more local revenue-no cash outlay!
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More Local Revenue-NO CASH OUTLAY!. A Few of IPN’s 300 Clients…. Tribune Sinclair Raycom Meredith Granite Liberty Cordillera. Hearst Nexstar Lin TV McGraw-Hill Belo E.W. Scripps Hoak. Most Major broadcast groups…. VISA, GAS and GIFT cards…. Debit VISA Card program. - PowerPoint PPT PresentationTRANSCRIPT
More Local Revenue-NO CASH OUTLAY!
A Few of IPN’s 300 Clients…
•
Most Major broadcast groups…
• Tribune• Sinclair• Raycom• Meredith• Granite• Liberty• Cordillera
• Hearst• Nexstar• Lin TV• McGraw-Hill• Belo• E.W. Scripps• Hoak
VISA, GAS and GIFT cards…
•
Debit VISA Card program
• Reloads monthly• Debit cards too• Travel & conferences• NAB, NATPE, ProMax• Jim Doyle sales training• T & E for sales staff and
much more…• YOU CONTROL
EXPENSES MONTHLY
SPORTS PROMOTIONS • VIP Trips• News watch & wins
Show contests for shows and affils…
• CBS-Masters golf• NBC-Olympics• FOX-Daytona, A.I., NFL• ABC-Oscars, Dancing• CW-MOBILE
Our goal for your stationsthe $100-200k idea
TV STATION AS INCENTIVE PROVIDER
• TV Stations can drive incentive promotions• Automotive• Fast Food/Casual Dining• Healthcare/Hospitals• Furniture/Retail• 10 to 1 ROI and are MARKET EXCLUSIVE!
Chance to win $100,000 creates location traffic for Auto Dealers
• Retail traffic builder• Forced tune-in• STATION FRANCHISE-
DO OVER AND OVER AGAIN!
Scratch cards create traffic and leads…250 a day!
Mobile version for mobile access…
• Text “win” to 52525• Access to phones for more news app opt-ins • Perfect for Local Telcom sponsor!
Match for Cash pricing & R.O.I
• Total: $5,900-animated• Return for WMYD over $50k in new
business• “People were lined up at our auto
dealers to get their lotto cards. We’ll definitely do again this year.”
• –David Bangura-GM-WMYD Detroit, MI
Auto dealer car contest…
• Station gives away daily gas cards to viewers• Winners roll dice at event at dealership • We write dealer a check for $ 25-50,000!
WMBF roll at auto dealer-big crowd!
Local contest model for auto website drive…2,500 entries in 3 hours
R.O.I for IPN programs10 to 1
• LET IT ROLL• WAVE, Louisville, KY-Nick Ulmer-• Cost $1,200 returned $15k from Auto Dealers• WMBF, Myrtle Beach, FL Ted Fortenberry• Cost $5k returned $25k from auto dealers• KSBY, San Luis Obispo, CA Ray Spellerberg• Current-Super Bowl station-cost $7k
returned 85k
$100-200k ideas…
Station supplies backpacks Sponsors collect supplies at retail
Disaster/weather preparedness campaign
Facebook PSA Contest & Mobile apps
Sponsored retail itemsKits, radios and info as incentives
Facebook “like” contests
Photo voting Contests on-line
Monetize community non-profit programs…
Station input was…
• Where: Baltimore• Goal: Monetize Johns Hopkins Children’s
Center opening• When: April• Client target: Retail or Dept. stores
IPN Solution: Johns Hopkins Children’s CenterApril opening-”Hoppy” the bunny for dept. store
ad buy.
Pat Pattison
•
Steve Ference-our news experts
What’s the $100-200k+BIG IDEA FOR YOUR MARKET?
• ANIMAL CARE ADOPTION• HIGH SCHOOL SPORTS CONTRIBUTIONS• FACEBOOK CONTESTS• CELL PHONE SAFETY• SENIOR CITIZENS • SCHOOLS SUPPLIES-BOYS/GIRLS CLUB• WEATHER/DISASTER PREPAREDNESS• HEALTHCARE/HOSPITALS-CHARITY TIE-IN?• Let’s figure it out and make it happen
$10k IPN trade returns $100k in local revenue!
1. What program can we start with2. Current projects or tie-ins?3. TV Lotto details?4. Let It Roll details?5. Incentive travel info?6. Set up webex for sales staff to brainstorm and
design programs?7. Pat Pattison-626-429-32968. Steve Ference-480-596-63209. Go to website