clientsite.com

Web Analytics Report - Post launch Delevered: tbd, 2010 Data from: June 1st - june. 28th 2010

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Site Performance

Reporting Period: 6/1 - 6/28

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How They Came To The Site

Direct traffic to client site has increased, however the percentage in aggregate compared to last month has gone down.

clientsite.com was the top referring site to clientsite, sending 306 visitors that all spent on average more than 1:24 and viewed at least 2 pages.

-This tells us that the people visiting clientsite.com, are also interested and engaged with the content provided on client site.

Search traffic has increased substantially, which can be attributed to the launch of the Google Paid Search campaign, and our SEO efforts.

-This does not mean direct traffic is underperforming, but that our other sources of traffic have improved substantially.

Top 5 Referring Sites 1) clientsite.com 2) coupondad.net 3) printablecoupons.com 4) hip2save.com 5) mysavings.com

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Search Performance Organic and Paid

The overall CTR was slightly lower because we were testing various sites on the Content Network but have since paused them due to lack of performance and are now focused solely on the Search Network, where our CTR of 2.82% holds steady. -The average CTR for an AdWord campaign is 2%

The organic traffic is rather light at the moment, though we are at least ranking for the brand name on Bing and Yahoo. Ranking on Google, even for these branded terms, is not occurring at the moment. -We recommend breaking up the term “clientsite” in two words (client & site) to help search engines recognize/index our branded search terms

The top pages are driven by the paid ads and too much stock should be put into their relevance. Maintaining relevant content on the coupons page will ensure continued referrals and decreased bounce rate once new visitors arrive.

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Top Content

The Client Site homepage had 536 pageviews, while maintaining an average time on page over 3 minutes.

What people are coming back for

*These numbers represent only returning visitors

-Loyal visitors are finding value in the content provided, and are coming back to Client Site to find current site information.

The client blog, and bloggers pages are also bringing people back to the site. -Our bloggers have done a great job engaging, and writing fresh content to motivate visitors to return.

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Social Media

Facebook

Twitter

How members/fans are involved off-site

Stats!-921 followers on Twitter (3.5% increase)!-754 fans on Facebook (1.8% increase)!

Insights!

- A blog post regarding a significant weight loss story contributed to the social media conversation. !-When the article was posted, it attracted 144 pageviews (blog reads) which is much higher than the average pageview for blogs at 22.!

Member Database Age Range:!

Total Members: 30,478 !

Newsletter opt-ins: 17,993!

Using Custom Feed: 14!

Changed Module Order: 68!

Member Database 4/23 - 5/23!Total Members: 32,107 !

Newsletter opt-ins: 17,820!

Using Custom Feed: 12!

Changed Module Order: 51!

Member Database 3/23 - 4/23!

Ethnicity! Annual Income!

Family Size!Shopping Frequency! Category of Interest!

Total Members: 31,072!

Newsletter opt-ins: 18,329!

Using Custom Feed: 14!

Changed Module Order: 74!

Member Database 6/1 - 6/28!

Total amount of members has increased to 31,072, and members that opt-in to receive the newsletter has increased to 18,329.

-We started the paid search campaign within the last week of the month and obtained 37 new members.

E-Newsletter

Sent 6/3!

Sent 6/29!

Both open rate and unique opens have been increasing.

-The Client Site newsletter is providing improved information based off the feedback received, and has had a positive impact on it’s success.

Thank You!