mooglemoogle team h holt, varun, evan, eugene. overviewoverview predispositions research insights...
TRANSCRIPT
MoogleTeam H
Holt, Varun, Evan, Eugene
OverviewPredispositions
Research
Insights
Concepts
Prototype
Usability tests
Redesign
Strategies
PredispositionPeople are interested in the emotional states of their loved ones.
It is difficult to stay in contact with distant loved ones.
Decorative mirrors are a popular item sold by Crate & Barrel.
ResearchPrimary:
Crate & Barrel
Visit to store
Website analysis
Google UX Principles
ResearchSecondary:
Elders and technology
Emotion and communication in families
Privacy issues
ResearchSecondary:
ASTRA
family awareness system
• Twitterspace
• Family picture blog
Insights
A mirror can be used as a decorative piece, as well as to convey information.
In dealing with loved ones, people are more interested with their mood and emotional state, not their location.
People receive peace of mind by knowing that their loved ones are alright.
Concepts
Concepts
Concepts
Concepts
Prototype
Prototype
Usability Testing
Pre-usability study questionnaire
Testing primary and secondary design elements
Usability Testing
Primary elements of the design tested positive
Secondary elements of the design were considered for redesign
Redesign
REDESIGN
Strategy
This device will be the first product launched in Crate and Barrel’s digital line, and has the ability to be created in multiple sizes and prices.
The current strategy is to release a mobile application for smartphones, as well as be able to access the software through any web browser.
Thank YouQ & A
Personas