more than 700 clients australia-wide a brief history traditional digital intentcontent paid...
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More than 700 clients Australia-wide
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A brief history
Traditional
Digital
Intent Content
Paid inclusion
Free and/or performance based
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4 step strategy
1. Website
2. Blog
3. E-newsletters
4. Social media
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Morning tea
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Website
1. Google-friendly
2. Convince users to take the desired action you require
Intent
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Intent
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Blogging for new clients
“Spray tank extensions”
“car yard barriers Perth”
“backguage metal bending Melbourne”
Intent
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E-newsletters
Brand awareness“Would you like fries with that”“I didn’t know you did that”
Content
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Social media
1. Facebook2. Google+3. LinkedIn4. Twitter
Content
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Google Analytics™
1. Audience Overview2. Acquisition3. Landing Pages4. All Pages
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What you need to do?
In the following priority:
1. Get your website right– Keyword-focused and SEO-friendly– Convince users to take the desired
action
2. Blog
3. Video – preferably YouTube
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Thank you
1. facebook.com/goopwebdesign2. plus.google.com/+GoopAu3. linkedin.com/company/goop4. Find Karl on LinkedIn
au.linkedin.com/in/karlmorris
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