morgenbooster #62 | fighting monsters
TRANSCRIPT
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1508™ALWAYS IN LOVEWITH WHAT WE DO
MB: FIGHTING MONSTERS
FIGHTING MONSTERS
31/03/2016P 1
WIFI1508guest
GUESTKODEJegvilonline
URL’S1508.dkslideshare.com/1508asvimeo.com/design1508facebook.com/company/1508-as
HASHTAG#1508as
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1508™ALWAYS IN LOVEWITH WHAT WE DO
MB: FIGHTING MONSTERS 31/03/2016P 2
WE KNOW WELL HOW TO CAPTURE GREAT IDEAS
The great idea
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MB: FIGHTING MONSTERS
LITERATURE
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MB: FIGHTING MONSTERS
THE RECEIPT
$
1) Identify needs 2) Test product fit 3) Test market fit
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MB: FIGHTING MONSTERS
Do they want it?
THE FRAMEWORK
HUMAN VALUE FEASABILITY
BUSINESS
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MB: FIGHTING MONSTERS
GV5: THE METHOD
DAY 1 DAY 2 DAY 3 DAY 4 DAY 5
UNDERSTAND IDEA DECIDE BUILD TEST
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MB: FIGHTING MONSTERS 31/03/2016P 7
IDENTIFY NEEDS AND PROBLEMS
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MB: FIGHTING MONSTERS
DEVELOP IDEAS
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MB: FIGHTING MONSTERS
CREATE YOUR HYPOTHESIS
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MB: FIGHTING MONSTERS
MAKE IT TANGIBLE
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MB: FIGHTING MONSTERS
GREAT IDEA?
31/03/2016P 11
Din hjemmehjælp kommer om
29minutter
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MB: FIGHTING MONSTERS
BUILD MVP’S
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MB: FIGHTING MONSTERS
AND TEST PRODUCT FIT
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MB: FIGHTING MONSTERS
‘IS THIS A GOOD IDEA?’-MACHINE
Infrastructure
Proven ideas
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MB: FIGHTING MONSTERS
Works fine, expect it doesn’t support back stage issues very well...
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MB: FIGHTING MONSTERS 31/03/2016P 16
The great idea
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MB: FIGHTING MONSTERS 31/03/2016P 17
The great idea
Market?IT?
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MB: FIGHTING MONSTERS 31/03/2016P 18
The great idea
Market?IT?
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MB: FIGHTING MONSTERS
Can we make it?Will we make it?
CHECK FEASABILITY
HUMAN VALUE FEASABILITY
BUSINESS
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MB: FIGHTING MONSTERS
IT’S OK, BUT IT NEED’S SOME MODIFICATIONS
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1508™ALWAYS IN LOVEWITH WHAT WE DO
MB: FIGHTING MONSTERS
GV5 +
M
UNDERSTAND
T
IDEA
W
SELECT
T
BUILD
F
TEST
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1508™ALWAYS IN LOVEWITH WHAT WE DO
MB: FIGHTING MONSTERS
GV5 + A FEASABILITY WEEK
MVP Sprint
M
UNDERSTAND
T
IDEA
W
SELECT
T
BUILD
F
TEST
M T
ORG + LEGAL
W
BIZ
T
TECH
F
RECOMM.
BOARD PRÆS
FEASABILITYBOARD
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1508™ALWAYS IN LOVEWITH WHAT WE DO
MB: FIGHTING MONSTERS
THE FEASABILITY BOARD SAYS NO TO GO
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No No No
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MB: FIGHTING MONSTERS
SO HOW DO WE BUILD AN INNOVATION TASK FORCE?
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QUESTION IS…
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KNOWN BUSINESS
MB: FIGHTING MONSTERS
DON’T BOTHER AT ALL, OR..
FUTURE BUSINESS
FUTURE BUSINESS
FUTURE BUSINESS
START UPTRIALS
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MB: FIGHTING MONSTERS 31/03/2016P 26
AOL CO-FOUNDER STEVE CASE
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MB: FIGHTING MONSTERS
SO LET’S FOCUS ON INTERNAL SET UPS
Product
Organization
MindsetDifficult
Easy
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MB: FIGHTING MONSTERS
INSPIRATION
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MB: FIGHTING MONSTERS
SET UP AN INTERNAL COMMUNICATION AND KNOWLEDGE PLATFORM
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MB: FIGHTING MONSTERS
BEGIN WITH UNDERSTANDING BUSINESS AND IDENTIFY KEYPROBLEMS
Target groups?Task analysis?User journeys?Business model?Competitors?Inspiration and trends?Channel?Analytics?Reports and knowledge?=So how might we?
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1508™ALWAYS IN LOVEWITH WHAT WE DO
MB: FIGHTING MONSTERS
SO YOU CAN BUILD YOUR CANVAS(ES)
$ $
$ $
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1508™ALWAYS IN LOVEWITH WHAT WE DO
MB: FIGHTING MONSTERS
“WHY IS ORDERING A PIZZA EASIER THAN VOTING?”
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AND MOLD YOUR MESSAGES
Obama said something like this..
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MB: FIGHTING MONSTERS
MAKE A BOLD DEMAND
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TEST PRIORITIZATIONS
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MB: FIGHTING MONSTERS
BUILD A WARROOM
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MB: FIGHTING MONSTERS
LEARN TO SKETCH
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MB: FIGHTING MONSTERS
SET UP A FIXED TESTPANEL WITH EXTERNAL CUSTOMERS AND PRESUMERS
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MB: FIGHTING MONSTERS
R&D BUDGET VS OPERATIONS
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PREPARE YOUR BUDGETS
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MB: FIGHTING MONSTERS
MAP AND GET INTO DIALOGUE WITH STAKEHOLDERS AND SUPPLIERS
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MB: FIGHTING MONSTERS
PREPARE EDUCATIONAL RESSOURCES
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MB: FIGHTING MONSTERS
BUILD A NEW CULTURE WITH INTRAPENEURS
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MB: FIGHTING MONSTERS
AND HAVE FUN
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So about that name … our ceiling fans first hit the market in 1999 with the unremarkable brand name “HVLS Fan Company,” a nod to the concept of moving high volumes of air at low speeds. After years of customers referring to the industrial models as big-ass fans, the company adopted the name and our mascot, Fanny the donkey. It’s just one example of how we listen to our customers. Because we listen, we understand your challenges, and we use our engineering expertise to solve them.
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MB: FIGHTING MONSTERS
TAK
1508 A/Swww.1508.dk
Klaus BundvigDir. of Business [email protected]+45 2250 9795
Check out more inspirational stuff at 1508.dk/viden
31/03/2016P 42
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