the art ofDRESSING UP

celebrate

SUMMER DRESS WEEK COLLECTION 2014 ELEVENTH

2

3

A GIFT FOR YOU10 essential treats to create your

perfect look+

EVENT SCHEDULE your guide to what’s happening in

your nearest moochi store+

GUIDE TO OCCASION DRESSING the formula for chic occasion dressing

+THE DRESS WEEK LINE-UP

10 must-have moochi styles to dress you up for summer

+GET POLISHED

book your bespoke in-store moochi nail art appointment

+DOUBLE THE LOVE

our personal stylist’s tips for working dress week styles into your

wardrobe

ON THE COVER model juliette from red11, wears the evoke dress PHOTOGRAPHY stephen tilley HAIR kath gould for redken MAKEUP kiekie stanners for mac cosmetics

as calendars begin to fill with summer weddings, end-of-year celebrations and holiday events, dress week has arrived again just

in time to come to the party.

this week, we release a chic collection of ten beautiful styles to dress you up for summer, and while we do it we will also be celebrating the very art of dressing up with events and treats

planned for all moochi stores over the weekend. see page 5 to see what’s happening in your nearest store.

this summer, a mix of sheer splicing, embroidered lace, silk, full tulle skirts, and bold colours ensures there is something for

everyone in our dress week line-up – laidback types can keep it pared back in the more casual navigate playsuit and vital shift

dress, while the easy-to-wear beyond maxi and sleek midi-length mixt dress are the answer for day to night dressing. turn to page 6

to seek out your style.

and finally, we all know the next best thing to a getting dressed up in a great new outfit is all the little things that go with it… from essential beauty products to help you complete the look to delicious treats to sweeten the moment, our coveted gift with

purchase offer is back featuring more than $200 worth of goodies. see page 4 for details.

so come in, get dressed and feel good! enjoy dressing up in moochi

art OF DRESSING UPCELEBRATE THE

4

VALUED AT OVER $200

*while stocks last, terms and conditions apply

SPEND $350 AT DRESS WEEK*

go healthy go anti-wrinkle

collagen support

2

plantae day lotion

3

rexona invisible dry antiperspirant

6

moochi xx QVS weekend bag

8

via hair knots

9

1flossie concierge voucher

essie nail polish

54

redken mess around 10 disrupting cream-paste

the collective voucher

10

7qvs angled

foundation brush

10WE’RE GIFTING YOU TREATS*

5

WHAT’S HAPPENING IN STORE

674 GAME-CHANGING

LOOKS

NEW ZEALAND FASHION WEEK’S OFFICIAL MAGAZINE

Moor

CelebratingNEW ZEALANDFASHION

why you NEED TO WEAR

CULOTTES

EXOTIC FASHION ADVENTURES IN MOROCCO

than a woman

SPRING 2014

09 OCT

OCCASION STYLINGWORKSHOP

NEWMARKET join us for a summer occasion styling workshop presented by fashion quarterly’s fiona hawtin, sally-ann mullin and sarah murray while you enjoy cocktails, canapes and a mac cosmetics makeup station. rsvp@moochi.co.nz.

6-8pm

09 OCT

THE ART OF DRESSING UP

WELLINGTON

6-8pm

hosted by moochi personal stylist ayla surtees and the moochi lane team, preview the dress week collection while we present styling tips for all occasions over contreau cocktails and canapes. email lane@moochi.co.nz to rsvp.

10 OCT

GET RACE READYCHRISTCHURCH

10-4pm

book an appointment with moochi personal stylist ayla surtees for a 30min one-on-one styling session to equip you with the perfect dress and accessories for your cup week celebrations or any upcoming event. email inn@moochi.co.nz to book.

11 OCT

NAIL ART BARHIGH STREET

10-5pm

flossie.com concierge nail artist heather vette will be in store creating bespoke moochi nail art gel manicures – see page 17 for details.

12 OCT

THE BREAKFAST CLUBALL STORES

10-1pm

breakfast is on us this sunday with a complimentary serving of yoghurt from our friends at the collective dairy.

10 OCT

ENJOY MIONETTOALL STORES

11-6pm

celebrate the in store launch of dress week with us over a complimentary glass of bubbles from mionetto. all purchases over $350 will receive a coveted dress week gift with purchase (limited numbers available).

11 OCT

10-5pm

flossie.com concierge nail artist imogene bevan of pop nails will be in store creating bespoke moochi nail art gel manicures – see page 17 for details.

PONSONBY

NAIL ART BAR

11 OCT

10-5pm

flossie.com concierge nail artist tanya barlow of hello tanya nails will be in store creating bespoke moochi nail art gel manicures – see page 17 for details.

NEWMARKET

NAIL ART BAR

6

the art ofDRESSING UP

celebrate

this week, we release a chic collection of ten beautiful styles to dress you up for summer, and while we do it we will also be celebrating the very art of dressing up with events and treats

planned for all moochi stores over the weekend. see page 5 to see what’s happening in your nearest store.

7

MIXT DRESScrafted from panels of solid silk crepe de chine and sheer embroidered silk organza, this dress features flatteringly positioned glimpses of skin. an elegantly sexy dress for all your special occasions.

8

lightweight and fluid, the flirt dress is the ultimate party dress for fun, playful types. in a perfect party pink.

FLIRT DRESS

9

VITAL DRESSa dress for all occasions and seasons. with subtle details like the angled sleeve, tiered shoulder inserts and a reversible neckline, the fully lined vital dress goes from day to dark with a change of accessories.

BEYOND DRESSthe beyond dress is effortlessly elegant and alluring, with a daring drape and beautiful strap detail through the back. the rich cobalt blue makes this a statement choice for your summer events.

10

we love the simple, chic femininity this dress brings with its relaxed fit, tapered hem and long-length fringing that creates dramatic movement as you walk.

EVOKE DRESS

11

aisle dressa maxi for all occasions, the tiered aisle dress in a

glossy and luminous teal green silk will turn heads with its feminine bodice panel and cinched waist -

a beautiful dress for all body shapes. #moochidressweek

a softly cocooned body gives this dress a modern feel, while the sweetheart neckline confirms its fun and youthful femininity. a sheer woven yoke makes the doll dress a versatile and faultless option for cocktails and summer parties.

DOLL DRESS

12

this expertly draped dress is cut for a relaxed yet flattering fit, with close attention paid to the asymmetric

silhouette and front tuck detail. created in a sheer fabric with a knit lining, this is sophistication and style,

suitable for all your summer events.

FOLD DRESS

a feminine, flattering, and above all else, fun option for an evening event, this style is created in two pieces - a black cami top a full, black mesh skirt. wear them together for a modern, look or double the love with separates - this skirt would look great with a relaxed tee and sandals for a more casual option.

DOUBLETTE DRESS

13

put the spotlight on effortless style in the navigate playsuit with nautical styling in navy and white. perfect for daytime dressing with a wide brimmed hat and sunglasses - or, take it to your after-hours events by dropping the shoulders and adding a heel.

NAVIGATE PLAYSUIT

14

CROSSED JUMPSUIT

mixing a modern collar and lapel with the same wrap-front design that made last summer’s wrapped jumpsuit a customer fave, this is a must-have for this season.

15

A STROKE OF GENIUSflossie.com nail artisans have created bespoke nail art to celebrate dress week and

will be in selected stores saturday 11 october. book in quick using the app.

the ultimate flossie concierge pampering package

worth over $750

WIN

ENTER ON FACEBOOK HERE

‘i wanted to create something for time-poor, busy women like me

who always want it last minute and straight away’

JEN

INE

CRO

SSAN

CRE

ATO

R - F

LOSS

IE.C

OM

an app where busy women can request, book and pay for last minute hair & beauty services

at top salons via their smartphone.

FLOSSIE CONCIERGE

NEWMARKET - tanya barlow is an amazingly creative

talent with a passion for pop culture, you’re sure to walk away with the coolest and

quirkiest nails in town

HIGH ST – heather vette has an incredible attention to detail and an interest in keeping up

with the latest international nail art trends, she’s constantly

ahead of the game

FLOSSIE AT WORKbringing you the most

talented nail artists and brow technicians to your workplace. super discrete, you can even

get your nails done while you’re having a meeting!

TRY IT – included in the gift with purchase is a $30 voucher for you to use on flossie.com concierge. give it a go – we have and we’re addicted!

PONSONBY - imogene from pop nails has feet firmly planted in the fashion world. her bold designs are always

on-trend and creative

HOW TO BOOK1. download the app 2. select gel manicure

3. select store for sat 11 oct 4. select the time

5. request and wait to hear back from us!

inspired by art in dressweek colours

our own bespoke nail art

DOUBLETTE DRESS FLIRT DRESS DOLL DRESS NAVIGATE PLAYSUIT FOLD DRESS

QUILTEDLEATHER JACKET

JACKSONVILLE JACKET CURB JACKET DAPPER JACKET RIDER CROP JACKET

WRAPT HEELESPY FLATSSNIP BOOTFLY HEEL

BARBED BRACELET SERPENT BRACELET SEQUENCE BRACELET BARBED NECKLACE

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SUMMER WEDDING

COCKTAIL PARTY

SUMMERBBQ

THEALL-ROUNDER

whether its sleek and sophisticated or casual and relaxed, learn how to dress the part with our formula for chic occasion dressing… done your way.

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TIEBLACK

put your best foot forward in our

handcrafted boutique leather moochi shoes

complete the look with eye-catching details like the perfect piece of jewellery or

statement clutch

the dress code guide

17

the art ofDRESSING UP

the art ofDRESSING UP

as a part of

presents

674 GAME-CHANGING

LOOKS

NEW ZEALAND FASHION

WEEK’S OFFICIAL MAGAZINE

Moor

Cele bratingNEW ZEALAND

FASHION

why you

NEED TO WEAR

CULOTTESEXOTIC FASHION

ADVENTURES IN MOROCCOthan a woman

SPRING 2014

WE’RE GIVING AWAY

1-YEAR SUBSCRIPTIONS40

to win simply rsvp and attend the Fashion Quarterly summer occasion styling workshop on 9 october.

winners will be drawn at random and notified by email friday 10 october

join us for a summer occasion styling workshop presented by

FASHION QUARTERLY editor FIONA HAWTIN, fashion editor SALLY-ANN MULLIN

& beauty editor SARAH MURRAY while you enjoy cocktails and canapes

moochi refinery, teed st, newmarket6pm thursday 9 october

limited numbers rsvp@moochi.co.nz

join us for a summer occasion styling workshop presented by FASHION QUARTERLY while you enjoy cocktails and canapes

moochi refinery, teed st, newmarket 6pm thursday 9 october limited numbers

rsvp@moochi.co.nz

to win simply rsvp and attend the Fashion Quarterly summer occasion styling workshop on 9 october

winners will be drawn at random and notified by email friday 10 october

WE’RE GIVING AWAY

1-YEAR SUBSCRIPTIONS40

SARAH MURRAYbeauty editor, fashion quarterly

SALLY-ANN MULLINfashion editor, fashion quarterlyeditor, fashion quarterly

FIONA HAWTIN

personal stylist ayla, shares her tips on how to dress these key styles up for a special event and pare them back for everyday to

create a cohesive, wearable wardrobe

18

DOUBLE THE LOVE

CROSSED JUMPSUIT a jumpsuit is a great option for girls who

prefer a no-fuss but modern look, and you can’t go wrong in classic black.

FLY HEEL

‘this style works well with casual flats for an easy weekend look – very little effort required!’

BLAC

K ES

PY

‘dress it up with the mesh fly heel and

a leather jacket for after dark’ GE

T TH

E LO

OK

VITAL DRESS - a simple shift dress is such a versatile shape. this style features a reversible neckline that goes from high to v-neck with a quick spin.

BARB

ED N

ECKL

ACE

‘change it up with a strappy heel for drinks

or a garden party’

LETH

AL B

OO

T

QUILTED LEATHER JACKET

‘a leather jacket is a modern classic to invest in now and enjoy forever!’

‘i would wear this to work with an ankle boot’

WRAPT HEEL

FROM DESK...

...TO DAYTIME

WEEKEND...

...AFTERDARK

19

GET

THE

LOOK

SNAK

E N

ECKL

ACE

RIDER CROP JACKET

BEYOND DRESS sometimes you just need that stand-out dress

that will never fail you. the colour is key, and this dress lives up to its role in a rich sapphire

blue that won’t easily be forgotten!

‘for a luxe beach or pool-side look, this dress is an easy slip on style to team

with your bikini on holiday’

MUSE SLIDE

‘with such a bold dress colour, keep your look modern and chic with a pared back makeup look that focuses on flawless skin and

minimal eye makeup’

GET

THE

LOOK

‘this dress works perfectly for cocktail or black tie dress codes with the right accessories – it’s bra-friendly and with a beautifully draped back’

COCKTAIL...

...TO RESORT

to book your complementary appointment or for more information, call 0800 MOOCHI or email hereforyou@moochi.co.nz

(no minimum spend required)

SHARED SESSIONS

WARDROBE REFRESH

PERSONAL SHOPPING

HOT MAMA

BIRTHDAY WISHLIST

SUITCASE STYLER

BRIDESMAID COLLECTION

THE BIG EVENT

choose from the appointments below

PERSONAL SHOPPING & STYLING

our new complimentary styling service is designed to take the guess work out of shopping and help you build a wearable wardrobe to

elevate your everyday.

view full collection at moochi.co.nz or book an appointment on 0800 MOOCHI