montreal novotel social media workshop
TRANSCRIPT
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Social Media WorkshopNovotel North America
February 2011
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The Rules
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•No clue how to start
Why Many Hotels Don’t Do Social Media
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•No clue how to start
•No budget
Why Many Hotels Don’t Do Social Media
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•No clue how to start
•No budget
•Tried But Failed
Why Many Hotels Don’t Do Social Media
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•No clue how to start
•No budget
•Tried it but failed
•Part of chain with a no-
social media policy
Why Many Hotels Don’t Do Social Media
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So Why is Everyone So Excited?
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Conversation vs. a Broadcast
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The Benefits of Social Media
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600 million registered users
175 million users
Delivering 2B streams/day,
80 million members
Just the Facts, Ma’am
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17 million Facebook members
3 million Twitter users
17 million YouTube users
57% of online Canadians use social networks at least once a month; 82% of Gen Y consumers use social networks each month
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17 Million Canadians…..….are in the workforce
….have a pension plan
….own life insurance
….have access to recycling
….use wireless services
….have a passport
….filed their taxes online in 2008
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Strongest growth
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The Five Myths of Social Media
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Social Media is….
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Takes time, money and resources
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Social media is….
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A Lot of Work
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Social media is about the tools
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Even the best tools have no value without clear goals.
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Social media is a standalone activity
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It should be integrated into marketing and sales activities
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Social Media is All About the Numbers
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Size Doesn’t Matter
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Measuring ROI is Difficult
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ROI depends on how you define investment
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Getting Started
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Social Media in Four Steps
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Strategy
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Tactics
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- Insight and information- Domain expertise- Powerful Content “engine” - Google
Why Blog?
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Define Your Strategic Priorities
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Create an editorial schedule
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Cross Pollinate
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Variety is the Spice of Life
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Exercise
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The OPP gave Gumball 3000 rally drivers something to chew on this week.
At least one of the rally vehicles, a 2009 Dodge Charger, was impounded by Northumberland OPP for allegedly going 179 km/h.
The same car was stopped hours earlier by the OPP for doing more than 140 km/h.
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“Cops chew up Gumball rally speeders”
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Number of Twitter users: 175 million
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Number of Twitter users: 175 million
Number of tweets sent in 2010:
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Number of Twitter users: 175 million
Number of tweets sent in 2010: 25 billion
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• Easy and quick• Real-time conversations• Multiple purposes
Why Twitter?
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Why YouTube/Video?
- People love videos
- Google loves videos
- Videos have multiple purposes
- Entertain, Educate, Engage
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Canadians Love Watching Videos
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Smell Like a Monster
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700 Billion
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30 Billion
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Facebook Users (Globally)
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The Benefits
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Build Community
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Deliver Engaging Content
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Life Beyond Facebook
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- Visibility- Improved connected-ness- Research tool- Recruitment/Job Searches- Business Development/Sales- Expanded digital footprint
Why LinkedIn?
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Your Profile
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Exercise
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LBS, Anyone?
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What Hotels Are Using Social Media?
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Exercise
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