moocs, money, and e-learning models
DESCRIPTION
What a CFO needs to know about Massive Open Online Courses (MOOCs.) Presentation delivered at the SACUBO 2013 Annual Meeting, April 23, 2013. Atlanta, GA.TRANSCRIPT
MOOCs, Money, & e-Learning Models What a CFO needs to know about “Massive Open Online Courses”
“A massive open online course (MOOC) is a model for delivering learning content online to any person who wants to take a course, with no limit on attendance.” - EDUCAUSE
Fred Miller [email protected]
Who’s afraid of the big, bad MOOC?
¤ Your institution?
¤ e-learning at your institution?
¤ Your role?
¤ Familiarity with MOOCs? ¤ Other e-learning?
About Furman and me
¤ About Furman ¤ Private, liberal arts ¤ 2650 Undergraduates ¤ 750 acres in Greenville, SC ¤ 96% residential ¤ Division 1 sports
¤ About me ¤ Higher ed ¤ Education ¤ MOOCs
Overview
¤ What you should know about MOOCs
¤ How do MOOCs differ from other e-learning models?
¤ Costs and benefits
¤ Strategies
¤ Discussion
What you should know about MOOCs
¤ Thousands of students per class
¤ “Open” = Free ¤ Like puppies
¤ (not beer)
Why you should pay attention
¤ Will MOOCs affect your institution?
¤ Should your institution be a consumer or producer?
¤ Pricing pressure on other e-learning models?
Partners & Platforms
¤ Commercial providers
¤ Consortia
¤ Open Source
¤ Analytics
¤ Peer feedback
¤ Minimal faculty contact
¤ Streaming video with embedded quizzes
An innovation frequently attributed to MOOCs is:
¤ Analytics
¤ Peer feedback
¤ Minimal faculty contact
¤ Streaming video with embedded quizzes
An innovation frequently attributed to MOOCs is:
√
Potential Benefits
Institution
¤ MOOC as textbook
¤ MOOC as marketing
¤ MOOC as research
Individual
¤ Exploration
¤ Gateway
¤ Refresher
MOOC as textbook
¤ MOOCs and the “flipped classroom”
¤ timing
MOOCs and other e-learning models
¤ Course Modality
¤ Course Design
¤ Business models ¤ Worth $50,000
per course?
Course Modality
¤ Face-to-Face
¤ Blended / Hybrid ¤ Synchronous
¤ Asynchronous
¤ Fully Online Course ¤ Cohort-Based
¤ Self Paced
Course Design
¤ Facilitators & Participants (workshop)
¤ Individual Faculty
¤ Faculty Team
¤ Instructional Design Team including faculty
e-learning models
Higher Ed e-Learning Models
E-learning & the income statement
¤ Revenue
¤ Expenses ¤ Labor
¤ Other Direct Costs
¤ Overhead
Revenue
Blended&/&Hybrid
"Traditional"&On3Line&Course
MOOC&cohort
MOOC&&&&&&&&&&self3paced
Per$credit/certificate Yes Yes No MaybeRequire$larger$class$sizes Maybe Usually Yes YesOther$revenue No No Maybe Maybe
Expenses: labor
Blended&/&Hybrid
"Traditional"&On3Line&Course
MOOC&cohort
MOOC&&&&&&&&&&self3paced
Design'Team'&'Production'for'course Maybe Maybe Usually YesFaculty'paid'for'course'design Usually Usually Maybe MaybeFaculty'paid'for'teaching'course Yes Yes Yes YesTeaching'Assistants Sometimes Maybe Many MaybeTechnology'Support'Staff Yes Maybe Yes Maybe
Expenses: other direct costs
Blended&/&Hybrid
"Traditional"&On3Line&Course
MOOC&cohort
MOOC&&&&&&&&&&self3paced
Software)licensing Depends Depends Depends DependsOpen)software)support Depends Depends Depends DependsWeb,)phone,)or)video)conference Yes No No NoServers)(in)house)or)cloud) Yes Yes Yes Yes
Expenses: overhead
Blended&/&Hybrid
"Traditional"&On3Line&Course
MOOC&cohort
MOOC&&&&&&&&&&self3paced
Marketing Yes Yes Yes YesRegistration.&.administration Yes Yes Yes YesInternet.bandwidth Depends Depends Depends DependsMore Yes Yes Yes Yes
Contract Highlights
¤ Coursera delivers Content
¤ University develops content ¤ University contracts with faculty ¤ Higher cut for 3 year term and high quality content
¤ 3 revenue models ¤ Course free – revenue to be shared ¤ University offers course for fee ¤ Coursera offers course for fee
¤ Limited to AAU members (with a few exceptions)
Barriers to Adoption
¤ Revenue Models
¤ Credentialing or accreditation
¤ Course Completion Rate
¤ Student Authentication
Future...
¤ MOOC or SPOC? ¤ Small Private Online Course
¤ New Consortia?
¤ Credit for competency?
E-learning Pricing Pressure
¤ Will MOOC-like economies of scale be disruptive?
¤ “Pay as you go” benefits
edge.furman.edu
Possible strategies
¤ Develop IT readiness
¤ Consider and analyze business models
¤ Ramp-up faculty capabilities
¤ Engage in trials
¤ Consider partners
IT Readiness & IT Investment
Summary
¤ Lots of hype about MOOCs
¤ Many partners & platforms
¤ Revenue questions
¤ Numerous costs
¤ Barriers to adoption
Discussion questions
¤ Are MOOCs more opportunity or threat?
¤ Will MOOCs bring pricing pressure?
¤ Encourage staff to try MOOCs?
¤ Consumer or producer?
¤ Worth the risk?
Thank You!
“What Campus Leaders Need to Know About MOOCs” An EDUCAUSE Executive Briefing, 2012. http://net.educause.edu/ir/library/pdf/PUB4005.pdf
Hill, Phil, “Online Educational Delivery Models: A Descriptive View”, EDUCAUSE Review Online, 11/1/2012.http://www.educause.edu/ero/article/online-educational-delivery-models-descriptive-view