monroe’s motivational sequence 2006 © andree’s atticcreated by: andree swanson for the...
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Monroe’s Motivational Sequence
2006 © Andree’s Attic Created by: Andree Swanson
For the Persuasive Speech
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A five-step process
Attention Need Satisfaction Visualization Action
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Step 1 -- Attention
Get the attention of the audience Relate to the audience Show the importance of your topic Use a startling opening Arouse curiosity Stories, visual aids
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Example – Attention Step
Imagine feeling tired, lethargic, and depressed every day
Now imagine waking each day feeling strong and happy
You can feel this way by eating properly and reducing fast food and junk food from your life
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Step 2 -- Need
Establish a need for change--state it clearly
Illustrate with supporting materials Relate it to values / vital concerns of
audience Prime audience to listen to your
solution
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Example – Need Step
You need to eat correctly to save your life
You are at risk of High blood pressure Diabetes Obesity Shortened life
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Step 3 -- Satisfaction
Offer a solution to the issue Offer a plan for success Provide details
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Example – Satisfaction Step
You can join WeightWatchers™ You can exercise daily It will reduce your desire for junk food
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Step 4 -- Visualization
Intensify desire by visualizing benefits Use vivid language and imagery Show what audience will get from it Demonstrate how they will profit
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Example – Visualization Step
Visualize a new you…able to keep up with the children
Visualize you being able to play your favorite sport
Visualize being stronger by dropping the fast food and junk food
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Step 5 – Action
Encourage a specific call to action Explain what they need to do and how
to do it Stirring appeal that reinforces
commitment to act
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Example – Action Step
Encourage your audience to join a diet organization
Challenge your audience to go one-week without eating any junk or fast food