re-

peaters. And there is enough to do thatvolunteers with a wide range of abili-ties, physical and otherwise, can be ac-commodated.

A major focus of this year’s effortswill be replanting the entrance to thetown according to what Todd Frichman,open space manager specialist with En-viroTech, calls a conservation landscapeplan.

He donated his expertise to plan oneof the town’s main planting areas usingall native plants species that will thrivein the microclimate of a barrier islandcommunity where the factors that stressplans are periods of drought, salt spray,intense sunlight and very well-drainedsandy loam soil.

To meet the town’s goals for estheticappeal, he picked plants that will pres-ent a pretty display year round includ-ing a ground cover of low-growingwildflowers, coastal azaleas, red choke-berries and winterberry holly.

The advantages of this plan are con-siderably less maintenance than previ-ous plantings, which required that waterbe brought to the site since it has no ir-rigation. The group is also workingwith Poole to get grants that will allowthem to plant trees in the median thatare suitable to challenges of the envi-ronment. The Bradford pear trees origi-nally planted there were beautiful but

not good choices for the median strip.If you are looking for something to

do on Saturday, May 17, you can jointhe 70-100 volunteers at 9 a.m. atDagsworthy Park to plant flowers at thetown hall, clean up and plant bushesnear the life-saving station, weed themedian strips and plant some new treesto replace others that have died.

Or if you are thinking about howyour community might be enhanced bytrees and other plantings, call Poole at302-943-3593 for more information.

Trinity recognized by BBBTrinity Transport was one of four

companies honored at the Better Busi-ness Bureau’s 43rd Annual Dinner onApril 10, at the Hotel DuPont.

The four local companies awardedthe Better Business Bureau’s TorchAward for Marketplace Ethics were se-lected, by a panel, based on criteria thatshows a company exhibits high ethicalstandards of behavior toward customers,suppliers, shareholders, and employees.

The 2008 award recipients areNewark Door & Window, The BouldenCompanies, Software Services ofDelaware and Trinity Transport.

The BBB also announced the winnerof the Annual Edward M. Rush Sr.Memorial Award - A.R. Morris Jewel-ers.


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