VERTICALVIDEO

DISCOVERY & UGCMOBILE PORTAL

Video & Mobile: perfect match

Video – the most popular and significant growing segment of internet content (by ComScore and M:metric).

More then 35 % of target audience visit the sites from their mobile handsets.

MOOV-based services grant to mobile users possibility to discover video files in Internet and upload own video / audio-files; Search: Platform automatically discovered and encoding any video files to 3gp format for download to user’s mobile phone.

UGC: User can upload any video / audio-file from handset to platform

In addition user gets a lot of unique innovative features described below.

Mobile ready

Service fully “handset agnostic” – even devices with no video capabilities can enjoy the service

Service user-friendly: - Start with no registration - File preview and content verification functionality - Smart download - Audio download

Service bring indirect revenue:- SMS-query - MMS-ready - Lead management

Easy and Intuitive

User goes tomain page

Personalized Enters a keyword for search (“kitty” – for example)

Easy and Intuitive

System shows all search results by keyword (3 per page)

User choose most attractive video file.

Video file encoded and appeared at user’s personnel “Inbox”. Files storageare unlimited.

Video file is available for download at any moment and in different formats.

Smart Download

Subscriber candownload video file at

different formats (gif, 3gp, mp3)

Different download formats:

Video-file “snapshot” – animated picture at *.gif format. 10 frames from a video-file – handset agnostic (include non-video handsets) It’s allows:- To pre-view and verify file’s content, which can be different from general tag. - To send *.gif file as MMS Message.

Audio-only file at mp3 – very important for music videos.

Super quality - original quality + *.aac sound

High Quality Download – original quality

High Quality Download by parts (for mobile phones / operators not allowed a large size file download)

Download file at basic quality – low-spend variant of file downloading. Maximum compression with no quality harm

Request’s optimisation

In case, user request did not much any result, system recommends:

- To change or to extend search sources - If there are no results after preferences changes, system propose to continue search using “related search” from leading local search engines.

Automatic Language Conversion

Taking into account an internet-video industry development process (a lot of sources in English), request on any language can be carried out in next format: subscriber’s search request on native language + automatically translation into English. That searching format makes results more relevant and promotes user activity.

Additional features

Based on user recognition (MSISDN or registration) system learn user history:- searches requests;- user’s behavior;- session’s durations;- another activities.

Now User History used for “Subscription” function. At the moment system encoding the video with user’s defined tag or keyword, we place itto user Inbox (include SMS notification)

“Tell a friend” – very important instrument of viral marketing & CRM.Ability to determine opinion leaders.

Additional features

“Top 50 recommended video” – videos which users recommend to each other (based on “Tell a Friend” function)

Additional feature: User Generated comments and tagging ability.

User Generated file upload, recommendation & sharing

TOP 50 – 50 most downloaded videos

Last downloaded videos

Ability to search files by TAGS cloud

Long Tail

Search service itself realized the «lead management»

functionality - gauging future trends and user’s demands.

Based on “Business Intelligence and Reporting” capabilities, MOOV can create perfect

recommendation eco-system with any kind multimedia content

It’s bring us to “Entertainment Recommendation System”

Entertainment Recommendation System

Partners & Projects

White-label mobile-only version of leading Russian video-hosting RuTube for on-portal co-project with MTS-Russia

Unique feature – possibility to upload user’s files to MTS branded category of WEB-portal

White-label mobile version of leading Russian video portal Myvi.ru

Partners & Projects

On-portal video search in WAP-portals for mass and youngster segments of KYIVSTAR GSM (Ukraine)

On-portal search-completion on MTS Ukraine wap-portal

New discovery sources and system options coming soon, include:

- Mobile widgets with extended functionality (java, symbian)- Video Streaming- Web-interface with extended functionality

Search- completion (example) :

Search-completion case-study on

wap.mts.com.ua

• Implementation of additional relevant results (video-preview) on standard on-portal search page

• 36% usage grow in 3 month

Average page view – 10 pages

Average downloads per user – 0.65

Average traffic per user – 800 Kb

Search-completion

First Flight: Operator branded video & UGC portalUser interface and search sources optimized per MNO requirements

Second Fligh:Entertainment Recommendation System - Premium content (include RBT) recommendation engine

Additional offer: Search-completion