more (mis)adventures in non-profit web design
DESCRIPTION
Presentation for WordCamp Raleigh November 8, 2014TRANSCRIPT
M O R E
( M I S ) A D V E N T U R E S
I N
N O N - P R O F I T
W E B D E S I G N
P R E S E N T E D B Y
M E L O D I E L A Y L O R
W O R D C A M P R A L E I G H
N O V E M B E R 8 , 2 0 1 4
F I R S T , A S T O R Y
W H A T I ' V E L E A R N E D A B O U T N O N -
P R O F I T S
• Little to no budget for website design and maintenance
• Likely NO budget for web development
• YET, they need a LOT out of their websites…
W H A T I ' V E L E A R N E D A B O U T N O N -
P R O F I T S
• content, Content, CONTENT
• Frequent updates
W H A T I ' V E L E A R N E D A B O U T N O N -
P R O F I T S
• Need to connect with their audience and (potential)
supporters on a frequent basis in various ways:
• BLOG
• Mailing list
• Social Media
• Did I say BLOG?
W H A T I ' V E
L E A R N E D A B O U T
N O N - P R O F I T S
• Need to get attention
W H A T I ' V E
L E A R N E D A B O U T
N O N - P R O F I T S
• And, most important of
all…
ACCEPT DONATIONS
ONLINE and make giving
EASY
Y O U R T A K E A W A Y S
• You spend money or you spend time - either way, you
will reap the reward of what you sow
Y O U R T A K E A W A Y S
• An NPO is still a business - it has to make money to
fulfill it’s mission
Y O U R T A K E A W A Y S
• Your website is not optional and must be made a
priority
W H Y W O R D P R E S S F O R N O N -
P R O F I T S ?
• The best things in life are FREE
• DIY content publishing
• A web platform which easily facilitates connecting with
supporters in multiple ways
• Widely used (23% of web sites), support easy to find
N O N - P R O F I T S
P O W E R E D B Y
W O R D P R E S S
W O R D P R E S S S H O W C A S E
• http://www.wordpress.org/showcase/tag/non-profit
C A S E S T U D Y :
C U R E
I N T E R N A T I O N A L
W H Y L O O K A T
C U R E . O R G ?
• They do so many things
right
• In WordPress showcase
C U R E . O R G
• They state their mission clear and in detail - you see
everything they’re about
• They BLOG frequently
• Attention-grabbing photos
• Tell real stories of those they help
C U R E
• Calls to action - Donate Now, Get Involved, Join Us,
Follow Updates
• Very active in social media
C U R E . O R G
• Custom apps/plugins - CUREkids live updates
• Personal Fundraiser plugin in repository:
http://www.wordpress.org/extend/plugins/personal-
fundraiser
R E S O U R C E S
F O R N O N -
P R O F I T
W E B M A S T E R S
P L U G I N S
• Yoast SEO
• Contact Form 7
• Gravity Forms (premium) - Business and Dev licenses
comes with mailing list/autoresponder addons, Dev
license comes with PayPal and Stripe addons
P L U G I N S
• Shareaholic - social sharing
• Social Icons Widget by Dan Nisbet
• Subscribe2 - email notification of blog updates
P L U G I N S
• Blubrry Powerpress - ultimate podcasting/vodcasting
plugin, includes iTunes support
• Sermon Browser - podcasting/vodcasting for churches
P L U G I N S - F U N D R A I S I N G
• Gravity Forms w/PayPal, Stripe or Authorize.net
addons (Dev license)
• PayPal Donations by Johan Steen
• Personal Fundraiser - for Crowdfunding
- allows fans to create their own fundraisers on your
behalf, shows goals and progress bar
N E W S L E T T E R / M A I L I N G L I S T
• MailChimp, MailChimp, MailChimp
• User-friendly interface
• Integrates with virtually everything
• Free for up to 2,000 subscribers, 12,000 e-mails per
month
• Monthly or pay-as-you-go beyond that
N E W S L E T T E R / M A I L I N G L I S T
• MailChimp, MailChimp, MailChimp
• MailChimp for WordPress - Danny Van Kooten
• Genesis eNews Extended (must have Genesis
framework)
• OptinMonster (premium) - Popup subscription forms,
lead generation
• SumoMe (freemium) - Popups or sliding subscription
forms
T H E M E S
• I personally recommend Genesis Framework by
StudioPress
• My favorite child theme: Outreach
• Web Savvy Marketing - 3rd party Genesis child themes
• Patricia - charities
• Christian - churches
M Y R E A L W O R L D
E X A M P L E S
W E B H O S T I N G
• Dreamhost - offers free hosting account for 501(c)(3)
organizations
http://wiki.dreamhost.com/Non-profit_Discount
• YMMV - mixed reviews on shared hosting
W E B H O S T I N G
• Site5 shared, VPS, Cloud VPS
• SiteGround shared, GoGeek (managed)
• Dreamhost - DreamPress WP managed hosting (on
VPS) $19.95/mo
O T H E R R E S O U R C E S
• TechSoup - http://www.techsoup.org - where non-
profits can request technology donations (both
products and services) from participating corporate
partners or receive discounts
• grassroots.org - Free resources to help charities
A L I T T L E A B O U T M E
• From Hampton, VA
• Owner of PajamaWeb
• Co-organizer of WordPress Hampton Roads Meetup
C O N N E C T W I T H M E L O D I E