monroe community college and career coach todd m. oldham february 28, 2012 [email protected]
TRANSCRIPT
Monroe Community College and Career Coach
Todd M. OldhamFebruary 28, 2012
About MCC
• 17,699 credit enrollment • 37,301 total enrollment • 90 Degree and Certificate Programs • Multi-Campus Community College Serving
Community of Rochester in Monroe County, New York
Why Career Coach at MCC
• Newly formed division for Economic and Workforce Development
• Actively promote applied-STEM, CTE and middle-skill career pathways to students and parents
• Proactively address shortages in educational pipeline• Increasing enrollment within MCC’s Career Technical
Education programming
MCC’s Career Coach Messaging Strategy• Messaging directly linked to strategy around the
new division and MCC’s middle-skills agenda• Career Exploration Tool • Research and national conversation around aligning
community colleges to their local labor market and the impact to workforce development
• Created a Logo and Promotional Materials • Tied messaging together in a one page essay • Developed a formal launch plan with timeline
MCC Career Coach Launch Plan
Target Audiences: • MCC students and employees• MCC Foundation
• Secondary schools, including Skill Centers (students, teachers, counselors)
• Parents of current and prospective students• Partners – current and prospective• Business and industry • State University of New York - SUNY• Community Based Organizations • Public libraries
Promotions (electronic, print and online)• Use student testimonials for promotional opportunities• Reach students through faculty and key offices• Workshops (demos by MCC experts) for students, employees• College-related events, such as expos, fairs and open houses Greater Rochester community• Workshops (demos by MCC staff)• High-school and college-related events, such as expos and fairs• Share information with high schools • Use student testimonials for promotional opportunities• Incorporate into messages at speaking engagements
Tactics
Tactics
• SUNY– Production of video that promotes tool
• Media– Local media: print and news– Repeat message in future communications where
appropriate
Community Response • Strong media interest • 5,000 hits to site since launch• K12 and Community Based Organizations• Libraries and Workforce Investment Partners • Opportunity at several levels to embed tool within
future curriculum initiatives both internally and externally
• Need to continually reinforce use of the tool – Measured by hits, conversions and time per session
Questions?