monthly digital audience report - mediasales.rte.ie · source: rtÉ brand tracker, q1-q3 2017 46%...
TRANSCRIPT
Digital Audience Report October 2017
Source: RTÉ Brand Tracker, Q1-Q3 2017
46% of Irish adults use a digital service
from RTÉ every week
46%
RTÉ News Now is the Number 1 news
and entertainment app in Ireland
(Sources: comScore Mobile Metrix, August 2017; B&A Research 2017)
Source: comScore DAx
Unique Browsers per Month
-
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
500,000
Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17
Page Views per Month
-
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
80,000,000
90,000,000
Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17
Page Views per App Version – October 2017
Source: comScore DAx
53.0%
46.3%
0.7%
iOS
Android
Windows
RTÉ.ie is the Number 1 multi-media website in Ireland
with 1.2m Irish users and 5.3m unique browsers in the past month
Source: Global Web Index Q2 2017; comScore DAx
Source: comScore DAx
Unique Browsers per Month
Page Views per Month
-
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17
-
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17
Page Views per Device – October 2017
Source: comScore DAx
39.4%
49.6%
10.0%
1.0%
Computer
Mobile
Tablet
Other/ Unknown
RTÉ Player is the Number 1 broadcaster video on demand
service in Ireland with 1m users in the last month
Source: Global Web Index, Q2 2017; comScore DAx
Source: comScore Dax
(Unique Browsers
excluding Virgin Media/
Sky. Streams exc .Sky)
Unique Browsers per Month
-
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
2,000,000
2,200,000
Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17
Streams per Month
-
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
4,500,000
5,000,000
5,500,000
Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17
N.B. A more
accurate
measure of
browsers has
been available
since July 2017
Top Programmes in October 2017
Programme Streams
1 Home and Away 488,000
2 Fair City 379,000
3 EastEnders 377,000
4 European Qualifiers 178,000
5 Acceptable Risk 165,000
6 Neighbours 148,000
7 RTÉ News: Nine O'Clock 139,000
8 Latest News and Weather 135,000
9 RTÉ News: Six One 114,000
10 Mr. Mercedes 100,000
11 The Late Late Show Extras 93,000
12 The Late Late Show 88,000
13 Weather 67,000
14 RTÉ News Stories 60,000
15 RTÉ News: One O'clock 55,000
16 Today with Maura and Daithi 54,000
17 Shortland Street 51,000
18 Say Yes To The Dress Ireland 44,000
19 Salon Confidential 42,000
20 Bridget & Eamon 41,000
Source: comScore Dax
Streams by Device – October 2017
Source: comScore DAx. Excludes Sky
28.8%
26.4%
28.5%
6.5%
6.0%
0.2% 3.5%
Computer
Tablet
Mobile
TV Platform Operator
Connected TV
Gaming
Unknown
Audience Targeting
AUDIENCE Fair City EastEnders Home &
Away
Shortland
Street Neighbours
The Late
Late Show
The Ray
D’Arcy Show
Male X X
Female X X X X X
Male 18-34
Female 18-34 X X X
Main Shopper + kids X X X X X
Source: RTÉ ID Users; TGI
AUDIENCE Operation
Transformation News
Dancing with
the Stars
The Today
Show Ireland’s
Fittest Family
Allianz League
(GAA)
Male X X
Female X X X X
Male 18-34 X
Female 18-34 X
Main Shopper + kids X X X X X
The crosses above simply indicate the over-indexing audiences (compared to RTÉ Player average).
Programmes will also reach other audiences in large volumes
Audience Targeting – across RTÉ’s digital services
AUDIENCE RTÉ.ie News &
Business Sport Lifestyle Player
News Now
App Player App
DEMO
Male 112 114 145 73 107 118 104
Female 88 86 57 126 93 83 96
Male 18-34 112 109 165 110 151 106 131
Female 18-34 100 95 110 118 126 94 124
Main Shopper +
kids 102 105 97 156 102 116 101
Source: TGI
For further details contact: Phone: 01 208 3300
Email: [email protected]
Website: www.rte.ie/mediasales/digital
RTÉ has an online user base
of 1.25m adults in Ireland
Source: TGI 2017