monthly performance pack april 2011 - bbc · radio listener’s profile. ... 9 eb ar r ay n l g ep...

19
1 Please refer to slide 6 for guide footnotes. Monthly Performance Pack April 2011 Dan Maynard, Publicist, BBC iPlayer BBC Communications T. 020 8008 5294 | M. 07912 583654 | E. [email protected]

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Page 1: Monthly Performance Pack April 2011 - BBC · radio listener’s profile. ... 9 eb ar r ay n l g ep Oct v ec 0 ebar r ay n l g ep Oct v ec 1 ar r. Users of Radio Only Users of Both

1

Please refer to slide 6 for guide footnotes.

Monthly Performance Pack

April 2011

Dan Maynard, Publicist, BBC iPlayerBBC CommunicationsT. 020 8008 5294 | M. 07912 583654 | E. [email protected]

Page 2: Monthly Performance Pack April 2011 - BBC · radio listener’s profile. ... 9 eb ar r ay n l g ep Oct v ec 0 ebar r ay n l g ep Oct v ec 1 ar r. Users of Radio Only Users of Both

2

Please refer to slide 6 for guide footnotes.

Monthly summary – April 2011

• In April, BBC iPlayer received 141 million total requests for TV and radio programmes across all platforms and devices.

• The new series of Doctor Who delivered the most-requested programme this month, with Russell Howard’s Good News also returning strongly. New drama was also prominent, with The Crimson Petal and Candy Cabs alongside Waterloo Road and Waking The Dead. The main section of Royal Wedding coverage appears in the list, although in total the whole event delivered more than a million requests via BBC iPlayer.

• For radio, World Cup Cricket continued to attract the most requests, along with football, and Radio 1, 2 and 4 programmes on catch-up.

• Live TV viewing via BBC iPlayer made up 14% of all TV requests in April, while live radio listening dropped back slightly to 73%, following the peak in March (which was boosted by Comic Relief and cricket coverage).

Consistent with previous months:

• The profile of BBC iPlayer users is evening out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile.

• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time.

Page 3: Monthly Performance Pack April 2011 - BBC · radio listener’s profile. ... 9 eb ar r ay n l g ep Oct v ec 0 ebar r ay n l g ep Oct v ec 1 ar r. Users of Radio Only Users of Both

3

Please refer to slide 6 for guide footnotes.

IndexPage

Overview for BBC iPlayer across all platforms 4

Monthly requests 7

Average daily requests 8

Average daily users 9

Weekly requests 10

Weekly users 11

Minutes per user per week 12

Top TV programmes 13

Top radio programmes 14

Live vs on-demand 15

Use of BBC iPlayer for TV by time of day 16

Use of BBC iPlayer for radio by time of day 17

Profile of BBC iPlayer users 18

Glossary 19

Page 4: Monthly Performance Pack April 2011 - BBC · radio listener’s profile. ... 9 eb ar r ay n l g ep Oct v ec 0 ebar r ay n l g ep Oct v ec 1 ar r. Users of Radio Only Users of Both

4

Please refer to slide 6 for guide footnotes.

Total monthly BBC iPlayer requests across all platformsIncludes Virgin Media

Millions o

f re

quests

16 1827 24 25 25 26 25 26 26 29 28 32 30 33 30 33 31 27 28 28 31 32 32 35 32 38 33

3136

37 37 39 3745 43 45

5360 65

68 69 67 7377

7068 70 66

84 86 90

10194

96

85

1514

15 1516

15

17 16 16

18

1921

20 18 1720

20

1719

2120

24 2324

25

23

25

23

6269

78 7681

76

87 85 87

97

107114

120 116 118123

130

117 114119

114

139 141145

162

148

160

141

Jan 0

9

Feb

Mar

Apr

May

Jun

Jul

Aug

Sept

Oct

Nov

Dec

Jan 1

0

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan-1

1

Feb

Mar

Apr

Virgin Media BBC iPlayer TV requests

Online BBC iPlayer TV requests

Online BBC iPlayer radio requests

BBC iPlayer received 141 million requests for TV and radio programmes, across all platforms in April 2011.

There were measurement problems on 10-11 June which resulted in overcounting on these days.

Page 5: Monthly Performance Pack April 2011 - BBC · radio listener’s profile. ... 9 eb ar r ay n l g ep Oct v ec 0 ebar r ay n l g ep Oct v ec 1 ar r. Users of Radio Only Users of Both

5

Please refer to slide 6 for guide footnotes.

Requests for programmes by device typeIncludes Virgin Media

% of requests

The sunny weather and Easter holidays in April resulted in a decrease in requests received across most devices, particularly computers.

(Please note: the sudden increase in mobile requests since March is due to a measurement problem fix.)

NB: There were technical problems measuring iPhone and iPod Touch use over 15 November 2010 to 3 March 2011.

Number of requests (millions)

Virgin Media data arrives later than online stats, therefore the remainder of this report is only for the online BBC iPlayer, available via computer / mobile / games consoles.

5% 5% 5% 5% 5% 5% 4% 3% 4% 3% 5% 5%

71% 73% 73% 70% 69% 71% 71% 73% 72% 72% 72% 70% 68%

7% 7% 6%7% 7% 6% 6% 5% 7% 7% 6% 6% 6%

16% 16% 14% 17% 17% 17% 17% 16% 16% 16% 15% 16% 16%

5%

2%2%1%1%

Apr

10

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan 1

1

Feb

Mar

Apr

6 6 6 6 6 5 5 6 5 8 8

88 9586 80 83 81

99 103 104116

107112

96

98

78 8 7

8 8 10

11

10

9

92020

1719

21

2324

25

23

25

23

65

2 22 3

20

24123

130

117 114119

114

139 141145

162

148

160

141

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan 1

1

Feb

Mar

Apr

Other devices

Virgin Media

Games consoles

Computers

Tablets

Mobile devices

TOTAL

Page 6: Monthly Performance Pack April 2011 - BBC · radio listener’s profile. ... 9 eb ar r ay n l g ep Oct v ec 0 ebar r ay n l g ep Oct v ec 1 ar r. Users of Radio Only Users of Both

6

Please refer to slide 6 for guide footnotes.

Notes on figures in this report

These notes apply to pages 4 to 17 in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 19.

• This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months

• In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology

• Please quote the source of these figures as “BBC iStats”

• Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts

• We cannot report download playback due to data privacy restrictions

• All data is for the UK only and excludes listening outside the UK

• January 09 data excludes 1-4 January 09 since changes were made to the measurement system on 5 January

• This data includes requests via BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself

• None of this data following is for the BBC iPlayer on Virgin Media’s TV service - all is for the online BBC iPlayer, available via computer / mobile / games consoles

• This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length programmes which have been transmitted on a TV channel or radio station

Page 7: Monthly Performance Pack April 2011 - BBC · radio listener’s profile. ... 9 eb ar r ay n l g ep Oct v ec 0 ebar r ay n l g ep Oct v ec 1 ar r. Users of Radio Only Users of Both

7

Please refer to slide 6 for guide footnotes.

31 36 37 37 39 3745 43 44

5360 65 68 69 67

73 7770 68 70 66

84 86 90101

94 9685

1618

27 24 25 25

26 25 26

26

2928

32 30 3430

33

3127 28

29

31 3232

35

3238

33

4754

6361

6561

71 69 71

79

8993101 99 101

104110

10095

9894

115118

121

136

125

134

118

0

25

50

75

100

125

150

Jan 0

9

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan 1

0

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan 1

1

Feb

Mar

Apr

Month

ly R

equests

(m

illions) .

Radio Requests

TV Requests

Monthly BBC iPlayer online requests

In April 2011 BBC iPlayer received a total of 118 million online requests, 85 million TV requests and 33 million radio requests.

Page 8: Monthly Performance Pack April 2011 - BBC · radio listener’s profile. ... 9 eb ar r ay n l g ep Oct v ec 0 ebar r ay n l g ep Oct v ec 1 ar r. Users of Radio Only Users of Both

8

Please refer to slide 6 for guide footnotes.

Average daily requests stood at 3.9m in April 2011 – 1.1 million per day for radio programmes and 2.8 million for TV programmes.

Average daily BBC iPlayer requests

1.1 1.3 1.2 1.2 1.3 1.21.4 1.4 1.5

1.72.0 2.1 2.2

2.52.2

2.4 2.5 2.3 2.2 2.3 2.2

2.7 2.9 2.93.3 3.3

3.12.80.6

0.7 0.9 0.8 0.8 0.8

0.8 0.80.9

0.9

1.0 0.91.0

1.1

1.1

1.0 1.11.0

0.9 0.9 1.0

1.01.1 1.0

1.1 1.11.2

1.1

1.71.9

2.0 2.0 2.1 2.0

2.3 2.22.4

2.7

3.0 3.0

3.2

3.5

3.2

3.5 3.53.3

3.1 3.2 3.1

3.73.9 3.9

4.4 4.54.3

3.9

0

1

2

3

4

5

'Jan-0

9

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

'Jan 1

0

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

'Jan 1

1

Feb

Mar

Apr

Avera

ge D

aily R

equests

(m

illions) .

TV Requests Radio Requests

Page 9: Monthly Performance Pack April 2011 - BBC · radio listener’s profile. ... 9 eb ar r ay n l g ep Oct v ec 0 ebar r ay n l g ep Oct v ec 1 ar r. Users of Radio Only Users of Both

9

Please refer to slide 6 for guide footnotes.

Average daily BBC iPlayer users

April 2011 saw an average of 1.5 million users per day, with 1.2m for TV content only, 0.4m for radio only content and 0.03m using both.

0.50.5 0.5 0.5 0.5 0.5

0.6 0.60.6

0.70.9 0.9 0.9

1.00.9

1.0 1.0 1.00.9 0.9 0.9

1.11.2 1.1

1.31.4

1.31.2

0.00.0

0.0 0.0 0.0 0.0

0.00.0

0.0

0.1 0.10.1

0.1

0.1

0.10.1

0.1

0.0 0.1 0.0

0.10.1 0.1

0.10.1

0.1

0.0

0.30.3

0.3 0.2 0.2 0.3

0.30.3

0.3

0.3

0.3 0.30.3

0.3

0.3

0.30.3

0.3

0.3 0.3 0.3

0.3

0.30.3

0.30.3

0.4

0.4

0.0

0.80.8 0.8 0.8 0.8 0.8

0.9 0.9

1.0

1.1

1.2 1.21.3

1.41.3

1.31.4

1.3

1.2 1.21.3

1.51.5 1.5

1.71.8

1.7

1.5

0.0

0.2

0.4

0.6

0.8

1.0

1.2

1.4

1.6

1.8

Jan-0

9

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan-1

0

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan-1

1

Feb

Mar

Apr

User

agents

(m

illions) .

Users of Radio Only

Users of Both

Users of TV Only

Page 10: Monthly Performance Pack April 2011 - BBC · radio listener’s profile. ... 9 eb ar r ay n l g ep Oct v ec 0 ebar r ay n l g ep Oct v ec 1 ar r. Users of Radio Only Users of Both

10

Please refer to slide 6 for guide footnotes.

21.1 20.919.5 18.8

20.4 19.4 20.2 19.6

22.4 22.4 22.7 23.3 23.0 23.3 23.1 22.624.5

21.8 22.123.2

21.320.0 19.2

20.318.8

21.1

7.3 7.5

7.1 7.8

8.6

7.87.9

6.1

5.48.1 8.1 7.9 8.1 8.2 7.7 8.0

7.8

8.2 8.4

9.2

8.6

8.38.5

8.3

7.4

6.9

28 28

27 27

29

2728

26

28

31 31 31 31 3231 31

32

30 31

32

30

28 2829

26

28

0

5

10

15

20

25

30

35

'01-N

ov

08 N

ov

15 N

ov

22 N

ov

29 N

ov

06 D

ec

13 D

ec

20 D

ec

27 D

ec

03 J

an

10 J

an

17 J

an

24 J

an

31 J

an

07 F

eb

14 F

eb

21 F

eb

28 F

eb

07 M

ar

14 M

ar

21 M

ar

28 M

ar

04 A

pr

11 A

pr

18 A

pr

25 A

pr

Weekly

Requests

(m

illions) .

TV Requests Radio Requests

Weekly BBC iPlayer requests - latest 6 months

Weekly requests in April varied across the month, with the warm weather across the Easter week (18-24 April) resulting in the lowest request numbers since before Christmas. However the Royal Wedding in the last week of the month caused an uplift.

Page 11: Monthly Performance Pack April 2011 - BBC · radio listener’s profile. ... 9 eb ar r ay n l g ep Oct v ec 0 ebar r ay n l g ep Oct v ec 1 ar r. Users of Radio Only Users of Both

11

Please refer to slide 6 for guide footnotes.

4.7 4.7 4.5 4.2 4.3 4.2 4.4 4.44.9 4.7 4.8 4.9 5.1 5.1 5.3 5.1 5.3

4.9 4.9 5.04.7 4.7 4.6 4.7

4.44.9

0.4 0.40.4

0.40.5

0.40.4 0.4

0.40.5 0.5 0.4

0.5 0.5 0.40.4

0.5

0.5 0.5 0.50.4 0.3 0.2 0.2

0.2

0.2

1.1 1.21.1

1.2

1.5

1.21.3 1.0

1.0 1.3 1.3 1.21.3 1.3 1.2 1.3

1.2

1.3 1.31.5

1.21.9

1.7 1.6

1.4

1.4

6.3 6.36.0 5.9

6.3

5.96.1

5.8

6.36.6 6.6 6.6

6.8 6.9 6.9 6.87.0

6.7 6.77.0

6.4

6.86.5 6.5

6.0

6.5

0

1

2

3

4

5

6

7

8

'01-N

ov

08 N

ov

15 N

ov

22 N

ov

29 N

ov

06 D

ec

13 D

ec

20 D

ec

27 D

ec

03 J

an

10 J

an

17 J

an

24 J

an

31 J

an

07 F

eb

14 F

eb

21 F

eb

28 F

eb

07 M

ar

14 M

ar

21 M

ar

28 M

ar

04 A

pr

11 A

pr

18 A

pr

25 A

pr

User

agents

(m

illions) .

Users of Radio Only

Users of Both

Users of TV Only

Weekly BBC iPlayer users – latest 6 months

Weekly user numbers in April mirrored the trend of requests, dropping notably in the Easter holiday week to 6m.

Page 12: Monthly Performance Pack April 2011 - BBC · radio listener’s profile. ... 9 eb ar r ay n l g ep Oct v ec 0 ebar r ay n l g ep Oct v ec 1 ar r. Users of Radio Only Users of Both

12

Please refer to slide 6 for guide footnotes.

0

50

100

150

200

250

'31-M

ay

07 J

un

14 J

un

21 J

un

28 J

un

05 J

ul

12 J

ul

19 J

ul

26 J

ul

02 A

ug

09 A

ug

16 A

ug

23 A

ug

30 A

ug

06 S

ep

13 S

ep

20 S

ep

27 S

ep

04 O

ct

11 O

ct

18 O

ct

25 O

ct

01 N

ov

08 N

ov

15 N

ov

22 N

ov

29 N

ov

06 D

ec

13 D

ec

20 D

ec

27 D

ec

03 J

an

10 J

an

17 J

an

24 J

an

31 J

an

07 F

eb

14 F

eb

21 F

eb

28 F

eb

07 M

ar

14 M

ar

21 M

ar

28 M

ar

04 A

pr

11 A

pr

18 A

pr

25 A

pr

Avera

ge w

eekly

min

ute

s s

tream

ed p

er

user

.

TV minutes Radio minutes

Requests and average minutes per user per week

On a weekly basis in April, each user of TV on BBC iPlayer requested, on average, just over 4 programmes, and streamed over an hour of TV content. Each weekly user of radio content requested over 4 programmes, and streamed just over two hours of radio content. TV time per user length increase in the last week of April, boosted by the coverage of the Royal Wedding.

(We are investigating the recent dip in radio durations, which may be due to measurement problems following the launch of RadioPlayer.)

Average weekly minutes streamed, per user, per week

Latest monthly average

= 136 minutes

Latest monthly= 74 minutes

Christm

as 2

010

* This sudden declineis being investigated

Page 13: Monthly Performance Pack April 2011 - BBC · radio listener’s profile. ... 9 eb ar r ay n l g ep Oct v ec 0 ebar r ay n l g ep Oct v ec 1 ar r. Users of Radio Only Users of Both

13

Please refer to slide 6 for guide footnotes.

BBC iPLAYER TOP 20 TV EPISODES – ALL

BBC iPlayer - top 20 TV episodes, April 2011

Total requests per episode

1 Doctor Who Series 6 Episode 1 1,379,000

2 EastEnders 15/04/11 841,000

3 Russell Howard's Good News S4 Episode 4 660,000

4 Waterloo Road Series 6 Episode 20 631,000

5 EastEnders 14/04/11 621,000

6 EastEnders 18/04/11 619,000

7 Russell Howard's Good News S 4 Episode 2 614,000

8 EastEnders 19/04/11 608,000

9 Louis Theroux America's Most Hated Family 580,000

10 The Royal Wedding Part 2: Episode 2 578,000

11 EastEnders 12/04/11 565,000

12 Russell Howard's Good News S4 Episode 5 563,000

13 EastEnders 21/04/11 522,000

14 EastEnders 22/04/11 514,000

15 EastEnders 05/04/11 501,000

16 Russell Howard's Good News S4 Episode 3 494,000

17 EastEnders 08/04/11 494,000

18 EastEnders 01/04/11 483,000

19 EastEnders 11/04/11 477,000

20 EastEnders 07/04/11 467,000

BBC iPLAYER TOP 20 TV EPISODES

– MOST-REQUESTED EPISODE PER SERIESTotal requests per episode

1 Doctor Who Series 6 Episode 1 1,379,000

2 EastEnders 15/04/11 841,000

3 Russell Howard's Good News S4 Episode 4 660,000

4 Waterloo Road Series 6 Episode 20 631,000

5 Louis Theroux America's Most Hated Family 580,000

6 The Royal Wedding Part 2: Episode 2 578,000

7 The Crimson Petal and the White Episode 1 465,000

8 Have I Got News for You Series 41 Episode 1 414,000

9 Michael McIntyre: Live and Laughing 22/08/09 350,000

10 Candy Cabs Episode 1 322,000

11 Waking the Dead Series 9 Waterloo Part 1 298,000

12 F1 2011 The Chinese Grand Prix 17/04/11 297,000

13 Legally Blonde 16/09/09 297,000

14 Top Gear Series 14 Episode 3 273,000

15 MasterChef Series 7 Episode 10 269,000

16 Filthy Cities Medieval London Episode 1 264,000

17 White Van Man Episode 4 264,000

18 Apocalypto 14/02/10 239,000

19 QI Series 7 Episode 16 212,000

20 Fanny Hill Episode 1 190,000

The first episode in the new series of Doctor Who was the most requested programme this month, with Russell Howard’s Good News also returning strongly. New drama was also prominent, with The Crimson Petal and Candy Cabs alongside Waterloo Road and Waking The Dead. The main section of Royal Wedding Coverage appears once in the list, although in total the whole event delivered 1.2 million requests via BBC iPlayer.

Page 14: Monthly Performance Pack April 2011 - BBC · radio listener’s profile. ... 9 eb ar r ay n l g ep Oct v ec 0 ebar r ay n l g ep Oct v ec 1 ar r. Users of Radio Only Users of Both

14

Please refer to slide 6 for guide footnotes.

BBC iPLAYER TOP 20 RADIO EPISODES – ALL

BBC iPlayer - top 20 radio episodes, April 2011

BBC iPLAYER TOP 20 RADIO EPISODES

– MOST-REQUESTED EPISODE PER SERIES

Total requests per Ep

1 World Cup Cricket India v Sri Lanka 133,000

2 5 live Champ Lge ManU v Chelsea 12/04/11 127,000

3 The News Quiz Series 74 Episode 1 96,000

4 5 live Champ Lge Schalke 04 v ManU 26/04/11 94,000

5 The Unbelievable Truth Series 7 Episode 1 89,000

6 Ken Bruce 01/04/11 87,000

7 The Chris Moyles Show 04/04/11 83,000

8 The Chris Moyles Show 19/04/11 83,000

9 The Unbelievable Truth Series 7 Episode 2 82,000

10 The News Quiz Series 74 Episode 2 81,000

11 The Unbelievable Truth Series 7 Episode 3 79,000

12 Greg James 01/04/11 76,000

13 5 live Sport 20/04/11 75,000

14 Fearne Cotton 13/04/11 75,000

15 5 live Champ Lge Real Madrid v T’ham 05/04/20 75,000

16 The Chris Moyles Show 08/04/11 73,000

17 Desert Island Discs Martin Sheen 03/04/2011 72,000

18 Fearne Cotton 08/04/11 71,000

19 The Chris Moyles Show 11/04/11 66,000

20 The Chris Moyles Show 07/04/11 65,000

Total requests per Ep

1 World Cup Cricket India v Sri Lanka 133,000

2 5 live Champ Lge ManU v Chelsea 12/04/11 127,000

3 The News Quiz Series 74 Episode 1 96,000

4 The Unbelievable Truth Series 7 Episode 1 89,000

5 Ken Bruce 01/04/11 87,000

6 The Chris Moyles Show 04/04/11 83,000

7 Greg James 01/04/11 76,000

8 5 live Sport 20/04/11 75,000

9 Fearne Cotton 13/04/11 75,000

10 Desert Island Discs Martin Sheen 03/04/11 72,000

11 The Now Show 08/04/11 65,000

12 Steve Wright in the Afternoon 01/04/11 56,000

13 The Official Chart with Reggie Yates 03/04/11 55,000

14 5 live Prem Lge Newcastle v ManU 19/04/11 53,000

15 Pete Tong R1's Celebration Episode 2 53,000

16 Huw Stephens 18/04/11 50,000

17 Scott Mills 01/04/11 49,000

18 Adam and Joe 02/04/11 47,000

19 Annie Mac 01/04/11 47,000

20 Football 17/04/11 43,000

World Cup Cricket India v Sri Lanka was the most requested radio programme this month, closely followed by coverage of the Champion’s League Manchester United v Chelsea match. The News Quiz, The Unbelievable Truth, Ken Bruce and The Chris Moyles Show also all performed well this month.

Page 15: Monthly Performance Pack April 2011 - BBC · radio listener’s profile. ... 9 eb ar r ay n l g ep Oct v ec 0 ebar r ay n l g ep Oct v ec 1 ar r. Users of Radio Only Users of Both

15

Please refer to slide 6 for guide footnotes.

Requests by on-demand catch-up vs live simulcast

TV Requests Radio requests

Live TV viewing via BBC iPlayer made up 14% of all TV requests in April, while live radio listening dropped back slightly to 73%, following the peak in March (which was boosted by Comic Relief and cricket coverage).

92 92 92 92 90 86 90 92 90 89 87 87 88 85 85 86

8 8 8 8 10 14 10 8 10 11 13 13 12 15 15 14

Jan 1

0

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan-1

1

Feb

Mar

Apr

Simulcast

On-demand

26 30 28 29 29 30 32 31 29 28 27 26 28 26 25 27

74 70 72 71 71 70 68 69 71 72 73 74 72 74 7375

Jan 1

0

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan-1

1

Feb

Mar

Apr

Simulcast

On-demand

Page 16: Monthly Performance Pack April 2011 - BBC · radio listener’s profile. ... 9 eb ar r ay n l g ep Oct v ec 0 ebar r ay n l g ep Oct v ec 1 ar r. Users of Radio Only Users of Both

16

Please refer to slide 6 for guide footnotes.

BBC iPlayer – use for TV by time of day, April 2011

Internet and TV usage patterns by time of day

(scales adjusted for comparison)

06:0

0

07:0

0

08:0

0

09:0

0

10:0

0

11:0

0

12:0

0

13:0

0

14:0

0

15:0

0

16:0

0

17:0

0

18:0

0

19:0

0

20:0

0

21:0

0

22:0

0

23:0

0

00:0

0

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TV viewers

BBC iPlayer TV requests

Internet users (any website)

The scale for each line on this graph is different – traditional TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak.

TV peak – 26.3 millionBBC iPlayer peak – 293,000

Internet peak – 28.8 million

Sources – TV from BARB April 2011, internet from Nielsen March 2011, BBC iPlayer from BBC iStats April 2011 - see footnotes on final page for more detail

Note

: e

ach lin

e h

as a

very

diffe

rent

scale

(see p

eaks)

Page 17: Monthly Performance Pack April 2011 - BBC · radio listener’s profile. ... 9 eb ar r ay n l g ep Oct v ec 0 ebar r ay n l g ep Oct v ec 1 ar r. Users of Radio Only Users of Both

17

Please refer to slide 6 for guide footnotes.

BBC iPlayer – use for radio by time of day, April 2011

Internet and radio usage patterns by time of day

(scales adjusted for comparison)

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Radio listeners

BBC iPlayer requests for radio

Internet users (any website)

Radio peak – 14.7 million

BBC iPlayer peak – 84,000

Internet peak – 28.8 million

The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak.

Note

: e

ach lin

e h

as a

very

diffe

rent

scale

(see p

eaks)

Sources – radio from RAJAR Q4 2010, internet from Nielsen March 2011, BBC iPlayer from BBC iStats April 2011 - see footnotes on final page for more detail

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18

Please refer to slide 6 for guide footnotes.

BBC iPlayer use by demographic

The profile of users of the BBC iPlayer is measured on a monthly survey of 700 UK adults. The gender profile is stable with a slightly male skew, and most users are aged under 55 years.

57 52 48 49

43 48 52 51

Users of PC

iPlayer

All broadband

users

All TV viewers All radio

listeners

Women

Men

42 3729 32

43

41

35 35

1523

35 34

Users of PC

iPlayer

All broadband

users

All TV viewers All radio

listeners

55+

35-54

15-34

Gender Age

User profiles - TV from BARB (Q4 10), radio from RAJAR (Q4 10), broadband from TNS survey 2000 adults (Sep 09)

7063 59 59 57 56 58 57 57 57 57

3137 41 41 43 44 42 43 43 43 43

0%

20%

40%

60%

80%

100%

Jan-

Mar

08

Jul-

Sep

Jan-

Mar

09

Jul-

Sep

Jan-

Mar

10

Jul-

Sep

Women

Men

38 38 41 43 45 43 43 42 44 42 44

39 4342 41 39 41 42 43 40 38

21 20 16 16 17 16 15 15 20 18 18

37

0%

20%

40%

60%

80%

100%

Jan-

Mar

08

Jul-

Sep

Jan-

Mar

09

Jul-

Sep

Jan-

Mar

10

Jul-

Sep

55+

35-54

15-34

Page 19: Monthly Performance Pack April 2011 - BBC · radio listener’s profile. ... 9 eb ar r ay n l g ep Oct v ec 0 ebar r ay n l g ep Oct v ec 1 ar r. Users of Radio Only Users of Both

19

Please refer to slide 6 for guide footnotes.

Glossary

Stream – click to play instantly

Download – save to your computer to play laterWe cannot report on playback of downloads due to technical and data privacy restrictions

Users – a count of computer browsers accessing the online BBC iPlayer serviceSo please note: if someone has a different computer at work and at home, they are counted twice. If a family watches on a computer together, only one browser is counted. This is the industry-standard way of counting “users” or “visitors” to websites.

Requests – number of successful requests to stream or download a programmeWe only count successful requests, where a stream or a download actually start, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website.

Catch-up / on-demand – programmes requested after they have gone out on “normal” TV/radio channels and are available on BBC iPlayer

Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on “normal” TV / radio

Special footnotes for slides showing data for time of day

TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV

Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations

BBC iPlayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only

Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals