morgan stanley global consumer & retail conference .../media/files/e/edgewell... · morgan...

33
MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE DECEMBER 3, 2019

Upload: others

Post on 08-Jul-2020

0 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE .../media/Files/E/EdgeWell... · MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE. DECEMBER 3, 2019. ... Industry, market and

MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE

DECEMBER 3, 2019

Page 2: MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE .../media/Files/E/EdgeWell... · MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE. DECEMBER 3, 2019. ... Industry, market and

This presentation and some of our comments contain “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. ThePrivate Securities Litigation Reform Act of 1995 provides a safe harbor for forward-looking statements made by or on behalf of Edgewell Personal Care Company (“Edgewell”, “we” or “the Company”) or any of ourbusinesses. These statements are not based on historical facts, but instead reflect our expectations, estimates, or projections concerning future results or events, including, without limitation, the future earnings andperformance of the Company, the anticipated benefits of the proposed acquisition of Harry’s, and the timing of consummation of such acquisition. These statements are not guarantees of performance and areinherently subject to known and unknown risks, uncertainties, and assumptions that are difficult to predict and could cause our actual results to differ materially from those indicated by those statements. We cannotassure you that any of our expectations, estimates or projections will be achieved. You should not place undue reliance on these statements. Forward-looking statements generally can be identified by the use ofwords or phrases such as “believe,” “expect,” “expectation,” “anticipate,” “may,” “could,” “intend,” “belief,” “estimate,” “plan,” “target,” “predict,” “likely,” “will,” “should,” “forecast,” “outlook,” or other similarwords or phrases and relate, in this presentation, without limitation, to: statements, beliefs, projections, and expectations regarding the proposed acquisition of Harry’s; the timing for completion of the transaction;the ability of the Company to close the transaction, on the anticipated terms or at all; key terms and anticipated benefits of the transaction; availability and terms of financing related to the transaction; and thetransaction’s impact on the Company’s business and financial results, including its go-forward management vision and strategy.

In addition, other risks and uncertainties not presently known to us or that we presently consider immaterial could significantly affect the forward-looking statements, including, but not limited to: the occurrence ofany event, change or other circumstances that could give rise to the termination of the definitive agreement to acquire Harry’s, Inc.; the risk that the necessary regulatory approvals may not be obtained or may bedelayed or obtained subject to conditions that are not anticipated; the risk that the transaction will not be consummated in a timely manner; the risk that the Company will experience unanticipated delays ordifficulties and transaction costs in consummating the transaction; the risk that any of the closing conditions to the transaction may not be satisfied in a timely manner or at all; the risk related to disruption from thetransaction and the related diverting of management’s attention making it more difficult to maintain business and operational relationships; the failure to realize the benefits expected from the transaction or otherrelated strategic initiatives; the impact of the transaction on the Company’s share price and market volatility; the effect of the announcement of the transaction on the ability of the Company to retain customers andsuppliers, retain or hire key personnel, and maintain relationships with customers, suppliers and lenders; the effect of the transaction or the announcement and completion of related transactions on the Company’soperating results and businesses generally; the impact of any future acquisitions or additional divestitures, restructurings, refinancings, and other unusual items, including the Company's ability to raise or retire debtor equity and to integrate and obtain the anticipated benefits, results and/or synergies from these items or other related strategic initiatives; and the possibility of more attractive strategic options arising in thefuture. Additional information concerning these and other factors that could cause the Company’s actual results to vary is, or will be, included in the Company’s periodic and other reports filed with the Securities andExchange Commission. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

Neither Edgewell nor any of its affiliates, representatives or advisors assumes any responsibility for, or makes any representation or warranty (express or implied) as to, the reasonableness, completeness, accuracy orreliability of the estimates and other information contained herein, which speak only as of the date identified on the cover page of this presentation. Edgewell and its affiliates, representatives and advisors expresslydisclaim any and all liability based, in whole or in part, on such information, errors therein or omissions therefrom. Neither Edgewell nor any of its affiliates, representatives or advisors intends to update or otherwiserevise the estimates and other information contained herein to reflect circumstances existing after the date identified on the cover page of this presentation, including to reflect the occurrence of future events evenif any or all of the assumptions, judgments and estimates on which the information contained herein is based change or are shown to be in error.

Industry, market and competitive position data described in this presentation were obtained from the Company’s own internal estimates and research, as well as from industry and general publications and research,surveys and studies conducted by third parties. While the Company believes its internal estimates and research are reliable and the market definitions are appropriate, such estimates, research and definitions havenot been verified by any independent source. You are cautioned not to place undue reliance on this data.

This presentation includes Non-GAAP financial measures, as defined under SEC rules. Reconciliations of these measures to the most directly comparable GAAP financial measures are included at the end of thispresentation.

While the Company reports financial results in accordance with accounting principles generally accepted in the U.S. (“GAAP”), this discussion also includes Non-GAAP measures. These Non-GAAP measures arereferred to as “adjusted,” “organic” or “underlying” and exclude items such as impairment charges, costs associated with the acquisition and integration of Jack Black, L.L.C. (“Jack Black”), costs associated with theacquisition and integration of Harry’s, restructuring charges and amortization of intangibles. Reconciliations of Non-GAAP measures, including reconciliations of measures related to the Company’s fiscal 2020financial outlook, can be found in the Company’s earnings releases for the fourth quarter of fiscal 2019 and full year fiscal 2019. This Non-GAAP information is provided as a supplement to, not as a substitute for, oras superior to, measures of financial performance prepared in accordance with GAAP. The Company uses this Non-GAAP information internally to make operating decisions and believes it is helpful to investorsbecause it allows more meaningful period-to-period comparisons of ongoing operating results. The information can also be used to perform analysis and to better identify operating trends that may otherwise bemasked or distorted by the types of items that are excluded. This Non-GAAP information is a component in determining management’s incentive compensation. Finally, the Company believes this informationprovides a higher degree of transparency. For definitions of these terms and reconciliations to GAAP measures, refer to the Company’s earnings release for fiscal year 2019 and other materials that can be found onits Investor Relations website at http://ir.edgewell.com.

1

Page 3: MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE .../media/Files/E/EdgeWell... · MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE. DECEMBER 3, 2019. ... Industry, market and

2

Rod LittlePresident and Chief

Executive Officer

Dan SullivanChief Financial Officer

Today’s Speakers

Page 4: MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE .../media/Files/E/EdgeWell... · MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE. DECEMBER 3, 2019. ... Industry, market and

Agenda

3

• The Edgewell Business: Foundational efforts & Strengthening Performance

• The Harry’s Business: Unmatched Consumer Focus & a Proven Playbook

• The Combination of Edgewell & Harry’s: Uniquely Compatible Strengths

• Integration Planning: Day 1 Readiness and A New Operating Culture

• Looking Forward: Sustainable Value Creation for the Future

Page 5: MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE .../media/Files/E/EdgeWell... · MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE. DECEMBER 3, 2019. ... Industry, market and

HIGHLY CONFIDENTIAL

THE EDGEWELL BUSINESS:

Foundational Efforts and Strengthening Performance

Page 6: MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE .../media/Files/E/EdgeWell... · MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE. DECEMBER 3, 2019. ... Industry, market and

Edgewell Business at a Glance

WET SHAVE

SUN & SKIN CARE

FEMININE CARE

INFANT CARE

EDGEWELL’S PORTFOLIO OF BRANDS

FY 2019 REVENUE MIX BY SEGMENT FY 2019 REVENUE MIX BY PRODUCT

58%22%

14%

6%

Sun & Skin

Femcare

Infant & Other

Wet Shave

FY 2019 Revenue: $2,141M

Geographical Mix: 56% United States & 44% International

52%

15%

14%

7%

6%6%

Sun Care Products

Shaving Gels & Creams

Razors & Blades

Tampons, Pads & Liners

Infant & Other

Skin Care Products

5

Page 7: MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE .../media/Files/E/EdgeWell... · MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE. DECEMBER 3, 2019. ... Industry, market and

8Edgewell Shave

2Sun & Skin

1Harry’s

3 R&D Centers

Global Manufacturing and R&D sites

Strong Global Infrastructure and Valuable IP

– 2,900+ granted global patents

– 450+ pending patent applications

– Best-in-class Industrial design

– Award winning formulations

– Global research and technology centers

– Over 5,000 dedicated colleagues

– Operations in 20+ countries

– Manufacture of 10+bn blades annually

– Vertically integrated R&B operations

– Advanced manufacturing technology

– Automated, AI learning technology

– Proven quality and consistency

– Productivity and efficiency focus

Leading Edge Innovations Global Reach Advanced Technology

6

Page 8: MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE .../media/Files/E/EdgeWell... · MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE. DECEMBER 3, 2019. ... Industry, market and

A Focused Strategy

7

New Edgewell Global Strategy – Playing to Win

Page 9: MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE .../media/Files/E/EdgeWell... · MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE. DECEMBER 3, 2019. ... Industry, market and

DELIVERING A RAPID RETURN ON ONE-TME COSTS

FISCAL 2019

Ops & Supply Chain A&PSG&A/R&D

(1) Timing of project fuel savings between the 2020 and 2021 fiscal years may be refined as project plans are completed

FISCAL 2020(1) FISCAL 2021

Project Fuel at the Core of our Strategy

■ Project One-Time Costs: $130M - $140M

■ Incurred through 9/30/19: $96M

■ Timing:

− Began implementation in 2018

− 80%+ incurred by end of FY 2020

TOTAL ESTIMATED COSTS AND CAPEX

APPROACH ON INVESTMENT AND MARGIN

■ Overcome rising inflation and other

commodity costs

■ Increase Brand investment

■ Margin expansion and value creation

ESTIMATED GROSS SAVINGS

8

$225-240M Annual Gross Savings

Page 10: MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE .../media/Files/E/EdgeWell... · MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE. DECEMBER 3, 2019. ... Industry, market and

2019 Highlights:Meaningful Progress on Key Objectives

1

Met Company’s fiscal 2019 business and financial objectives, with improving topline trends heading into Fiscal 2020

Refreshed senior leadership team -- new CEO and CFO

Exceeded Gross Project Fuel Savings Targets

Incrementally invested in compelling brands and growth opportunities, increasing our participation in attractive and growing categories

Improved execution at the shelf, with increased trade investments in key categories

Simplified portfolio with the pending divestiture of the Infant and Pet Care business

Announced transformative combination with Harry’s

Made significant progress on Harry’s integration planning and NewCo culture development

6

9

Page 11: MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE .../media/Files/E/EdgeWell... · MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE. DECEMBER 3, 2019. ... Industry, market and

10

A Proven Business ModelA Critical Step Forward in 2019 Topline Performance

Strong Project Fuel Execution Disciplined Capital Allocation

$122 million incremental gross savings realized in 2019

On track to deliver $225 - 240 million gross savings by fiscal 2021

Disciplined approach to de-leveraging

Under 3x net leverage Optimized capex (~3% net sales)

Strong Underlying Business Qualities

Leading brands in highly attractive categories

Strong gross margin profile

Track record of strong FCF growth

Improved Fiscal 2019 Top-Line Trends in all Segments

Organic Fiscal 1H Fiscal 2HSegement Sales

Wet Shave -6.7% -1.7%Sun and Skin -5.9% 5.2%

Fem -8.1% -4.5%Infant / Other -2.9% 0.7%

Total EPC -6.5% -0.6%

2019 2019

Strong FCF generation ($180m-$200M)

(1) 1H organic net sales changes exclude the impact of foreign currency, acquisitions, and dispositions (Jack Black and the Playtex gloves business). 2H organic net sales changes exclude the impact of foreign currency.

(1)

Page 12: MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE .../media/Files/E/EdgeWell... · MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE. DECEMBER 3, 2019. ... Industry, market and

HIGHLY CONFIDENTIAL

THE HARRY’S BUSINESS:

Unmatched Consumer Focus & a Proven Playbook

Page 13: MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE .../media/Files/E/EdgeWell... · MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE. DECEMBER 3, 2019. ... Industry, market and

Harry’s Has Built a Formidable Platform to Disrupt the CPG Industry and the Retail Channels

12

PRODUCT DEVELOPMENTDRIVEN BY REAL CONSUMER PAIN POINTS

MODERN AND RELATABLE BRANDSBUILT FROM SCRATCH FOR

TODAY’S CONSUMER

FULLY INTEGRATED OMNI-CHANNEL EXPERIENCE TO MEET

CONSUMER NEEDS

Understand modern consumers,their values and beliefs in a

world where legacy brands no longer resonate

Create differentiated, well designed products, taking stagnant categories and

returning them to growth

Use DTC to build strong customer awareness and

relationships that fuelthe success at retail

Page 14: MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE .../media/Files/E/EdgeWell... · MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE. DECEMBER 3, 2019. ... Industry, market and

Driven by a Relentless Focus on what the Consumer Wants and an Imagination to Deliver Beyond

BUILD PRODUCTS AND BRANDS THAT RESONATE

DRIVING DEEP RELATIONSHIPS AND STRONG ADVOCACYGET TO KNOW CUSTOMERS

Connect directly with customers and understand their needs

Brands that are relatable and everyday aspirational

51%

21%

Source: Shaving Market – Consumer Survey (3rd party research)

Percent highly likely to recommend to a friend

Leading Competitor

13

Page 15: MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE .../media/Files/E/EdgeWell... · MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE. DECEMBER 3, 2019. ... Industry, market and

Strong omni-channel start;#1 cartridge sku for past 5

months at Target

Harry’s Playbook Has Been Proven Across New Markets and Categories

U.K. BODY & BAR WOMEN’S

#1 body wash and bar SKU at Target; Achieved 10% share as

of Nov 2019

Continued successful launch at Boots; 30% share of handles

U.K.

U.S.

Indexed Post-Launch Cumulative Customers Acquired(1)

Months Since Launch

Source: Nielsen xAOC(1) Comparison of June 2017 to March 2018 for U.K. and March 2013 to December 2014 for U.S., normalized for populations (000’s)

14

Page 16: MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE .../media/Files/E/EdgeWell... · MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE. DECEMBER 3, 2019. ... Industry, market and

Reversed Category Declines at Its Retail Partners

15

Source: Nielsen(1) Retailer 1’s category reflects overall (excl. skincare and aftershave). Pre-launch reflects trailing 52W from 8/13/16; Post-launch reflects next 52W to 8/12/17(2) Retailer 2’s category reflects Men’s Wet Shave. Pre-launch reflects trailing 52W from 1/14/18; Post-launch reflects next 26W to 7/14/18

Our retailers are growing their categories and taking share

Launched Aug 2016

Launched May 2018

Retailer Category Growth Pre and Post Harry’s Launch (1) (2)

(8.0%)

(6.1%)

(9.0%)

(3.3%)

Total Shave Razors Cartridges Shave Prep

(4.6%) (4.6%)

(9.8%)

(3.4%)

Total Shave Razors Cartridges Shave Prep

4.5%

48.1%

(7.5%)

10.7%

Total Shave Razors Cartridges Shave Prep

1.9%

29.8%

(1.8%) (2.7%)

Total Shave Razors Cartridges Shave Prep

RETAILER 1

RETAILER 2

Page 17: MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE .../media/Files/E/EdgeWell... · MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE. DECEMBER 3, 2019. ... Industry, market and

Significant Brick and Mortar Runway Remains

16

Despite initial success in bringing growth to the Wet Shave category in key Mass retailers in the US and Drug in the UK, significant further opportunities exist:

• Grocery and Drug channels in the US account for approx. 40% of the US Wet Shave category, currently unpenetrated

• European expansion opportunities• Further assortment expansion, lead

by soft goods

Page 18: MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE .../media/Files/E/EdgeWell... · MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE. DECEMBER 3, 2019. ... Industry, market and

HIGHLY CONFIDENTIAL

COMBINATION OF EDGEWELL AND HARRY’S:

Uniquely Compatible Strengths

Page 19: MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE .../media/Files/E/EdgeWell... · MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE. DECEMBER 3, 2019. ... Industry, market and

Edgewell and Harry’s Bring Together the Capabilities to Better Meet Consumer Needs

WORLD-CLASS PRODUCT TECHNOLOGY

PORTFOLIO OF WELL-ESTABLISHED BRANDS

GLOBAL SCALE AND INFRASTRUCTURE

COST DISCIPLINE AND CASH FLOW TO DRIVE INVESTMENT

MODERN BRAND BUILDINGAND PRODUCT DESIGN

PERFORMANCE MARKETINGAND DATA ANALYTICS

STRONG DTC CAPABILITIES AND TECHNOLOGY COMPANY

DISRUPTIVE OMNI-CHANNEL APPROACH

COMBINATION IS HIGHLY COMPLEMENTARY AND TRANSFORMS EDGEWELL INTO A NEXT GENERATION CONSUMER PRODUCTS PLATFORM

18

Page 20: MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE .../media/Files/E/EdgeWell... · MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE. DECEMBER 3, 2019. ... Industry, market and

Power of an Edgewell and Harry’s Combination

19

Shav

eSk

inSu

n

#1 Japan Wet Shave

#2 U.S. Women’s Razors and Blades#2 U.S. Men’s Razors and Blades

#1 U.S. Men’s Pre / Post Shave#1 U.S. Women’s Pre / Post Shave

#1 U.S. Sun Care

#2 W. Europe Wet Shave

A Leading Portfolio of Brands with Strong Market Positions…..

World class Technology, Global Manufacturing & Distribution

Consumer focused brand building that wins at Retail

Page 21: MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE .../media/Files/E/EdgeWell... · MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE. DECEMBER 3, 2019. ... Industry, market and

20

Global Growth in Men’s Grooming Categories

Global Growth in Sun Care

SOURCE: EUROMONITOR PASSPORT

2014 – 2018 2018 – 2022

2.1% 4.0% 4.0% 5.0%2014 – 2018 2018 – 2022

Increasing our Participation in Attractive, Growing Categories

Page 22: MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE .../media/Files/E/EdgeWell... · MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE. DECEMBER 3, 2019. ... Industry, market and

Opportunity to Accelerate International Expansion Through Edgewell’s Global Reach

21

Page 23: MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE .../media/Files/E/EdgeWell... · MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE. DECEMBER 3, 2019. ... Industry, market and

Well-Positioned to Win in Core Categories and Launch New Products or Brands in Adjacencies

2018 US Category Sales (in $B)

Significant opportunity to address unmet needs across the personal care spectrum and distribution channels

–Men’s Razors and Blades–Men’s Shave Preps and

Associated Lotions –Body Wash and Bar Soaps

–Men’s Hair Products & Women’s Shave Products, Preps,

Waxes (Launched in 2019)

–Men’s Anti-Perspirant and Deodorant

–Additional Women’s Soft Products, including Lotions

Source: Euromonitor

$25

+$75 $100

Current Categories AdjacentPersonal Care Categories

Total Addressable

22

LABS

Page 24: MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE .../media/Files/E/EdgeWell... · MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE. DECEMBER 3, 2019. ... Industry, market and

PAGE 23

Paul HibbertVP, Global Supply

Chain and Operations

Key Leadership Changes Over the Past 18 Months…

Colin HutchisonChief Operating

Officer

John HillChief Human

Resources Officer

Rod LittlePresident and

Chief Executive Officer

Marisa IasenzaChief Legal Officer

Anne-Sophie GagetVP, Global Strategy

And Innovation

A Refreshed Senior Leadership Team Focused on Execution and Creating Value

New to EPC

Dan SullivanChief Financial

Officer Andy Katz-MayfieldJeff Raider

Harry’s Co-Founders and Co-CEO / Co-President North America

..More to Come

Katie Childers

Harry’s Chief People Officer

Page 25: MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE .../media/Files/E/EdgeWell... · MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE. DECEMBER 3, 2019. ... Industry, market and

HIGHLY CONFIDENTIAL

INTEGRATION PLANNING:

Day 1 Readiness and a New Operating Culture

Page 26: MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE .../media/Files/E/EdgeWell... · MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE. DECEMBER 3, 2019. ... Industry, market and

Focused Integration Planning Efforts

Organizational Planning & Day 1 Readiness

Designing the Culture to Unlock Value for Newco

• Quickly established 14 cross-organizational workstreams governed by an operating

Steerco

• Establishing a new culture and ways of working that will enable a next-gen CPG

business

Page 27: MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE .../media/Files/E/EdgeWell... · MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE. DECEMBER 3, 2019. ... Industry, market and

We laid out 3 steps for the combination; today we are in the Design phase and will soon move to Execution

• Establish critical elements of go-forward business model

• Define workstreams to prepare designs / plans for NewCo and establish governance model

• Define Day 1 scope (what to prioritize)

• Develop Commercial plans in support of growth objectives

• Design organization for NewCo,

• Prepare plans for Day 1 delivery/readiness

Deliver seamless Day 1

Execute growth plans

Transition organization (incl. assessment / selection where appropriate), processes and systems

Track delivery vs. financial aspiration

Mobilization: Major framing of the combination

Design: Workstreams designing NewCoand how to get there

Execution: Delivering on aspiration of the combination(some elements starting in design)

~1 month ~6 months ~2 years

We will soon complete Design and move to Execution

Page 28: MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE .../media/Files/E/EdgeWell... · MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE. DECEMBER 3, 2019. ... Industry, market and

We are aligned in our vision for the future

Building a next generation CPG company

• Building brands people love

• Innovating new categories and brands—and disrupting ourselves

• Being a trusted, strategic partner to retailers

• Simplifying & driving efficiency across the business and how we operate

• Being a company people rave about working for

Page 29: MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE .../media/Files/E/EdgeWell... · MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE. DECEMBER 3, 2019. ... Industry, market and

HIGHLY CONFIDENTIAL

A LOOK FORWARD:

Sustainable Value Creation

Page 30: MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE .../media/Files/E/EdgeWell... · MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE. DECEMBER 3, 2019. ... Industry, market and

Our Combined Growth And Margin Profile Will be Industry-Leading

REVENUE GROWTH PROFILE GROSS MARGIN PROFILE

(1) Reflects fiscal year-end estimates(2) Average based on S&P 500 Consumer Staples index, excluding Food & Staples retailing. Revenue based on calendar year 2018 to 2020E CAGR; margin based on 2019E

(1)(2)

“Mid-Single Digits”

2.5%

CPG Average (1)(2)

“ High 40s”

44%

CPG Average

29

Page 31: MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE .../media/Files/E/EdgeWell... · MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE. DECEMBER 3, 2019. ... Industry, market and

Meaningful Growth and Synergy Opportunity

EBITDA impact of ~$40mm from run-rate revenue and cost synergies

ESTABLISH THE FOUNDATION EXECUTE ON ADDITIONAL OPPORTUNITIES

Significant additional upside from future revenue synergies

■ Bring together key functions and teams

■ Understand best practices across both companies

■ Positon brand portfolio for maximum impact

■ Production and supply chain optimization

■ Benefits from joint purchasing and distribution scale

■ Capital expenditures savings leveraging available Edgewell capacity and established distribution channels

■ Leverage Edgewell’s footprint

■ Accelerate Harry’s international expansion

■ Increase Edgewell’s value proposition, using Harry’s core capabilities

■ New brand and product category launches

■ Upgrade Harry’s and Flamingo products

Note: Reduction in Harry’s capital expenditures excluded from cost synergy estimate

30

Page 32: MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE .../media/Files/E/EdgeWell... · MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE. DECEMBER 3, 2019. ... Industry, market and

Closing Thoughts

31

• Edgewell is executing against its fundamentals, and we are seeing improved topline trends and strengthening underlying performance

• The Harry’s business reflects unmatched core competencies in consumer-lead brand building and disruption across retail

• This transformational combination brings uniquely compatible expertise, positioning the business for industry leading performance

• We are well-positioned to win, creating a new and exciting CPG 2.0 organization

Page 33: MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE .../media/Files/E/EdgeWell... · MORGAN STANLEY GLOBAL CONSUMER & RETAIL CONFERENCE. DECEMBER 3, 2019. ... Industry, market and

+