monthly focus: google play_japan_may/june_2014

GP -May 2014

Japan

ABOUT PRIORI DATA

GP - Japan - May 2014

PRIORI DATA Company Overview

PRIORI DATA (www.prioridata.com) is a leading provider of app data and information services on the global app economy.

Based in Berlin, we maintain one of the largest independent databases of global app information, comprised of both publicly available information and proprietary metrics and statistics.

Our information helps power decision making in the app economy.

PRIORI DATA Monthly Focus Reports

With our Monthly Focus we share a selection of our dataset with the global analyst community.

Each month we release a view of the app economy by publishing a report for five specific countries, covering 2 platforms. For free.

Looking for more detailed information? Want to drill-down into any of the statistics you see in these reports?

2 of 11 www.prioridata.com

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# 01 About Priori

# 02 Store Overview

# 03 Category Overview

# 04 Publisher Overview (Free Apps)

# 05 Publisher Overview (Paid Apps)

# 06 App Overview (Free Apps)

# 07 App Overview (Paid Apps)

# 08 Glossary

# 09 License Type, Methodology, Validation and Disclaimer

TABLE OF CONTENTS



DEMAND SUPPLY BUSINESS MODEL

M-o-M Global M-o-M Global by DownloadsIn-Month Downloads % Growth Rank # of Apps % Growth Rank152,120,256 4.2% 10 2,798,080 4.1% 5

# of% of Total New Apps

Downloads of: Market 85,496 1.1% 7

Top 3 Apps # of5,173,104 3.4% 11 Deleted Apps

21,599 -18.7% 7 by AppsApps 4-106,391,262 4.2% 11 # of

Active AppsApps 11-25 339,100 4.2% 128,428,825 5.5% 9

# ofAll Other Publishers132,127,065 86.9% 9 485,552 4.6% 7

TOP CATEGORIES TOP PUBLISHERS TOP APPS

Global Global GlobalPosition Category Name Rank Position Free Apps Rank Position Free Apps Rank1 TOOLS 1 1 LINE Corporation 4 1 Google Play開発者サービス 12 GAME_CASUAL 2 2 Google Inc. 1 2 LINE クッキーラン 763 GAME_PUZZLE 6 3 Yahoo Japan Corp. 210 3 LINE（ライン） - 無料通話・メールアプリ 284 GAME_ARCADE 45 ENTERTAINMENT 3 Paid Apps Paid Apps6 COMMUNICATION 5 1 株式会社ユニバーサルエンターテインメント17 1 アナザーゴッドハーデス-奪われたZEUSver.- 277 MUSIC_AND_AUDIO 7 2 CommSeed Corporation 38 2 ドラゴンクエストIV 導かれし者たち 348 PHOTOGRAPHY 8 3 SQUARE ENIX Co.,Ltd. 16 3 パチスロモンスターハンター月下雷鳴 51

STORE OVERVIEW


68% 32% 0%0%

Free Free w/IAP Paid Paid w/IAP

81% 4% 15% 0%

Free Free w/IAP Paid Paid w/IAP


TOP CATEGORIES

Rank In- Rank Last- # of # of # of M-o-M Free IAPMonth Month Category # of Apps New Apps Deleted Apps Active Apps Downloads % Growth Downloads % Downloads %

1 2 TOOLS 139,676 3,729 699 28,394 14,013,788 19.79% 99.83% 5.04%2 3 GAME_CASUAL 100,728 3,074 804 20,130 10,405,308 2.35% 99.83% 32.63%3 4 GAME_PUZZLE 128,354 3,970 1,115 21,283 9,732,938 2.29% 99.84% 50.34%4 1 GAME_ARCADE 107,904 2,545 441 15,465 8,751,139 -26.42% 99.64% 62.95%5 5 ENTERTAINMENT 341,357 7,970 3,036 40,890 8,493,241 3.88% 99.87% 18.25%6 6 COMMUNICATION 61,106 2,230 329 7,166 7,954,687 3.20% 99.95% 31.77%7 12 MUSIC_AND_AUDIO 144,662 4,570 1,507 17,626 6,666,506 31.88% 99.83% 12.60%8 10 PHOTOGRAPHY 45,860 1,773 607 6,396 6,613,193 21.20% 99.91% 31.48%9 7 PERSONALIZATION 259,693 4,562 2,164 31,919 6,487,623 -4.64% 99.51% 14.85%

10 9 GAME_ACTION 12,861 2,080 335 5,464 6,310,378 15.59% 99.83% 63.94%

CATEGORY MARKET CONCENTRATION (% of in-month downloads, by tier)

CATEGORY OVERVIEW


19.35%

11.00%

20.82%

29.06%

37.59%

12.13%

30.89%

15.23%

8.96%

26.98%

16.24%

7.28%

15.67%

13.30%

26.69%

13.36%

11.46%

14.31%

10.27%

10.47%

14.83%

7.23%

12.41%

11.76%

16.95%

9.51%

11.69%

14.65%

12.34%

12.36%

49.57%

74.49%

51.10%

45.88%

18.78%

65.00%

45.96%

55.81%

68.43%

50.19%

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% 100.00%

Category 10

Category 9

Category 8

Category 7

Category 6

Category 5

Category 4

Category 3

Category 2

Category 1

Tier 1 (Apps 1-3)

Tier 2 (Apps 4-10)

Tier 3 (Apps 11-25)

All Others


TOP PUBLISHERS

by Downloads of all free apps

Country Global Publisher Top # of # of Downloads of M-o-M Downloads of M-o-MPosition Position Name Category Free Apps Total Apps Free Apps % Growth Total Apps % Growth1 4 LINE Corporation GAME_ARCADE 128 129 9,372,537 -29.92% 9,372,537 -29.92%2 1 Google Inc. TOOLS 108 108 8,615,366 28.85% 8,615,366 28.85%3 210 Yahoo Japan Corp. LIFESTYLE 100 101 2,848,831 -1.31% 2,848,831 -1.31%

by Downloads of all NEW free apps (entered store within last 30 days)

Country Global Publisher Top # of # of Downloads of M-o-M Downloads of M-o-MPosition Position Name Category Free Apps Total Apps Free Apps % Growth Total Apps % Growth1 40 BANDAI NAMCO Games Inc. GAME_ACTION 3 3 880,451 539.64% 880,451 539.57%2 88 Voltage, Inc. ENTERTAINMENT 3 3 299,202 14960000.00% 299,202 14960000.00%3 16 KONAMI GAME_ROLE_PLAYING 3 3 220,108 -9.93% 220,108 -9.93%

Fastest Growing Publishers (by Month-over-Month growth in free downloads)

Country Global Publisher Top # of # of Downloads of M-o-M Downloads of M-o-M

Position Position Name Category Free Apps Total Apps Free Apps % Growth Total Apps % Growth1 319,312 SystemCreate Co., Ltd. ENTERTAINMENT 3 3 55,906 2795200.00% 55,906 2795200.00%2 312,125 Hapiraizu Ltd. LIFESTYLE 2 2 25,000 2499900.00% 25,000 2499900.00%3 302,574 Mike Theo PRODUCTIVITY 6 6 21,274 1063600.00% 21,274 1063600.00%

PUBLISHER OVERVIEW (FREE APPS)



TOP PUBLISHERS

by Downloads of all paid apps

Country Global Publisher Top # of # of Downloads of M-o-M Downloads of M-o-MPosition Position Name Category Paid Apps Total Apps Paid Apps % Growth Total Apps % Growth1 17 株式会社ユニバーサルエンターテインメント GAME_CASINO 18 28 50,227 26.89% 75,379 13.11%2 38 CommSeed Corporation GAME_CASINO 16 60 29,049 54.72% 146,904 -10.34%3 16 SQUARE ENIX Co.,Ltd. GAME_ROLE_PLAYING 19 44 25,439 -33.64% 934,503 29.23%

by Downloads of all NEW paid apps (entered store within last 30 days)

Country Global Publisher Top # of # of Downloads of M-o-M Downloads of M-o-MPosition Position Name Category Paid Apps Total Apps Paid Apps % Growth Total Apps % Growth1 3 株式会社ユニバーサルエンターテインメント GAME_CASINO 1 1 10,004 NM 10,004 NM2 1 ustwo GAME_PUZZLE 1 1 1,688 NM 1,688 NM3 163,706 shunirr TOOLS 1 1 508 NM 508 NM

Fastest Growing Publishers (by Month-over-Month growth in paid downloads)

Country Global Publisher Top # of # of Downloads of M-o-M Downloads of M-o-M

Position Position Name Category Paid Apps Total Apps Paid Apps % Growth Total Apps % Growth1 472,084 ustwo GAME_CASUAL 4 17 1,692 84500.00% 2,173 1378.23%2 471,866 BEZ.SYSTEM TOOLS 14 24 203 20200.00% 11,702 56.07%3 472300 BG:studio GAME_ACTION 1 1 163 8050.00% 163 8050.00%


PUBLISHER OVERVIEW (PAID APPS)


TOP FREE APPS

by Downloads

Country Global App Publisher Date Avg. M-o-MPosition Position Name Name Entered Store Category Rating Local? IAP? Downloads % Growth1 1 Google Play開発者サービス Google Inc. 08/28/12 TOOLS 3.72 NO NO 2,196,401 9.59%2 76 LINE クッキーラン LINE Corporation 01/28/14 GAME_ARCADE 4.43 NO YES 1,520,899 -65.02%3 28 LINE（ライン） - 無料通話・メールアプリ LINE Corporation 06/24/11 COMMUNICATION 4.18 NO YES 1,455,804 8.11%

by Downloads of NEW apps (entered store within last 30 days)

Country Global App Publisher Date Avg.Position Position Name Name Entered Store Category Rating Local? IAP? Downloads1 667 ONE PIECE トレジャークルーズ BANDAI NAMCO Games Inc. 05/11/14 GAME_ROLE_PLAYING 4.25 NO YES 787,360 2 2,601 スラッシュ！ブッタ切りアクションRPG COCONE 05/16/14 GAME_ACTION 4.30 NO YES 212,579 3 3,538 新･生存率0％！地下鉄からの脱出 Voltage, Inc. 05/21/14 GAME_ADVENTURE 3.89 NO YES 169,690

Fastest Growing Apps (by Month-over-Month growth in free downloads)

Country Global App Publisher Date Avg. M-o-M

Position Position Name Name Entered Store Category Rating Local? IAP? Downloads % Growth1 19,609 婚活診断〜本気で結婚・婚活〜 Hapiraizu Ltd. 04/29/14 LIFESTYLE 2.50 NO NO 25,000 2499900.00%2 4,688 東京デッドボール hap Inc. 05/03/14 GAME_SPORTS 3.97 NO NO 70,092 2336300.00%3 1,315 Tag To-Do List Mike Theo 02/10/09 PRODUCTIVITY 3.68 NO NO 21,271 1063450.00%

APP OVERVIEW (FREE APPS)



TOP PAID APPS

by Downloads

Country Global App Publisher Date Avg. M-o-MPosition Position Name Name Entered Store Category Rating Local? Price IAP? Downloads % Growth1 27 アナザーゴッドハーデス-奪われたZEUSver.- 株式会社ユニバーサルエンターテインメント 03/13/14 GAME_CASINO 3.95 NO YES 24,958 10.60%2 34 ドラゴンクエストIV 導かれし者たち SQUARE ENIX Co.,Ltd. 04/16/14 GAME_ROLE_PLAYING 4.32 NO NO 23,030 -36.28%3 51 パチスロモンスターハンター月下雷鳴 CommSeed Corporation 03/24/14 GAME_CASINO 4.05 NO NO 17,755 88.82%

by Downloads of NEW apps (entered store within last 30 days)

Country Global App Publisher Date Avg.Position Position Name Name Entered Store Category Rating Local? Price IAP? Downloads1 115 緑ドンVIVA2 株式会社ユニバーサルエンターテインメント 05/21/14 GAME_CASINO 4.28 NO YES 10,004 2 4 モニュメントバレー ustwo 05/14/14 GAME_PUZZLE 4.68 NO NO 1,688 3 ##### インテントで画像検索 shunirr 05/09/14 TOOLS 4.79 NO YES 508

Fastest Growing Apps (by Month-over-Month growth in paid downloads)

Country Global App Publisher Date Avg. M-o-M

Position Position Name Name Entered Store Category Rating Local? Price IAP? Downloads % Growth1 79 テラリア（日本語版） SPIKE CHUNSOFT 05/06/14 GAME_SIMULATION 4.30 NO YES 13,534 26968.00%2 112 RUSTY Survival BG:studio 04/27/14 GAME_ACTION 3.87 NO NO 163 8050.00%3 6,462 綺麗なイルミネーション2　ライブ壁紙 AsobiApp 04/15/14 PERSONALIZATION 5.00 NO NO 78 7700.00%

APP OVERVIEW (PAID APPS)



Key Terms & Definitions


GLOSSARY OF TERMS

NM Not meaningful in this context.

Global Rank/Position Rank/Position of given metric in this country compared to all others, that are being tracked.

Growth Growth of metric compared to last month.

IAP In-App-Purchase, app offers buyable items in the app itself.

New App An app is new, if it entered the app store in the last 30 days.

Active App - An app is considered as active, if it was downloaded in that particular month.

Apps Published Total number of apps published by a publisher in an app store and country.

Category Category to which an app is assigned, as set by the publisher and displayed by app store.

Is Local Is set to YES when more than 50% of all downloads of an app were generated in one country. For example if an app was downloaded 1000 times in total, but 700 from German app store, it will be indicated as a local German app. In case of USA, the locality level is set to 75%.

Monetization Type Indicates the revenue model. This column may contain following values: 1) Free free app, 2) Paid app monetized in pay-per-download model, 3) Free + In-App Purchase free app with possibility of purchasing virtual goods from within the app,4) Paid + In-App purchase app monetized by a combination of pay-per-download and possibility of purchasing virtual goods from within the app.

Publisher Publisher's name. Can be name of a company, or of a single developer.

Top Category Category where publisher received the most downloads in.

Price in EUR - Price of an app in EUR. Priori calculates EUR prices using exchange rates published by EBC on the day of analysis closing. (https://www.ecb.europa.eu/stats/exchange/eurofxref/html/index.en.html)


Priori data is available under

Creative Commons Attribution 3.0 Unported (CC-BY) LicenseYou may use it for any purpose, for free, as long as you link back to www.prioridata.com.

LICENSE TYPE, METHODOLOGY, VALIDATION AND DISCLAIMER


All opinions and estimates contained in this report constitute Priori Data GmbH judgment as of the date of this report, are subject to change without notice and are provided in good faith but without legal responsibility. Nothing in this report constitutes business, marketing or other advice, nor other individually tailored business strategic or investment advice. If any hypotheses, observations and perspectives on any of the items covered in this report were to be used for ventures, investments or corporate actions, the effect and consequences of these will make the Priori Data GmbH exempt from any direct or indirect involvement in them. Choosing to use this information for any purpose other than being informed remains and will remain the responsibility of the reader and recipient of this report.

This material is prepared for general circulation and has been prepared without regard to the individual circumstances and objectives of persons who receive it. To the full extent permitted by law neither Priori Data GmbH nor any of its affiliates, nor any other person, accepts any liability whatsoever for any direct or consequential loss arising from any use of this report or the information contained herein. Our salespeople, traders, and other professionals may provide oral or written statements about mobile industry and general market that reflect opinions that are contrary to the opinions expressed in our research.

No matter contained in this document and no part of this material may be (i) copied, photocopied or duplicated in any form by any means or (ii) redistributed without the prior written consent of Priori Data GmbH.

Validation, Limits and Accuracy

We continuously validate our data with independent third-party data sources. The Priori methodology employs a multitude of techniques to ensure that our estimates achieve a high degree of accuracy.

License Type

Methodology

Disclaimer

Priori Data GmbH collects and analyses data using a variety of proprietary techniques and technologies conforming to established and accepted rules. The information contained in this report has been compiled by Priori, referencing our own primary research data and that of 3rd Party sources considered to be reliable. In select instances contributing partners collaborate on specialized reports. No representation or warranty, express or implied, is made by Priori, its affiliates or any other person as to its accuracy, completeness or correctness.

This report contains derived values and statistical estimates which may bear an error. For example, mobile app download numbers are estimations based on Priori's own methodologies and statistical estimation models, and the download estimates may over- or under-estimate the actual downloads of any particular mobile app. The error is highest for single apps and quickly decreases with growing number of apps in estimated clusters. For instance, estimation for all apps in a category or all apps published by a publisher will be quite accurate, while an estimation for a single app may not be as accurate. The download models constantly evolve by including more base observations and more variable to regression analysis. This also means that download estimations with different variances of model will yield slightly different download numbers.


http://creativecommons.org/licenses/by/3.0/

monthly focus: google play_japan_may/june_2014

Mobile