more · and distribution! we offer high-quality four-page brochure’s that are printed on 100#...

MOREPURCHASING POWER | DECISION MAKERS | FOCUS | VALUE | RELEVANCE

2016 MEDIA KIT

| DOMmagazine.com | 2016 MEDIA KIT2

SUBSCRIBERS

D.O.M. MAGAZINE SUBSCRIBERS WORK

ON ALL TYPES OF CERTIFICATED AIRCRAFT

Heavy Turbine

Light Turbine

Heavy Turboprop

Light Turboprop

Piston

Helicopters

0% 10% 20% 30% 40% 50% 60%

D.O.M. READERS HAVE THE BUDGETS TO SPEND ON YOUR PRODUCTS AND SERVICES.

MORE PURCHASING POWER

Quality editorial targeted to quality

readers — D.O.M. magazine provides you

with MORE value!

41.1%

16.1%20.5%

8.9%13.4%

Less than $250,000

$250,000-$500,000

$500,000-$1 million

$1 million-$2 million

$2 millionor more

ANNUAL FACILITY BUDGET

42%

50%

15%

31%

34%

33%

3

100% OF D.O.M. READERS PLAY A ROLE IN PURCHASING YOUR

PRODUCTS & SERVICES

* Other includes: Training, Field Service Rep, Accident Investigation, Engineer, Etc.

11%IA INSPECTOR

17%OTHER*

7%OWNER/

PARTNER/VP

SUPERVISOR/LEAD

6%

7%A&P MECHANIC

QUALITY MANAGER7%

DIRECTOR OF MAINTENANCE

45%

Total Circulation 21,000 plusCIRCULATION BY JOB TITLE

CIRCULATION » 21,000+ (84,000 EFFECTIVE)DIRECTORS OF MAINTENANCE & MAINTENANCE MANAGERS

MORE DECISION MAKERSOn average, D.O.M. readers share their copy of D.O.M. magazine with up to three other people! That means that our effective circulation is more than 84,000.

D.O.M. reaches MORE decision makers — your potential buyers!

MORE FOCUSD.O.M. magazine can help you grow your business. Our editorial focuses on the most important issues that our readers face as managers of aircraft maintenance facilities.

MORE VALUED.O.M.’s content, coupled with a targeted management circulation, gives your company the best opportunity to reach current and potential customers.

I RECOMMEND PURCHASE26.36%

I COLLABORATE WITH TEAM29.46%

I APPROVE PURCHASE44.19%

OPPORTUNITIES

Four-Page BrochuresAre you considering printing new company brochures for 2016?

Let us print your brochures and distribute them to our more than

21,000 readers — allowing you to save money on both printing

and distribution! We offer high-quality four-page brochure’s that

are printed on 100# stock and mailed with our magazine. The price

is $10,400 which includes an additional 5,000 brochures for you.

You can order additional brochures for a nominal fee.

Company SpotlightAvailable as a two-page spread in the

magazine, our Company Spotlight gives

you the opportunity to tell your story

to our readers. Company Spotlights are

printed within the pages of the magazine.

Price is $6,800.

OPPORTUNITIES IN D.O.M. MAGAZINEIN ADDITION TO PRINT ADVERTISING, D.O.M. MAGAZINE HAS MANY OTHER PRINT AND ELECTRONIC OPPORTUNITIES TO REACH OUR AUDIENCE.

D.O.M. CalendarD.O.M.’s annual wall calendar has proven to be one of the best “bangs for your buck” — it’s a full month of exposure for your company in maintenance offices and hangars around the country.

Reserve your calendar page today and have your company’s message on the wall for a whole month.

The D.O.M. calendar mails with the November/December issue. Get your message on 21,000 plus calendars for only $2,700.

JAN PIC

DOM 2015_Cal_V4 je.indd 2 11/20/14 1:10 PM

JANUARY

S M T W T F S

1 2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28 29 30 31

1 2 3 4 5 6 7

S M T W T F S

1 2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

February

DOMMAGAZINE.COM

Specializing in world-class interior refurbishment, exterior paint, airframe and engine repair and maintenance services, as well as major modifications, avionics, parts, window repair, and accessory services, West Star strives to set itself apart as a leader in technical expertise, experience and capability, and was recently recognized as such by being voted #1 Preferred MRO in Professional Pilot magazine’s 2014 PRASE Survey.

Also an FAA-Certified Class I, II and III Accessory Repair Station, West Star offers many airframe and avionics components on an exchange basis. This provides customers with readily available components of the highest quality and at the best price; accomplishing West Star’s goal to help customers achieve the most economical means of maintaining their aircraft, while minimizing downtime.

West Star has five locations: East Alton, IL; Grand Junction, CO; Columbia, SC; Aspen, CO and Chesterfield, MO.

DOM 2015_Cal_V4 je.indd 3 11/20/14 1:10 PM

D.O.M. Magazine’s Product and Service SolutionsD.O.M.’s September issue is our annual Product and Service Solutions. Our editorial team compiles the product and service listings that will be included in the issue. Don’t miss out on this opportunity to have your products and/or services included in this issue for FREE.

Our readers enjoy looking through this anual issue to find products and services that

will make their jobs easier. Look for our emails as early as May for instructions on how to submit your FREE listings.

To receive email promotions and updates for this issue, email your contact information to us at [email protected].

PRSRT STDU.S. POSTAGE

PAIDPERMIT NO. 546Bolingbrook, IL

2015 PRODUCT & SERVICE SOLUTIONS

DOMmagazine.com | SEPTEMBER 2015

DOM_S15 01_Cover.indd 1 8/19/15 3:04 PM


D.O.M. Management Insight Newsletter (Twice Monthly)

D.O.M. magazine’s e-newsletter, Management Insight, reaches more than 7,600 opted-in subscribers two times a month. Readers receive links to the latest blogs, articles, news and upcoming events. Cost for a leaderboard ad in the newsletter is $400 per insertion.

STARTER GENERATOR BRUSHESNEW BRUSHES FOR A NEW GENERATION

345 Route 17, Hasbrouck Heights, NJ 07604 • 201-288-8877 • Fax: 201-288-7356 email: [email protected] • www.mirajcorp.com

MILLENNIUM HL SERIES

ManagementInsightThe monthly newsletter from Director of Maintenance (D.O.M.) magazine.

Jet Aviation St. Louis Receives Parts Manufacturer Approval (PMA) to Produce and Sell Aviation PartsJet Aviation St. Louis is now authorized to manufacture and sell individual parts to customers and suppliers under the Parts Manufacturer Approval (PMA) issued by the Federal Aviation Administration (FAA). Read more

Vector Aerospace Announces Investment in New Canadian Turboprop Test CellExtends lease on world-class turbine engine MRO facility with Slemon Park Corporation. Read more

West Star Aviation Now Operating New Satellite Facility At Chicago Executive Airport (KPWK)Repair Station Manual and Class 4 Repair Station Certificate awarded for facility. Read more

Klassic Tool Crib Distributes Eckold ProductsThe company stocks Eckold Shrinkers, Eckold Stretchers, Eckold Kraftformers and Eckold Planishing Hammers. It also carries a full range of Eckold accessories and spare parts. Read more

Hawkeye V2 Video Borescopes Add Annotation Feature and Brighter Light SourceUsers of Hawkeye® V2 Video Borescopes now have the ability to add notations to the still images, and video footage, they capture. Using the V2’s new Annotation Feature, inspection images can now document not only the date of an inspection, but the inspector’s notes as well. Read more

Click here to read more news on DOMmagazine.com.

Current Issue

What Would Your Best Boss Do Today?Joe Escobar, Editorial Director, D.O.M. magazine

I came across an interesting blog this morning on smartblogs.com by S. Chris Edmonds. The title of his blog is “What Would Your Best Boss Do Today?”

In his blog, Edmonds asks us to think about the best boss we ever had. If that person would come into your workplace and see how you are leading your team, what would he or she think? Read more

D.O.M. Blog

Industry News

June 2015

© DOM Magazine, 2015. All content contained herein is the respective property of DOM Magazine or, as designated, other content partners and is subject to all copyright laws in the United States. No information may be copied or reproduced without written request and authorization from the publisher.

Greg Napert Owner/Publisher(608) 436-3376 [email protected]

Joe Escobar Owner/Editorial Director(920) 747-0195 [email protected]

Bob Graf Owner/Director of Sales and Marketing(608) 774-4901 [email protected]

Contact Info DOMmagazine.com

Follow us on twitter: D.O.M. magazine @DOMmagazine | Joe Escobar @escojoe

Profile Story – Jeffrey Buzzell, Director of Maintenance, Signature TECHNICAIRJeffrey Buzzell is the director of maintenance for St. Paul, MN-based Signature TECHNICAIR. He grew up in Eagan, MN and has been involved in aircraft maintenance for 40 years. He has a family of A&P mechanics. His wife Janese and both of his sons are A&Ps. This is Buzzell’s story. Read more

The Human Error – The Characteristics of…

by Gordon Dupont

Before anyone says that I am stereotyping or – worse yet – profiling, let me introduce you to the bell curve. The Bell curve is a grading tool that is often used to help ensure that an entire class does not fail or pass. In 1992, Giselle Richardson compiled a list of 10 personality characteristics of those who work in aircraft maintenance. What the Bell curve tells us is that about 50 percent of us will have about 70 percent of the characteristics. A few will have none of the characteristics and about the same number will have all of them. Let’s see where you fit in and look at the good, the not-so good and the downright ugly. Tick off the ones that might apply to you. Read more

Just Plane Culture – The Cost of Poor Quality by Patrick Kinane

In the early 1960s, Ral Donner had a song called “You Don’t Know What You’ve Got (Until You Lose It).” I am aging myself when I can remember such things. They say the first thing to go is your memory, so it appears I am safe. This brings me to the pint of this article and it’s not about 1960s Rock ‘n Roll – it’s about safety and quality. Read more

Legal Corner – The Owner-Assisted Annual – How Much Assistance Should You Let the Owner Provide? By Greg Reigel

In this month’s article, I would like to continue with the “inspection” theme that has developed during the last several issues and talk about owner-assisted annual inspections. Many shops allow an aircraft owner to assist with an annual inspection to help reduce the cost of the inspection for the owner. This also provides an opportunity for the owner to learn more about the aircraft — but how much help is the aircraft owner permitted to provide? Read more

Tech Talk – Drone Training Services Open for Business By John Pawlicki

With the approaching deadline for the FAA publishing of a set of guidelines for the drone market, the aviation industry is busy preparing for its leadership position once the green light is given. Much has been written about the many companies experimenting with either the development or use of drones for various purposes, but it seems there is less written about the skills that will be needed to operate, support or design drones. Read more

Read moreClick here to read more articles from the June issue of D.O.M. magazine.

DOMmagazine.com | JUNE 2015



Jeffrey BuzzellDIRECTOR OF MAINTENANCE | SIGNATURE TECHNICAIR

DOM_J15 01 Cover_V2.indd 1 5/20/15 11:23 AM

July 20-26, Oshkosh, WI EAA AirVenture

For more information on these and other upcoming events click here.

Upcoming Events

AvFab Ad

English Field Aviation Ad

Traxxall Ad

DOMmagazine.comDOMmagazine.com has become an active destination for our readers. With news, blogs, jobs, archived articles and more, DOMmagazine.com is the perfect complement to print advertising.

StickersYour message will stick around for a long time!

Sticker Stats: Issue: October (NBAA2016 Issue)

How many?: 24,000+ printed — 23,000+ in the magazine and 1,000 for your use.

Deadline: We will need your sticker artwork by September 1, 2016.

Your total cost per sticker is $3,700.

Ride-alongsSeveral times a year, D.O.M. offers your company an opportunity to insert promotional pieces (brochure, CD, flyer, etc.) shrinkwrapped with a D.O.M. issue that will be distributed at a trade show.

2016 shows are:

• HAI Heli-Expo

• NBAA Maintenance Management Conference

• NBAA2016 Annual Convention & Exhibition

D.O.M. Apps D.O.M. is published for Apple, Android, Kindle and HTML devices – these apps are currently distributed to more than 30 countries. All print ads are included in our digital editions at NO CHARGE.

5

New for August 2016 — Exclusive Digital-Only Issue

D.O.M. magazine is expanding its

editorial offering by launching a

digital-only issue in August 2016!

This issue will offer all of the

editorial content D.O.M. readers

have come to expect. Because we

don’t need to print and mail this

edition, we are passing the savings

on to you! A full-page ad is only

$1,000 and a 1/2 page ad is $500

(only full- and 1/2-page ads are

available in this digital-only issue).

For an additional price, you can

embed a video within your ad.

Contact us for more information!


AD GUIDELINES/ RATES

PDFThe PDF format is the preferred format for file submission. Careful attention must be paid to the proper creation of PDF files to ensure that they will reproduce correctly.

Please contact your sales representative for

specifications on creating proper PDF files.

Accepted Native Page File FormatsPage Layout Application – InDesignCS, QuarkXPress. D.O.M. accepts current versions of InDesign and QuarkXPress files. Ads should be created to correct ad size dimensions. If you are unsure of the ad size, please contact us.

Vector Art Programs – Adobe IllustratorCS, Macromedia Freehand. D.O.M. accepts current versions of Adobe Illustrator files, and Macromedia Freehand 9. Files should be saved as an “Illustrator

EPS” or as an “editable EPS” in Freehand. Supply all final vector EPS files that are used within the page layout application.

Photo Imaging Programs – Adobe Photoshop CS. D.O.M. accepts current versions of Adobe Photoshop files. We prefer four-color images be saved as composite TIFF files or, if a clipping path is being used, as an EPS file. Supply all images as either CMYK or grayscale high-res (300 dpi) images. Black-and-white line art should be in bitmap TIFF (1,200 dpi)

format.

Fonts Use Postscript Type 1 fonts and include both the appropriate screen and printer fonts that are used in the page file. Avoid using TrueType fonts. Do not apply style attributes to fonts from within page layout application. LaserWriter “City” fonts (i.e., NewYork, Geneva, Chicago, etc.) cannot be

used in production. There are no matching printer fonts. If any customized fonts are used in page files or fonts are used in vector EPS files, both the screen and printer fonts

must be supplied.

Page File Print OutsSupply final color or B&W laser printouts at actual size (100 percent) with no corrections noted. If the image area in the page file exceeds the size of a laser, the customer should maintain 100-percent output. Tiled proofs can be submitted. If a reduced-size laser is provided, it should be clearly noted.

If possible, it’s beneficial to output final printouts with “registration marks.” This places crop marks on the edges of the file, and also prints the name of the file at the top of the page. Note any special instructions directly on your provided laser proofs. If fifth or spot colors (actual PMS color) are to be used, they should be indicated clearly.

AD GUIDELINES

AD SIZES

FULL PAGELIVE: 7" x 9.5"TRIM: 8." x 10.5"BLEED: 8.25" x 10.75"

TWO-THIRDS PAGE STANDARD4.5625" x 10"

ONE-HALF PAGESTANDARD4.5625" x 7.375"

ONE-HALF PAGEHORIZONTAL7" x 4.875"

ONE-HALF PAGEVERTICAL3.375" x 10"

ONE-THIRD PAGESTANDARD4.5625" x 4.875"

ONE-THIRD PAGEVERTICAL2.1875" x 10"

ONE-QUARTER PAGE3.375" x 4.875"

ONE-SIXTH PAGE2.1875" x 4.5625"

7

D.O.M. 2016 RATESWE ARE HOLDING OUR RATES FOR 2016! FREQUENCY IS THE KEY TO A SUCCESSFUL ADVERTISING CAMPAIGN!

DOMmagazine.com | NOVEMBER | DECEMBER 2014



JohnCoonDirector of Maintenance | StarPort

DOM_ND14 01 Cover_V2.indd 1 11/21/14 2:31 PM

DOMmagazine.com | JANUARY | FEBRUARY 2015



Director of Maintenance | Maritime Helicopters

SteveSlade

DOM_JF15 01 Cover_V1.indd 1 1/23/15 9:22 AM

DOMmagazine.com | MARCH 2015



Director of Maintenance | Spirit Aeronautics

WilliamHighfill

DOM_M15 01 Cover_V3.indd 1 2/26/15 5:31 PM

DOMmagazine.com APRIL 2015



How Can We

Prepare the

Maintenance

Managers

of the Future?

DOM_A15 01 Cover_V3.indd 1 3/30/15 12:05 PM

DOMmagazine.com | MAY 2015



DIRECTOR OF MAINTENANCE | FOUR POINTS AERO SERVICESJacob Johnson

DOM_M15 01 Cover_V2.indd 1 4/23/15 8:23 AM

DOMmagazine.com | JUNE 2015



Jeffrey BuzzellDIRECTOR OF MAINTENANCE | SIGNATURE TECHNICAIR

DOM_J15 01 Cover_V2.indd 1 5/20/15 11:23 AM

DOMmagazine.com | JULY | AUGUST 2015



Steve MyersPRESIDENT | MYERS AVIATION

DOM_JA15 01 Cover_V2.indd 1 6/11/15 12:04 PM



2015 PRODUCT & SERVICE SOLUTIONS

DOMmagazine.com | SEPTEMBER 2015

DOM_S15 01_Cover.indd 1 8/19/15 3:04 PM

DISPLAY ADVERTISINGSIZE 1x 3x 6x 9x August Digital Edition

Full Page $6,397 $6,078 $5,774 $5,484 $1,000

Two-thirds Page $4,800 $4,560 $4,331 $4,115

One-Half Page $3,694 $3,509 $3,334 $3,167 $500

One-Third Page $2,513 $2,387 $2,268 $2,154

One-Quarter Page $1,984 $1,884 $1,791 $1,701

One-Sixth Page $1,046 $994 $944 $898

CLASSIFIEDSIZE 1x 3x 6x 9x

Rate Per Column Inch $207 $196 $186 $177

D.O.M. 2017 CALENDAR One page $2,700

WEB (DOMMAGAZINE.COM) Size Animation Standard Ad Units Limit Length (s) 1x 3x 6x 12x

728 x 90 IMU 40k :15 $546 $492 $383 $328 (Leaderboard, rotating)

300 x 250 IMU 40k :15 $437 $383 $328 $273 (Medium Rectangle)

468 x 60 IMU 40k :15 $273 $219 $163 $109 (Full Banner Run of Site)

120 x 120 IMU 30k :15 $109 $82 $54 $38 (Square Button)

All above rates are net. Rates include four color. Design services are available for a modest fee. Rate Card #8

OTHER PROGRAM PRICINGManagement Insight Newsletter 728 x 90 only $400

Flipbook Leading Ad Where Available $1,000

Video Upgrade on Digital Edition $500

Stickers in september issue $3,900

Trade Show Polybag Insert Varies per show

Two-page company spotlight $6,800

FOUR-PAGE 8.5 x 10.5 insert with overruns starting at $10,400 (based on quantity)

CALENDAR

EDITORIAL CALENDAR

Greg NapertOWNER/PUBLISHER(608) 436-3376 [email protected]

Bob Graf OWNER/DIRECTOR OF SALES & MARKETING(608) 774-4901 [email protected]

Joe EscobarOWNER/EDITORIAL DIRECTOR(920) 747-0195 [email protected]

CONTACT US DOMmagazine.com

January/February AD SPACE CLOSING: 1/12/16Profile: Helicopter Operation Director of Maintenance Bonus Distribution: HAI Heli-Expo, February 29 - March 3, Louisville, KY

March AD SPACE CLOSING: 2/9/16Profile: Avionics Director of Maintenance Bonus Distribution: MRO Show, April 5th – 7th, Dallas TX

April AD SPACE CLOSING: 3/8/16Profile: Business Aviation Director of Maintenance Bonus Distribution: NBAA MMC, May 3-5, Kansas City, MO

May AD SPACE CLOSING: 4/5/16Second Annual International-focused Issue. Will cover topics related to maintaining and managing aircraft in other countries. Profile: International Repair Station Director of Maintenance Bonus Distribution: EBACE, May 24-26, Geneva, Switzerland

June AD SPACE CLOSING: 5/10/16Profile: FBO Director of Maintenance

July AD SPACE CLOSING: 5/31/16Profile: General Aviation Director of Maintenance Bonus Distribution: EAA Airventure, July 25-31, Oshkosh, WI

August (Exclusive Digital Edition) AD SPACE CLOSING: 7/5/16Profile: Quallity Assurance Manager Book your space in D.O.M. magazine’s exclusive digital edition! Full- and half-page ad spaces available. See page 7 for pricing information.

September AD SPACE CLOSING: 8/2/16Annual Product and Service Solutions

October/November AD SPACE CLOSING: 9/6/16Profile: Business Aviation Director of Maintenance Bonus Distribution: NBAA, November 1-3, Orlando, FL Bonus Opportunity: Stickers

December/January AD SPACE CLOSING: 10/25/16Profile: Part 145 Repair Station Director of Maintenance Bonus Opportunity: D.O.M. 2017 Calendar

more · and distribution! we offer high-quality four-page brochure’s that are printed on 100#...

Documents